Atomic Magazine

UPHILL AND DOWNHILL WITH A STRONG FINISH

In professional Ski mountaineering and its competitions, Atomic continues to prove great expertise in equipment with the Backland ski. With outstanding physical fitness in the ascent and radical performance in the downhill, this season, our athletes once again excelled.​

Contract until 2026: Simen Krüger commits to Atomic

Two Olympic Gold medals, four Olympic medals in total, three medals at Nordic World Championships, nine World Cup victories, one U23 World Champion title – the success records of Simen Hegstad Krüger are nothing less than impressive. Atomic is beyond proud to announce that such a true champion decided to extend his partnership with the brand until 2026.​

Freeski Team

Following the reduced schedule from last season, 2022 returned to a more regular schedule of Freeski contests and was one of the top competition seasons for our Team. Our athletes were on 18 podiums, including 6 medals from the X Games, 2 Olympic Medals, and 1 being Gold. From this year, the Atomic Team saw some athletes on the rise, some champions being born, and legends giving it their all for the last time. All-in-all, 2022 was a memorable year for the Team and an exciting future ahead for the Bent Family. 

PRO CENTER: WHERE EVERY RACER IS A WORLD CUP STAR

“Here with us, you can sense this race spirit. On the one side the grinding machine, on the other side the race office. And you smell the wax, that typical smell of racing.” When you listen to Hubert Neureiter, mastermind of the Atomic Pro Center, you realize that you are in a very special place at the Atomic factory premises.​

When persistency pays off: The stories behind the winner's smile

21 victories, 58 podiums out of 74 races by 13 different athletes, and 4 crystal globes, including an Overall World Cup - the 2021/22 Alpine World Cup season was packed with successes and records. Behind these impressive numbers, however, you can find even more impressive stories.​

Beijing 2022

The Beijing Olympic Winter Games came to a close on Sunday with the women's 30k Cross Country mass start. Throughout the Games, Atomic athletes won a total of 13 medals across all disciplines, underlining the depth and professionalism of the entire Atomic Team.

CUSTOM FIT SKI BOOTS HAVE NEVER BEEN EASIER

All-day comfort, thermal warmth and intuitive performance have always been the hallmark of a proper fitting ski boot. These days most new ski boots provide a great fit right out of the box but given that there are billions of different foot sizes and shapes in the world, the perfect fit is not always automatic. This is where custom boot fitting can make all the difference. By utilizing state-of-the-art shapable plastics, heat moldable liners and revolutionary foam injection technologies, the ultimate in custom fit, comfort and performance can be achieved - regardless of foot size or shape

HOW TO FIND THE RIGHT SKI BOOT SIZE

When you buy ski boots, you lay the foundation of a great skiing experience. The right ski boot should fit comfortably, providing a firm hold to the foot while reliably transmitting power and steering impulses from the skier to the ski. The wrong boot can spoil the fun of skiing. It gives the ski a „life of its own“ and causes pressure points and often enough results in cold feet. This is as important for beginners as it is for advanced skiers and experts. Quite frankly, putting some extra thought in choosing the right ski boot is worth the effort!

14 Tips for Roller Skiing