Atomic Magazine

Alpine

THE REDSTER STARS’ SPEED POWERPLAY – 17 TOP 10 RESULTS FOR ATOMIC!

The speed weekend impressively demonstrated the Atomic team’s strength. The Redster racers return from North America to Europe with 17 top ten results in five speed events. Particularly on the women’s side the speed opening proved to be a Redster powerplay: first World Cup victory for carving phenomenon Ester Ledecka (Olympic champion in Super-G and Snowboard), podiums for Mikaela Shiffrin, Stephanie Venier, Nicol Delago. Plus strong performances by Aleksander Aamodt Kilde and Adrian Smiseth Sejersted – the next Norge super heroes?

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Nordic

EVGENIJ BELOV’S SEASON STARTS WITH A RELAY VICTORY

Second World Cup stop for the Atomic Nordic Team: Evgenij Below just started into the season in Lillehammer, underperforming in the Skiathlon and winning the Relay race with team RUSSIA II the following day – with a strong individual performance. Simen Hegstad Krueger, having recovered from an infection the previous week, returned with a strong skiing performance and an 11th place in the Skiathlon. In the Nordic Combined competition Fabian Rießle once again proved to be the best Redster athlete, with a 3rd and a 4th place. The Atomic Biathlon athletes also delivered in Oestersund: Benjamin Weger reached a top result coming in 5th in the individual 20k race, while Simon Eder was more than happy about his 12th place, having had a difficult time this past fall.

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Alpine

THE SHIFFRIN SHOW GOES ON – AND THE SPEED ACES ACCELERATE

The question who would succeed Marcel Hirscher in dominating the World Cup seems to be answered after only four races into the new season: Mikaela Shiffrin! At her home Slalom in Killington she was the fastest to cross the finish line – for the 42nd time in her career – taking the win by 2.29 seconds! The day before she had podiumed, too – as in all races this season – finishing 3rd in the GS. And in Lake Louise the men’s speed team also kicked the season off well.

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Nordic

REDSTER NORDIC: TIRIL STRONG, ATOMIC COMBINED ATHLETES ALL FIT

In terms of benchmarking, this winter’s first race weekend turned out very satisfactory for the Atomic Nordic team. Particularly noteworthy: at the World Cup opening in Ruka (FIN) Tiril Udnes Weng demonstrated not only her well-known sprint strength (6th place) but also showed a strong upward trend in distance racing. Tiril finished 7th in the 10k pursuit race, while the Atomic ladies Anne Kjersti Kalvaa and Victoria Carl also made a good first impression early in the season with strong times in the pursuit. Additionally, the Redster Nordic Combined power team delivered eight top ten results in three competitions.

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Alpine

APPROACHABLE LIKE NO OTHER STAR – #41: MIKAELA’S NEW WORLD RECORD

1.78 seconds ahead! Mikaela Shiffrin says all chattily: „First run I felt solid, second run I felt solid, but I was pushing harder… and I had a little bit of luck.” Modest and approachable – that’s how Mikaela chats about her win in Levi, a victory for the history books – her 41st. No man, no woman has ever won that many World Cup slaloms before. Her performance on the race course is one thing, her personality another – Redster superstar Mikaela is a shining light here and there.

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Alpine

REDSTER TEAM ON THE RED CARPET. MARCEL SAYS THANKS, ATOMIC!

“It feels like winter starts right now.“ There is no better way to describe the special atmosphere at the Atomic Media Day than this statement by skiing superstar Mikaela Shiffrin. Once again, the media event at the new Atomic Experience Center proved to be the ski scene’s euphoriant gathering.

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Alpine

HOW TO FIND THE RIGHT SKI BOOT SIZE

When you buy ski boots, you lay the foundation of a great skiing experience. The right ski boot should fit comfortably, providing a firm hold to the foot while reliably transmitting power and steering impulses from the skier to the ski. The wrong boot can spoil the fun of skiing. It gives the ski a „life of its own“ and causes pressure points and often enough results in cold feet. This is as important for beginners as it is for advanced skiers and experts. Quite frankly, putting some extra thought in choosing the right ski boot is worth the effort!

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Alpine

GOODBYE MARCEL, AND FAREWELL! YOUR ATOMIC TEAM SAYS THANK YOU!

It was more than a ski racing career, more than a successful collaboration over a long period of time, more than just another chapter in history – the past ten years marked a new era in alpine ski racing. A glorious era that will forever bear his name: the era of Marcel Hirscher. In the 4,554 days of congenial partnership in the World Cup, Marcel, his father Ferdinand, and Atomic have set new standards in terms of professionalism, performance, and Redster race intelligence, profoundly changing the world of ski racing. Looking back, inside, and ahead we say, “Goodbye, Marcel, and see you soon!” Your Atomic team says thank you for the awesome time...

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Alpine

HIS FIRST FIRST – A GREAT START: HOW MARCO ROCKED OSLO!

New Year’s Day is a good day for a première win: his first ever career-win on January 1st. Marco “Blacky” Schwarz, winner in Oslo, won’t forget this day in his whole life. The great new star rocked Oslo with his double block technique: trusting his Redster set up completely and now slowly honoring what his team friend Marcel Hirscher has always said about him: “Blacky skis super turns”

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