Atomic Magazine

Nordic

CORONA-SEASON KICK-OFF FOR TEAM NORDIC – FULL FOCUS ON WORLD CHAMPS

After the past season was called short in March amid the corona chaos, the entire Nordic community was basically grounded: material testing, altitude training and all the other common off-season programs were either cancelled or improvised as much as possible. Overall, it was a solid start to the new season for the Atomic Nordic team in Ruka, Finland. Now the athletes know where they stand. And they all seem to agree: The 2020-21 winter is a bit of a lottery in terms of planning due to COVID-19, and all eyes are on the Nordic World Ski Championships 2021 in Oberstdorf.

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Alpine

PURE JOY AFTER 300 DAYS AWAY: THE SKIING SCENE IS CAPTIVATED BY MIKAELA’S COMEBACK IN LEVI

She was missed dearly. Mikaela Shiffrin, the undisputed queen of ski racing, had not been in the start gate for 300 days after her father had died unexpectedly. By the time she was ready to race again in Aare, COVID-19 had taken hold, cancelling the rest of the season. Then a tweaked back wouldn’t let her compete in Sölden five weeks ago. Now, she’s finally back! At her comeback slalom, she was super close to victory and reindeer no. 5 in Levi, Finland, finishing just 0.18 seconds behind. She skied to 5th place in the second slalom.

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Alpine

What’s your reason to ski? #sheskis

We are skiers. We are sisters and mothers, nurses and teachers, managers and engineers. We are young and old. We ski big mountains and small ones. We race through slalom gates, we plunge into deep powder, and we break trail on the skin track. We are part of a worldwide community of women who love skiing and are united by the feeling of cold, fresh winter wind on our faces.

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Alpine

CUSTOM FIT SKI BOOTS HAVE NEVER BEEN EASIER

All-day comfort, thermal warmth and intuitive performance have always been the hallmark of a proper fitting ski boot. These days most new ski boots provide a great fit right out of the box but given that there are billions of different foot sizes and shapes in the world, the perfect fit is not always automatic. This is where custom boot fitting can make all the difference. By utilizing state-of-the-art shapable plastics, heat moldable liners and revolutionary foam injection technologies, the ultimate in custom fit, comfort and performance can be achieved - regardless of foot size or shape

Continue reading 6 min read

Alpine

HOW TO FIND THE RIGHT SKI BOOT SIZE

When you buy ski boots, you lay the foundation of a great skiing experience. The right ski boot should fit comfortably, providing a firm hold to the foot while reliably transmitting power and steering impulses from the skier to the ski. The wrong boot can spoil the fun of skiing. It gives the ski a „life of its own“ and causes pressure points and often enough results in cold feet. This is as important for beginners as it is for advanced skiers and experts. Quite frankly, putting some extra thought in choosing the right ski boot is worth the effort!

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Alpine

LUCAS BRAATHEN TAKES HOME FIRST WORLD CUP WIN WITH BUDDY KILDE’S HELP

New season, new shooting star. While the boisterous crowd was absent from this year’s World Cup opener in Sölden, one guy had every reason to scream for joy: Redster millennial Lucas Braathen impressively took home his first World Cup win on the bumpy course on Rettenbachferner glacier. His victory was a prime example of team building in a sport that is mostly known for lone fighters. Even though Overall Word Cup winner and Atomic buddy Aleksander Aamodt Kilde DNF the first run (after best split time), he decided to stay and support his roommate Lucas, giving him the all-important insider tip on which ski to take in run two …

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Alpine

Jossi Wells x Atomic – twenty years and counting

A friend, brother or business partner, when you know someone for twenty years, they change a lot. They bloom, break, rebuild and switch up their style a thousand times. Especially if they’re the fashionista of the skiing world. As their trusty sidekick, your job is to empower, enable, laugh at their tiger print shirt and go along for the ride. And what an epic ride it has been.

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Alpine

REDSTER WORLD CUP WINNER KILDE: “I ACHIEVED A CHILDHOOD DREAM!“

What a season, what a thrilling battle for the big crystal bowl! Following the World Cup season’s abrupt end we have a worthy overall winner: Aleksander Aamodt Kilde is the world’s best ski racer. Sure, there’s more important things going on in the world right now, as he stated in his post right after the season had officially wrapped: to do whatever we can to overcome the coronavirus crisis and keep people safe and healthy. Still, this title is a childhood dream come true for Aleks. He is now one of the ten big names in ski racing who have won the men’s big crystal bowl 22 times in the last 24 years – all on Atomic!

Continue reading 3 min read

Nordic

SIMEN’S BEST RACE YET, HUGO WINS BRONZE

The season has been going on for a long time, its end is unpredictable in light of the coronavirus, yet the Atomic athletes are unimpressed and in top form. Atomic superstar Simen Hegstad Krueger showed a season-best performance in the 50 km Classic mass start race at Holmenkollen near Oslo, finishing 2nd and missing the victory by a mere 0.9 seconds. And next gen Redster racer Hugo Lapalus, who had consistently been strong in the World Cup, crowned his successful season with the bronze medal in the 15 km Classic event at the U23 World Championships. Redster Nordic Combined athlete Fabian Rießle secured place 2 in the season’s last race, landing in 5th position in the overall World Cup.

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