Atomic Magazine

Nordic

SWISS ICON DARIO COLOGNA JOINS THE REDSTER-FAMILY

We are thrilled to announce a new partnership with Swiss cross-country skiing icon, Dario Cologna. The former World Champion, four-time Olympic Champion, Tour-de-Ski winner, and overall World Cup winner signs an endorsement and ambassador contract with Atomic. Apart from the pursuit of competitive goals, the collaboration is also focused on the further development of cross-country skiing innovations at Atomic. As a brand we share perfectionism and ambition with Dario. Together we intend to use these values to consolidate Atomics cross-country skiing expertise and expand our success in the sport.

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Alpine

FROM RACE-COURSE TO THE SKISHOP

The development of a new ski technologies starts with input from the world’s best skiers. What is the journey from the first prototypes of a new ski to FIS model development on to the final product for the consumer? What does it take for an updated design or technology like the new Revoshock modules to be applied to a production ski?

Continue reading 7 min read

BC Touring

SUCCESSFUL WORLD CUP FINAL IN ITALY

The ISMF ski mountaineering World Cup final 2021 took place in the Italian village of Madonna di Campiglio last weekend. After a season full of vast and successful coronavirus measures it was possible for the Backland athletes to prove themselves once more and to end the season successfully in all disciplines. Above all Davide Magnini, who placed 2nd in the vertical and the individual race, managed to put together the last building block for a 3rd place in the Overall World Cup, as well as a 2nd place in the Individual World Cup and a 3rd place in the Vertical World Cup.

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Alpine

18 WINS, 8 MEDALS, 2 GLOBES! THANK YOU, REDSTER TEAM – YOU’RE AWESOME!

All's well that ends well. On the very last race day the Atomic team finished out the season in the same mood that has been predominant throughout most of the winter: thrilled to the gills! About? Manuel Feller's second Slalom World Cup victory. And Marco Schwarz’ first globe, for instance. And even the fact that Mikaela Shiffrin's 70th World Cup victory has been postponed to next season did not dampen the spirits in any way – she finished 2nd just a week after her 26th birthday. In an extraordinary 2020-2021 season, the Redster athletes took home a total of 18 World Cup victories plus eight World Champs medals. They scored 45 podiums in 66 races, and achieved 65 top 5 and 111 top 10 results. Time to recap a season one could call successful simply because it took place at all ...

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Nordic

GRAND FINALE: SIMEN WINS, HUGO IS THE WORLD'S BEST U23 ATHLETE

It was a grand finale to an outstanding season in an extraordinary winter: in the Atomic Nordic unit’s final race of the season Redster superstar Simen Hegstad Krueger was the first to cross the finish line taking the win home! After claiming three medals at the Nordic World Ski Championships and even though he had started the season late, the Atomic athlete ended up in 3rd place in the distance ranking. This is the era of the new Redster S9 Gen S that has exceeded all expectations ever since it was launched. Used in secret already last year, Atomic’s latest race ski as well as the team’s mindset and spirit have given everybody wings: Following his U23 World Champs title Frenchman Hugo Lapalus also won the World Cup ranking in his age category, completing the season as the world’s best U23 athlete. And the top women on Atomic have also made a big step towards the world elite this winter ...

Continue reading 5 min read

BC Touring

DOUBLE GLORY AT THE SKIMO LONG DISTANCE WORLD CHAMPIONSHIPS

The ISMF long distance World Championships took place this year as part of the classic alpine team event Pierra Menta in Arêches-Beaufort (FRA). The Backland athletes proved their currently great shape and won the world title with Davide Magnini as part of the Italian team; the Swiss team with Rémi Bonnet achieved Silver. Further four top 10 places rounded off the excellent performances.

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Alpine

“BLACKY“ WINS HIS SLALOM GLOBE – THRILLING FINALS FOR SOFIA, MIKAELA

Cool as ice on the race course, a gentleman off skis – modest, friendly, smart. In the winter following his comeback (torn ACL), Marco Schwarz cracked the jackpot and gave the skiing world an idea of what to expect of him in the future: he’s the World champion in the Combination, has won bronze in the World Champs’ GS; and now, after an outstanding season and despite severe back problems, he skied solidly in Kranjska Gora, locking in the Slalom crystal globe. An impressive feat, however: he is not performing at his peak yet. While "Blacky" can head to the Finals in Lenzerheide all relaxed, teammates Mikaela Shiffrin and Sofia Goggia are still involved in a thrilling race for crystal globes – hopefully with a happy ending …

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BC Touring

HISTORICAL SUCCESS: 11 WORLD CHAMPIONSHIPS MEDALS IN ANDORRA

The Ski Mountaineering World Championships in Andorra were a huge success for the Backland athletes. A total of 11 medals, 4 of which were Gold, was achieved across all classes. This constitutes the best ever result at World Championships for the Backland ski mountaineers. Besides the established athletes Iwan Arnold (SUI), Rémi Bonnet (SUI) and Davide Magnini (ITA), there were the young athletes, who showed strong performances in all disciplines.

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Alpine

MIKAELA SHIFFRIN: SLALOM GLOBE WITHIN REACH ON HOME STRETCH

She has been and will remain ski racing’s brightest figure: Mikaela Shiffrin’s win in Jasna marked her 45th career slalom victory. Since 2012, the superstar on the Atomic team has been the measure of all things in her favorite discipline and a role model for a whole generation of athletes. Her competitors have caught up, no doubt about it. Yet Mikaela apparently still has that unique speed that lets her win a race like in Jasna as she likes – and within just a few gates. Coming back this winter after the hardest time of her life she gradually reconnected with the best version of herself. With three more Slaloms to come and 45 points to catch up Mikaela is sure to keep fans on the edge of their seats: will she grab the slalom globe on this season’s home stretch?

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