Atomic Magazine

last update: October 14, 2019Topics: About Us Alpine BC Touring Nordic

GOODBYE MARCEL, AND FAREWELL! YOUR ATOMIC TEAM SAYS THANK YOU!

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Alpine

REDSTER TEAM ON THE RED CARPET. MARCEL SAYS THANKS, ATOMIC!

“It feels like winter starts right now.“ There is no better way to describe the special atmosphere at the Atomic Media Day than this statement by skiing superstar Mikaela Shiffrin. Once again, the media event at the new Atomic Experience Center proved to be the ski scene’s euphoriant gathering.

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Alpine

HOW TO FIND THE RIGHT SKI BOOT SIZE

When you buy ski boots, you lay the foundation of a great skiing experience. The right ski boot should fit comfortably, providing a firm hold to the foot while reliably transmitting power and steering impulses from the skier to the ski. The wrong boot can spoil the fun of skiing. It gives the ski a „life of its own“ and causes pressure points and often enough results in cold feet. This is as important for beginners as it is for advanced skiers and experts. Quite frankly, putting some extra thought in choosing the right ski boot is worth the effort!

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Alpine

GOODBYE MARCEL, AND FAREWELL! YOUR ATOMIC TEAM SAYS THANK YOU!

It was more than a ski racing career, more than a successful collaboration over a long period of time, more than just another chapter in history – the past ten years marked a new era in alpine ski racing. A glorious era that will forever bear his name: the era of Marcel Hirscher. In the 4,554 days of congenial partnership in the World Cup, Marcel, his father Ferdinand, and Atomic have set new standards in terms of professionalism, performance, and Redster race intelligence, profoundly changing the world of ski racing. Looking back, inside, and ahead we say, “Goodbye, Marcel, and see you soon!” Your Atomic team says thank you for the awesome time...

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Alpine

HIS FIRST FIRST – A GREAT START: HOW MARCO ROCKED OSLO!

New Year’s Day is a good day for a première win: his first ever career-win on January 1st. Marco “Blacky” Schwarz, winner in Oslo, won’t forget this day in his whole life. The great new star rocked Oslo with his double block technique: trusting his Redster set up completely and now slowly honoring what his team friend Marcel Hirscher has always said about him: “Blacky skis super turns”

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Alpine

2018 WAS A REDSTER-YEAR AND MIKAELA IS NOW THE GREATEST!

The magic mountain on the Semmering is a beautiful place for magical moments in skiing history. Her 51st World Cup win, her 36th in Slalom: with this win she has now made herself the greatest female Slalom skier in history. She’s also the first one to have won 15 World Cup races in a calendar year. 2018 has been a Redster year thanks to the impressive performance by the current skiing superstars Mikaela Shiffrin and Marcel Hirscher, but also thanks to the athletes, who have made their breakthrough to the World’s top athletes in their slipstream. Here’s a recap.

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Nordic

REDSTER ATHLETE EVGENIY BELOV CELEBRATES HIS FIRST WIN ON ATOMIC

After difficult phases in his career he has changed a lot, even his material set up. That was the right decision as quality always pays off in the long run: Evgeniy Belov, the new addition to the Atomic Nordic Team from Russia celebrated his first win on Atomic in his second race in the cross-country World Cup 15km freestyle in Davos. As he always believed in himself.

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Alpine

MARCEL’S MAGIC IN ALTA BADIA: RECORD LEAD IN HIS 61ST WIN!

A legendary Giant Slalom course on the World Cup circuit is the “Gran Risa” in Alta Badia, where only the best of the best win. Nobody has ever won as masterfully as Marcel Hirscher: his 2.53 second lead over the rest of the world’s best is now a new record. For the Redster superstar himself it was his 61st World Cup win, further confirmation that everything is under control. A small secret behind Marcel’s magic Giant Slalom performance is codenamed “Bambi”…

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Nordic

REDSTER BIATHLETE SIMON EDER IN GREAT SHAPE, CROSS-COUNTRY SKIERS TOP

Simon Eder’s return to the Atomic Nordic Unit has started as a success story. In Pokljuka, Slovenia, the Redster biathlete didn’t miss a shot all week, 3rd in the individuals, ninth in the sprint, fourth in the pursuit: a great week in really difficult conditions. Strong performance also by the Atomic cross-country athletes: Evgeniy Belov came in fourth over 30 kilometres freestyle in his first Redster appearance, and second with the Russian relay team at the World Cup in Beitostølen (NOR); Simen Hegstad Krueger came seventh in the 30 km race and third in the relay.

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Alpine

MIKAELA & MARCEL: 3 RACES, 3 WINS – STARS IN REDSTER FLOW

The Atomic stars Mikaela Shiffrin and Marcel Hirscher are definitely still the benchmarks in Alpine racing. Whilst Marcel Hirscher celebrated his 60th World Cup win to-date, in the same place as his debut victory back in 2009, Mikaela Shiffrin demonstrated her class in St. Moritz. Her maximum points with wins in the Super G and parallel slalom, just like Marcel’s jubilee win, prove that the Atomic support in the background is working perfectly. 3 races, 3 wins, the stars are in Redster flow: both of them are leading the Overall World Cup classification. A glance behind the scenes shows what’s making them stronger.

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