Atomic Magazine

Alpine

Pakistan #ski4freedom project

Unique landscape, exciting culture, and friendly inhabitants on the one hand; moral ideas, religion, and tradition on the other.

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Alpine

KEEN SKIERS ARE GREEN SKIERS – WELCOME TO THE ATOMIC SKI FACTORY

The Amer Sports ski factory in Altenmarkt, Austria, has been operating for over 45 years. Today, it produces around 400,000 pairs of Atomic and Salomon skis per year and employs more than 750 people, making it one of the largest ski factories in the world. But most importantly, it’s also one of the greenest factories of its kind.

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BC Touring

BACKLAND ATHLETES AT THE TOP

With a victory for Damiano Lenzi at the high alpine Italian classic race, Trofeo Mezzalama, the record season finds its end for the Atomic athletes. The past winter was unbelievably successful, and the whole team was able to score high on their Backland equipment. The list of successes is almost too long to be true.

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BC Touring

BACKLAND ATHLETES STILL ON TOP

The skimountaineering season is slowly finding an end, and yet the Atomic athletes are getting better and better in the ISMF World Cup. With the Backland UL 65 skis under their feet, they achieved in the main categories three results on the podium in the individual and in the sprint race this weekend.

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Alpine

2x Gold and 2x Silver at FIS World Champs for the Atomic Freeski Team

The 2017 Freestyle Ski & Snowboard World Championships went down last weekend in Sierra Nevada, Spain. Athletes from all around the world were competing for their respective countries in order to gain points for the upcoming Winter Olympics in PyeongChang, South Korea. The Atomic athletes, representing many different countries, were able to claim the podium in both the Men's and Women's Slopestyle and Superpipe competitions.

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Alpine

THE WINNER
TAKES IT ALL!

Red carpet for the Redster aces. At the end of a unique season, Atomic celebrates the victory of the Overall World Cup Winner for women and men, and being the most successful race brand of this winter.

Continue reading 9 min read

Nordic

HANNA FALK EXTENDS HER PODIUM SUBSCRIPTION AT THE FINALE

She ticked reliable as a clockwork throughout the entire season - now Atomic’s Nordic poster child Hanna Falk also delivered at the World Cup finals in Québec, Canada.

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Alpine

MARCEL & MIKAELA:
NEW ALL-TIME GREATEST AT ATOMIC

What a winter. Temperatures well below zero, a vast blanket of snow over months and countless Redster hours of glory: The most successful ski brand at the World Championships in St. Moritz and in the end probably well over 60 top three rankings. Historical: As with Marcel Hirscher and Mikaela Shiffrin two new Atomic all-time heroes are on the everlasting leaderboard of the biggest names in the sport of skiing.

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BC Touring

BACKLAND VICTORY AT PIERRA MENTA

The series of Backland victories goes on: Atomic skimountaineers are racing from victory to victory with their Backland UL 65 ski. After the success in the ISMF World Championships, they can also achieve superb results in the races of the ‘La Grande Course’ races in the western Alps.

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