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Atomic Magazine

last update: October 14, 2019Topics: About Us Alpine BC Touring Nordic

GOODBYE MARCEL, AND FAREWELL! YOUR ATOMIC TEAM SAYS THANK YOU!

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Alpine

REDSTER TEAM ON THE RED CARPET. MARCEL SAYS THANKS, ATOMIC!

“It feels like winter starts right now.“ There is no better way to describe the special atmosphere at the Atomic Media Day than this statement by skiing superstar Mikaela Shiffrin. Once again, the media event at the new Atomic Experience Center proved to be the ski scene’s euphoriant gathering.

Continue reading 3 min read
Alpine

VOICI COMMENT TROUVER LA BONNE TAILLE DE CHAUSSURE DE SKI

L’achat de vos chaussures de ski constitue la première étape vers une formidable expérience de ski. La bonne chaussure, c’est celle qui vous va parfaitement, qui vous offre un bon maintien et qui transmet parfaitement la puissance et la conduite vers vos skis. Une mauvaise chaussure gâche le plaisir de skier : Elle laisse le ski suivre « ses propres traces », provoque des points de pression, et vous aurez trop souvent froid aux pieds. Ce constat s’applique aussi bien aux débutants qu‘aux skieurs avancés ou experts. Cela vaut vraiment la peine de chercher la bonne chaussure de ski !

Continue reading 5 min read
Alpine

GOODBYE MARCEL, AND FAREWELL! YOUR ATOMIC TEAM SAYS THANK YOU!

It was more than a ski racing career, more than a successful collaboration over a long period of time, more than just another chapter in history – the past ten years marked a new era in alpine ski racing. A glorious era that will forever bear his name: the era of Marcel Hirscher. In the 4,554 days of congenial partnership in the World Cup, Marcel, his father Ferdinand, and Atomic have set new standards in terms of professionalism, performance, and Redster race intelligence, profoundly changing the world of ski racing. Looking back, inside, and ahead we say, “Goodbye, Marcel, and see you soon!” Your Atomic team says thank you for the awesome time...

Continue reading 4 min read
BC Touring

BACKLAND WORLD CUP FINALS REFLECT A STRONG SEASON

The Skimountaineering World Cup finals took place last weekend in Madonna di Campiglio, Italy. The Backland athletes proofed their great class also in these last ISMF races of the season. Under bad weather and snow conditions they achieved six places on the podium in the daily classifications of all categories, and not at least because of those the Backland team can draw a strong season balance.

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Nordic

GREAT JOB GREAT SEASON NORDIC TEAM: NOW TESTING AND CASTING

The last racing weekend this World Championship winter has come to an end. And it’s the starting gun for the new season. For the most successful Atomic Nordic Team for years, the time has come to start testing and casting. Redster scouts and equipment specialists are already on their way to Norway and Russia. Their mission: top secret tests of the new model series with a new name. Scouting and recruiting are great qualities in the Atomic Nordic Unit. This was proved by the strong performance this season 2018 / 2019, especially by the newcomers. Do you need proof?

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Alpine

7 OUT OF 11! THANKS TEAM ATOMIC FOR THIS ABSOLUTELY AMAZING SEASON

They have written the most beautiful chapters in skiing history again, this World Championship winter. They have celebrated so many wins in a row, set up world records and rocked the ski circus 18 / 19 right up to the last minute. The Atomic stars, were, are and remain a benchmark in ski racing and one fact explains everything: both the new and ‘old’ Overall World Cup winners Mikaela Shiffrin and Marcel Hirscher together have picked up 7 out of 11 possible Crystal Globes. Wow! Together with the rest of the cool Redster gang they’ve won 30 out of 73 World Cup races and have skied onto the podium 53 times.

Continue reading 6 min read
BC Touring

THE BACKLAND ATHLETES AT THE WORLD CHAMPIONSHIPS ON THE SUMMIT

The 10th ISMF World Championships in Villars-sur-Ollon/Switzerland were the highlight of this season’s skimountaineering race calendar. The Atomic Backland athletes were able to shine bright, receiving six medals in total. Noteworthy is the performance of the young Espoirs athletes, strongly pressing after the Seniors and thereby promising a successful near future.

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Alpine

THE GREAT SKIING EMPEROR: MARCEL BEST OF THE BEST FOR THE EIGHTH TIME IN A ROW

Eight years ago nobody, not even Marcel himself, thought this would be possible. Marcel Hirscher has just won his 8th Overall World Cup in a row in the penultimate weekend of racing this World Championship winter! Including his small Crystal Globes in the Slalom and Giant Slalom he is now the Global Emperor in skiing history: on top of the eight Overall Wins he also has another dozen small Crystal Globes to add. He’s won everything, achieved everything. And here’s Marcel Hirscher’s exciting answer to the question about his future.

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Alpine

ATOMIC ALL-ROUNDER MIKAELA: OVERALL WORLD CUP WIN #3 IN A ROW

OOPS! SHE DID IT AGAIN. Atomic superstar Mikaela Shiffrin has become the best ski racer in the world again for the third time in a row and is now Overall World Cup winner again this season. The decisive moment came in Sochi this weekend where the races were cancelled due to heavy snow. Her third large Crystal Globe is the logical result after her truly amazing winter.

Continue reading 4 min read