Historically, a Creative Director determines the creative vision for a brand or project. Luckily, in my case, Atomic has been a family that has helped me to manifest my vision. The Bent skis owe their existence to a combined effort featuring athletes, designers, product developers, engineers, marketing, and brand teams. My skis have maintained a cohesive look and feel as my unified creative vision has aligned a wide range of people who have offered valuable input
Harmonic convergence of art and skiing