All-day comfort, thermal warmth and intuitive performance have always been the hallmark of a proper fitting ski boot. These days most new ski boots provide a great fit right out of the box but given that there are billions of different foot sizes and shapes in the world, the perfect fit is not always automatic. This is where custom boot fitting can make all the difference. By utilizing state-of-the-art shapable plastics, heat moldable liners and revolutionary foam injection technologies, the ultimate in custom fit, comfort and performance can be achieved - regardless of foot size or shape
When you buy ski boots, you lay the foundation of a great skiing experience. The right ski boot should fit comfortably, providing a firm hold to the foot while reliably transmitting power and steering impulses from the skier to the ski. The wrong boot can spoil the fun of skiing. It gives the ski a „life of its own“ and causes pressure points and often enough results in cold feet. This is as important for beginners as it is for advanced skiers and experts. Quite frankly, putting some extra thought in choosing the right ski boot is worth the effort!
We are thrilled to announce a new partnership with Swiss cross-country skiing icon, Dario Cologna. The former World Champion, four-time Olympic Champion, Tour-de-Ski winner, and overall World Cup winner signs an endorsement and ambassador contract with Atomic. Apart from the pursuit of competitive goals, the collaboration is also focused on the further development of cross-country skiing innovations at Atomic. As a brand we share perfectionism and ambition with Dario. Together we intend to use these values to consolidate Atomics cross-country skiing expertise and expand our success in the sport.
The development of a new ski technologies starts with input from the world’s best skiers. What is the journey from the first prototypes of a new ski to FIS model development on to the final product for the consumer? What does it take for an updated design or technology like the new Revoshock modules to be applied to a production ski?
The ISMF ski mountaineering World Cup final 2021 took place in the Italian village of Madonna di Campiglio last weekend. After a season full of vast and successful coronavirus measures it was possible for the Backland athletes to prove themselves once more and to end the season successfully in all disciplines. Above all Davide Magnini, who placed 2nd in the vertical and the individual race, managed to put together the last building block for a 3rd place in the Overall World Cup, as well as a 2nd place in the Individual World Cup and a 3rd place in the Vertical World Cup.
All's well that ends well. On the very last race day the Atomic team finished out the season in the same mood that has been predominant throughout most of the winter: thrilled to the gills! About? Manuel Feller's second Slalom World Cup victory. And Marco Schwarz’ first globe, for instance. And even the fact that Mikaela Shiffrin's 70th World Cup victory has been postponed to next season did not dampen the spirits in any way – she finished 2nd just a week after her 26th birthday. In an extraordinary 2020-2021 season, the Redster athletes took home a total of 18 World Cup victories plus eight World Champs medals. They scored 45 podiums in 66 races, and achieved 65 top 5 and 111 top 10 results. Time to recap a season one could call successful simply because it took place at all ...
It was a grand finale to an outstanding season in an extraordinary winter: in the Atomic Nordic unit’s final race of the season Redster superstar Simen Hegstad Krueger was the first to cross the finish line taking the win home! After claiming three medals at the Nordic World Ski Championships and even though he had started the season late, the Atomic athlete ended up in 3rd place in the distance ranking. This is the era of the new Redster S9 Gen S that has exceeded all expectations ever since it was launched. Used in secret already last year, Atomic’s latest race ski as well as the team’s mindset and spirit have given everybody wings: Following his U23 World Champs title Frenchman Hugo Lapalus also won the World Cup ranking in his age category, completing the season as the world’s best U23 athlete. And the top women on Atomic have also made a big step towards the world elite this winter ...
The ISMF long distance World Championships took place this year as part of the classic alpine team event Pierra Menta in Arêches-Beaufort (FRA). The Backland athletes proved their currently great shape and won the world title with Davide Magnini as part of the Italian team; the Swiss team with Rémi Bonnet achieved Silver. Further four top 10 places rounded off the excellent performances.