Lower Impact Design On Our Maverick And Bent Skis
Putting ideas into action, we’ve set out on a mission to understand and address the environmental impact of our products. This includes creating a data-driven sustainability department with experts in carbon reduction, supply chain specialists, and more real-time performance feedback from Atomic freeride athletes like Chris Benchetler, Amie Engebretson, Aymar Navarro, and Sage Cattabriga-Alosa.
LIFE CYCLE ASSESSMENTS DELIVER RELIABLE DATA
Beginning with a comprehensive Life Cycle Assessment (LCA) in compliance with ISO14040 and ISO14044 standards, a rigorous and scientific process that examined the environmental impact of a ski from its creation to its eventual disposal, the investigation focused on multiple environment aspects, including the global warming potential of a ski. By tracing the carbon dioxide (CO2) impact throughout the ski's life cycle, from the extraction of raw materials to its end-of-life utilization, a clear picture of a ski's environmental impact emerged.
Empowered by this knowledge, our product designers went to work utilizing numerous iterations and innovative tools to develop prototypes that not only reduced a ski’s environmental impact but also improved its performance on the snow.
IMPROVING THE WAY FORWARD
Recognizing this significant achievement in product advancement, Atomic has made the commitment to conduct LCAs on every product range we redesign. By embracing this approach, we ensure that each new product construction becomes an opportunity not only to enhance performance but to also reduce environmental impact.