Atomic Magazine

Alpine

PURE JOY AFTER 300 DAYS AWAY: THE SKIING SCENE IS CAPTIVATED BY MIKAELA’S COMEBACK IN LEVI

She was missed dearly. Mikaela Shiffrin, the undisputed queen of ski racing, had not been in the start gate for 300 days after her father had died unexpectedly. By the time she was ready to race again in Aare, COVID-19 had taken hold, cancelling the rest of the season. Then a tweaked back wouldn’t let her compete in Sölden five weeks ago. Now, she’s finally back! At her comeback slalom, she was super close to victory and reindeer no. 5 in Levi, Finland, finishing just 0.18 seconds behind. She skied to 5th place in the second slalom.

Continue reading 5 min read

Alpine

CUSTOM FIT SKI BOOTS HAVE NEVER BEEN EASIER

All-day comfort, thermal warmth and intuitive performance have always been the hallmark of a proper fitting ski boot. These days most new ski boots provide a great fit right out of the box but given that there are billions of different foot sizes and shapes in the world, the perfect fit is not always automatic. This is where custom boot fitting can make all the difference. By utilizing state-of-the-art shapable plastics, heat moldable liners and revolutionary foam injection technologies, the ultimate in custom fit, comfort and performance can be achieved - regardless of foot size or shape

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Alpine

HOW TO FIND THE RIGHT SKI BOOT SIZE

When you buy ski boots, you lay the foundation of a great skiing experience. The right ski boot should fit comfortably, providing a firm hold to the foot while reliably transmitting power and steering impulses from the skier to the ski. The wrong boot can spoil the fun of skiing. It gives the ski a „life of its own“ and causes pressure points and often enough results in cold feet. This is as important for beginners as it is for advanced skiers and experts. Quite frankly, putting some extra thought in choosing the right ski boot is worth the effort!

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Alpine

LUCAS BRAATHEN TAKES HOME FIRST WORLD CUP WIN WITH BUDDY KILDE’S HELP

New season, new shooting star. While the boisterous crowd was absent from this year’s World Cup opener in Sölden, one guy had every reason to scream for joy: Redster millennial Lucas Braathen impressively took home his first World Cup win on the bumpy course on Rettenbachferner glacier. His victory was a prime example of team building in a sport that is mostly known for lone fighters. Even though Overall Word Cup winner and Atomic buddy Aleksander Aamodt Kilde DNF the first run (after best split time), he decided to stay and support his roommate Lucas, giving him the all-important insider tip on which ski to take in run two …

Continue reading 3 min read

Alpine

Jossi Wells x Atomic – twenty years and counting

A friend, brother or business partner, when you know someone for twenty years, they change a lot. They bloom, break, rebuild and switch up their style a thousand times. Especially if they’re the fashionista of the skiing world. As their trusty sidekick, your job is to empower, enable, laugh at their tiger print shirt and go along for the ride. And what an epic ride it has been.

Continue reading 6 min read

Alpine

REDSTER WORLD CUP WINNER KILDE: “I ACHIEVED A CHILDHOOD DREAM!“

What a season, what a thrilling battle for the big crystal bowl! Following the World Cup season’s abrupt end we have a worthy overall winner: Aleksander Aamodt Kilde is the world’s best ski racer. Sure, there’s more important things going on in the world right now, as he stated in his post right after the season had officially wrapped: to do whatever we can to overcome the coronavirus crisis and keep people safe and healthy. Still, this title is a childhood dream come true for Aleks. He is now one of the ten big names in ski racing who have won the men’s big crystal bowl 22 times in the last 24 years – all on Atomic!

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Nordic

SIMEN’S BEST RACE YET, HUGO WINS BRONZE

The season has been going on for a long time, its end is unpredictable in light of the coronavirus, yet the Atomic athletes are unimpressed and in top form. Atomic superstar Simen Hegstad Krueger showed a season-best performance in the 50 km Classic mass start race at Holmenkollen near Oslo, finishing 2nd and missing the victory by a mere 0.9 seconds. And next gen Redster racer Hugo Lapalus, who had consistently been strong in the World Cup, crowned his successful season with the bronze medal in the 15 km Classic event at the U23 World Championships. Redster Nordic Combined athlete Fabian Rießle secured place 2 in the season’s last race, landing in 5th position in the overall World Cup.

Continue reading 4 min read

Alpine

“MR. SUPER-G” MAURO, ALEKS READY FOR FINAL SHOWDOWN

The final stages of the 2019-20 World Cup season are in full swing and they are not for the faint-hearted. One guy definitely had nerves of steel all winter long: Mauro Caviezel. With top 5 results in all Super-G races this winter, he had the consistency it takes to bring home his first crystal globe. While Mauro benefitted from the cancellation of the season’s last Super-G in Kvitfjell, World Cup leader Aleksander Aamodt Kilde surely would have preferred to race on Sunday in front of his home crowd. Thanks to his strong 2nd place in Saturday’s downhill he regained the lead in the overall by 54 points over Alexis Pinturault. In the last two races in Kranjska Gora, however, he will realistically only be able to score in the GS. So things are very tense up until the last race. The standings in the overall as well as the Slalom World Cup are secondary for Mikaela Shiffrin, who wants to step into the start gate again in Åre after her dad had passed away unexpectedly: “I just hope to make a few good turns. I think that would make my dad happy.”

Continue reading 5 min read

Alpine

ALEKSANDER KILDE: “SHIT HAPPENS” – NOW IT’S TIME TO SPEED UP

The World Cup’s final stages are an action drama. In the Super-G of Hinterstoder Aleksander Aamodt Kilde, who came into the race as World Cup leader, had a big lead on the top, and it looked like he would increase his points double or even triple-digit – until he got jammed up and DNF. What a bummer! Zero points in his favorite discipline, in this critical phase of the season. “Shit happens,” he said in his post after the race, and the Redster star immediately got back on track with places 3 and 6 in the Super Combined and the GS. Whatever races will still take place in light of the continued spread of the coronavirus – Aleksander will gun it.

Continue reading 4 min read