A person in a black shirt stands behind a glass display case, holding a Redster ski, with reflections and additional figures visible in the dim interior.

We Are Skiing

Shop now

In 1955, Alois Rohrmoser handcrafted his first pair of skis. Locally sourced wood. Nothing more. A lot has changed since then. But we're still obsessed with the details - still testing, improving, still building better gear for people who love skiing as much as we do.

The pursuit of speed is never finished

For more than 70 years we've innovated in the name of speed, and we continue to search for every advantage.

A close-up view of a ski being processed by an industrial machine, with the bright pink and black base of the ski clearly visible against metallic machinery.
ATP_AASS03626_3_GHO_REDSTER_G9_RVSK_S_I12_GW
REDSTER G9 REVOSHOCK S + I 12 GW
€ 1.159,99
€ 0,00 € 1.159,99
ATP_AN5006660_0_GHO_Redster_Black_WS26
REDSTER
€ 239,99
€ 0,00 € 239,99
ATP_AE5031840_0_GHO_REDSTER_TX_130.png
REDSTER TX 130
€ 659,99
€ 0,00 € 659,99
See more

Shop Products by Category

A close-up of two hands applying a black triangular adhesive patch to a red perforated backing board.

104

Shop now

Leadership through innovation and purpose

Every Atomic product has been designed, tested, and validated to bring game changing performance to every skier, regardless of skill level or playground.

Our innovation team includes a diverse group of engineers, artists, craftsmen, product developers, and R&D experts. Together they lead a collaborative, iterative and disciplined process to define and transform the skiing experience through exceptional product experiences.

Inside Our Factory

Crafted with precision
A gloved hand holds a clear plastic cup while a metal spatula pours bright red liquid into it. A second empty cup is partially visible in the foreground against a blurred gray background.

Skiing is in our blood

It defines who we are as people and as a company.

Rooted in history, culture, and community, Atomic was born and is shaped by an intrinsic love for the sport. Skiing does not just shape how we design and deliver our products; it inspires us to continue driving the sport into the future.

1) Success at elite level competitions has always fueled and defined our brand. Legends from all skiing playgrounds have chosen Atomic to support their athletic and creative ambitions.

2) From the World Cup racing circuit to the X games, the Freeride World Tour to the VasLegends from all skiing playgrounds have chosen Atomic to support their athletic and creative ambitions.aloppet, countless skiers past and present have all won with Atomic. Validation at the top of the sport is a crucial part of the brand’s research and development and drives innovation across all skiing disciplines.



Built in Austria

Skied Everywhere

Featured athletes

The ones pushing our products to their limits

Mikaela Shiffrin wearing a colorful ski suit with a ski boot on an orange background
Hermann Maier in a beige ribbed zip-up sweater and blue jeans stands in front of a rustic wooden building holding an orange and black Atomic ski.
Lucas Pinheiro Braathen

"If you want it as bad as you want to breathe, give it all you got."

Faster. Always

From World Cup to club huts, speed and control is always the goal.

Two skiers descend a snowy mountain slope, with one skier in the foreground wearing a bright red jacket and black pants, and another skier further behind in a matching red jacket. Jagged dark mountains and a cloudy sky are visible in the background.

Skiing does not just shape how we design and deliver our products; it inspires us to continue driving the sport into the future.

A close-up, dramatic studio shot of a dark metallic scientific machine component against a nearly black background, with cool blue highlights and no visible people or real environment.
Black and white abstract photograph showing a blurred human arm and torso in motion against diagonal wooden slats.