At the Alpine World Ski Championships in Åre the leading brand in ski racing will do everything with its top athletes from 13 different countries, to live up to their own high standards. Alongside Mikaela Shiffrin and Marcel Hirscher lots of others in the Redster power lineup also have a chance of winning a medal, especially Marco Schwarz, Manuel Feller, Mauro Caviezel, Daniel Danklmaier, Adrian Smiseth Sejersted for the Men; and Stephanie Venier, Sofia Goggia und Ester Ledecka for the Ladies. And to support them all in Åre with the best material, 20 members of the Atomic support team are travelling to the far north with plenty of skiing equipment and tuning tools in tow.
What’s the only thing that can top this approach and spirit in the Atomic team? It’s the mental support: fans crossing their fingers, all the partners and friends, who feel connected to the big Atomic family, cheering and supporting the athletes on their way.