‘Life is a process of building and tinkering. I’ve always been a tinkerer. Working on my bikes. Crafting ideas. As an East Coast boot fitter, being given the chance to be part of crafting the future of ski boots in a beautiful place like Austria – it’s a dream come true.’
Designed in Austria, developed in Italy
Matt now manages the entire boot range here at Atomic, from early idea to final boot. For boots like Hawx Ultra, he said, “In the beginning we get all of our ideas out. As well as any we’ve gathered from talking with athletes, other skiers and awesome ski shops around the world.”
The next stage is we take these ideas to Italy – specifically to the Montebelluna area. This happens to be the sports-footwear capital of the world. Once there we combine our fit and performance expertise with their craft and create the best ski boots in the world.
The Hawx Ultra will be in the shops from Fall 2016. Its claim to fame is it’s our lightest alpine ski boot ever – and by a long way. In fact, it’s 25% lighter than any other! One of the biggest innovations Matt added to this boot to achieve this is a radical new progressive shell that cuts material and thickness around the boot where it’s not needed.
He said it was all inspired by last year’s Backland touring boot: ‘We learnt a lot developing our lightweight Backland boot last year, including how to create a lighter shell that stays strong. ‘We’ve now married this know-how with the best bits of Hawx and our racing expertise. It keeps your feet incredibly light and agile when you’re ripping down the mountain.’