HOUR OF GLORY FOR SUPERSTAR MIKAELA:
WORLD CHAMPIONSHIP GOLD NO. 3 IN SERIES!

RACE FEB 18, 2017

HOUR OF GLORY FOR SUPERSTAR MIKAELA:
WORLD CHAMPIONSHIP GOLD NO. 3 IN SERIES!

RACE FEB 18, 2017

Race

FEB 18, 2017

Schladming, Vail / Beavercreek, St. Moritz: Three World Championship Slaloms, one winner - Mikaela Shiffrin! The second race, skiing to her fourth slalom gold medal in major events, was an hour of glory even for the ski superstar of the present. She became youngest Slalom Olympic Champion of history on her way to being triple World Champion. A demonstration of power and performance with the playful ease of ballet during this seemingly surreal Slalom. Once again out of this world. On March 13 Mikaela turns 22. Maybe she’s the Overall World Champion by then...

During the big moments of her career - of which there have been more than 50, since Mikaela's skyrocketing to ski superstardom - the psychological and physical foundation of this exceptional athlete shows. Mikaela Shiffrin’s maturity with which she’s facing challenges as a 21-year-old is fascinating. Of course it would have been tempting to surpass her Wunderkind career at the World Cup in St. Moritz with additional medals in Super G and Combination, the opportunity was clearly there in both competitions. But: She doesn’t work that way! She once again exercised good judgment by taking the (even if only mild) impact of her speed commitment on the technical core disciplines into account - and, at her third World Championship, skipped all speed competitions to be quick in the Giant Slalom and Slalom. And it worked out well: Giant Slalom silver as a payment for training hard, gold medal No. 3 in the Slalom, with 1.64 seconds in the lead and a victory that goes down in skiing history. "Silver in the Giant Slalom probably means a lot to her", said distinguished Atomic Service expert Kim Erlandsson. Christian Höflehner, Atomic Global Race Manager praises his superstar, in search of more superlatives describing her. "When female athletes are so dominant, the question of a comparison with the gentlemen often arises. The way she performed in the second race, it would have been really exciting to know, what time would have been possible for a top runner."

 

“Mikaela’s skiing looks playful like ballet, but there’s a lot of hard work behind it”

Christian Höflehner, Global Alpine Race Manager

EPIC WORLD CHAMPIONSHIP GOLD-TRIPLE - AND THE BIG CRYSTAL GLOBE IS WAITING AS WELL

Mikaela Shiffrin's third World Championship gold medal in the Slalom is epic, as is the overall performance of the Redster team: 10 medals out of 9 races in St. Moritz - and in the last competition the Slalom stars of Atomic around Marcel Hirscher can once again start a firework. Höflehner: "We’re the most successful ski brand here and definitely the happiest. It’s great how the euphoria carries all of us at Atomic and inspires everyone to peak performances. Just as our athletes present our latest technical development, the Atomic Redster G9. You can tell with how much joy they do it. Due to their share in the revolutionary Servotec technology. It’s also their milestone in skiing history, their progress enabling this development - this brand stands for a huge team and the success is only the consequence of it. "

For Mikaela the season continues with the Grans Montana races in Switzerland after the World Championship. Before her final rehearsal for the Olympic in Korea and as the last stage of the season technique races in Squaw Valley as well as the Finals in Aspen at home in America are on the agenda. After this miraculous winter, she’ll receive the Big Crystal Globe as the Overall World Champion for the first time, if all goes according to plan. The question is however, whether she will be a World Cup winner at the age of 21 or 22 (birthday March 13, start of the week of the Finals).

#weareskiing