Rarely is there an athlete in the skimo-circus who is such an all-rounder as Magnini. Even though he is currently still competing in the Espoir-category (U23), his benchmark have long been the general category. The 4th rank in the general overall World Cup demonstrates his potential even more than the outstanding victory in the overall World Cup of his age group. His signature onto the Atomic-contract is the beginning of a long-prepared collaboration, which will be able to foster and develop the potential even further.
Davide Magnini is glad to have taken this important step:
‘I’ve been connected to Amer Sports-Gruppe for a couple of years already. When Atomic showed interest into a cooperation, this was a great option for the winter season. After the first test, I was surprised about how good I felt with the skis. All further tours in a variety of different snow conditions were also positive, and I was sure about the cooperation. I’ve known the brand for years as a partner of my dad’s sport shop, where I frequently work with the products. Experience has shown that customers value the quality and the reliability. A strong brand with competent staff here in Italy and in Altenmarkt. For me, this provides the best basis for the following years to compete at a high level and to improve in all areas – in the sport itself but also in the collaborative work on the communication appearance.’