JAN 04, 2021
The greatest skill in ski racing? Good team building. The Redster team might not be the largest in the World Cup, but its lineup is definitely outstanding. Starting with early talent scouting up to the world elite’s top stars, there’s quality at every level. In the 23 races so far this season (13 men’s, 10 women’s), Atomic athletes have finished on the podium 19 times, and the team has amassed eight wins for seven different racers: Mikaela Shiffrin, Sofia Goggia, Ester Ledecka, Lucas Braathen, Filip Zubcic, Mauro Caviezel, and Aleksander Aamodt Kilde. The latter lead the World Cup rankings in Super-G and Downhill, while Aleksander is back in the red bib as the overall World Cup leader.
““We don't have the largest race team, but a homogeneous, strong and young one, in which many have not yet reached their peak.”
Even the extremely successful team building at Atomic is a result of teamwork, from the talent scouts at junior level to the “Premier League” in the World Cup. There is no such thing as a formula for the legendary Redster spirit, but the enthusiasm for racing has always shaped the world’s most successful ski brand’s DNA, and runs through the entire company and all divisions. Things are looking pretty good so far: 8 victories, a total of 19 podiums in 23 races – Höflehner is extremely satisfied with the Atomic team’s performance this corona season: “We have athletes in every discipline who are capable of winning. Eight triumphs by seven different racers, that straightens things out. Winning more than a third of all races ... we know that well from the era of over-dominance by Mikaela Shiffrin and Marcel Hirscher. Back then people said: ‘Well, it’s only due to two exceptional athletes ...’ Now our team’s quality becomes more evident. Aleksander Aamodt Kilde and Mauro Caviezel are currently confirming last season’s results – I am particularly happy about that, because for speed athletes they are just at the beginning of their prime. The same goes for a few others, too: Sofia Goggia, Ester Ledecka, and, of course, Mikaela Shiffrin after the hardest time of her life – they have already achieved so much, but so much more is still possible."
After the race weekend in Bormio Aleksander Aamodt Kilde is back in the red bib: he will start the new year as the overall and the Downhill World Cup leader, while teammate Mauro Caviezel leads the Super-G rankings. “Regarding the overall World Cup, it’s certainly too soon for numbers games,” says Höflehner, “but one thing is for sure: except for Gröden, Aleksander has not yet reached his peak.” #weareskiing