OCT 16, 2017
Our bestselling women’s ski range now includes the Cloud 12, a powerful performance ski with Servotec. For women who want to glide fast down the piste and carve agile turns with grace and precision.
Marlies Raich, former alpine ski racer from Saafelden, Austria, has always been a heroine for the next generation of female skiers. She is fast, accomplished, and confident—an impeccable combination for the woman introducing our new Atomic Cloud 12. After her retirement from ski racing, she settled in Pitztal with her husband (ski racer Benni Raich) and their two sons, and from there her love for the mountains and skiing has never changed.
“SKIING WAS MY PROFESSION AND IS STILL MY BIGGEST HOBBY AND PASSION. I’M VERY THANKFUL FOR WHAT SKIING HAS GIVEN ME IN THE LAST YEARS AND I STILL LOVE TO MAKE PERFECT, ELEGANT TURNS ON THE EDGE.”
With various titles to her name and a lifelong obsession with making the perfect turn, Marlies has been an integral part in evolving the perfect Cloud 12 for women: a ski that combines powerful performance, everyday convenience, and an elegant look. Marlies has always needed a ski that can turn easily and remain stable and in control when going fast - the Cloud 12 is finally here to unite all these elements.
The Cloud 12 builds on the effortless performance and style of the Cloud series, maintaining its lightweight premium look, but adding Servotec to increase the ski’s power. Taken from Atomic’s Redster racing series, Servotec generates maximum agility in turns and maximum stability at speed. The ski also features a Light Woodcore, which further enhances easy maneuverability.
With an elegant black and white design and punched leather top sheet, it’s in good company with the rest of the Cloud range which consists of five skis, including the popular Cloud 9—our best-selling women’s model, thanks to its balance of performance with a touch of forgiveness.
“THE MOUNTAINS ARE FREEDOM. FREEDOM TO DO WHAT I WANT AND WHAT I LOVE.”
Atomic is for skiers and built by skiers. Marlies and the new Cloud 12 fully embody our mission and both support #sheskis, a movement we created to connect female skiers around the globe. Please join us this winter to celebrate skiing, the women who love it, and the perfect turn.