221 articles
NordicMAR 09, 2020

SIMEN’S BEST RACE YET, HUGO WINS BRONZE

The season has been going on for a long time, its end is unpredictable in light of the coronavirus, yet the Atomic athletes are unimpressed and in top form. Atomic superstar Simen Hegstad Krueger showed a season-best performance in the 50 km Classic mass start race at Holmenkollen near Oslo, finishing 2nd and missing the victory by a mere 0.9 seconds. And next gen Redster racer Hugo Lapalus, who had consistently been strong in the World Cup, crowned his successful season with the bronze medal in the 15 km Classic event at the U23 World Championships. Redster Nordic Combined athlete Fabian Rießle secured place 2 in the season’s last race, landing in 5th position in the overall World Cup.

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AlpineMAR 09, 2020

“MR. SUPER-G” MAURO, ALEKS READY FOR FINAL SHOWDOWN

The final stages of the 2019-20 World Cup season are in full swing and they are not for the faint-hearted. One guy definitely had nerves of steel all winter long: Mauro Caviezel. With top 5 results in all Super-G races this winter, he had the consistency it takes to bring home his first crystal globe. While Mauro benefitted from the cancellation of the season’s last Super-G in Kvitfjell, World Cup leader Aleksander Aamodt Kilde surely would have preferred to race on Sunday in front of his home crowd. Thanks to his strong 2nd place in Saturday’s downhill he regained the lead in the overall by 54 points over Alexis Pinturault. In the last two races in Kranjska Gora, however, he will realistically only be able to score in the GS. So things are very tense up until the last race. The standings in the overall as well as the Slalom World Cup are secondary for Mikaela Shiffrin, who wants to step into the start gate again in Åre after her dad had passed away unexpectedly: “I just hope to make a few good turns. I think that would make my dad happy.”

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AlpineMAR 03, 2020

ALEKSANDER KILDE: “SHIT HAPPENS” – NOW IT’S TIME TO SPEED UP

The World Cup’s final stages are an action drama. In the Super-G of Hinterstoder Aleksander Aamodt Kilde, who came into the race as World Cup leader, had a big lead on the top, and it looked like he would increase his points double or even triple-digit – until he got jammed up and DNF. What a bummer! Zero points in his favorite discipline, in this critical phase of the season. “Shit happens,” he said in his post after the race, and the Redster star immediately got back on track with places 3 and 6 in the Super Combined and the GS. Whatever races will still take place in light of the continued spread of the coronavirus – Aleksander will gun it.

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NordicMAR 02, 2020

SIMEN ON WORLD CUP HOME STRETCH, ANSGAR JUNIOR WORLD CHAMPION

Atomic’s team strategy of just a few but the right athletes for optimum race support is as straight as it is successful – the opening of the Junior and U23 Cross Country World Championships in Oberwiesenthal proved it again: Atomic athlete Johanna Hagström took silver in the U23 Sprint event, and Norway’s Redster millennial Ansgar Evensen is Junior Sprint world champion 2020. “We’ve supported him since he was a little kid,“ says Nordic Team Manager Peter Landl. Ansgar’s goal? To be part of team Norway at next year’s Nordic World Championships in Oberstdorf – alongside Redster superstar Simen Hegstad Krueger, who achieved his career-best 15 km interval start Classic result in Lahti this past weekend. He’s still in the race for 3rd position in the overall World Cup, and in the Long Distance ranking he fights for 2nd place. Tiril Udnes Weng demonstrated her good form in Lahti too: Relay triumph with team Norway and place 12 in the 10 km race.

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AlpineFEB 24, 2020

ALEKSANDER STILL “MAN IN RED“, ATOMIC HAS A NEW CHAMPION: FILIP

Redster star Aleksander Aamodt Kilde returns from Japan as the old and new “Man in Red” in the World Cup: bravely standing up against his two main contenders in the overall title chase, he raced to 6th place in the GS. While Henrik Kristofferson could close the gap by no more than 5 points (currently 74 points behind), Aleksander was able to extend his lead over Alexis Pinturault to a total of 124 points. It’s a great position ahead of the races in Hinterstoder, where Kilde celebrated his first Super-G victory in 2016. Talking about victories … Atomic is proud to have a new winner in their ranks: Filip Zubcic. And even though the female top athletes Mikaela Shiffrin and Sofia Goggia were missing in Crans Montana, the Redster ladies showed a strong team performance, adding two 3rd places to the weekend’s excellent track record.

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NordicFEB 24, 2020

FIS SKI TOUR: SIMEN STRONG WITH A DRAMATIC FINISH

The Cross Country World Cup season has been going on for a while, and the Atomic athletes are still on the right track with their Redster setup. Simen Hegstad Krueger demonstrated his world-class during the FIS Ski Tour 2020: following two top results in the sprint events and an outstanding performance in the 30 km pursuit the double Olympic champion finished the grueling series as 2nd. Evgenij Belov came in 12th. On the women’s side Atomic athletes Tiril Udnes Weng and her sister Lotta earned 8th and 14th place.

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AlpineFEB 17, 2020

BAM! GAME CHANGER ALEKSANDER TAKES POLE POSITION IN THE WORLD CUP

“What a feeling!! First win this season“ said Aleksander Aamodt Kilde’s happy post following the Redster double Super-G triumph in Saalbach (with Atomic buddy Mauro Caviezel in 2nd). He had to wait until mid-February for his first victory of the season, yet Aleksander is the one dictating the pace in the World Cup’s final stages: ahead of the technical races in Japan, he’s leading the overall title chase by 79 points over Henrik Kristoffersen and 100 points over Alexis Pinturault. It’s a promising pole position: his contenders can only score unhindered in the three remaining Slaloms, while in all other races (five speed events, four Giant Slaloms, one Combination) Redster ace Kilde will be able to continue what he’s been doing all season long: collect points in a tactically clever way …

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NordicFEB 10, 2020

TOO BAD! SIMEN’S CRASH COSTS PODIUM IN FALUN

In the 15 km freestyle competition in Falun everything went according to plan for Simen Hegstad Krueger – up until the last downhill section. Racing towards his 11th career podium the Atomic superstar fell victim to the deep, dull man-made snow and crashed shortly before the finish line, ending up in 6th position. In her comeback race Redster team mate Johanna Hagström sprinted to a sensational 9th place, skiing the fastest time in the qualifiers, after having recovered from a prolonged illness.

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AlpineFEB 10, 2020

BLACK WEEKEND FOR SOFIA, MARC AND SIMON: SEASON’S OVER!

The Atomic Race family is going through tough times: ahead of the races in Garmisch and Chamonix the sad news of Mikaela Shiffrin’s father Jeff’s passing put the Redster team’s daily business into perspective. Then the World Cup weekend also brought bad news: Sofia Goggia crashed again, breaking her forearm; Marc Digruber and Redster shooting star Simon Maurberger both tore their ACL in Chamonix – the season’s over for all three of them! Cold comfort: Ester Ledecka secured a podium in Garmisch and in the Parallel GS Aleksander Aamodt Kilde made up points in the overall World Cup.

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BC TouringFEB 10, 2020

BACKLAND STORMS TO PODIUM AT SUPER-WORLD CUP BERCHTESGADEN

At Berchtesgaden, the third stop of this season’s World Cup, the Atomic Backland Athletes scored on all the three race days. Davide Magnini (ITA) takes home a 3rd place in the vertical and a victory in the individual race, Iwan Arnold (SUI) wins the sprint race, and the brand-new team member Rémi Bonnet (SUI) scored second in the vertical. The junior athlete Paul Verbnjak (AUT) even stands on the podium in all three competitions.

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AlpineFEB 03, 2020

STANDING OVATIONS FOR PETER FILL AND A SUPER STRONG TEAM EFFORT

Despite the cancellation of the Sochi Downhill, the trip to Russia paid off for the Atomic team. In the Super-G three Redster ladies made it into the top 5: Sofia Goggia in 2nd place, Joana Hählen in 3rd and Stephanie Venier in 5th position! Aleksander Aamodt Kilde is still in the race for the overall World Cup with places 2 and 6 in the Downhill and the GS of Garmisch. The weekend’s sentimental hero, though, was Peter Fill: the Atomic star and one of ski racing’s big names ended his career after 355 World Cup starts, receiving standing ovations.

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AlpineJAN 29, 2020

SKIATHLON: SIMEN & FRIENDS WITH BEST TEAM RESULT IN A WHILE

There’s no better way to confirm a team strategy than through race results: in the 30 km skiathlon in Oberstdorf all but one Redster athletes made it into the top 30 – on a very selective course and in a race that’s considered a world championship rehearsal. Simen Hegstad Krueger grabbed his next World Cup podium with a 2nd place, inspiring his teammates to show strong performances too. In Oberstdorf Atomic combined athlete Franz-Josef Rehrl reached the podium for the first time in this so-so winter. Redster biathlete Simon Eder continued his upward trend, finishing 8th in the mass start (his season’s best) and landing in 3rd with Lisa Hauser in the single-mixed relay race. It’s looking very promising for the biathlon team less than three weeks ahead of the world championships in Antholz.

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AlpineJAN 28, 2020

VICTORIES, PODIUMS, AND SENSATIONS – THE REDSTER STARS ARE ON FIRE

It’s a winter without major events, but definitely not a season short of highlights. Just in time for the perceived season’s climax the Redster stars step up their game. In the speed triple of Bansko Mikaela Shiffrin, who had not yet won a race in 2020, is back on top. Winning both the first downhill and the super-G, and coming in 4th in the second downhill, she extended her overall lead to an impressive 370 points. Aleksander Aamodt Kilde is also still in the race for the big title with places 2 and 9 in the Kitzbühel super-G and downhill. And in slalom things are going better than ever: with his 2nd place Marco Schwarz missed his first post-comeback victory by only 0.12 seconds, while Lucas Braathen’s first-run lead and 4th-place finish were nothing but sensational. Although the young Norwegian wasn’t even meant to ski in the slalom World Cup this winter...

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BC TouringJAN 28, 2020

SUCCESSFUL ANDORRA WORLD CUP WITH THE NEW BACKLAND SKI

Already in the past years, the microstate Andorra in the Pyrenees has been a good location for the Atomic Backland athletes. Last weekend, the ISMF Skimountaineering season found its continuation there. The Italian athlete Davide Magnini finished 4th in the individual race and 5th in the vertical race. With these results he dominated the Espoir category.

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NordicJAN 20, 2020

SIMEN’S FIRST CLASSIC PODIUM, SIMON THIRD IN THE RELAY

The good news from Atomic’s Redster Nordic Unit continues: on his Redster S9 Carbon with a transparent base Simen Hegstad Krueger captured the podium for the first time in a classic World Cup race. Finishing 3rd in the 15 km pursuit race of Nove Mesto (CZE), he achieved his career-best classic result. And Simon Eder was happy about his 3rd place in the Biathlon World Cup relay race with team Austria in Ruhpolding.

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AlpineJAN 20, 2020

MIKAELA SHIFFRIN’S GOT CLASS EVEN IN CHALLENGING TIMES

Mikaela Shiffrin is an exceptional athlete in every aspect. Now that things aren’t running so smoothly it shows more than ever. She hasn’t been able to celebrate one of her “easy-peasy“ victories so far this year, even though she was really close to winning in Sestriere: in an ultra tight GS just one-hundredth of a second separated Mikaela’s 3rd place from the top of the podium; in the parallel giant slalom qualifier she skied the fastest time. It’s tighter than usual between the world’s best female technical ski racers – MIkaela might change that any time again, though.

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NordicJAN 14, 2020

REDSTER COMBINED TEAM IN SHAPE, LINN SPEEDY IN THE SPRINT

Serial world champion on roller skis, Redster-Swede Linn Soemskar demonstrates her power on snow: in the cross-country World Cup in Dresden she finished 5th in the individual and 3rd in the team sprint. The weekend also saw strong World Cup performances of the Atomic Nordic Combined athletes in Val di Fiemme and of biathlete Simon Eder in Oberhof.

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AlpineJAN 13, 2020

MARCO BACK ON THE PODIUM, THE NEXT GENERATION TAKES OFF

The World Cup community is celebrating with Marco Schwarz: it took him only eight races to climb the podium again after coming back from his ACL tear. His 3rd place in Adelboden was an emotional highlight for the Atomic crew this past weekend. Race Manager Christian Höflehner is also pleased with the Redster ladies’ performance in the downhill of Altenmarkt-Zauchensee and with Atomic’s next generation racers getting ever closer to the world’s best.

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NordicJAN 07, 2020

SIMEN HEGSTAD KRUEGER WINS LAST STAGE OF TOUR DE SKI

Simen Hegstad Krueger’s latest Tour de Ski was anything but “easy-peasy”. Despite his recent 15k victory in Davos, things did not go according to plan in his favorite discipline, the 15k – neither in Toblach nor in Val di Fiemme. But a true champ never gives up: Krueger triumphed in the last race of the Tour with an impressive finish on the legendary final climb towards Alpe Cermis, earning him a 5th place in the overall Tour de Ski ranking.

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BC TouringJAN 07, 2020

BACKLAND ON TOP ALREADY AT FIRST WORLD CUP OF THE SEASON

The kickoff to this season’s Skimountaineering World Cup took place in Aussois in the French national park Vanoise. The Backland athletes were able to deliver outstanding performances, above all Iwan Arnold, who celebrated a victory in the Sprint competition and Junior Paul Verbnjak, who left the event with two second places.

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NordicDEC 16, 2019

SIMEN HEGSTAD KRUEGER WINS DAVOS, ERMIL VOKUEV LA VENOSTA

What a weekend for Atomic’s Redster Cross-Country team! Simen Hegstad Krueger won the 15k race in Davos, the Cross-Country World Cup’s third stop. While in South Tirol’s Vinschgau valley Russian Ermil Vokuev grabbed the Venosta victory on his Redster C9 – right in his first race of the Ski Classics Pro Tour.

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AlpineDEC 16, 2019

1 + 3 = REDSTER! PODIUM DOUBLE IN ST. MORITZ WITH THE TOP STARS

It was razor-thin, mega strong and extremely cool: Sofia Goggia’s triumph in the Super-G of St. Moritz was not only super tight – with a lead of only one hundredth of a second – it was also soothing. With the Redster double podium, thanks to Mikaela Shiffrin’s 3rd place, everyone in the Atomic team now looks forward to more speed thrillers this season. The female Super-G’s hero, however, was a man.

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AlpineDEC 09, 2019

THE REDSTER STARS’ SPEED POWERPLAY – 17 TOP 10 RESULTS FOR ATOMIC!

The speed weekend impressively demonstrated the Atomic team’s strength. The Redster racers return from North America to Europe with 17 top ten results in five speed events. Particularly on the women’s side the speed opening proved to be a Redster powerplay: first World Cup victory for carving phenomenon Ester Ledecka (Olympic champion in Super-G and Snowboard), podiums for Mikaela Shiffrin, Stephanie Venier, Nicol Delago. Plus strong performances by Aleksander Aamodt Kilde and Adrian Smiseth Sejersted – the next Norge super heroes?

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NordicDEC 08, 2019

EVGENIJ BELOV’S SEASON STARTS WITH A RELAY VICTORY

Second World Cup stop for the Atomic Nordic Team: Evgenij Below just started into the season in Lillehammer, underperforming in the Skiathlon and winning the Relay race with team RUSSIA II the following day – with a strong individual performance. Simen Hegstad Krueger, having recovered from an infection the previous week, returned with a strong skiing performance and an 11th place in the Skiathlon. In the Nordic Combined competition Fabian Rießle once again proved to be the best Redster athlete, with a 3rd and a 4th place. The Atomic Biathlon athletes also delivered in Oestersund: Benjamin Weger reached a top result coming in 5th in the individual 20k race, while Simon Eder was more than happy about his 12th place, having had a difficult time this past fall.

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AlpineDEC 02, 2019

THE SHIFFRIN SHOW GOES ON – AND THE SPEED ACES ACCELERATE

The question who would succeed Marcel Hirscher in dominating the World Cup seems to be answered after only four races into the new season: Mikaela Shiffrin! At her home Slalom in Killington she was the fastest to cross the finish line – for the 42nd time in her career – taking the win by 2.29 seconds! The day before she had podiumed, too – as in all races this season – finishing 3rd in the GS. And in Lake Louise the men’s speed team also kicked the season off well.

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NordicDEC 02, 2019

REDSTER NORDIC: TIRIL STRONG, ATOMIC COMBINED ATHLETES ALL FIT

In terms of benchmarking, this winter’s first race weekend turned out very satisfactory for the Atomic Nordic team. Particularly noteworthy: at the World Cup opening in Ruka (FIN) Tiril Udnes Weng demonstrated not only her well-known sprint strength (6th place) but also showed a strong upward trend in distance racing. Tiril finished 7th in the 10k pursuit race, while the Atomic ladies Anne Kjersti Kalvaa and Victoria Carl also made a good first impression early in the season with strong times in the pursuit. Additionally, the Redster Nordic Combined power team delivered eight top ten results in three competitions.

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AlpineNOV 25, 2019

APPROACHABLE LIKE NO OTHER STAR – #41: MIKAELA’S NEW WORLD RECORD

1.78 seconds ahead! Mikaela Shiffrin says all chattily: „First run I felt solid, second run I felt solid, but I was pushing harder… and I had a little bit of luck.” Modest and approachable – that’s how Mikaela chats about her win in Levi, a victory for the history books – her 41st. No man, no woman has ever won that many World Cup slaloms before. Her performance on the race course is one thing, her personality another – Redster superstar Mikaela is a shining light here and there.

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NordicOCT 20, 2019

PAS DE FART? AUCUN PROBLEME AVEC SKINTEC

Vous n’avez pas le temps de farter. Vous ne voulez pas dépenser de l’argent pour du fart, ni apprendre à farter. Vous n’êtes pas le ou la seule dans ce cas ! Nous sommes allés en Scandinavie, le berceau du ski de fond, à la rencontre de skieurs nordiques qui pensent comme vous et nous ont confié leur secret pour régler la « question du fartage ».

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AlpineOCT 14, 2019

REDSTER TEAM ON THE RED CARPET. MARCEL SAYS THANKS, ATOMIC!

“It feels like winter starts right now.“ There is no better way to describe the special atmosphere at the Atomic Media Day than this statement by skiing superstar Mikaela Shiffrin. Once again, the media event at the new Atomic Experience Center proved to be the ski scene’s euphoriant gathering.

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AlpineOCT 08, 2019

VOICI COMMENT TROUVER LA BONNE TAILLE DE CHAUSSURE DE SKI

L’achat de vos chaussures de ski constitue la première étape vers une formidable expérience de ski. La bonne chaussure, c’est celle qui vous va parfaitement, qui vous offre un bon maintien et qui transmet parfaitement la puissance et la conduite vers vos skis. Une mauvaise chaussure gâche le plaisir de skier : Elle laisse le ski suivre « ses propres traces », provoque des points de pression, et vous aurez trop souvent froid aux pieds. Ce constat s’applique aussi bien aux débutants qu‘aux skieurs avancés ou experts. Cela vaut vraiment la peine de chercher la bonne chaussure de ski !

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AlpineSEP 05, 2019

GOODBYE MARCEL, AND FAREWELL! YOUR ATOMIC TEAM SAYS THANK YOU!

It was more than a ski racing career, more than a successful collaboration over a long period of time, more than just another chapter in history – the past ten years marked a new era in alpine ski racing. A glorious era that will forever bear his name: the era of Marcel Hirscher. In the 4,554 days of congenial partnership in the World Cup, Marcel, his father Ferdinand, and Atomic have set new standards in terms of professionalism, performance, and Redster race intelligence, profoundly changing the world of ski racing. Looking back, inside, and ahead we say, “Goodbye, Marcel, and see you soon!” Your Atomic team says thank you for the awesome time...

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BC TouringAPR 09, 2019

BACKLAND WORLD CUP FINALS REFLECT A STRONG SEASON

The Skimountaineering World Cup finals took place last weekend in Madonna di Campiglio, Italy. The Backland athletes proofed their great class also in these last ISMF races of the season. Under bad weather and snow conditions they achieved six places on the podium in the daily classifications of all categories, and not at least because of those the Backland team can draw a strong season balance.

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NordicMAR 26, 2019

GREAT JOB GREAT SEASON NORDIC TEAM: NOW TESTING AND CASTING

The last racing weekend this World Championship winter has come to an end. And it’s the starting gun for the new season. For the most successful Atomic Nordic Team for years, the time has come to start testing and casting. Redster scouts and equipment specialists are already on their way to Norway and Russia. Their mission: top secret tests of the new model series with a new name. Scouting and recruiting are great qualities in the Atomic Nordic Unit. This was proved by the strong performance this season 2018 / 2019, especially by the newcomers. Do you need proof?

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BC TouringMAR 18, 2019

THE BACKLAND ATHLETES AT THE WORLD CHAMPIONSHIPS ON THE SUMMIT

The 10th ISMF World Championships in Villars-sur-Ollon/Switzerland were the highlight of this season’s skimountaineering race calendar. The Atomic Backland athletes were able to shine bright, receiving six medals in total. Noteworthy is the performance of the young Espoirs athletes, strongly pressing after the Seniors and thereby promising a successful near future.

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AlpineMAR 18, 2019

7 OUT OF 11! THANKS TEAM ATOMIC FOR THIS ABSOLUTELY AMAZING SEASON

They have written the most beautiful chapters in skiing history again, this World Championship winter. They have celebrated so many wins in a row, set up world records and rocked the ski circus 18 / 19 right up to the last minute. The Atomic stars, were, are and remain a benchmark in ski racing and one fact explains everything: both the new and ‘old’ Overall World Cup winners Mikaela Shiffrin and Marcel Hirscher together have picked up 7 out of 11 possible Crystal Globes. Wow! Together with the rest of the cool Redster gang they’ve won 30 out of 73 World Cup races and have skied onto the podium 53 times.

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AlpineMAR 11, 2019

THE GREAT SKIING EMPEROR: MARCEL BEST OF THE BEST FOR THE EIGHTH TIME IN A ROW

Eight years ago nobody, not even Marcel himself, thought this would be possible. Marcel Hirscher has just won his 8th Overall World Cup in a row in the penultimate weekend of racing this World Championship winter! Including his small Crystal Globes in the Slalom and Giant Slalom he is now the Global Emperor in skiing history: on top of the eight Overall Wins he also has another dozen small Crystal Globes to add. He’s won everything, achieved everything. And here’s Marcel Hirscher’s exciting answer to the question about his future.

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AlpineMAR 04, 2019

ATOMIC ALL-ROUNDER MIKAELA: OVERALL WORLD CUP WIN #3 IN A ROW

OOPS! SHE DID IT AGAIN. Atomic superstar Mikaela Shiffrin has become the best ski racer in the world again for the third time in a row and is now Overall World Cup winner again this season. The decisive moment came in Sochi this weekend where the races were cancelled due to heavy snow. Her third large Crystal Globe is the logical result after her truly amazing winter.

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NordicFEB 25, 2019

REHRL, RIESSLE, REDSTER RACERS – GOLD, BRONZE IN THE WORLD CHAMPIONSHIP TEAM SPRINT

Two Redster athletes are celebrating again at the Nordic Ski World Championships in Seefeld. Two from the strong combined skiers unit: with the Redster Carbon S9 Fabian Rießle raced competently over the finishing line to the World Championship title for Germany; Franz-Josef Rehrl won his second Bronze medal after another excellent cross-country performance.

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AlpineFEB 25, 2019

MARCEL SECURES GS CRYSTAL GLOBE AND SOFIA’S WITH US UNTIL OLYMPIC GAMES 2022

Race intelligence is about making the right decisions at the right moment, even if they are risky ones. Marcel Hirscher’s start in the Combined in Bansko was a risky decision (see Marco Schwarz, who suffered a serious knee injury after a questionable jump near the finish). But they were the right decisions and important: second place in the Combined, second place in the GS, Marcel has secured the small Crystal Globe in the GS early (for the sixth time in his career) and keeps the upper hand in the Overall World Cup a solid 490 points in the lead. Even more great news for the Atomic team with a double win in the Ladies Downhill in Crans Montana! Sofia Goggia won her first race since her comeback, ahead of Redster colleague Joana Haehlen. And because everything is so easy and going successfully for Sofia, the speed queen has signed up until after the Olympic Games in 2022. And it’s all been finalized already!

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NordicFEB 23, 2019

FRANZ-JOSEF: THE SUPER JUMP TO BRONZE IN CROSS-COUNTRY

“If Franz-Josef can call up his talent in ski jumping that he’s capable of, then...” Up until now the Atomic combined skier Franz-Josef Rehrl was nearly rated exclusively by his ski jumping performance. Ironically, with his first appearance at the home World Championships in Seefeld the Redster athlete couldn’t call up what he’s capable of in ski jumping. And then in the 10 kilometer cross-country race the super jumper delivered a great performance to jump from 4th place into Bronze position. His support team had prepared the “Redster carbon secret weapons” for wet snow…

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AlpineFEB 21, 2019

MIKAELA, MARCEL: THE FIRST SMALL GLOBES ARE IN THE BAG!

The Redster stars Mikaela Shiffrin, Marcel Hirscher and Marco Schwarz had hardly put away the eight medals they won together at the World Championships when they were back in the limelight at the city event in Stockholm. Last weekend the reigning Slalom World Champions ensured early on in the parallel event in the Swedish capital that the Slalom World Cup and the first small globes are in the bag. With 3rd place, Marco Schwarz also confirmed that parallel events are his thing, just like everything where fast turns count.

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AlpineFEB 18, 2019

3X GOLD, 3X SILVER, 3X BRONZE: REDSTER STARS ROCKED THE ALPINE SKI WORLD CHAMPIONSHIPS

The Redster stars came from a stunning World Cup to Åre as medal contenders, withstood the public’s expectations, and rocked the 45th FIS Skiing World Championships! With three Gold, three Silver, and three Bronze medals: the racing team from the most successful skiing brand in the world with its superstars and silent heroes in the background once again proved that it’s the benchmark in race intelligence, performance and commitment. And let’s hear it again for Mikaela Shiffrin, Sofia Goggia, Marcel Hirscher and Marco Schwarz!

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NordicFEB 18, 2019

JOHANNA: PODIUM IN HER 2ND RACE! NORDIC STARS PREPARING THE WORLD CHAMPIONSHIPS

The World Cup tour stopped in Cogne, Italy: the last test before the Nordic Ski World Championships in Seefeld. And it looks promising from the Atomic Nordic Unit point of view. Since the Swede Johann Hagström fell on the way to Gold and became the tragic hero at the U23 World Championships in Lahti, the young athlete in the World Cup has had a rocket start to the World Cup. A week ago a well-deserved 9th place, this time in her second World Cup race ever, she came third! Only a selected few manage to get on the podium so quickly, and on top of that, just before the World Championships. And talking about that: this is the last update from the Redster stars before they start soon in Seefeld.

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AlpineFEB 13, 2019

BRONZE FOR MARCO: MENTAL METAL FOR TECHNICAL RACES.

His win in the only Combined on the Lauberhorn this winter made the Redster star Marco Schwarz the top favorite for the World Championship Combined in Åre. After the Downhill all the signs were still looking like he would fulfill his role. At the end of the first World Championship race Blacky was pleased he had won the Bronze medal. Mental Metal for the Atomic youngster even before the technical races: “It’s good to know that I’ve got a medal. And now I’m looking forward to the next races.” It’s

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NordicFEB 13, 2019

SUPER SIMON EVEN AT –23°C SPRINT LADIES SMILING IN LAHTI

His performance is as reliable as his sniper rifle! Simon Eder, the charismatic biathlete star in the Redster Nordic Unit once again proved that he can be relied on even in arctic temperatures in Canmore (Canada). He came sixth in the Individuals, which was shortened from 20 to 15 kilometers because of the extreme cold, and fifth with the Austrian relay team. And it was too cold for a big grin with temperatures well under minus 20 degrees in Canmore. But the Atomic Sprint Ladies Tiril Udnes Weng (6th) und Hanna Falk (7th) were smiling after their World Cup in Lahti. Whilst the Nordic Redster Combined with Franz-Josef Rehrl, Manuel Faisst, Fabian Riessle didn’t start in Lahti in preparation for the Nordic Ski World Championships in Seefeld.

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AlpineFEB 08, 2019

Sofia Goggia: The Comeback of the Year

Understatement is not Sofia Goggia’s style. In fact, the 26-year-old from Bergamo, Italy likes to double up on her victories. Which is why, when she took home her first downhill world cup win at Jeongseon in 2017, she followed it up with a Super-G win the very next day. And she didn’t just win Olympic gold in 2018, she also beat out Lindsey Vonn for the world cup title. “You always have to raise the bar a little bit”, she says with a twinkle in her eye.

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NordicFEB 05, 2019

FRANZ-JOSEF, MANUEL, FABIAN – THE NORDIC REDSTERS COMBINED

It doesn’t matter which course or what conditions, wherever the World Cup stops, there’s always a constant factor in the Nordic Combined and that’s the strong performance of Redster combined with Franz-Josef Rehrl, Manuel Faisst and Fabian Riessle. The cool Atomic trio started with chances of a medal in Klingenthal (GER) and just like the rest of this winter season, they were in strong shape: Fabian sixth and third, Franz-Josef fifth and sixth, Manual ninth and seventh. And yes, one of the secrets behind their constant performance is a special form of trust.

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BC TouringFEB 05, 2019

FIRST BACKLAND WORLD CUP VICTORY OF THE SEASON

The ski resort Super Devoluy in the south east of France was the location of this season’s third Skimountaineering-World Cup. Astonishing performances were delivered by the Atomic Backland athletes. Iwan Arnold won the Sprint race, Davide Magnini celebrated a victory in the Espoir category of the Individual race.

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AlpineFEB 05, 2019

TEAM ATOMIC: THE REDSTER POWERSCORE!

Today’s skiing superstars Mikaela Shiffrin and Marcel Hirscher have been with us under contract for years. Both are leading the Overall World Cup classifications sovereignly and both are travelling as the benchmark in skiing to the FIS Alpine World Ski Championships in Åre. However, they are not the only medal candidates; in the current World Championship season Redster athletes have won 26 out of 53 races in the World Cup. The rest of the skiing world, i.e. all other skiing brands together have won 28. These numbers just go to prove Atomic’s dominance, as the world market leader, in ski racing.

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AlpineJAN 31, 2019

ROCK´N´REDSTER! 1.21 SECOND LEAD AT THE MARCEL SHOW IN SCHLADMING

“Just wait until everything goes according to plan again!” It’s rare for Marcel to make a threat, but just before Schladming that’s exactly what he did. The classic Slalom races in Wengen and Kitzbühel, where he had to work unusually hard to earn his third and second place aroused the ski maniac in Marcel again. In his last training run before the night race, on his home snow in Annaberg, the hero of all-time skiing changed his setup by a few millimeters. A change so minor that no normal skier would notice this difference. Marcel said, “For me it makes a world of difference”.

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NordicJAN 29, 2019

REDSTER PRECISION TEAM: TOP ATHLETES IN GOOD SHAPE

The last stops before the countdown to the World Championships for the Atomic Nordic Team bring the next top performances from the top athletes. After 3rd place in the Tour de Ski Atomic superstar Simen Hegstad Krueger came in 2nd place in the World Cup in Ulricehamm, over the 15 kilometer freestyle, beaten by only 1.1 seconds. In the relay race the Norwegian came 3rd, whilst Redster colleague Evgeniy Belov won with his Russia II team. It was also a successful weekend for Atomic biathlete Simon Eder at the World Cup in Antholz: 5th in the Sprint, 8th in the pursuit, 10th in the mass start, where his Redster team colleague Benjamin Weger came in 6th. For the Atomic combined skier Franz-Josef Rehrl (strong performances with 8th and 4th place in Trondheim), his performance before the home World Championships in Seefeld is showing the right direction, his team colleague Manuel Faisst came in 7th and 13th. The future stars in the Atomic team demonstrated at the Nordic Junior World Championships in Lahti that you should remember their names.

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AlpineJAN 29, 2019

SIMPLY BEAUTIFUL! STEPHANIE’S 1ST WIN AND SOFIA’S DREAM COMEBACK

Great sporting events in Garmisch! Despite “hot competition” from the racing in Kitzbühel, this weekend it was the Atomic speed ladies who delivered the magic and emotional moments. 42 years after the Atomic skier of the century, Annemarie Moser-Pröll won the Downhill here, Stephanie Venier, the Redster race lady, broke the spell on the Austrians here in Garmisch and won again. With her very first win in the World Cup after a mega season. And just before the World Championships it was great to see Sofia Goggia back at the start after a complicated broken ankle. She came, took a look and came second twice - what a dream comeback! The wacky insider story behind it: whilst Sofia Goggia was out of action due to injury, an Atomic specialist team was busy putting her Redster speed skis into action, as if she had been racing herself. And the crazy thing: her equipment was at the races in North America without her … The

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BC TouringJAN 28, 2019

NEXT STOP OF WORLD CUP IN ANDORRA, AGAIN TOP-RESULTS

In Andorra in midst the Pyrenees, the Backland athletes had a successful continuation in the ISMF Skimountaineering-season. Davide Magnini finished 4th in the individual race, which equals the victory in the Espoir category. Armin Höfl took rank 4 in the vertical race and was invited to the price giving ceremony for the first time in his career.

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AlpineJAN 22, 2019

FLAWLESS MIKA, MAGIC MARCO, MIGHTY MARCEL, COURAGEOUS MANUEL!

It’s not the largest athlete team in the World Cup, but the Redster Unit is the most successful by far. Thanks to two absolute shining stars of the century. And to a star line up, which isn’t complete due to injury, but still proves weekend after weekend how much potential there is in this Atomic team. So would all the Redster heroes from the races on the Lauberhorn and in Cortina d’Ampezzo please come onto the winning podium for a group photo! Standing ovations for: Mikaela Shiffrin, Marco Schwarz, Marcel Hirscher, Stephanie Venier and for Manuel Feller plus the athletes of the future.

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BC TouringJAN 22, 2019

FIRST RACE BRINGS FIRST WORLD CUP PODIUM OF THE SEASON

Last weekend, the ISMF Skimountaineering World Cup started in Bischofshofen, Austria. Already in the first competition of the season, the sprint race, Atomic athlete Iwan Arnold was able to finish on the second place. Further top-rankings and outstanding performances completed a successful weekend.

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NordicJAN 21, 2019

THE REDSTER-HIGHLIGHTS: FRANZ-JOSEF KING OF CHAUX-NEUVE

The Nordic Combined Triple in Chaux-Neuve (FRA), Biathlon World Cup in Ruhpolding (Germany), cross-country World Cup event in Otepää (Estonia): The Atomic Nordic Crew has been hard at work and successful everywhere. Redster highlight N° 1: Combined skier Franz-Josef Rehrl captured the audience’s hearts with his first two World Cup wins of his career in Chaux-Neuve and came in 3rd place in the final classification after his Atomic buddy Fabian Rießle. Atomic biathlete Simon Eder came home with 8th place in the Sprint and 9th place in the mass start in Ruhpolding. Redster classic star Evgeniy Belov is fit again after having the flu in the Tour de Ski and came in 6th place in the 15km Classic in Otepää. Do you know Ansgar Evensen - not yet? Well, he’s the future star at Atomic and recent Silver medal winner from the Nordic Junior World Championships.

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BC TouringJAN 14, 2019

HÖFL AND ZUGG ON MOUNTAIN ATTACK-PODIUM

The biggest and one of the most prestigious Austrian race events in skimountaineering, the Mountain Attack on the slopes of the ski resort Saalbach-Hinterglemm, brought two second and one ninth rank for the Atomic Backland Athletes.

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NordicJAN 14, 2019

ATOMIC NORDIC: BREAK AFTER THE TOUR WITH IMPORTANT SUCCESS STORIES

The week after the Tour de Ski is traditionally a short break for the athletes to have a breather, especially for the cross-country team in the Atomic Nordic Unit. The majority were able to have a break, as the City Grand Prix in Dresden will only be fought for by the pure sprint specialists. Simen Hegstad Krueger, Third in the Tour, carried on his momentum from his top performance, and is looking forward to new tasks. Atomic star Evgeniy Belov has got his energy back again, after having the flu which threw him out of the Tour early. Whilst the Redster cross-country athletes are having a break, the biathletes and Nordic combined skiers brought in some success stories.

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AlpineJAN 14, 2019

MARCEL’S DONE IT AGAIN! A HERO’S JOURNEY…

Every weekend the World Championship season is increasing speed and dynamics. The classic races are the backdrop to fight for World Championship places, and also for the constant, regular showdowns of the best Slalom and Giant Slalom skiers in the world. The man who needs to be beaten has been the same for years: Marcel Hirscher. Are the competitors getting closer to beating him!? No! But it seems to be the case. Marcel Hirscher himself, is skiing his first runs, as if he could have done with another espresso, and is giving ski racing a fine storyboard in January. Until he gets together with his team of chief strategists in the break, and then changes the complete setup every time and shows, with his decision, who is the greatest skier ever. Marcel is making a hero’s journey out of his wins. In Adelboden he won his 66th and 67th World Cup races.

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NordicJAN 07, 2019

SUPER SIMEN TOOK HIS PLACE ON THE PODIUM ON THE LAST CLIMB!

Simen Hegstad Krueger isn’t only a talented cross-country skier, he’s also got a lot of talent for drama at big events in cross-country sport. At the Olympics in Pyeongchang the Redster Star had the highly-emotional trilogy – fall in the hectic start – broken pole – win in the skiathlon helped him to become famous worldwide. Now with a grueling performance on the very last climb to Alpe Cermis in the Tour de Ski the Norwegian secured third place on the podium. A longed-for success, nearly as important as his three Olympic medals, as Simen is now back for the future.

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AlpineJAN 07, 2019

REDSTER “ROYAL COUPLE” - ATOMIC RULES THE SLALOM GAME!

A New Year with new opportunities: the well-known Coronation ceremony twice for the “Snow Queen Trophy” in Zagreb: Mikaela Shiffrin was crowned for the fourth time with a huge lead, and Marcel Hirscher for the fifth time with the Glass Crown for the Slalom win. The Redster “Royal Couple” rule once again and Atomic still remains the Slalom power in the World Cup. With the exception of Madonna di Campiglio they have won all the Slalom races this World Championship winter and the superstars are not the only candidates for victory.

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AlpineJAN 02, 2019

HIS FIRST FIRST – A GREAT START: HOW MARCO ROCKED OSLO!

New Year’s Day is a good day for a première win: his first ever career-win on January 1st. Marco “Blacky” Schwarz, winner in Oslo, won’t forget this day in his whole life. The great new star rocked Oslo with his double block technique: trusting his Redster set up completely and now slowly honoring what his team friend Marcel Hirscher has always said about him: “Blacky skis super turns”

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AlpineJAN 01, 2019

2018 WAS A REDSTER-YEAR AND MIKAELA IS NOW THE GREATEST!

The magic mountain on the Semmering is a beautiful place for magical moments in skiing history. Her 51st World Cup win, her 36th in Slalom: with this win she has now made herself the greatest female Slalom skier in history. She’s also the first one to have won 15 World Cup races in a calendar year. 2018 has been a Redster year thanks to the impressive performance by the current skiing superstars Mikaela Shiffrin and Marcel Hirscher, but also thanks to the athletes, who have made their breakthrough to the World’s top athletes in their slipstream. Here’s a recap.

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AlpineDEC 17, 2018

MARCEL’S MAGIC IN ALTA BADIA: RECORD LEAD IN HIS 61ST WIN!

A legendary Giant Slalom course on the World Cup circuit is the “Gran Risa” in Alta Badia, where only the best of the best win. Nobody has ever won as masterfully as Marcel Hirscher: his 2.53 second lead over the rest of the world’s best is now a new record. For the Redster superstar himself it was his 61st World Cup win, further confirmation that everything is under control. A small secret behind Marcel’s magic Giant Slalom performance is codenamed “Bambi”…

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NordicDEC 17, 2018

REDSTER ATHLETE EVGENIY BELOV CELEBRATES HIS FIRST WIN ON ATOMIC

After difficult phases in his career he has changed a lot, even his material set up. That was the right decision as quality always pays off in the long run: Evgeniy Belov, the new addition to the Atomic Nordic Team from Russia celebrated his first win on Atomic in his second race in the cross-country World Cup 15km freestyle in Davos. As he always believed in himself.

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NordicDEC 10, 2018

REDSTER BIATHLETE SIMON EDER IN GREAT SHAPE, CROSS-COUNTRY SKIERS TOP

Simon Eder’s return to the Atomic Nordic Unit has started as a success story. In Pokljuka, Slovenia, the Redster biathlete didn’t miss a shot all week, 3rd in the individuals, ninth in the sprint, fourth in the pursuit: a great week in really difficult conditions. Strong performance also by the Atomic cross-country athletes: Evgeniy Belov came in fourth over 30 kilometres freestyle in his first Redster appearance, and second with the Russian relay team at the World Cup in Beitostølen (NOR); Simen Hegstad Krueger came seventh in the 30 km race and third in the relay.

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AlpineDEC 10, 2018

MIKAELA & MARCEL: 3 RACES, 3 WINS – STARS IN REDSTER FLOW

The Atomic stars Mikaela Shiffrin and Marcel Hirscher are definitely still the benchmarks in Alpine racing. Whilst Marcel Hirscher celebrated his 60th World Cup win to-date, in the same place as his debut victory back in 2009, Mikaela Shiffrin demonstrated her class in St. Moritz. Her maximum points with wins in the Super G and parallel slalom, just like Marcel’s jubilee win, prove that the Atomic support in the background is working perfectly. 3 races, 3 wins, the stars are in Redster flow: both of them are leading the Overall World Cup classification. A glance behind the scenes shows what’s making them stronger.

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NordicDEC 04, 2018

YOUNGSTER BRUGGER TOPS THE REDSTER PODIUM FESTIVAL

What a memorable weekend for the Redster Nordic Unit! With five Top 3 places in three different disciplines the Atomic cracks proved their remarkable early season form at the beginning of the World Championship winter. The man of the day: Janosch Brugger. The 21 year old German was “Winner of the Day” in the classic pursuit in Lillehammer.

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AlpineDEC 03, 2018

MIKAELAS NEXT COUP: CHAMPION IN ALL DISCIPLINES!

Mikaela Shiffrin can tick off her next career dream. Thanks to her win in the Super-G in Lake Louise she is now the 7th female athlete in history to have won in all five disciplines. The Redster cracks also showed their claws on the Birds of Prey slope in Beaver Creek: three second places by Mauro Caviezel (downhill and Super-G) as well as Marcel Hirscher (GS) just whet your appetite for the next races over in Europe.

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NordicNOV 26, 2018

REDSTER ROOKIES POWER OFF TO A GOOD START IN THE COMBINED SEASON

The Redster Nordic Unit didn’t have to be asked twice at the World Cup opening in Ruka, Finland. The newly assembled team for the Nordic combined kicked off with an especially impressive start to the season.

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AlpineNOV 26, 2018

THREE PEAT! MIKAELA KEEPS HER VISION IN KILLINGTON

Only four races into the winter season in the Ladies World Cup and the Redster rocket Mikaela Shiffrin is already 114 points ahead of the rest of the world. In the third edition of her home race in Killington (USA) the 23 year old kept a clean slate in the slalom in thick fog and won for the third time in a row in Vermont. In the Men’s speed opening in Lake Louise Mauro Caviezel surprised everyone coming in third place.

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AlpineNOV 19, 2018

MIKAELA & MARCEL CARVED THEIR OWN DOUBTS AWAY

Now it’s nearly official for the competitors: you wouldn’t notice that the current Alpine stars have had a break from the racing action. Marcel Hirscher and Mikaela Shiffrin are preparing to dictate the World Championship winter 2018/19 from the top again. In Levi, Finland, the Redster rockets carved their way to their respective 3rd slalom win in a row and 3rd win in the Arctic Circle since 2013 and 2016.

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AlpineOCT 30, 2018

OUTSIDE MAGAZINE GEAR OF THE YEAR AWARD FOR ATOMIC’S NEW GOGGLE

With winter on its way, Atomic is pleased to announce it has received the coveted Gear of the Year Award from OUTSIDE, North America’s preeminent active and adventure lifestyle magazine.

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AlpineOCT 29, 2018

MIKAELA STARTED HER HATTRICK MISSION FOR THE TITLE ON THE PODIUM

The World Championship winter started as the Olympic season ended with a race being cancelled and a Redster athlete up on the podium. Mikaela Shiffrin started her attack on her third big crystal globe by coming in third place at the opening race of the season, the giant slalom in Sölden. The men’s race was cancelled due to heavy snow and wind.

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NordicMAY 17, 2018

EVGENIY BELOV - ANOTHER NEW ADDITION TO THE TEAM

In preparation for the 2018 / 2019 season with the prestigious Nordic World Championships in Seefeld the Russian cross-country skier Evgeniy Belov will also be counting on the race support of the Atomic Redster Nordic Unit, following the world-class biathlete Simon Eder who signed up recently. After the performance test results with the new Redster material convinced him Belov also signed a two-year contract.

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BC TouringMAY 02, 2018

SHOOTINGSTAR DAVIDE MAGNINI JOINS THE ATOMIC-TEAM

As a real „rising star“, the 20 year-old Italian Davide Magnini has been known in skimountaineering over the past years. The winner of the overall World Cup in the Espoir-category in the season 2017/18 has now been adopted by the Atomic-family and can design his personal future with products from Altenmarkt.

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NordicAPR 26, 2018

THE RETURN: SIMON EDER IS PART OF THE ATOMIC TEAM AGAIN

He is a world-class biathlete, showcase athlete and a guy who enriches the Nordic scene. And now he’s back with the Atomic Redster Nordic Unit again: Austria’s biathlon star, Simon Eder, six times medal winner at big events, is, after 10 years, returning to his “home” team and relying on the know-how from Altenmarkt again. The performance tests convinced him, on Tuesday he signed his two year contract.

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BC TouringAPR 24, 2018

BACKLAND HEROES HAVE FINISHED THE ULTIMATE SKI TOUR

Red Bull Der Lange Weg – in English „The Long Way“ – the world’s longest ski tour. It took five athletes 36 days and 23 hours to cross the Alps from Raichenau an der Rax (Austria) to the port city Nice at the French Côte d’Azur.

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AlpineMAR 23, 2018

MARCEL HIRSCHER AND ATOMIC: CONTRACT EXTENDED UNTIL 2020!

After the memorable Olympic winter the run-up for the next World Championship season has already started. Only four days after the World Cup final with seven crystal globes for Atomic the Redster success is unstoppable: before his heli-skiing trip to Canada the most successful ski racer in the world Marcel Hirscher extended his partnership with the most successful ski brand in the world until 2020. Thus both ski superstars, Hirscher as well as his female counterpart Mikaela Shiffrin, have renewed their contract with the world market leader from Altenmarkt.

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AlpineMAR 20, 2018

REDSTERS WINTER WONDERLAND: 5X GOLD, 7X CRYSTAL GLOBES, 28 WINS

With two cancellations due to wind, a season which is going to be difficult for the Redster Alpine Department to beat came to an end: five Olympic Gold medals (out of a possible ten), seven Crystal Globes (out of twelve), both Overall World Cup wins for the 2nd time in a row. And with 28 individual wins, thanks to three first places at the finals in Are (Sofia Goggia, Mikaela Shiffrin, Marcel Hirscher) they also managed to jump to 1st place in the classification for the ski brand with the most wins this winter.

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BC TouringMAR 19, 2018

SUCCESSFUL PIERRA MENTA

The Pierra Menta race is part of the high-Alpine and prestigious “La Grande Course” skimountaineering cup in the Western Alps. At the four-day classic, the Atomic Backland athletes celebrated remarkable success.

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AlpineMAR 13, 2018

SKI QUEEN MIKAELA MAKES IT A DOUBLE-DOUBLE FOR ATOMIC

Even on the penultimate World Cup weekend this winter most of the globes turned red. With 3rd place in the giant slalom and her win in the slalom the exceptional Redster talent Mikaela Shiffrin supremely clinched the overall and slalom leader board. This means that Atomic has already secured half of all the crystal globes and Sofia Goggia could provide the “absolute majority” in the final in Are. There’s

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AlpineMAR 06, 2018

2 WINS, 3 GLOBES: MARCEL’S NOW GOT THE MAGNIFICENT SEVEN

The World Cup winter season carries on for another two weeks, but Redster hero Marcel Hirscher could already fly away on cloud 9 towards his holiday. A brilliant double win in Kranjska Gora simultaneously his 11th and 12th wins this season decided the fight for the large crystal globe as well as 1st place in giant slalom and slalom. In the ladies events a 6th place for Mikaela Shiffrin in the remaining 6 races would still enable her to successfully defend her title.

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NordicMAR 06, 2018

HANNA FALK SPRINTED TO THIRD PLACE ON THE PODIUM IN LAHTI

The Redster Nordic unit carried on in their top Olympic form in the World Cup home straight. In the absence of the Olympic champion Simen Hegstad Krueger, Hanna Falk the 28 year old Swede, celebrated her 10th World Cup podium coming in third in the skating sprint in Lahti.

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AlpineMAR 01, 2018

5X GOLD: ATOMIC FIRST IN THE ALPINE MEDAL COUNT!

With the closing ceremony on Sunday the glory days for the Redster units in Pyeongchang came to an end. The more than satisfactory overall results: 7x Gold, 2x Silver and 2x Bronze medals. As expected the lion’s share came from the Alpine experts: Marcel Hirscher (Alpine Combined and Giant Slalom), Ester Ledecka (Super G), Mikaela Shiffrin (Giant Slalom) and Sofia Goggia (Downhill) who earned half of all the Alpine Olympic wins for Atomic.

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AlpineFEB 26, 2018

THE REDSTER PARALYMPIC STARS ARE READY FOR PYEONGCHANG

Whilst the successful Alpine and Nordic Olympic heroes from the Atomic team have just returned with lots of precious metals in their luggage, the countdown has started for the stars in the Redster Paralympics team for Pyeongchang from 9th to 18th March. Five atomic athletes are competing in Korea for Gold, Silver and Bronze: Claudia Lösch, Heike Eder, Thomas Grochar, Roman Rabl and Markus Gfatterhofer are ready as the new Atomic training video impressively shows. For the video shoot the Redster Paralympics racers also met their most famous team colleagues, even the new double Olympic winner Marcel Hirscher. He said “My team colleagues are courageous and in best form."

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BC TouringFEB 15, 2018

WITH ATOMIC BACKLAND ON THE WORLD’S LONGEST SKITOUR

Red Bull Der Lange Weg – The World’s Longest Ski Tour. History repeats itself. ATOMIC is as event partner and with athletes on board in this adventure.

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AlpineFEB 14, 2018

SCANDINAVIAN FREESKI ICON HENRIK WINDSTEDT JOINS THE ATOMIC TEAM

As an integral part of the freeski scene since its inception, Henrik Windstedt not only helped shape the sport during its infancy, he is one of a handful of freeskiers that successfully transitioned into the big mountain realm to influence the progression of freeriding as well. Henrik’s wealth of experience and influence will be a massive asset to Atomic.

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AlpineJAN 29, 2018

M & M: REDSTER DOUBLE PACK IN THE OLYMPICS TEST RUN

The first double win for Atomic this winter, ironically in the final rehearsal before the Olympics Men’s Alpine races, in the giant slalom in Garmisch, if that’s not a good omen. With Marcel Hirscher’s 120th World Cup podium, Manuel Feller managed his first one in his 78th World Cup race. Mikaela Shiffrin, who now successfully can’t be beaten as the defending World Cup champion, despite her first slalom fallout in 13 months.

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NordicJAN 29, 2018

REDSTER ACES ARE SAVING THE PODIUM PLACES FOR THE OLYMPICS

In the last World Cup races before the Olympic Games in Pyeongchang the Redster Nordic unit confirmed their high performance from the last few weeks. Especially the Sprint ladies Rolsted Harsem (NOR) and Soemskar (SWE) inspired with their 4th and 5th place performance in Seefeld. The podium places should follow in South Korea in February.

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AlpineJAN 26, 2018

EXTENDED BEFORE THE OLYMPIC GAMES: MIKAELA’S STAYING WITH ATOMIC UNTIL 2020!

Before the start of the Olympic Games in Pyeongchang, Mikaela Shiffrin, the world’s best female skier at the moment has made a clear statement by extending the partnership with Atomic by a further two years until after the 2019/2020 season. With another win this race weekend in Lenzerheide the leading ski superstar can set up another new benchmark in the World Cup! Win n° 42 would mean that before her 23rd birthday she has won more races than the Atomic icon Annemarie Moser-Pröll back in her time.

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AlpineJAN 24, 2018

TRUE WINNER: MARCEL HAS EQUALISED WITH THE REDSTER LEGEND HERMANN MAIER

A home win in front of 50,000 fans, the final rehearsal before the slalom in the Winter Olympics, but above all he has now equalised with Hermann Maier, the Atomic icon, the most successful winner in the overall rankings. Even for Marcel the night race in Schladming was unusually rich in superlatives. But he still showed himself in his usual humble way: “I’m incredibly happy that I could achieve that.”

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NordicJAN 22, 2018

KATHRINE! ANOTHER OPTION FOR REDSTER MEDALS!

The Redster Nordic line up for Pyeongchang is getting into even better shape. Particularly impressive is the quality. After Simen Hegstad Krueger (winner in Toblach), Hanna Falk (winner in Dresden), Kathrine Rolsted Harsem is now also under suspicion of being a possible “medal winner” after her 2nd place in the classic sprint in Planica.

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AlpineJAN 22, 2018

MARCEL BROKE THE SOUND BARRIER WITH HIS FEAT OF STRENGTH

Once again the Atomic top performers could be relied on again this weekend. Sofia Goggia delivered an impressive win in downhill N° 1 on her home race course in Cortina and Mikaela Shiffrin completed a Redster dominated podium with her third place. In Kitzbühel Marcel Hirscher delivered the highlight with his 2nd place and broke the 1,000 points barrier in the World Cup.

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BC TouringJAN 15, 2018

DOUBLE VICTORY FOR ATOMIC AT THE MOUNTAIN ATTACK

At the largest Austrian event in skimountaineering, Armin Höfl won the “Tour” distance, followed by another Backland athlete, Daniel Zugg. And though the brand-new BACKLAND 65 UL has undergone its test on fire more than successfully.

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AlpineJAN 15, 2018

REDSTER ACES STILL ON FIRE: 3 HIGHLIGHTS 3 HEROES

A sensational start and a fantastic happy end. This is the brief summary of the Alpine racing weekend from a Redster point of view. Whilst Sofia Goggia left her competitors behind her with a real test of courage in the downhill in Bad Kleinkirchheim, Peter Fill secured his 1st Crystal Globe of the winter in combined second on the Lauberhorn. And Marcel Hirscher is still unbeaten after five weeks after his 1st win in the giant slalom on the Lauberhorn.

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NordicJAN 15, 2018

RIGHT ON TIME: HANNA FALK IN OLYMPIC FORM IN HER 3RD WIN

Perfect timing! The closer the Olympic cross-country competitions get, the more the Redster Nordic unit is gaining momentum. After Simen Hegstad Krueger’s win in Toblach Hanna Falk is now also showing top form and won the skating sprint in Dresden. With the world-record as it were for the longest patience in World Cup history.

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AlpineJAN 11, 2018

HIGH FIVE! IT’S RAINING RECORDS FOR MIKAELA THE REDSTER ROCKET

Same result different day! Wherever Mikaela Shiffrin was at the starting gate in 2018 the competitors were only fighting for 2nd place. The same thing happened in Flachau, near the Redster hometown: her 5th win in 5 races 2018, slalom win N° 30 (without city events) but this time from a chasing position with the fastest time in the final on a soft and battered course.

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NordicJAN 09, 2018

THE REDSTER UNIT WERE IN FORM FOR THE MASS START

Without the figureheads Simen Hegstad Krueger, Sondre Turvoll Fossli und Hanna Falk, who preferred to prepare for the Winter Games in Korea, the Redster Nordic team performed much better than expected in the Tour de Ski. The absolute highlight: three Top 10 places in the Ladies mass start competition over 10 kilometres in Oberstdorf. Emma

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AlpineJAN 08, 2018

REDSTER-KICKSTART: 2018 BEGINS WITH A WINNING STREAK

In the first week of Alpine racing in the New Year, Mikaela Shiffrin and Marcel Hirscher were, more than ever, the measure of all World Cup things to come: eight races, seven wins, leading in seven interim results. From Kranjska Gora and Adelboden even the Atomic figureheads carried away the maximum of 400 points after some memorable wins.

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AlpineJAN 05, 2018

MIKAELA & MARCEL ON TRACK TO BE THE GREATEST

The new Alpine year is only four days old, but the Redster race family already has three wins. A hundred points for Mikaela Shiffrin in Oslo, a further hundred for her and Marcel Hirscher on the Sljeme. There the sixth time overall World Cup winner knew how to enjoy his 4th Zagreb escapade: his 5th win of the season but particularly his 50th World Cup win means he has now caught up with Alberto Tomba in 3rd place on the best overall leader board.

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AlpineJAN 02, 2018

MERRY CHRISTMAS! ATOMIC HEROES: THREE WINS IN THREE RACES

As the World Cup leaders and four times season winners Marcel Hirscher and Mikaela Shiffrin are carving into the Christmas break. The last three races before Christmas were just a unique, continuous Redster party. Despite a great blunder Marcel won the Madonna slalom and Mikaela won the “giant” and parallel slalom in Courchevel.

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AlpineJAN 02, 2018

MIKAELA SHIFFRINS GREAT SLIDE INTO THE NEW YEAR

Mikaela Shiffrin has taken the last blank spot on her winning map. After her convincing slalom win in Lienz the 22 year old can now exhibit first places in all classical World Cup destinations. A pleasant side effect is the Redster figurehead slides into 2018 with 371 points in the lead.

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AlpineDEC 19, 2017

THE GOLDEN RATIO: A REDSTER PODIUM IN EVERY RACE

What a weekend! With 3rd place in the parallel giant slalom in Alta Badia ski superstar Marcel Hirscher kept the golden Redster ratio: one Atomic athlete on the podium after every race. His victory on the Gran Risa above all showed one thing: his compulsory break has made him even stronger.

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BC TouringDEC 18, 2017

ARNOLD ON THE PODIUM OF SKIMO WORLDCUP SEASON START

This weekend, the ISMF World Cup set off with a podium of the Backland-Skimountaineers in Wanglong/China.

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NordicDEC 18, 2017

HEGSTAD KRÜGER CELEBRATES HIS FIRST REDSTER WIN

An early Christmas present for the Redster Nordic Department! Simen Hegstad Krüger, who has been in excellent form since the beginning of the season, celebrated his first World Cup win in Toblach (South Tyrol) on Saturday in the 15 kilometre freestyle. Exactly two months before the Olympic Games competition for the same distance!

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AlpineDEC 11, 2017

MARCEL: “THE EQUIPMENT WAS INCREDIBLE!”

After his broken ankle, races N° 3 and 4 ended with a win and 3rd place for the Redster superstar Marcel Hirscher. The defending world champion and his team skilfully kept their vision even in the snowstorm in Val d’Isère. A change of equipment between the two slalom runs, another trick, was the magic touch for World Cup victory number 47.

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NordicDEC 11, 2017

SIMEN KRUEGER IS GETTING CLOSE TO MEDAL FORM

Less than two months to go to the winter Olympic Games in Korea and Simen Hegstad Krueger, the best Redster figurehead for cross-country is getting warmed up. In the 15 km skating in Davos he was only 6.7 seconds off the second World Cup podium in his career.

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NordicDEC 05, 2017

ATOMIC VIKINGS WIN TWO TOP 6 PLACES AT THEIR HOME WORLD CUP

Lots of top places this weekend for the Atomic Nordic department at three different venues. In the Redster comparison the Viking cross-country specialists Simen Hegstad Krueger (4th in skiathlon) and Sondre Turvoll Fossli (6th in the classic sprint) led the rankings at their home World Cup event in Lillehammer.

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AlpineDEC 04, 2017

REDSTER-TEAMWORK AS PERFORMANCE BOOSTER

Mikaela Shiffrin and Marcel Hirscher have added another chapter to the heroic story of their alpine racing career. Both Atomic icons won momentous races in Lake Louise and Beaver Creek: at her fourth attempt Mikaela won her 1st World Cup downhill and Marcel returned to the podium as a winner 107 days after breaking his ankle.

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AlpineNOV 27, 2017

MIKAELA: HER REDSTER DEMO ON CHILDHOOD SNOW

On her home slalom in Killington Mikaela Shiffrin set her Alpine world picture straight again with her first win of the season, the 32nd in her career. In Lake Louise Max Franz delivered the Redster effect with 2nd place on the podium.

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NordicNOV 27, 2017

REDSTER UNIT AT THE WINTER OPENING 3x IN THE TOP 7

The Atomic Nordic Department got off to a great start at the Cross Country World Cup opening in Ruka, Finland. In both sprint competitions as well as in the pursuit the podium was in reach for three Redster aces.

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AlpineNOV 13, 2017

MARCEL´S COMEBACK IN LEVI AND THE REDSTER PLAN

It was so important for Marcel Hirscher and the whole Atomic team that the Redster superstar could compete in the first race of the season again after fracturing his ankle while training in fall. And it was satisfying to see his comeback taking his training deficit into account. It’s also very encouraging to see that the Redster plan of one podium place per race also brought about the right result again! Mikaela Shiffrin was second and Mattias Hargin third.

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AlpineOCT 30, 2017

SÖLDEN, EXTRA DRY: MIKAELA 5TH IN THE FIRST POSITIONING

Every year the traditional World Cup opening race in Sölden has a touch of ski lottery about it. It’s only a first positioning, which carries more weight being the first giant slalom, than the result in a long season itself. Redster star Mikaela Shiffrin came in 5th place. One mistake on the extremely dry race course (US-snow!) on the Rettenbach Glacier cost her a place on the podium and maybe even the victory.

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AlpineOCT 16, 2017

MARLIES RAICH INTRODUCES THE CLOUD 12

Our bestselling women’s ski range now includes the Cloud 12, a powerful performance ski with Servotec. For women who want to glide fast down the piste and carve agile turns with grace and precision.

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AlpineOCT 16, 2017

MEDIA DAY: RED CARPET FOR THE REDSTER COMMUNITY

When the most successful ski team in the world invites 120 international media experts to the Atomic base camp in Altenmarkt, before the green light for the new World Cup and Winter Olympics, then it’s media day. Great to see them on the red carpet of the Redster Community again: today’s ski superstars Mikaela Shiffrin and Marcel Hirscher along with 38 others from the Atomic power line up, who in the super 2016 / 2017 season celebrated 12 World Championship medals, 24 World Cup wins, 66 podium places and seven crystal globes. And if all goes according to plan, then the Redster Party can easily carry on in two weeks time…

Continue reading7 min read
AlpineOCT 02, 2017

NEXT GENERATION REDSTER READY TO RACE

The Atomic athletes could have an ace up their sleeves with the brand-new Redster G9 ski.

Continue reading9 min read
AlpineSEP 05, 2017

DARON RAHLVES AND HAWX ULTRA XTD

Hawx Ultra XTD is the first boot to erase the line between all-mountain skiing and touring. So we thought, who better to put it to the test than the ultimate all-round skier?

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AlpineJUL 24, 2017

Pakistan #ski4freedom project

Unique landscape, exciting culture, and friendly inhabitants on the one hand; moral ideas, religion, and tradition on the other.

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About UsJUN 19, 2017

KEEN SKIERS ARE GREEN SKIERS – WELCOME TO THE ATOMIC SKI FACTORY

The Amer Sports ski factory in Altenmarkt, Austria, has been operating for over 45 years. Today, it produces around 400,000 pairs of Atomic and Salomon skis per year and employs more than 750 people, making it one of the largest ski factories in the world. But most importantly, it’s also one of the greenest factories of its kind.

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BC TouringAPR 24, 2017

BACKLAND ATHLETES AT THE TOP

With a victory for Damiano Lenzi at the high alpine Italian classic race, Trofeo Mezzalama, the record season finds its end for the Atomic athletes. The past winter was unbelievably successful, and the whole team was able to score high on their Backland equipment. The list of successes is almost too long to be true.

Continue reading7 min read
BC TouringAPR 24, 2017

BACKLAND ATHLETES AT THE TOP

With a victory for Damiano Lenzi at the high alpine Italian classic race, Trofeo Mezzalama, the record season finds its end for the Atomic athletes. The past winter was unbelievably successful, and the whole team was able to score high on their Backland equipment. The list of successes is almost too long to be true.

Continue reading7 min read
BC TouringMAR 27, 2017

BACKLAND ATHLETES STILL ON TOP

The skimountaineering season is slowly finding an end, and yet the Atomic athletes are getting better and better in the ISMF World Cup. With the Backland UL 65 skis under their feet, they achieved in the main categories three results on the podium in the individual and in the sprint race this weekend.

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AlpineMAR 23, 2017

2x Gold and 2x Silver at FIS World Champs for the Atomic Freeski Team

The 2017 Freestyle Ski & Snowboard World Championships went down last weekend in Sierra Nevada, Spain. Athletes from all around the world were competing for their respective countries in order to gain points for the upcoming Winter Olympics in PyeongChang, South Korea. The Atomic athletes, representing many different countries, were able to claim the podium in both the Men's and Women's Slopestyle and Superpipe competitions.

Continue reading7 min read
AlpineMAR 20, 2017

THE WINNER
TAKES IT ALL!

Red carpet for the Redster aces. At the end of a unique season, Atomic celebrates the victory of the Overall World Cup Winner for women and men, and being the most successful race brand of this winter.

Continue reading9 min read
NordicMAR 20, 2017

HANNA FALK EXTENDS HER PODIUM SUBSCRIPTION AT THE FINALE

She ticked reliable as a clockwork throughout the entire season - now Atomic’s Nordic poster child Hanna Falk also delivered at the World Cup finals in Québec, Canada.

Continue reading4 min read
AlpineMAR 16, 2017

MARCEL & MIKAELA:
NEW ALL-TIME GREATEST AT ATOMIC

What a winter. Temperatures well below zero, a vast blanket of snow over months and countless Redster hours of glory: The most successful ski brand at the World Championships in St. Moritz and in the end probably well over 60 top three rankings. Historical: As with Marcel Hirscher and Mikaela Shiffrin two new Atomic all-time heroes are on the everlasting leaderboard of the biggest names in the sport of skiing.

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BC TouringMAR 14, 2017

BACKLAND VICTORY AT PIERRA MENTA

The series of Backland victories goes on: Atomic skimountaineers are racing from victory to victory with their Backland UL 65 ski. After the success in the ISMF World Championships, they can also achieve superb results in the races of the ‘La Grande Course’ races in the western Alps.

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AlpineMAR 13, 2017

22 AND ALREADY AT THE PEAK: MIKAELAS HAPPY BIRTHDAY

Right after the Marcel Hirscher festivals in Kranjska Gora (one victory, three Crystal Globes), the Redster unit carved on the wave of success in Squaw Valley.

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NordicMAR 13, 2017

HANNA FALK STAYS ON TRACK OF SUCCESS

World Championship tin on one hand, and a non-nomination for the Relay and Team Sprint on the other – Redster Cross Country poster child Hanna Falk returned to the track of success on the World Cup finish straight.

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BC TouringMAR 10, 2017

Caroline George: Mother and Ski Mountaineer

Caroline George is a mountain guide, ski mountaineer, mother, and mentor based near the mountains of Chamonix. We chatted with her about juggling her various roles and the women who have helped shape her lifestyle.

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BC TouringMAR 07, 2017

MEDAL-RECORD AT WORLD CHAMPIONSHIPS IN ITALY

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BC TouringFEB 28, 2017

BACKLAND MEDAL-DAYS AT WORLD CHAMPIONSHIPS IN ITALY

Already after the first part of the ISMF Skimountaineering World Championships in Tambre/Italy the Backland athletes can show the historically most successful outcome: the high alpine races brought four medals, of which two in Gold, and further fantastic rankings.

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AlpineFEB 27, 2017

REDSTER CREW REACHING FOR SEVEN GLOBES

The World Championships in the rearview mirror, firn under the Redster G9 Servotec, temperatures well above zero - three unmistakable signs that the World Cup team is nearing the finish line.

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BC TouringFEB 23, 2017

BACKLAND-SKIMOUNTAINEERS READY FOR WORLD CHAMPIONSHIPS

The ISMF World Championships are kicking off on February 24, 2017 in the Italian villages Alpago and Piancavallo.

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BC TouringFEB 23, 2017

MIREIA MIRÓ: TRAINING FOR MOUNTAIN LIFE AND BEYOND

Spanish ski mountaineer, base-jumper, Atomic and Suunto athlete, and all around fitness queen, Mireia Miró speaks on the importance of her mountain community, confidence, and training. A quiet and unassuming adventuress, Miró relishes on the ups and downs of being a competitor and the mountains as consistent and powerful mentors throughout her life.

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AlpineFEB 20, 2017

BEST OF REDSTER - ATOMIC COMPLETES FULL DOZEN!

The brand new Atomic Redster G9 Series radiated energetically in bright red from the winning picture in the end: Gold for Marcel Hirscher, silver for Manuel Feller! Their performances in this last World Championship race brought about the incomprehensible: The Redster team completed the full dozen of medals in St. Moritz!

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NordicFEB 20, 2017

REDSTER-HANNA SPRINTS TO 6TH PLACE AT THE ESTONIA WORLD CUP

While the biathletes were at the World Championship in Hochfilzen (Atomic-Athlete Benjamin Weger from Switzerland in the Individual competition raced over 20 kilometers to 10th place) the Cross Country World Cup took place in Otepaä (Estonia).

Continue reading3 min read
AlpineFEB 18, 2017

WORLD CHAMPIONSHIP GOLD MEDAL NO. 5 FOR REDSTER HERO MARCEL

The Redster age and its most radiant Atomic star Marcel Hirscher: The harder the challenge at major events, the stronger he performs! After Slalom Gold at the World Championship in Schladming 2013, Combination Gold in Vail / Beaver Creek 2015 (and Team Gold in each) now Giant Slalom World Champion 2017! Five Big Crystal Globes and five World Championship gold medals - the king of ski racing has once again crowned himself…

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AlpineFEB 18, 2017

HOUR OF GLORY FOR SUPERSTAR MIKAELA:
WORLD CHAMPIONSHIP GOLD NO. 3 IN SERIES!

Schladming, Vail / Beavercreek, St. Moritz: Three World Championship Slaloms, one winner - Mikaela Shiffrin! The second race, skiing to her fourth slalom gold medal in major events, was an hour of glory even for the ski superstar of the present. She became youngest Slalom Olympic Champion of history on her way to being triple World Champion. A demonstration of power and performance with the playful ease of ballet during this seemingly surreal Slalom. Once again out of this world. On March 13 Mikaela turns 22. Maybe she’s the Overall World Champion by then...

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AlpineFEB 17, 2017

MEDAL DOUBLE-DECK: NOW 8 OF 7 THANKS TO MIKAELA & SOFIA!

The Atomic stars outperformed the Redster best case at the Ski World Championship in St. Moritz: 8 medals in 7 races after the women’s Giant Slalom (and without the team competition). Will the Atomic team win a third of all possible medals? Quite possibly.

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AlpineFEB 14, 2017

G9 SUMMIT ON THE PODIUM:
6 OF 6 THANKS TO MARCEL & MAURO

The Redster racers are ramping up their speed at the Ski World Championship in St. Moritz. After the two Downhill medals this past Sunday, Marcel Hirscher and Mauro Caviezel added silver and bronze medals in the Alpine Combination!

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AlpineFEB 13, 2017

REDSTER DOUBLE STEFFI & MAX

Top performance on this marvelous Sunday! Stephanie Venier and Max Franz were responsible for glowing faces among the Atomic power team at the half time of the Ski World Championship in St. Moritz. They achieved silver and bronze while being four tenths behind. After the thrilling Downhill double, the Redster unit now holds four medals, two silver and two bronze.

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AlpineFEB 11, 2017

WORLD CHAMPION OF HEARTS CELEBRATES BRONCE IN ALPINE COMBINATION

Redster foundation Michaela Kirchgasser wrote the most touching story of this Alpine Ski World Championship. The 31-year-old rejoices over bronze in the Alpine Combination after a long season, in which she was always held back by knee problems." She is our world champion of hearts", Atomic Race Manager Christian Höflehner summarizes happily.

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AlpineFEB 08, 2017

REDSTER SET OFF:
TINA ENJOYS SILVER IN SUPER-G

First competition, first medal - the Redster Unit is celebrating the start of the 44th Alpine Ski World Championship. Tina Weirather, who has been the Atomic crowd puller for years in the speed disciplines, won her first medal at a major event in St. Moritz with silver in the Super-G.

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AlpineFEB 06, 2017

Redster-Ready for the World Championship in St. Moritz

29 Redsters will be in St. Moritz and receive full support from the 20 person strong Atomic team.

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NordicFEB 01, 2017

80 STEPS IN 80 MINUTES GIVE THE REDSTER THEIR KICK

The wonders of ski production: in the most environmentally friendly ski factory in the world, in the heart of the Austrian alps, high tech seamlesslymerges with craftmanship.

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AlpineFEB 01, 2017

29 REDSTER ATHLETES ARE IN THE WORLD CUP TEAMS FOR ST. MORITZ

The Redster unit displayed a befitting performance this Tuesday with podium finishes number 46 and 47 this season before the World Cup.

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AlpineJAN 30, 2017

ATOMIC WINTER X GAMES NEWCOMERS MAKE HISTORY IN ASPEN

Aspen, Colorado was the sight for the 2017 Winter X Games once again.

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AlpineJAN 30, 2017

6 "MEDALS" IN 5 RACES:
REDSTER TEAM READY FOR THE WORLD CHAMPIONSHIP

Cortina, Garmisch, Downhill, Super-G, Giant Slalom: One week before the World Cup, the Redster stars demonstrated that they are in medal form!

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AlpineJAN 26, 2017

ATOMIC STAR MARCEL SHINED
AT THE NIGHT RACE

44,000 spectators, a sea of flags in red and white, pilot and material ready for the next top performance.

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AlpineJAN 23, 2017

REDSTER HERO MARCEL: UNLEASHED TRIUMPH

Marcel Hirscher’s triumph in Kitzbühel means much more than “just” the 42nd World Cup victory of his career.

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BC TouringJAN 23, 2017

SUCCESSFUL START INTO THE SKIMO WORLD CUP SEASON

The Atomic skimountaineers started into their season last weekend at the ISMF skimountaineering World Cup.

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NordicJAN 23, 2017

REDSTER STARS RELAY WINNERS AND HEROES IN THE DOLOMITES

It was the most successful weekend so far for the Redster Nordic team this winter. In the Relay Race at the Cross Country World Cup in Ulricehamn (Sweden) - no winning picture without Atomic stars.

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JAN 19, 2017

WANT TO RENT ATOMIC SKIING AND CROSS-COUNTRY EQUIPMENT? CHOOSE THE RIGHT RENTAL STORES!

So you booked your winter holidays in a lovely ski resort in the Alps and you are looking forward to getting the best winter sport equipment to enjoy the whole mountain? Well, look no further, we have teamed up with MySkirent.com

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AlpineJAN 16, 2017

REDSTER TEAM AT LIGHTNING SPEED

Come freak weather or a flood of cancellations - the Redster team carves through the winter wonderland three weeks before the opening in St. Moritz already in World Championship shape.

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NordicJAN 16, 2017

HANNA FALK TOP 3 AFTER WORLD CUP HIATUS

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AlpineJAN 09, 2017

REDSTER STARSHIP: MIKAELA AND MARCEL CONTINUE ON TOP

THE REDSTER STARSHIP WITH MIKAELA SHIFFRIN AND MARCEL HIRSCHER KEEPS ITS SPEED, ALTITUDE AND ORBIT IN 2017.

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NordicJAN 09, 2017

SIMEN CELEBRATED HIS FIRST WORLDCUP PODIUM, HANNA PRACTICED FOR THE WORLD CUP

Seven races in nine days, 80 kilometers for the men, 50 for the ladies, mostly in sharp frost.

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AlpineJAN 05, 2017

BIG 100: MARCEL IS ON THE PODIUM SOON THREE-DIGIT

A DAY OF CELEBRATION BEFORE THE HOLIDAY FOR MARCEL HIRSCHER? QUITE POSSIBLE.

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AlpineJAN 03, 2017

LA PROTECTION VENUE TOUT DROIT D’ALTENMARKT : MASQUE REVENT Q

Possédant la plus grande usine de skis du monde à son siège d’Altenmarkt en Autriche, Atomic est réputé pour être la plus grande marque de ski alpin. Ce que l’on sait moins, c’est que la marque est également spécialisée dans les équipements de protection, qu’elle conçoit et développe intégralement elle-même, en Autriche. Nous avons rencontré les créateurs de la toute dernière innovation d’Atomic, le masque Revent Q, pour en savoir plus.

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AlpineDEC 30, 2016

REDSTER ROCKET MIKAELA: TRIPLE VICTORY AT THE SEMMERING

BEFORE THE TURN OF THE YEAR ON THE MAGIC MOUNTAIN AT THE SEMMERING, MIKAELA SHIFFRIN SUGGESTED WHAT EXPERTS HAVE FORESEEN FOR A LONG TIME: SHE HAS THE SERIES VICTORY GENES IN SLALOM (AT THE SEMMERING SHE WON FOR THE 14TH TIME IN A ROW), AND IN GS.

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AlpineDEC 12, 2016

ONE PODIUM PER RACE!
REDSTER BEST-CASE SCENARIO

The stars of the Atomic team continued their success in Val d'Isère and Sestriere.

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AlpineDEC 12, 2016

ATOMIC ATHLETES RESIST THE STORMY WEATHER AT THE DEW TOUR IN BRECKENRIDGE

The 2016 Dew Tour took place from December 8th till December 11th in Breckenridge, Colorado.

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NordicDEC 12, 2016

HANNA 3RD IN SPRINT AGAIN, SIMEN 9TH AFTER FALL

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AlpineDEC 05, 2016

REDSTER POWER: 5 PODIUMS FOR THE ATOMIC STARS

The speed opening in Lake Louise (Ladies) and Val d'Isere (Men) have confirmed: stars in the Atomic Redster team are in good shape early on and the Redster setup is suitable for top performances in all disciplines! Sofia Goggia, Tina Weirather, Peter Fill, Marcel Hirscher: all on the podium. Good speed entry for Mikaela Shiffrin. The Redster top stars in the red jersey remain overall World Cup leaders.

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NordicDEC 05, 2016

REDSTER TEAM: HANNA TAKES 3RD PLACE - SIMEN 5TH!

After the successful World Cup debut, the top athletes from the Redster Nordic Team have once again demonstrated their good shape this race-weekend.

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NordicNOV 29, 2016

REDSTER NORDIC TEAM STARTING STRONG INTO THE WORLD CUP SEASON

This is how a World Cup can begin:

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AlpineNOV 28, 2016

MIKAELA: MOST EMOTIONAL REDSTER VICTORY

HER REDSTER RUN DOES NOT STOP.

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AlpineNOV 14, 2016

MIKAELA, MARCEL: LEVI-WIN AND REDSTER RED JERSEY

MIKAELA SHIFFRIN AND MARCEL HIRSCHER REMAIN BENCHMARKS IN SLALOM.

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NordicNOV 10, 2016

STRAIGHT FROM THE RACETRACK

World Cup racing is so much more than just a series of races happening during the winter months.

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AlpineNOV 10, 2016

Time, Space, and Place with Mikaela Shiffrin

When looking at the continuum of elements that affect the outcome of Mikaela Shiffrin’s season, one must understand time, space, and place.

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AlpineOCT 28, 2016

THE CLIP
STRAIGHT FROM THE FACTORY: TEAM WORK OF TOP STARS!

THIS HAS NOT YET BEEN SEEN IN THE WORLD: THE TOP STARS FROM THE ATOMIC REDSTER TEAM SLIPPED INTO THE ROLES OF THE EXPERTS IN ALTENMARKT WHO GIVE EVERYTHING DAILY FOR THE SUCCESS OF THE ATHLETES. THE RESULT - THE MOST VALUABLE PAIR OF REDSTER DOUBLEDECK EVER ...

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AlpineOCT 24, 2016

MIKAELA & MARCEL SECOND! CULT CLIP SHOWS REDSTER STARS IN THEIR ELEMENT

Successful World Cup prelude. Mikaela Shiffrin and Marcel Hirscher, top stars in the Atomic Redster team, have entered this winter season second place in Sölden. Strong performance of the team on track and online.

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AlpineOCT 19, 2016

REDSTER-TEAM READY:
LAST STAR UPDATE

It’s a go for the World Cup winter. The Redster Stars and future heroes used the Atomic Media Day at the racing hot spot APC in Altenmarkt for a first split time.

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AlpineSEP 28, 2016

FLOAT & EVOLVE

I've become the skier I am today through continuous reinvention. I use a specific formula where I force myself out of my comfort zone, to be exposed to the new and unexpected. When you learn something new, a whole new world of opportunities opens up.

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AlpineSEP 21, 2016

CE QUE VEULENT LES FEMMES

Cela semble une évidence, mais pour fabriquer des skis parfaitement adaptés aux femmes, il faut se mettre à leur place.

Continue reading6 min read
SEP 12, 2016

HAWX ULTRA: THE BRAINS BEHIND THE BOOT

To mark the arrival of Hawx Ultra for Fall 2016, we caught up with the man behind the boot – Atomic ski boots product manager, Matt Manser. What took him from philosophy student to expert boot maker? And how did he go about creating the new construction at the heart of this revolutionary alpine boot?

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SEP 12, 2016

THE HAWX ULTRA: WEIGHING UP THE LIGHTEST ALPINE BOOT EVER

The latest addition to the Hawx Boot Series is our lightest alpine boot ever created. Its secret? A whole new way of thinking about ski boot design. We caught up with the team behind it to find out more…

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AlpineSEP 08, 2016

Atomic Custom Studio

Never ride the same skis as your friends again! With the launch of the Atomic Custom Studio it’s now a reality: any skier can be the proud owner of skis that perfectly match their own personal style, and enjoy admiring looks at every mountain hut.

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AlpineSEP 01, 2016

#sheskis

#sheskis is a movement connecting skiers around the world. Skiing more confidently than we thought we could and crashing more than we should. We are a community of skiers, united by our love for skiing.

Continue reading8 min read
AlpineSEP 01, 2016

In Mikaela’s Mind

She is a young woman who needs no introduction, with a string of wins, medals, and titles following her wherever she goes; Mikaela Shiffrin has become a skiing icon. Her confidence is an inspiration, but her humility and grace are to be celebrated. Here Mikaela talks about her mentors, how being a mountain girl has influenced her confidence, and inspiring other female skiers.

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BC TouringAUG 19, 2016

Last peak reached!

Andrzej Bargiel completed the Snow Leopard challenge in record-breaking 30 days

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BC TouringAUG 12, 2016

Andrzej Bargiel conquered Khan Tengri!

Andrzej Bargiel conquered the 4th seven-thousander on his way to complete the Snow Leopard challenge in a record-breaking pace. On Wednesday at 11.42 am local time he reached the summit of Chan Tengri, the second highest peak of Tian-Shan laying on the boarder between Kazakhstan, Kyrgyzstan and China. He left the base early in the morning just to stand on top after 8 hours and 17 minutes climbing.

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BC TouringJUL 27, 2016

Second stage of the Snow Leopard Challenge completed!

Andrzej Bargiel conquered another peak of the Snow Leopard trophy.

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BC TouringJUL 19, 2016

Lenin Peak - first stage completed!

Andrzej Bargiel made a successful summit at Lenin Peak today followed by a ski descent to complete the first stage of his Snow Leopard challenge.

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BC TouringJUL 18, 2016

On the trail of Snow Leopard

Andrzej Bargiel departed for his next adventure. This time, the aim will not be any of the eight-thousanders. Nevertheless, the goal that the Polish extreme skier set for himself is even more ambitious than the previous ones.

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BC TouringJUN 23, 2016

Adventure Mongolia

An unexpected Journey into Inner Mongolia - between traffic chaos, crowds, and the first 5,000m mountain.

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BC TouringJUN 01, 2016

SURREAL SVALBARD

Living on a boat, skiing unskied peaks at 3am, eating reindeer stew and being chased by polar bears. Travis Ganong tells us what he’s been up to in his ‘real ski season’:

Continue reading5 min read
BC TouringMAY 12, 2016

THE WHITE MAZE

MISSION ACCOMPLISHED! Sneak peek of the ski adventure movie "The White Maze". In theaters in October.

Continue reading7 min read
NordicAPR 06, 2016

OSKAR SVÄRD
A LEGEND STEPS DOWN

Three times winner of the most prestigious long-distance race, Vasaloppet, Oskar Svärd has put his name in Swedish ski history.

Continue reading5 min read
NordicAPR 04, 2016

REDSTER CLASSICS-UNIT PREVAILS

Gjerdalen and Höst finish tour in second place.

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AlpineMAR 30, 2016

REDSTER WINNING TEAM:
MARCEL HIRSCHER CONTINUES WITH ATOMIC UNTIL 2018!

The five time World Cup overall champion will continue his success story with the Redster race equipment from Atomic!

Continue reading3 min read
BC TouringMAR 25, 2016

On Tour with Sage & Nick

It takes years of ski tours, avalanche courses, beacon practice, and even surviving bad judgment to build a strong repertoire of backcountry wisdom.

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AlpineMAR 21, 2016

FINAL FOUR:
REDSTER CRYSTAL STATEMENT 2016

NON-STOP EXCELLENCE

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BC TouringMAR 21, 2016

ISMF SKIMOUNTAINEERING FINALS IN THE INDIVIDUAL WORLD CUP

At the finals of the ISMF individual World Cup in Skimountaineering, including three competitions in the different disciplines, Atomic's athletes participated with differing expectations. The outcome is positive throughout, and the overall World Cup individual standings are now fixed.

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NordicMAR 21, 2016

SKI CLASSICS: TORD’S SECOND LOCKED! TOP-SPOTS FOR REDSTER-BIATHLETES

Fantastic Season. No weekend without a success report from the Atomic Nordic Team-

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NordicMAR 14, 2016

SO FANNY: GOLD FOR ATOMIC-BIATHLETE AT HER HOME GAMES

She’s done it. Fanny Horn Birkeland, formerly known as Fanny Welle-Strand Horn, two times captured bronze as an alternate with the Norwegian relay-team at major events.

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BC TouringMAR 14, 2016

MIREIA MIRO AND SAMUEL EQUY ON THE PODIUM AT PIERRA MENTA

Pierra Menta - a myth amongst skimountaineers. Including stages over 4 days in the French village Areches Beaufort, the high alpine competition is said to be the most challenging event of the scene. Atomic's skimountaineers were very successful this year.

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AlpineMAR 14, 2016

REDSTER-SHOWDOWN AT FINALS IN ST. MORITZ

Starting Wednesday at the World Cup Finals in St. Moritz four out of 12 Crystal Globes are still up for grabs.

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BC TouringMAR 11, 2016

ATOMIC MOUNTAIN ACADEMY TOUR: FROM ONLINE TRAINING TO ENJOYABLE AND INFORMATIVE LIVE SKI TOUR

Stay safe in the backcountry – besides avalanche transceiver, shovel, probe and airbag, it’s knowledge about avalanche conditions, snow cover, weather and skiing techniques that might save your life out there.

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AlpineMAR 09, 2016

MARCEL HIRSCHER, LE HÉROS REDSTER, EST DÉSORMAIS LE PLUS GRAND DE TOUS LES TEMPS

Moment de gloire pour une superstar. À Kranjska Gora, Marcel Hirscher a décroché sa cinquième victoire consécutive au classement général de la Coupe du monde et son troisième globe de cristal au slalom géant.

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NordicMAR 07, 2016

VASALOPPET: REDSTER-STAR ANDERS HÖST IN THIRD PLACE

The race of all races. Vasaloppet in the long-distance-scene is what Monte Carlo is in the Formula 1, Wimbledon in Tennis or Old Trafford in soccer.

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BC TouringMAR 01, 2016

LA GRANDE COURSE
ALTITOY TERNUA –
SUCCESSFUL DAY FOR
LENZI AND MIRO

Atomic's athletes finished the first stop of the Classic High-Alpine La Grande Course Series on the podium.

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NordicMAR 01, 2016

GOLD, SILVER, BRONZE:
THE REDSTER-ROOKIES ROCK
THE RASNOV-WORLD CHAMPIONSHIP

9 Medals. What a Junior World Championship for the Redster-rookies who rocked Rasnov in Romania!

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AlpineFEB 29, 2016

MARCEL:
FOUR REDSTER
BIRTHDAY PRESENTS

6 days, 4 races, 320 points. After the let down in Japan Marcel Hirscher is back to old form.

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AlpineFEB 29, 2016

ATOMIC SCORES BIG AT WINTER X GAMES OSLO

The Atomic winning streak continues! This time, Oslo, Norway was the site to hold it's very first Winter X Games.

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AlpineFEB 22, 2016

TINA WEIRATHER:
HAPPY-END
FOR HER EXTREME
REDSTER-WEEKEND!

Glimmering perspective. One day after the worst downhill result of her entire World Cup career Redster queen Tina Weirather took revenge in the Super-G racking up her fifth World Cup victory and the first one this season. In Chamonix Peter Fill improved his chances of winning the first crystal globe in his long-lasting career.

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AlpineFEB 16, 2016

MIKAELA SHIFFRIN: HER REDSTER-COMEBACK!

Supernatural Mika: Partial MCL tear, tibia plateau fracture, 64 days without a World Cup appearance. Can anybody get over this that easily? Yes, Mikaela Shiffrin can!

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NordicFEB 15, 2016

REDSTER-PILOT TORD: NEXT SPRINT WIN AT CORTINA PREMIERE

Second Strike. Redster-athlete Tord Asle Gjerdalen made an impressive statement in Cortina where the seventh event of the Ski Classics Tour took place in a short-ened version.

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BC TouringFEB 11, 2016

SKI MOUNTAINEERS SUCCESSFUL AT EUROPEAN CHAMPIONSHIPS

At the European Championships for ski mountaineers, the Atomic athletes could achieve good results.

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NordicFEB 08, 2016

DOMINIK: STORMY FIRST VICTORY – TORD THIRD IN SEEFELD!

Nordic Success Stories. Dominik Windisch, the versatile biathlete from South Tyrol, fulfilled his childhood dream of celebrating a World Cup victory in Canmore, Canada.

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AlpineFEB 08, 2016

SUPERSTAR MIKAELA IS BACK ON STAGE

Back on track. 64 days after her serious crash in the warm-up for the GS in Are, Mikaela Shiffrin will be celebrating her much anticipated comeback to the World Cup circuit in Crans Montana. Her latest practice sessions in Colorado went pain free and left the Slalom-Queen hopeful.

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AlpineFEB 02, 2016

ATOMIC FINDS GOLD IN ASPEN!

This week is one of the largest in freesking as the Winter X Games Aspen, was once again held at Buttermilk Mountain, in Colorado.

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NordicFEB 01, 2016

REDSTER-STAR TORD: REPEAT SPRINT-WIN AT MARCIALONGA!

Strategy + Setup = Victory. Oops, he did it again!

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AlpineFEB 01, 2016

ALEX KILDE: THE NEXT WINNING VIKING IN RED

Good News Everywhere. Powerhouse Alexander Aamodt Kilde rippled his muscles big time in Garmisch racking up the 10th win of the season for the Redster-unit.

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AlpineJAN 22, 2016

UP CLOSE & PERSONAL WITH MARCEL HIRSCHER

#followthehero. The fans of Marcel Hirscher have a lot to look forward to in Kitzbühel and Schladming.

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AlpineJAN 11, 2016

LA FORMULE REDSTER : PUISSANCE + FLUIDITÉ = 100

Une saison au top. Grâce à son nouvel équipement, Marcel Hirscher a remporté une autre victoire spectaculaire sur les pistes verglacées de Santa Caterina. Il s’agit de sa 5e victoire de la saison, la 17e en slalom et la 36e de toute sa carrière en Coupe du monde. En tête du classement général, le héros du ski autrichien essaiera ce week-end de creuser l’écart avec ses concurrents lors des épreuves techniques à Adelboden. Outre Marcel, Michaela Kirchgasser (qui a terminé à la 4e place) et le jeune Marc Digruber (second meilleur temps lors du dernier run) ont également fait preuve d’un dynamisme et d’une précision extraordinaires.

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AlpineJAN 01, 2016

JOSSI WELLS AND ATOMIC TEAM UP IN THE ATOMIC CUSTOM STUDIO

Freeskier Jossi Wells collaborated with Atomic and various artists to build a unique design template that will help consumers design their own individual ski in the Atomic Custom Studio.

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BC TouringDEC 15, 2015

ONEKOTAN - The Lost Island

It was planned as a journey to one of the most beautiful and most fascinating islands in the world! It turned out as their most dangerous and toughest adventure ever!

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NordicDEC 04, 2015

SONDRE FOSSLI: FIRST RACE, FIRST VICTORY

Perfect start into the season. A year ago Atomic-Shootingstar Sondre Turvoll Fossli came into the limelight with a third place finish in the Classic Sprint event in Ruka (FIN). Merely 12 months later in the first race of the season he was celebrating his first World Cup victory ever! He did so with the brand new Redster equipment for the season.

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