144 articles
AlpineMAR 23, 2018

MARCEL HIRSCHER AND ATOMIC: CONTRACT EXTENDED UNTIL 2020!

After the memorable Olympic winter the run-up for the next World Championship season has already started. Only four days after the World Cup final with seven crystal globes for Atomic the Redster success is unstoppable: before his heli-skiing trip to Canada the most successful ski racer in the world Marcel Hirscher extended his partnership with the most successful ski brand in the world until 2020. Thus both ski superstars, Hirscher as well as his female counterpart Mikaela Shiffrin, have renewed their contract with the world market leader from Altenmarkt.

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AlpineMAR 20, 2018

REDSTERS WINTER WONDERLAND: 5X GOLD, 7X CRYSTAL GLOBES, 28 WINS

With two cancellations due to wind, a season which is going to be difficult for the Redster Alpine Department to beat came to an end: five Olympic Gold medals (out of a possible ten), seven Crystal Globes (out of twelve), both Overall World Cup wins for the 2nd time in a row. And with 28 individual wins, thanks to three first places at the finals in Are (Sofia Goggia, Mikaela Shiffrin, Marcel Hirscher) they also managed to jump to 1st place in the classification for the ski brand with the most wins this winter.

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BC TouringMAR 19, 2018

SUCCESSFUL PIERRA MENTA

The Pierra Menta race is part of the high-Alpine and prestigious “La Grande Course” skimountaineering cup in the Western Alps. At the four-day classic, the Atomic Backland athletes celebrated remarkable success.

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AlpineMAR 13, 2018

SKI QUEEN MIKAELA MAKES IT A DOUBLE-DOUBLE FOR ATOMIC

Even on the penultimate World Cup weekend this winter most of the globes turned red. With 3rd place in the giant slalom and her win in the slalom the exceptional Redster talent Mikaela Shiffrin supremely clinched the overall and slalom leader board. This means that Atomic has already secured half of all the crystal globes and Sofia Goggia could provide the “absolute majority” in the final in Are. There’s

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AlpineMAR 06, 2018

2 WINS, 3 GLOBES: MARCEL’S NOW GOT THE MAGNIFICENT SEVEN

The World Cup winter season carries on for another two weeks, but Redster hero Marcel Hirscher could already fly away on cloud 9 towards his holiday. A brilliant double win in Kranjska Gora simultaneously his 11th and 12th wins this season decided the fight for the large crystal globe as well as 1st place in giant slalom and slalom. In the ladies events a 6th place for Mikaela Shiffrin in the remaining 6 races would still enable her to successfully defend her title.

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NordicMAR 06, 2018

HANNA FALK SPRINTED TO THIRD PLACE ON THE PODIUM IN LAHTI

The Redster Nordic unit carried on in their top Olympic form in the World Cup home straight. In the absence of the Olympic champion Simen Hegstad Krueger, Hanna Falk the 28 year old Swede, celebrated her 10th World Cup podium coming in third in the skating sprint in Lahti.

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AlpineMAR 01, 2018

5X GOLD: ATOMIC FIRST IN THE ALPINE MEDAL COUNT!

With the closing ceremony on Sunday the glory days for the Redster units in Pyeongchang came to an end. The more than satisfactory overall results: 7x Gold, 2x Silver and 2x Bronze medals. As expected the lion’s share came from the Alpine experts: Marcel Hirscher (Alpine Combined and Giant Slalom), Ester Ledecka (Super G), Mikaela Shiffrin (Giant Slalom) and Sofia Goggia (Downhill) who earned half of all the Alpine Olympic wins for Atomic.

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AlpineFEB 26, 2018

THE REDSTER PARALYMPIC STARS ARE READY FOR PYEONGCHANG

Whilst the successful Alpine and Nordic Olympic heroes from the Atomic team have just returned with lots of precious metals in their luggage, the countdown has started for the stars in the Redster Paralympics team for Pyeongchang from 9th to 18th March. Five atomic athletes are competing in Korea for Gold, Silver and Bronze: Claudia Lösch, Heike Eder, Thomas Grochar, Roman Rabl and Markus Gfatterhofer are ready as the new Atomic training video impressively shows. For the video shoot the Redster Paralympics racers also met their most famous team colleagues, even the new double Olympic winner Marcel Hirscher. He said “My team colleagues are courageous and in best form."

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BC TouringFEB 15, 2018

WITH ATOMIC BACKLAND ON THE WORLD’S LONGEST SKITOUR

Red Bull Der Lange Weg – The World’s Longest Ski Tour. History repeats itself. ATOMIC is as event partner and with athletes on board in this adventure.

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AlpineFEB 14, 2018

SCANDINAVIAN FREESKI ICON HENRIK WINDSTEDT JOINS THE ATOMIC TEAM

As an integral part of the freeski scene since its inception, Henrik Windstedt not only helped shape the sport during its infancy, he is one of a handful of freeskiers that successfully transitioned into the big mountain realm to influence the progression of freeriding as well. Henrik’s wealth of experience and influence will be a massive asset to Atomic.

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AlpineJAN 29, 2018

M & M: REDSTER DOUBLE PACK IN THE OLYMPICS TEST RUN

The first double win for Atomic this winter, ironically in the final rehearsal before the Olympics Men’s Alpine races, in the giant slalom in Garmisch, if that’s not a good omen. With Marcel Hirscher’s 120th World Cup podium, Manuel Feller managed his first one in his 78th World Cup race. Mikaela Shiffrin, who now successfully can’t be beaten as the defending World Cup champion, despite her first slalom fallout in 13 months.

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NordicJAN 29, 2018

REDSTER ACES ARE SAVING THE PODIUM PLACES FOR THE OLYMPICS

In the last World Cup races before the Olympic Games in Pyeongchang the Redster Nordic unit confirmed their high performance from the last few weeks. Especially the Sprint ladies Rolsted Harsem (NOR) and Soemskar (SWE) inspired with their 4th and 5th place performance in Seefeld. The podium places should follow in South Korea in February.

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AlpineJAN 26, 2018

EXTENDED BEFORE THE OLYMPIC GAMES: MIKAELA’S STAYING WITH ATOMIC UNTIL 2020!

Before the start of the Olympic Games in Pyeongchang, Mikaela Shiffrin, the world’s best female skier at the moment has made a clear statement by extending the partnership with Atomic by a further two years until after the 2019/2020 season. With another win this race weekend in Lenzerheide the leading ski superstar can set up another new benchmark in the World Cup! Win n° 42 would mean that before her 23rd birthday she has won more races than the Atomic icon Annemarie Moser-Pröll back in her time.

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AlpineJAN 24, 2018

TRUE WINNER: MARCEL HAS EQUALISED WITH THE REDSTER LEGEND HERMANN MAIER

A home win in front of 50,000 fans, the final rehearsal before the slalom in the Winter Olympics, but above all he has now equalised with Hermann Maier, the Atomic icon, the most successful winner in the overall rankings. Even for Marcel the night race in Schladming was unusually rich in superlatives. But he still showed himself in his usual humble way: “I’m incredibly happy that I could achieve that.”

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NordicJAN 22, 2018

KATHRINE! ANOTHER OPTION FOR REDSTER MEDALS!

The Redster Nordic line up for Pyeongchang is getting into even better shape. Particularly impressive is the quality. After Simen Hegstad Krueger (winner in Toblach), Hanna Falk (winner in Dresden), Kathrine Rolsted Harsem is now also under suspicion of being a possible “medal winner” after her 2nd place in the classic sprint in Planica.

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AlpineJAN 22, 2018

MARCEL BROKE THE SOUND BARRIER WITH HIS FEAT OF STRENGTH

Once again the Atomic top performers could be relied on again this weekend. Sofia Goggia delivered an impressive win in downhill N° 1 on her home race course in Cortina and Mikaela Shiffrin completed a Redster dominated podium with her third place. In Kitzbühel Marcel Hirscher delivered the highlight with his 2nd place and broke the 1,000 points barrier in the World Cup.

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BC TouringJAN 15, 2018

DOUBLE VICTORY FOR ATOMIC AT THE MOUNTAIN ATTACK

At the largest Austrian event in skimountaineering, Armin Höfl won the “Tour” distance, followed by another Backland athlete, Daniel Zugg. And though the brand-new BACKLAND 65 UL has undergone its test on fire more than successfully.

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AlpineJAN 15, 2018

REDSTER ACES STILL ON FIRE: 3 HIGHLIGHTS 3 HEROES

A sensational start and a fantastic happy end. This is the brief summary of the Alpine racing weekend from a Redster point of view. Whilst Sofia Goggia left her competitors behind her with a real test of courage in the downhill in Bad Kleinkirchheim, Peter Fill secured his 1st Crystal Globe of the winter in combined second on the Lauberhorn. And Marcel Hirscher is still unbeaten after five weeks after his 1st win in the giant slalom on the Lauberhorn.

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NordicJAN 15, 2018

RIGHT ON TIME: HANNA FALK IN OLYMPIC FORM IN HER 3RD WIN

Perfect timing! The closer the Olympic cross-country competitions get, the more the Redster Nordic unit is gaining momentum. After Simen Hegstad Krueger’s win in Toblach Hanna Falk is now also showing top form and won the skating sprint in Dresden. With the world-record as it were for the longest patience in World Cup history.

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AlpineJAN 11, 2018

HIGH FIVE! IT’S RAINING RECORDS FOR MIKAELA THE REDSTER ROCKET

Same result different day! Wherever Mikaela Shiffrin was at the starting gate in 2018 the competitors were only fighting for 2nd place. The same thing happened in Flachau, near the Redster hometown: her 5th win in 5 races 2018, slalom win N° 30 (without city events) but this time from a chasing position with the fastest time in the final on a soft and battered course.

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NordicJAN 09, 2018

THE REDSTER UNIT WERE IN FORM FOR THE MASS START

Without the figureheads Simen Hegstad Krueger, Sondre Turvoll Fossli und Hanna Falk, who preferred to prepare for the Winter Games in Korea, the Redster Nordic team performed much better than expected in the Tour de Ski. The absolute highlight: three Top 10 places in the Ladies mass start competition over 10 kilometres in Oberstdorf. Emma

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AlpineJAN 08, 2018

REDSTER-KICKSTART: 2018 BEGINS WITH A WINNING STREAK

In the first week of Alpine racing in the New Year, Mikaela Shiffrin and Marcel Hirscher were, more than ever, the measure of all World Cup things to come: eight races, seven wins, leading in seven interim results. From Kranjska Gora and Adelboden even the Atomic figureheads carried away the maximum of 400 points after some memorable wins.

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AlpineJAN 05, 2018

MIKAELA & MARCEL ON TRACK TO BE THE GREATEST

The new Alpine year is only four days old, but the Redster race family already has three wins. A hundred points for Mikaela Shiffrin in Oslo, a further hundred for her and Marcel Hirscher on the Sljeme. There the sixth time overall World Cup winner knew how to enjoy his 4th Zagreb escapade: his 5th win of the season but particularly his 50th World Cup win means he has now caught up with Alberto Tomba in 3rd place on the best overall leader board.

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AlpineJAN 02, 2018

MIKAELA SHIFFRINS GREAT SLIDE INTO THE NEW YEAR

Mikaela Shiffrin has taken the last blank spot on her winning map. After her convincing slalom win in Lienz the 22 year old can now exhibit first places in all classical World Cup destinations. A pleasant side effect is the Redster figurehead slides into 2018 with 371 points in the lead.

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AlpineJAN 02, 2018

MERRY CHRISTMAS! ATOMIC HEROES: THREE WINS IN THREE RACES

As the World Cup leaders and four times season winners Marcel Hirscher and Mikaela Shiffrin are carving into the Christmas break. The last three races before Christmas were just a unique, continuous Redster party. Despite a great blunder Marcel won the Madonna slalom and Mikaela won the “giant” and parallel slalom in Courchevel.

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AlpineDEC 19, 2017

THE GOLDEN RATIO: A REDSTER PODIUM IN EVERY RACE

What a weekend! With 3rd place in the parallel giant slalom in Alta Badia ski superstar Marcel Hirscher kept the golden Redster ratio: one Atomic athlete on the podium after every race. His victory on the Gran Risa above all showed one thing: his compulsory break has made him even stronger.

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BC TouringDEC 18, 2017

ARNOLD ON THE PODIUM OF SKIMO WORLDCUP SEASON START

This weekend, the ISMF World Cup set off with a podium of the Backland-Skimountaineers in Wanglong/China.

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NordicDEC 18, 2017

HEGSTAD KRÜGER CELEBRATES HIS FIRST REDSTER WIN

An early Christmas present for the Redster Nordic Department! Simen Hegstad Krüger, who has been in excellent form since the beginning of the season, celebrated his first World Cup win in Toblach (South Tyrol) on Saturday in the 15 kilometre freestyle. Exactly two months before the Olympic Games competition for the same distance!

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AlpineDEC 11, 2017

MARCEL: “THE EQUIPMENT WAS INCREDIBLE!”

After his broken ankle, races N° 3 and 4 ended with a win and 3rd place for the Redster superstar Marcel Hirscher. The defending world champion and his team skilfully kept their vision even in the snowstorm in Val d’Isère. A change of equipment between the two slalom runs, another trick, was the magic touch for World Cup victory number 47.

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NordicDEC 11, 2017

SIMEN KRUEGER IS GETTING CLOSE TO MEDAL FORM

Less than two months to go to the winter Olympic Games in Korea and Simen Hegstad Krueger, the best Redster figurehead for cross-country is getting warmed up. In the 15 km skating in Davos he was only 6.7 seconds off the second World Cup podium in his career.

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NordicDEC 05, 2017

ATOMIC VIKINGS WIN TWO TOP 6 PLACES AT THEIR HOME WORLD CUP

Lots of top places this weekend for the Atomic Nordic department at three different venues. In the Redster comparison the Viking cross-country specialists Simen Hegstad Krueger (4th in skiathlon) and Sondre Turvoll Fossli (6th in the classic sprint) led the rankings at their home World Cup event in Lillehammer.

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AlpineDEC 04, 2017

REDSTER-TEAMWORK AS PERFORMANCE BOOSTER

Mikaela Shiffrin and Marcel Hirscher have added another chapter to the heroic story of their alpine racing career. Both Atomic icons won momentous races in Lake Louise and Beaver Creek: at her fourth attempt Mikaela won her 1st World Cup downhill and Marcel returned to the podium as a winner 107 days after breaking his ankle.

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AlpineNOV 27, 2017

MIKAELA: HER REDSTER DEMO ON CHILDHOOD SNOW

On her home slalom in Killington Mikaela Shiffrin set her Alpine world picture straight again with her first win of the season, the 32nd in her career. In Lake Louise Max Franz delivered the Redster effect with 2nd place on the podium.

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NordicNOV 27, 2017

REDSTER UNIT AT THE WINTER OPENING 3x IN THE TOP 7

The Atomic Nordic Department got off to a great start at the Cross Country World Cup opening in Ruka, Finland. In both sprint competitions as well as in the pursuit the podium was in reach for three Redster aces.

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AlpineNOV 13, 2017

MARCEL´S COMEBACK IN LEVI AND THE REDSTER PLAN

It was so important for Marcel Hirscher and the whole Atomic team that the Redster superstar could compete in the first race of the season again after fracturing his ankle while training in fall. And it was satisfying to see his comeback taking his training deficit into account. It’s also very encouraging to see that the Redster plan of one podium place per race also brought about the right result again! Mikaela Shiffrin was second and Mattias Hargin third.

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AlpineOCT 30, 2017

SÖLDEN, EXTRA DRY: MIKAELA 5TH IN THE FIRST POSITIONING

Every year the traditional World Cup opening race in Sölden has a touch of ski lottery about it. It’s only a first positioning, which carries more weight being the first giant slalom, than the result in a long season itself. Redster star Mikaela Shiffrin came in 5th place. One mistake on the extremely dry race course (US-snow!) on the Rettenbach Glacier cost her a place on the podium and maybe even the victory.

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AlpineOCT 16, 2017

MARLIES RAICH INTRODUCES THE CLOUD 12

Our bestselling women’s ski range now includes the Cloud 12, a powerful performance ski with Servotec. For women who want to glide fast down the piste and carve agile turns with grace and precision.

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AlpineOCT 16, 2017

MEDIA DAY: RED CARPET FOR THE REDSTER COMMUNITY

When the most successful ski team in the world invites 120 international media experts to the Atomic base camp in Altenmarkt, before the green light for the new World Cup and Winter Olympics, then it’s media day. Great to see them on the red carpet of the Redster Community again: today’s ski superstars Mikaela Shiffrin and Marcel Hirscher along with 38 others from the Atomic power line up, who in the super 2016 / 2017 season celebrated 12 World Championship medals, 24 World Cup wins, 66 podium places and seven crystal globes. And if all goes according to plan, then the Redster Party can easily carry on in two weeks time…

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AlpineOCT 02, 2017

NEXT GENERATION REDSTER READY TO RACE

The Atomic athletes could have an ace up their sleeves with the brand-new Redster G9 ski.

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AlpineSEP 05, 2017

DARON RAHLVES AND HAWX ULTRA XTD

Hawx Ultra XTD is the first boot to erase the line between all-mountain skiing and touring. So we thought, who better to put it to the test than the ultimate all-round skier?

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AlpineJUL 24, 2017

Pakistan #ski4freedom project

Unique landscape, exciting culture, and friendly inhabitants on the one hand; moral ideas, religion, and tradition on the other.

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About UsJUN 19, 2017

KEEN SKIERS ARE GREEN SKIERS – WELCOME TO THE ATOMIC SKI FACTORY

The Amer Sports ski factory in Altenmarkt, Austria, has been operating for over 45 years. Today, it produces around 400,000 pairs of Atomic and Salomon skis per year and employs more than 750 people, making it one of the largest ski factories in the world. But most importantly, it’s also one of the greenest factories of its kind.

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BC TouringAPR 24, 2017

BACKLAND ATHLETES AT THE TOP

With a victory for Damiano Lenzi at the high alpine Italian classic race, Trofeo Mezzalama, the record season finds its end for the Atomic athletes. The past winter was unbelievably successful, and the whole team was able to score high on their Backland equipment. The list of successes is almost too long to be true.

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BC TouringAPR 24, 2017

BACKLAND ATHLETES AT THE TOP

With a victory for Damiano Lenzi at the high alpine Italian classic race, Trofeo Mezzalama, the record season finds its end for the Atomic athletes. The past winter was unbelievably successful, and the whole team was able to score high on their Backland equipment. The list of successes is almost too long to be true.

Continue reading7 min read
BC TouringMAR 27, 2017

BACKLAND ATHLETES STILL ON TOP

The skimountaineering season is slowly finding an end, and yet the Atomic athletes are getting better and better in the ISMF World Cup. With the Backland UL 65 skis under their feet, they achieved in the main categories three results on the podium in the individual and in the sprint race this weekend.

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AlpineMAR 23, 2017

2x Gold and 2x Silver at FIS World Champs for the Atomic Freeski Team

The 2017 Freestyle Ski & Snowboard World Championships went down last weekend in Sierra Nevada, Spain. Athletes from all around the world were competing for their respective countries in order to gain points for the upcoming Winter Olympics in PyeongChang, South Korea. The Atomic athletes, representing many different countries, were able to claim the podium in both the Men's and Women's Slopestyle and Superpipe competitions.

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AlpineMAR 20, 2017

THE WINNER
TAKES IT ALL!

Red carpet for the Redster aces. At the end of a unique season, Atomic celebrates the victory of the Overall World Cup Winner for women and men, and being the most successful race brand of this winter.

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NordicMAR 20, 2017

HANNA FALK EXTENDS HER PODIUM SUBSCRIPTION AT THE FINALE

She ticked reliable as a clockwork throughout the entire season - now Atomic’s Nordic poster child Hanna Falk also delivered at the World Cup finals in Québec, Canada.

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AlpineMAR 16, 2017

MARCEL & MIKAELA:
NEW ALL-TIME GREATEST AT ATOMIC

What a winter. Temperatures well below zero, a vast blanket of snow over months and countless Redster hours of glory: The most successful ski brand at the World Championships in St. Moritz and in the end probably well over 60 top three rankings. Historical: As with Marcel Hirscher and Mikaela Shiffrin two new Atomic all-time heroes are on the everlasting leaderboard of the biggest names in the sport of skiing.

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BC TouringMAR 14, 2017

BACKLAND VICTORY AT PIERRA MENTA

The series of Backland victories goes on: Atomic skimountaineers are racing from victory to victory with their Backland UL 65 ski. After the success in the ISMF World Championships, they can also achieve superb results in the races of the ‘La Grande Course’ races in the western Alps.

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AlpineMAR 13, 2017

22 AND ALREADY AT THE PEAK: MIKAELAS HAPPY BIRTHDAY

Right after the Marcel Hirscher festivals in Kranjska Gora (one victory, three Crystal Globes), the Redster unit carved on the wave of success in Squaw Valley.

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NordicMAR 13, 2017

HANNA FALK STAYS ON TRACK OF SUCCESS

World Championship tin on one hand, and a non-nomination for the Relay and Team Sprint on the other – Redster Cross Country poster child Hanna Falk returned to the track of success on the World Cup finish straight.

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BC TouringMAR 10, 2017

Caroline George: Mother and Ski Mountaineer

Caroline George is a mountain guide, ski mountaineer, mother, and mentor based near the mountains of Chamonix. We chatted with her about juggling her various roles and the women who have helped shape her lifestyle.

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BC TouringMAR 07, 2017

MEDAL-RECORD AT WORLD CHAMPIONSHIPS IN ITALY

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BC TouringFEB 28, 2017

BACKLAND MEDAL-DAYS AT WORLD CHAMPIONSHIPS IN ITALY

Already after the first part of the ISMF Skimountaineering World Championships in Tambre/Italy the Backland athletes can show the historically most successful outcome: the high alpine races brought four medals, of which two in Gold, and further fantastic rankings.

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AlpineFEB 27, 2017

REDSTER CREW REACHING FOR SEVEN GLOBES

The World Championships in the rearview mirror, firn under the Redster G9 Servotec, temperatures well above zero - three unmistakable signs that the World Cup team is nearing the finish line.

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BC TouringFEB 23, 2017

MIREIA MIRÓ: TRAINING FOR MOUNTAIN LIFE AND BEYOND

Spanish ski mountaineer, base-jumper, Atomic and Suunto athlete, and all around fitness queen, Mireia Miró speaks on the importance of her mountain community, confidence, and training. A quiet and unassuming adventuress, Miró relishes on the ups and downs of being a competitor and the mountains as consistent and powerful mentors throughout her life.

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BC TouringFEB 23, 2017

BACKLAND-SKIMOUNTAINEERS READY FOR WORLD CHAMPIONSHIPS

The ISMF World Championships are kicking off on February 24, 2017 in the Italian villages Alpago and Piancavallo.

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AlpineFEB 20, 2017

BEST OF REDSTER - ATOMIC COMPLETES FULL DOZEN!

The brand new Atomic Redster G9 Series radiated energetically in bright red from the winning picture in the end: Gold for Marcel Hirscher, silver for Manuel Feller! Their performances in this last World Championship race brought about the incomprehensible: The Redster team completed the full dozen of medals in St. Moritz!

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NordicFEB 20, 2017

REDSTER-HANNA SPRINTS TO 6TH PLACE AT THE ESTONIA WORLD CUP

While the biathletes were at the World Championship in Hochfilzen (Atomic-Athlete Benjamin Weger from Switzerland in the Individual competition raced over 20 kilometers to 10th place) the Cross Country World Cup took place in Otepaä (Estonia).

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AlpineFEB 18, 2017

WORLD CHAMPIONSHIP GOLD MEDAL NO. 5 FOR REDSTER HERO MARCEL

The Redster age and its most radiant Atomic star Marcel Hirscher: The harder the challenge at major events, the stronger he performs! After Slalom Gold at the World Championship in Schladming 2013, Combination Gold in Vail / Beaver Creek 2015 (and Team Gold in each) now Giant Slalom World Champion 2017! Five Big Crystal Globes and five World Championship gold medals - the king of ski racing has once again crowned himself…

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AlpineFEB 18, 2017

HOUR OF GLORY FOR SUPERSTAR MIKAELA:
WORLD CHAMPIONSHIP GOLD NO. 3 IN SERIES!

Schladming, Vail / Beavercreek, St. Moritz: Three World Championship Slaloms, one winner - Mikaela Shiffrin! The second race, skiing to her fourth slalom gold medal in major events, was an hour of glory even for the ski superstar of the present. She became youngest Slalom Olympic Champion of history on her way to being triple World Champion. A demonstration of power and performance with the playful ease of ballet during this seemingly surreal Slalom. Once again out of this world. On March 13 Mikaela turns 22. Maybe she’s the Overall World Champion by then...

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AlpineFEB 17, 2017

MEDAL DOUBLE-DECK: NOW 8 OF 7 THANKS TO MIKAELA & SOFIA!

The Atomic stars outperformed the Redster best case at the Ski World Championship in St. Moritz: 8 medals in 7 races after the women’s Giant Slalom (and without the team competition). Will the Atomic team win a third of all possible medals? Quite possibly.

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AlpineFEB 14, 2017

G9 SUMMIT ON THE PODIUM:
6 OF 6 THANKS TO MARCEL & MAURO

The Redster racers are ramping up their speed at the Ski World Championship in St. Moritz. After the two Downhill medals this past Sunday, Marcel Hirscher and Mauro Caviezel added silver and bronze medals in the Alpine Combination!

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AlpineFEB 13, 2017

REDSTER DOUBLE STEFFI & MAX

Top performance on this marvelous Sunday! Stephanie Venier and Max Franz were responsible for glowing faces among the Atomic power team at the half time of the Ski World Championship in St. Moritz. They achieved silver and bronze while being four tenths behind. After the thrilling Downhill double, the Redster unit now holds four medals, two silver and two bronze.

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AlpineFEB 11, 2017

WORLD CHAMPION OF HEARTS CELEBRATES BRONCE IN ALPINE COMBINATION

Redster foundation Michaela Kirchgasser wrote the most touching story of this Alpine Ski World Championship. The 31-year-old rejoices over bronze in the Alpine Combination after a long season, in which she was always held back by knee problems." She is our world champion of hearts", Atomic Race Manager Christian Höflehner summarizes happily.

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AlpineFEB 08, 2017

REDSTER SET OFF:
TINA ENJOYS SILVER IN SUPER-G

First competition, first medal - the Redster Unit is celebrating the start of the 44th Alpine Ski World Championship. Tina Weirather, who has been the Atomic crowd puller for years in the speed disciplines, won her first medal at a major event in St. Moritz with silver in the Super-G.

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AlpineFEB 06, 2017

Redster-Ready for the World Championship in St. Moritz

29 Redsters will be in St. Moritz and receive full support from the 20 person strong Atomic team.

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NordicFEB 01, 2017

80 STEPS IN 80 MINUTES GIVE THE REDSTER THEIR KICK

The wonders of ski production: in the most environmentally friendly ski factory in the world, in the heart of the Austrian alps, high tech seamlesslymerges with craftmanship.

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AlpineFEB 01, 2017

29 REDSTER ATHLETES ARE IN THE WORLD CUP TEAMS FOR ST. MORITZ

The Redster unit displayed a befitting performance this Tuesday with podium finishes number 46 and 47 this season before the World Cup.

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AlpineJAN 30, 2017

ATOMIC WINTER X GAMES NEWCOMERS MAKE HISTORY IN ASPEN

Aspen, Colorado was the sight for the 2017 Winter X Games once again.

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AlpineJAN 30, 2017

6 "MEDALS" IN 5 RACES:
REDSTER TEAM READY FOR THE WORLD CHAMPIONSHIP

Cortina, Garmisch, Downhill, Super-G, Giant Slalom: One week before the World Cup, the Redster stars demonstrated that they are in medal form!

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AlpineJAN 26, 2017

ATOMIC STAR MARCEL SHINED
AT THE NIGHT RACE

44,000 spectators, a sea of flags in red and white, pilot and material ready for the next top performance.

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AlpineJAN 23, 2017

REDSTER HERO MARCEL: UNLEASHED TRIUMPH

Marcel Hirscher’s triumph in Kitzbühel means much more than “just” the 42nd World Cup victory of his career.

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BC TouringJAN 23, 2017

SUCCESSFUL START INTO THE SKIMO WORLD CUP SEASON

The Atomic skimountaineers started into their season last weekend at the ISMF skimountaineering World Cup.

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NordicJAN 23, 2017

REDSTER STARS RELAY WINNERS AND HEROES IN THE DOLOMITES

It was the most successful weekend so far for the Redster Nordic team this winter. In the Relay Race at the Cross Country World Cup in Ulricehamn (Sweden) - no winning picture without Atomic stars.

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JAN 19, 2017

WANT TO RENT ATOMIC SKIING AND CROSS-COUNTRY EQUIPMENT? CHOOSE THE RIGHT RENTAL STORES!

So you booked your winter holidays in a lovely ski resort in the Alps and you are looking forward to getting the best winter sport equipment to enjoy the whole mountain? Well, look no further, we have teamed up with MySkirent.com

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AlpineJAN 16, 2017

REDSTER TEAM AT LIGHTNING SPEED

Come freak weather or a flood of cancellations - the Redster team carves through the winter wonderland three weeks before the opening in St. Moritz already in World Championship shape.

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NordicJAN 16, 2017

HANNA FALK TOP 3 AFTER WORLD CUP HIATUS

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AlpineJAN 09, 2017

REDSTER STARSHIP: MIKAELA AND MARCEL CONTINUE ON TOP

THE REDSTER STARSHIP WITH MIKAELA SHIFFRIN AND MARCEL HIRSCHER KEEPS ITS SPEED, ALTITUDE AND ORBIT IN 2017.

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NordicJAN 09, 2017

SIMEN CELEBRATED HIS FIRST WORLDCUP PODIUM, HANNA PRACTICED FOR THE WORLD CUP

Seven races in nine days, 80 kilometers for the men, 50 for the ladies, mostly in sharp frost.

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AlpineJAN 05, 2017

BIG 100: MARCEL IS ON THE PODIUM SOON THREE-DIGIT

A DAY OF CELEBRATION BEFORE THE HOLIDAY FOR MARCEL HIRSCHER? QUITE POSSIBLE.

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AlpineJAN 03, 2017

LA PROTECTION VENUE TOUT DROIT D’ALTENMARKT : MASQUE REVENT Q

Possédant la plus grande usine de skis du monde à son siège d’Altenmarkt en Autriche, Atomic est réputé pour être la plus grande marque de ski alpin. Ce que l’on sait moins, c’est que la marque est également spécialisée dans les équipements de protection, qu’elle conçoit et développe intégralement elle-même, en Autriche. Nous avons rencontré les créateurs de la toute dernière innovation d’Atomic, le masque Revent Q, pour en savoir plus.

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AlpineDEC 30, 2016

REDSTER ROCKET MIKAELA: TRIPLE VICTORY AT THE SEMMERING

BEFORE THE TURN OF THE YEAR ON THE MAGIC MOUNTAIN AT THE SEMMERING, MIKAELA SHIFFRIN SUGGESTED WHAT EXPERTS HAVE FORESEEN FOR A LONG TIME: SHE HAS THE SERIES VICTORY GENES IN SLALOM (AT THE SEMMERING SHE WON FOR THE 14TH TIME IN A ROW), AND IN GS.

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AlpineDEC 12, 2016

ONE PODIUM PER RACE!
REDSTER BEST-CASE SCENARIO

The stars of the Atomic team continued their success in Val d'Isère and Sestriere.

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AlpineDEC 12, 2016

ATOMIC ATHLETES RESIST THE STORMY WEATHER AT THE DEW TOUR IN BRECKENRIDGE

The 2016 Dew Tour took place from December 8th till December 11th in Breckenridge, Colorado.

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NordicDEC 12, 2016

HANNA 3RD IN SPRINT AGAIN, SIMEN 9TH AFTER FALL

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NordicDEC 05, 2016

REDSTER TEAM: HANNA TAKES 3RD PLACE - SIMEN 5TH!

After the successful World Cup debut, the top athletes from the Redster Nordic Team have once again demonstrated their good shape this race-weekend.

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AlpineDEC 05, 2016

REDSTER POWER: 5 PODIUMS FOR THE ATOMIC STARS

The speed opening in Lake Louise (Ladies) and Val d'Isere (Men) have confirmed: stars in the Atomic Redster team are in good shape early on and the Redster setup is suitable for top performances in all disciplines! Sofia Goggia, Tina Weirather, Peter Fill, Marcel Hirscher: all on the podium. Good speed entry for Mikaela Shiffrin. The Redster top stars in the red jersey remain overall World Cup leaders.

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NordicNOV 29, 2016

REDSTER NORDIC TEAM STARTING STRONG INTO THE WORLD CUP SEASON

This is how a World Cup can begin:

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AlpineNOV 28, 2016

MIKAELA: MOST EMOTIONAL REDSTER VICTORY

HER REDSTER RUN DOES NOT STOP.

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AlpineNOV 14, 2016

MIKAELA, MARCEL: LEVI-WIN AND REDSTER RED JERSEY

MIKAELA SHIFFRIN AND MARCEL HIRSCHER REMAIN BENCHMARKS IN SLALOM.

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NordicNOV 10, 2016

STRAIGHT FROM THE RACETRACK

World Cup racing is so much more than just a series of races happening during the winter months.

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AlpineNOV 10, 2016

Time, Space, and Place with Mikaela Shiffrin

When looking at the continuum of elements that affect the outcome of Mikaela Shiffrin’s season, one must understand time, space, and place.

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AlpineOCT 28, 2016

THE CLIP
STRAIGHT FROM THE FACTORY: TEAM WORK OF TOP STARS!

THIS HAS NOT YET BEEN SEEN IN THE WORLD: THE TOP STARS FROM THE ATOMIC REDSTER TEAM SLIPPED INTO THE ROLES OF THE EXPERTS IN ALTENMARKT WHO GIVE EVERYTHING DAILY FOR THE SUCCESS OF THE ATHLETES. THE RESULT - THE MOST VALUABLE PAIR OF REDSTER DOUBLEDECK EVER ...

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AlpineOCT 24, 2016

MIKAELA & MARCEL SECOND! CULT CLIP SHOWS REDSTER STARS IN THEIR ELEMENT

Successful World Cup prelude. Mikaela Shiffrin and Marcel Hirscher, top stars in the Atomic Redster team, have entered this winter season second place in Sölden. Strong performance of the team on track and online.

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AlpineOCT 19, 2016

REDSTER-TEAM READY:
LAST STAR UPDATE

It’s a go for the World Cup winter. The Redster Stars and future heroes used the Atomic Media Day at the racing hot spot APC in Altenmarkt for a first split time.

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AlpineSEP 28, 2016

FLOAT & EVOLVE

I've become the skier I am today through continuous reinvention. I use a specific formula where I force myself out of my comfort zone, to be exposed to the new and unexpected. When you learn something new, a whole new world of opportunities opens up.

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AlpineSEP 21, 2016

CE QUE VEULENT LES FEMMES

Cela semble une évidence, mais pour fabriquer des skis parfaitement adaptés aux femmes, il faut se mettre à leur place.

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NordicSEP 21, 2016

PAS DE FART ? AUCUN PROBLEME AVEC SKINTEC

Vous n’avez pas le temps de farter. Vous ne voulez pas dépenser de l’argent pour du fart, ni apprendre à farter. Vous n’êtes pas le ou la seule dans ce cas ! Nous sommes allés en Scandinavie, le berceau du ski de fond, à la rencontre de skieurs nordiques qui pensent comme vous et nous ont confié leur secret pour régler la « question du fartage ».

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SEP 12, 2016

HAWX ULTRA: THE BRAINS BEHIND THE BOOT

To mark the arrival of Hawx Ultra for Fall 2016, we caught up with the man behind the boot – Atomic ski boots product manager, Matt Manser. What took him from philosophy student to expert boot maker? And how did he go about creating the new construction at the heart of this revolutionary alpine boot?

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SEP 12, 2016

THE HAWX ULTRA: WEIGHING UP THE LIGHTEST ALPINE BOOT EVER

The latest addition to the Hawx Boot Series is our lightest alpine boot ever created. Its secret? A whole new way of thinking about ski boot design. We caught up with the team behind it to find out more…

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AlpineSEP 08, 2016

Atomic Custom Studio

Never ride the same skis as your friends again! With the launch of the Atomic Custom Studio it’s now a reality: any skier can be the proud owner of skis that perfectly match their own personal style, and enjoy admiring looks at every mountain hut.

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AlpineSEP 01, 2016

#sheskis

#sheskis is a movement connecting skiers around the world. Skiing more confidently than we thought we could and crashing more than we should. We are a community of skiers, united by our love for skiing.

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AlpineSEP 01, 2016

In Mikaela’s Mind

She is a young woman who needs no introduction, with a string of wins, medals, and titles following her wherever she goes; Mikaela Shiffrin has become a skiing icon. Her confidence is an inspiration, but her humility and grace are to be celebrated. Here Mikaela talks about her mentors, how being a mountain girl has influenced her confidence, and inspiring other female skiers.

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BC TouringAUG 19, 2016

Last peak reached!

Andrzej Bargiel completed the Snow Leopard challenge in record-breaking 30 days

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BC TouringAUG 12, 2016

Andrzej Bargiel conquered Khan Tengri!

Andrzej Bargiel conquered the 4th seven-thousander on his way to complete the Snow Leopard challenge in a record-breaking pace. On Wednesday at 11.42 am local time he reached the summit of Chan Tengri, the second highest peak of Tian-Shan laying on the boarder between Kazakhstan, Kyrgyzstan and China. He left the base early in the morning just to stand on top after 8 hours and 17 minutes climbing.

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BC TouringJUL 27, 2016

Second stage of the Snow Leopard Challenge completed!

Andrzej Bargiel conquered another peak of the Snow Leopard trophy.

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BC TouringJUL 19, 2016

Lenin Peak - first stage completed!

Andrzej Bargiel made a successful summit at Lenin Peak today followed by a ski descent to complete the first stage of his Snow Leopard challenge.

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BC TouringJUL 18, 2016

On the trail of Snow Leopard

Andrzej Bargiel departed for his next adventure. This time, the aim will not be any of the eight-thousanders. Nevertheless, the goal that the Polish extreme skier set for himself is even more ambitious than the previous ones.

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BC TouringJUN 23, 2016

Adventure Mongolia

An unexpected Journey into Inner Mongolia - between traffic chaos, crowds, and the first 5,000m mountain.

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BC TouringJUN 01, 2016

SURREAL SVALBARD

Living on a boat, skiing unskied peaks at 3am, eating reindeer stew and being chased by polar bears. Travis Ganong tells us what he’s been up to in his ‘real ski season’:

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BC TouringMAY 12, 2016

THE WHITE MAZE

MISSION ACCOMPLISHED! Sneak peek of the ski adventure movie "The White Maze". In theaters in October.

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NordicAPR 06, 2016

OSKAR SVÄRD
A LEGEND STEPS DOWN

Three times winner of the most prestigious long-distance race, Vasaloppet, Oskar Svärd has put his name in Swedish ski history.

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NordicAPR 04, 2016

REDSTER CLASSICS-UNIT PREVAILS

Gjerdalen and Höst finish tour in second place.

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AlpineMAR 30, 2016

REDSTER WINNING TEAM:
MARCEL HIRSCHER CONTINUES WITH ATOMIC UNTIL 2018!

The five time World Cup overall champion will continue his success story with the Redster race equipment from Atomic!

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BC TouringMAR 25, 2016

On Tour with Sage & Nick

It takes years of ski tours, avalanche courses, beacon practice, and even surviving bad judgment to build a strong repertoire of backcountry wisdom.

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AlpineMAR 21, 2016

FINAL FOUR:
REDSTER CRYSTAL STATEMENT 2016

NON-STOP EXCELLENCE

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BC TouringMAR 21, 2016

ISMF SKIMOUNTAINEERING FINALS IN THE INDIVIDUAL WORLD CUP

At the finals of the ISMF individual World Cup in Skimountaineering, including three competitions in the different disciplines, Atomic's athletes participated with differing expectations. The outcome is positive throughout, and the overall World Cup individual standings are now fixed.

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NordicMAR 21, 2016

SKI CLASSICS: TORD’S SECOND LOCKED! TOP-SPOTS FOR REDSTER-BIATHLETES

Fantastic Season. No weekend without a success report from the Atomic Nordic Team-

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BC TouringMAR 14, 2016

MIREIA MIRO AND SAMUEL EQUY ON THE PODIUM AT PIERRA MENTA

Pierra Menta - a myth amongst skimountaineers. Including stages over 4 days in the French village Areches Beaufort, the high alpine competition is said to be the most challenging event of the scene. Atomic's skimountaineers were very successful this year.

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AlpineMAR 14, 2016

REDSTER-SHOWDOWN AT FINALS IN ST. MORITZ

Starting Wednesday at the World Cup Finals in St. Moritz four out of 12 Crystal Globes are still up for grabs.

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NordicMAR 14, 2016

SO FANNY: GOLD FOR ATOMIC-BIATHLETE AT HER HOME GAMES

She’s done it. Fanny Horn Birkeland, formerly known as Fanny Welle-Strand Horn, two times captured bronze as an alternate with the Norwegian relay-team at major events.

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BC TouringMAR 11, 2016

ATOMIC MOUNTAIN ACADEMY TOUR: FROM ONLINE TRAINING TO ENJOYABLE AND INFORMATIVE LIVE SKI TOUR

Stay safe in the backcountry – besides avalanche transceiver, shovel, probe and airbag, it’s knowledge about avalanche conditions, snow cover, weather and skiing techniques that might save your life out there.

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AlpineMAR 09, 2016

MARCEL HIRSCHER, LE HÉROS REDSTER, EST DÉSORMAIS LE PLUS GRAND DE TOUS LES TEMPS

Moment de gloire pour une superstar. À Kranjska Gora, Marcel Hirscher a décroché sa cinquième victoire consécutive au classement général de la Coupe du monde et son troisième globe de cristal au slalom géant.

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NordicMAR 07, 2016

VASALOPPET: REDSTER-STAR ANDERS HÖST IN THIRD PLACE

The race of all races. Vasaloppet in the long-distance-scene is what Monte Carlo is in the Formula 1, Wimbledon in Tennis or Old Trafford in soccer.

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BC TouringMAR 01, 2016

LA GRANDE COURSE
ALTITOY TERNUA –
SUCCESSFUL DAY FOR
LENZI AND MIRO

Atomic's athletes finished the first stop of the Classic High-Alpine La Grande Course Series on the podium.

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NordicMAR 01, 2016

GOLD, SILVER, BRONZE:
THE REDSTER-ROOKIES ROCK
THE RASNOV-WORLD CHAMPIONSHIP

9 Medals. What a Junior World Championship for the Redster-rookies who rocked Rasnov in Romania!

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AlpineFEB 29, 2016

MARCEL:
FOUR REDSTER
BIRTHDAY PRESENTS

6 days, 4 races, 320 points. After the let down in Japan Marcel Hirscher is back to old form.

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AlpineFEB 29, 2016

ATOMIC SCORES BIG AT WINTER X GAMES OSLO

The Atomic winning streak continues! This time, Oslo, Norway was the site to hold it's very first Winter X Games.

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AlpineFEB 22, 2016

TINA WEIRATHER:
HAPPY-END
FOR HER EXTREME
REDSTER-WEEKEND!

Glimmering perspective. One day after the worst downhill result of her entire World Cup career Redster queen Tina Weirather took revenge in the Super-G racking up her fifth World Cup victory and the first one this season. In Chamonix Peter Fill improved his chances of winning the first crystal globe in his long-lasting career.

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AlpineFEB 16, 2016

MIKAELA SHIFFRIN: HER REDSTER-COMEBACK!

Supernatural Mika: Partial MCL tear, tibia plateau fracture, 64 days without a World Cup appearance. Can anybody get over this that easily? Yes, Mikaela Shiffrin can!

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NordicFEB 15, 2016

REDSTER-PILOT TORD: NEXT SPRINT WIN AT CORTINA PREMIERE

Second Strike. Redster-athlete Tord Asle Gjerdalen made an impressive statement in Cortina where the seventh event of the Ski Classics Tour took place in a short-ened version.

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BC TouringFEB 11, 2016

SKI MOUNTAINEERS SUCCESSFUL AT EUROPEAN CHAMPIONSHIPS

At the European Championships for ski mountaineers, the Atomic athletes could achieve good results.

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AlpineFEB 08, 2016

SUPERSTAR MIKAELA IS BACK ON STAGE

Back on track. 64 days after her serious crash in the warm-up for the GS in Are, Mikaela Shiffrin will be celebrating her much anticipated comeback to the World Cup circuit in Crans Montana. Her latest practice sessions in Colorado went pain free and left the Slalom-Queen hopeful.

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NordicFEB 08, 2016

DOMINIK: STORMY FIRST VICTORY – TORD THIRD IN SEEFELD!

Nordic Success Stories. Dominik Windisch, the versatile biathlete from South Tyrol, fulfilled his childhood dream of celebrating a World Cup victory in Canmore, Canada.

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AlpineFEB 02, 2016

ATOMIC FINDS GOLD IN ASPEN!

This week is one of the largest in freesking as the Winter X Games Aspen, was once again held at Buttermilk Mountain, in Colorado.

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NordicFEB 01, 2016

REDSTER-STAR TORD: REPEAT SPRINT-WIN AT MARCIALONGA!

Strategy + Setup = Victory. Oops, he did it again!

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AlpineFEB 01, 2016

ALEX KILDE: THE NEXT WINNING VIKING IN RED

Good News Everywhere. Powerhouse Alexander Aamodt Kilde rippled his muscles big time in Garmisch racking up the 10th win of the season for the Redster-unit.

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AlpineJAN 22, 2016

UP CLOSE & PERSONAL WITH MARCEL HIRSCHER

#followthehero. The fans of Marcel Hirscher have a lot to look forward to in Kitzbühel and Schladming.

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AlpineJAN 11, 2016

LA FORMULE REDSTER : PUISSANCE + FLUIDITÉ = 100

Une saison au top. Grâce à son nouvel équipement, Marcel Hirscher a remporté une autre victoire spectaculaire sur les pistes verglacées de Santa Caterina. Il s’agit de sa 5e victoire de la saison, la 17e en slalom et la 36e de toute sa carrière en Coupe du monde. En tête du classement général, le héros du ski autrichien essaiera ce week-end de creuser l’écart avec ses concurrents lors des épreuves techniques à Adelboden. Outre Marcel, Michaela Kirchgasser (qui a terminé à la 4e place) et le jeune Marc Digruber (second meilleur temps lors du dernier run) ont également fait preuve d’un dynamisme et d’une précision extraordinaires.

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AlpineJAN 01, 2016

JOSSI WELLS AND ATOMIC TEAM UP IN THE ATOMIC CUSTOM STUDIO

Freeskier Jossi Wells collaborated with Atomic and various artists to build a unique design template that will help consumers design their own individual ski in the Atomic Custom Studio.

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BC TouringDEC 15, 2015

ONEKOTAN - The Lost Island

It was planned as a journey to one of the most beautiful and most fascinating islands in the world! It turned out as their most dangerous and toughest adventure ever!

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NordicDEC 04, 2015

SONDRE FOSSLI: FIRST RACE, FIRST VICTORY

Perfect start into the season. A year ago Atomic-Shootingstar Sondre Turvoll Fossli came into the limelight with a third place finish in the Classic Sprint event in Ruka (FIN). Merely 12 months later in the first race of the season he was celebrating his first World Cup victory ever! He did so with the brand new Redster equipment for the season.

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