106 articles
AlpineJUL 24, 2017

Pakistan #ski4freedom project

Unique landscape, exciting culture, and friendly inhabitants on the one hand; moral ideas, religion, and tradition on the other.

Continue reading5 min read
AlpineJUN 19, 2017

KEEN SKIERS ARE GREEN SKIERS – WELCOME TO THE ATOMIC SKI FACTORY

The Amer Sports ski factory in Altenmarkt, Austria, has been operating for over 45 years. Today, it produces around 400,000 pairs of Atomic and Salomon skis per year and employs more than 750 people, making it one of the largest ski factories in the world. But most importantly, it’s also one of the greenest factories of its kind.

Continue reading5 min read
BC TouringAPR 24, 2017

BACKLAND ATHLETES AT THE TOP

With a victory for Damiano Lenzi at the high alpine Italian classic race, Trofeo Mezzalama, the record season finds its end for the Atomic athletes. The past winter was unbelievably successful, and the whole team was able to score high on their Backland equipment. The list of successes is almost too long to be true.

Continue reading7 min read
BC TouringAPR 24, 2017

BACKLAND ATHLETES AT THE TOP

With a victory for Damiano Lenzi at the high alpine Italian classic race, Trofeo Mezzalama, the record season finds its end for the Atomic athletes. The past winter was unbelievably successful, and the whole team was able to score high on their Backland equipment. The list of successes is almost too long to be true.

Continue reading7 min read
BC TouringMAR 27, 2017

BACKLAND ATHLETES STILL ON TOP

The skimountaineering season is slowly finding an end, and yet the Atomic athletes are getting better and better in the ISMF World Cup. With the Backland UL 65 skis under their feet, they achieved in the main categories three results on the podium in the individual and in the sprint race this weekend.

Continue reading5 min read
AlpineMAR 23, 2017

2x Gold and 2x Silver at FIS World Champs for the Atomic Freeski Team

The 2017 Freestyle Ski & Snowboard World Championships went down last weekend in Sierra Nevada, Spain. Athletes from all around the world were competing for their respective countries in order to gain points for the upcoming Winter Olympics in PyeongChang, South Korea. The Atomic athletes, representing many different countries, were able to claim the podium in both the Men's and Women's Slopestyle and Superpipe competitions.

Continue reading7 min read
AlpineMAR 20, 2017

THE WINNER
TAKES IT ALL!

Red carpet for the Redster aces. At the end of a unique season, Atomic celebrates the victory of the Overall World Cup Winner for women and men, and being the most successful race brand of this winter.

Continue reading9 min read
NordicMAR 20, 2017

HANNA FALK EXTENDS HER PODIUM SUBSCRIPTION AT THE FINALE

She ticked reliable as a clockwork throughout the entire season - now Atomic’s Nordic poster child Hanna Falk also delivered at the World Cup finals in Québec, Canada.

Continue reading4 min read
AlpineMAR 16, 2017

MARCEL & MIKAELA:
NEW ALL-TIME GREATEST AT ATOMIC

What a winter. Temperatures well below zero, a vast blanket of snow over months and countless Redster hours of glory: The most successful ski brand at the World Championships in St. Moritz and in the end probably well over 60 top three rankings. Historical: As with Marcel Hirscher and Mikaela Shiffrin two new Atomic all-time heroes are on the everlasting leaderboard of the biggest names in the sport of skiing.

Continue reading7 min read
BC TouringMAR 14, 2017

BACKLAND VICTORY AT PIERRA MENTA

The series of Backland victories goes on: Atomic skimountaineers are racing from victory to victory with their Backland UL 65 ski. After the success in the ISMF World Championships, they can also achieve superb results in the races of the ‘La Grande Course’ races in the western Alps.

Continue reading5 min read
AlpineMAR 13, 2017

22 AND ALREADY AT THE PEAK: MIKAELAS HAPPY BIRTHDAY

Right after the Marcel Hirscher festivals in Kranjska Gora (one victory, three Crystal Globes), the Redster unit carved on the wave of success in Squaw Valley.

Continue reading4 min read
NordicMAR 13, 2017

HANNA FALK STAYS ON TRACK OF SUCCESS

World Championship tin on one hand, and a non-nomination for the Relay and Team Sprint on the other – Redster Cross Country poster child Hanna Falk returned to the track of success on the World Cup finish straight.

Continue reading3 min read
BC TouringMAR 10, 2017

Caroline George: Mother and Ski Mountaineer

Caroline George is a mountain guide, ski mountaineer, mother, and mentor based near the mountains of Chamonix. We chatted with her about juggling her various roles and the women who have helped shape her lifestyle.

Continue reading7 min read
BC TouringMAR 07, 2017

MEDAL-RECORD AT WORLD CHAMPIONSHIPS IN ITALY

Continue reading3 min read
BC TouringFEB 28, 2017

BACKLAND MEDAL-DAYS AT WORLD CHAMPIONSHIPS IN ITALY

Already after the first part of the ISMF Skimountaineering World Championships in Tambre/Italy the Backland athletes can show the historically most successful outcome: the high alpine races brought four medals, of which two in Gold, and further fantastic rankings.

Continue reading5 min read
AlpineFEB 27, 2017

REDSTER CREW REACHING FOR SEVEN GLOBES

The World Championships in the rearview mirror, firn under the Redster G9 Servotec, temperatures well above zero - three unmistakable signs that the World Cup team is nearing the finish line.

Continue reading5 min read
BC TouringFEB 23, 2017

BACKLAND-SKIMOUNTAINEERS READY FOR WORLD CHAMPIONSHIPS

The ISMF World Championships are kicking off on February 24, 2017 in the Italian villages Alpago and Piancavallo.

Continue reading5 min read
BC TouringFEB 23, 2017

MIREIA MIRÓ: TRAINING FOR MOUNTAIN LIFE AND BEYOND

Spanish ski mountaineer, base-jumper, Atomic and Suunto athlete, and all around fitness queen, Mireia Miró speaks on the importance of her mountain community, confidence, and training. A quiet and unassuming adventuress, Miró relishes on the ups and downs of being a competitor and the mountains as consistent and powerful mentors throughout her life.

Continue reading10 min read
AlpineFEB 20, 2017

BEST OF REDSTER - ATOMIC COMPLETES FULL DOZEN!

The brand new Atomic Redster G9 Series radiated energetically in bright red from the winning picture in the end: Gold for Marcel Hirscher, silver for Manuel Feller! Their performances in this last World Championship race brought about the incomprehensible: The Redster team completed the full dozen of medals in St. Moritz!

Continue reading9 min read
NordicFEB 20, 2017

REDSTER-HANNA SPRINTS TO 6TH PLACE AT THE ESTONIA WORLD CUP

While the biathletes were at the World Championship in Hochfilzen (Atomic-Athlete Benjamin Weger from Switzerland in the Individual competition raced over 20 kilometers to 10th place) the Cross Country World Cup took place in Otepaä (Estonia).

Continue reading3 min read
AlpineFEB 18, 2017

WORLD CHAMPIONSHIP GOLD MEDAL NO. 5 FOR REDSTER HERO MARCEL

The Redster age and its most radiant Atomic star Marcel Hirscher: The harder the challenge at major events, the stronger he performs! After Slalom Gold at the World Championship in Schladming 2013, Combination Gold in Vail / Beaver Creek 2015 (and Team Gold in each) now Giant Slalom World Champion 2017! Five Big Crystal Globes and five World Championship gold medals - the king of ski racing has once again crowned himself…

Continue reading7 min read
AlpineFEB 18, 2017

HOUR OF GLORY FOR SUPERSTAR MIKAELA:
WORLD CHAMPIONSHIP GOLD NO. 3 IN SERIES!

Schladming, Vail / Beavercreek, St. Moritz: Three World Championship Slaloms, one winner - Mikaela Shiffrin! The second race, skiing to her fourth slalom gold medal in major events, was an hour of glory even for the ski superstar of the present. She became youngest Slalom Olympic Champion of history on her way to being triple World Champion. A demonstration of power and performance with the playful ease of ballet during this seemingly surreal Slalom. Once again out of this world. On March 13 Mikaela turns 22. Maybe she’s the Overall World Champion by then...

Continue reading7 min read
AlpineFEB 17, 2017

MEDAL DOUBLE-DECK: NOW 8 OF 7 THANKS TO MIKAELA & SOFIA!

The Atomic stars outperformed the Redster best case at the Ski World Championship in St. Moritz: 8 medals in 7 races after the women’s Giant Slalom (and without the team competition). Will the Atomic team win a third of all possible medals? Quite possibly.

Continue reading5 min read
AlpineFEB 15, 2017

NEXT GENERATION REDSTER READY TO RACE

The Atomic athletes could have an ace up their sleeves with the brand-new Redster G9 ski.

Continue reading9 min read
AlpineFEB 14, 2017

G9 SUMMIT ON THE PODIUM:
6 OF 6 THANKS TO MARCEL & MAURO

The Redster racers are ramping up their speed at the Ski World Championship in St. Moritz. After the two Downhill medals this past Sunday, Marcel Hirscher and Mauro Caviezel added silver and bronze medals in the Alpine Combination!

Continue reading5 min read
AlpineFEB 13, 2017

REDSTER DOUBLE STEFFI & MAX

Top performance on this marvelous Sunday! Stephanie Venier and Max Franz were responsible for glowing faces among the Atomic power team at the half time of the Ski World Championship in St. Moritz. They achieved silver and bronze while being four tenths behind. After the thrilling Downhill double, the Redster unit now holds four medals, two silver and two bronze.

Continue reading5 min read
AlpineFEB 11, 2017

WORLD CHAMPION OF HEARTS CELEBRATES BRONCE IN ALPINE COMBINATION

Redster foundation Michaela Kirchgasser wrote the most touching story of this Alpine Ski World Championship. The 31-year-old rejoices over bronze in the Alpine Combination after a long season, in which she was always held back by knee problems." She is our world champion of hearts", Atomic Race Manager Christian Höflehner summarizes happily.

Continue reading5 min read
AlpineFEB 08, 2017

REDSTER SET OFF:
TINA ENJOYS SILVER IN SUPER-G

First competition, first medal - the Redster Unit is celebrating the start of the 44th Alpine Ski World Championship. Tina Weirather, who has been the Atomic crowd puller for years in the speed disciplines, won her first medal at a major event in St. Moritz with silver in the Super-G.

Continue reading6 min read
AlpineFEB 06, 2017

Redster-Ready for the World Championship in St. Moritz

29 Redsters will be in St. Moritz and receive full support from the 20 person strong Atomic team.

Continue reading5 min read
AlpineFEB 03, 2017

DARON RAHLVES AND HAWX ULTRA XTD

Hawx Ultra XTD is the first boot to erase the line between all-mountain skiing and touring. So we thought, who better to put it to the test than the ultimate all-round skier?

Continue reading7 min read
NordicFEB 01, 2017

80 STEPS IN 80 MINUTES GIVE THE REDSTER THEIR KICK

The wonders of ski production: in the most environmentally friendly ski factory in the world, in the heart of the Austrian alps, high tech seamlesslymerges with craftmanship.

Continue reading6 min read
AlpineFEB 01, 2017

29 REDSTER ATHLETES ARE IN THE WORLD CUP TEAMS FOR ST. MORITZ

The Redster unit displayed a befitting performance this Tuesday with podium finishes number 46 and 47 this season before the World Cup.

Continue reading5 min read
AlpineJAN 30, 2017

ATOMIC WINTER X GAMES NEWCOMERS MAKE HISTORY IN ASPEN

Aspen, Colorado was the sight for the 2017 Winter X Games once again.

Continue reading7 min read
AlpineJAN 30, 2017

6 "MEDALS" IN 5 RACES:
REDSTER TEAM READY FOR THE WORLD CHAMPIONSHIP

Cortina, Garmisch, Downhill, Super-G, Giant Slalom: One week before the World Cup, the Redster stars demonstrated that they are in medal form!

Continue reading5 min read
AlpineJAN 26, 2017

ATOMIC STAR MARCEL SHINED
AT THE NIGHT RACE

44,000 spectators, a sea of flags in red and white, pilot and material ready for the next top performance.

Continue reading4 min read
AlpineJAN 23, 2017

REDSTER HERO MARCEL: UNLEASHED TRIUMPH

Marcel Hirscher’s triumph in Kitzbühel means much more than “just” the 42nd World Cup victory of his career.

Continue reading6 min read
BC TouringJAN 23, 2017

SUCCESSFUL START INTO THE SKIMO WORLD CUP SEASON

The Atomic skimountaineers started into their season last weekend at the ISMF skimountaineering World Cup.

Continue reading6 min read
NordicJAN 23, 2017

REDSTER STARS RELAY WINNERS AND HEROES IN THE DOLOMITES

It was the most successful weekend so far for the Redster Nordic team this winter. In the Relay Race at the Cross Country World Cup in Ulricehamn (Sweden) - no winning picture without Atomic stars.

Continue reading2 min read
JAN 19, 2017

WANT TO RENT ATOMIC SKIING AND CROSS-COUNTRY EQUIPMENT? CHOOSE THE RIGHT RENTAL STORES!

So you booked your winter holidays in a lovely ski resort in the Alps and you are looking forward to getting the best winter sport equipment to enjoy the whole mountain? Well, look no further, we have teamed up with MySkirent.com

Continue reading5 min read
AlpineJAN 16, 2017

REDSTER TEAM AT LIGHTNING SPEED

Come freak weather or a flood of cancellations - the Redster team carves through the winter wonderland three weeks before the opening in St. Moritz already in World Championship shape.

Continue reading4 min read
NordicJAN 16, 2017

HANNA FALK TOP 3 AFTER WORLD CUP HIATUS

Continue reading2 min read
AlpineJAN 09, 2017

REDSTER STARSHIP: MIKAELA AND MARCEL CONTINUE ON TOP

THE REDSTER STARSHIP WITH MIKAELA SHIFFRIN AND MARCEL HIRSCHER KEEPS ITS SPEED, ALTITUDE AND ORBIT IN 2017.

Continue reading5 min read
NordicJAN 09, 2017

SIMEN CELEBRATED HIS FIRST WORLDCUP PODIUM, HANNA PRACTICED FOR THE WORLD CUP

Seven races in nine days, 80 kilometers for the men, 50 for the ladies, mostly in sharp frost.

Continue reading3 min read
AlpineJAN 05, 2017

REDSTER BIG 100: MARCEL IS SOON IN THE THREE DIGITS ON THE PODIUM

A DAY OF CELEBRATION BEFORE THE HOLIDAY FOR MARCEL HIRSCHER? QUITE POSSIBLE.

Continue reading10 min read
AlpineJAN 03, 2017

LA PROTECTION VENUE TOUT DROIT D’ALTENMARKT : MASQUE REVENT Q

Possédant la plus grande usine de skis du monde à son siège d’Altenmarkt en Autriche, Atomic est réputé pour être la plus grande marque de ski alpin. Ce que l’on sait moins, c’est que la marque est également spécialisée dans les équipements de protection, qu’elle conçoit et développe intégralement elle-même, en Autriche. Nous avons rencontré les créateurs de la toute dernière innovation d’Atomic, le masque Revent Q, pour en savoir plus.

Continue reading7 min read
AlpineDEC 30, 2016

REDSTER ROCKET MIKAELA: TRIPLE VICTORY AT THE SEMMERING

BEFORE THE TURN OF THE YEAR ON THE MAGIC MOUNTAIN AT THE SEMMERING, MIKAELA SHIFFRIN SUGGESTED WHAT EXPERTS HAVE FORESEEN FOR A LONG TIME: SHE HAS THE SERIES VICTORY GENES IN SLALOM (AT THE SEMMERING SHE WON FOR THE 14TH TIME IN A ROW), AND IN GS.

Continue reading5 min read
AlpineDEC 12, 2016

ONE PODIUM PER RACE!
REDSTER BEST-CASE SCENARIO

The stars of the Atomic team continued their success in Val d'Isère and Sestriere.

Continue reading7 min read
AlpineDEC 12, 2016

ATOMIC ATHLETES RESIST THE STORMY WEATHER AT THE DEW TOUR IN BRECKENRIDGE

The 2016 Dew Tour took place from December 8th till December 11th in Breckenridge, Colorado.

Continue reading5 min read
NordicDEC 12, 2016

HANNA 3RD IN SPRINT AGAIN, SIMEN 9TH AFTER FALL

Continue reading2 min read
AlpineDEC 05, 2016

REDSTER POWER: 5 PODIUMS FOR THE ATOMIC STARS

The speed opening in Lake Louise (Ladies) and Val d'Isere (Men) have confirmed: stars in the Atomic Redster team are in good shape early on and the Redster setup is suitable for top performances in all disciplines! Sofia Goggia, Tina Weirather, Peter Fill, Marcel Hirscher: all on the podium. Good speed entry for Mikaela Shiffrin. The Redster top stars in the red jersey remain overall World Cup leaders.

Continue reading5 min read
NordicDEC 05, 2016

REDSTER TEAM: HANNA TAKES 3RD PLACE - SIMEN 5TH!

After the successful World Cup debut, the top athletes from the Redster Nordic Team have once again demonstrated their good shape this race-weekend.

Continue reading2 min read
NordicNOV 29, 2016

REDSTER NORDIC TEAM STARTING STRONG INTO THE WORLD CUP SEASON

This is how a World Cup can begin:

Continue reading3 min read
AlpineNOV 28, 2016

MIKAELA: MOST EMOTIONAL REDSTER VICTORY

HER REDSTER RUN DOES NOT STOP.

Continue reading4 min read
AlpineNOV 14, 2016

MIKAELA, MARCEL: LEVI-WIN AND REDSTER RED JERSEY

MIKAELA SHIFFRIN AND MARCEL HIRSCHER REMAIN BENCHMARKS IN SLALOM.

Continue reading5 min read
NordicNOV 10, 2016

STRAIGHT FROM THE RACETRACK

World Cup racing is so much more than just a series of races happening during the winter months.

Continue reading7 min read
AlpineNOV 10, 2016

Time, Space, and Place with Mikaela Shiffrin

When looking at the continuum of elements that affect the outcome of Mikaela Shiffrin’s season, one must understand time, space, and place.

Continue reading5 min read
AlpineOCT 28, 2016

THE CLIP
STRAIGHT FROM THE FACTORY: TEAM WORK OF TOP STARS!

THIS HAS NOT YET BEEN SEEN IN THE WORLD: THE TOP STARS FROM THE ATOMIC REDSTER TEAM SLIPPED INTO THE ROLES OF THE EXPERTS IN ALTENMARKT WHO GIVE EVERYTHING DAILY FOR THE SUCCESS OF THE ATHLETES. THE RESULT - THE MOST VALUABLE PAIR OF REDSTER DOUBLEDECK EVER ...

Continue reading6 min read
AlpineOCT 24, 2016

MIKAELA & MARCEL SECOND! CULT CLIP SHOWS REDSTER STARS IN THEIR ELEMENT

Successful World Cup prelude. Mikaela Shiffrin and Marcel Hirscher, top stars in the Atomic Redster team, have entered this winter season second place in Sölden. Strong performance of the team on track and online.

Continue reading5 min read
AlpineOCT 19, 2016

REDSTER-TEAM READY:
LAST STAR UPDATE

It’s a go for the World Cup winter. The Redster Stars and future heroes used the Atomic Media Day at the racing hot spot APC in Altenmarkt for a first split time.

Continue reading6 min read
AlpineSEP 28, 2016

FLOAT & EVOLVE

I've become the skier I am today through continuous reinvention. I use a specific formula where I force myself out of my comfort zone, to be exposed to the new and unexpected. When you learn something new, a whole new world of opportunities opens up.

Continue reading3 min read
NordicSEP 21, 2016

PAS DE FART ? AUCUN PROBLEME AVEC SKINTEC

Vous n’avez pas le temps de farter. Vous ne voulez pas dépenser de l’argent pour du fart, ni apprendre à farter. Vous n’êtes pas le ou la seule dans ce cas ! Nous sommes allés en Scandinavie, le berceau du ski de fond, à la rencontre de skieurs nordiques qui pensent comme vous et nous ont confié leur secret pour régler la « question du fartage ».

Continue reading6 min read
AlpineSEP 21, 2016

CE QUE VEULENT LES FEMMES

Cela semble une évidence, mais pour fabriquer des skis parfaitement adaptés aux femmes, il faut se mettre à leur place.

Continue reading6 min read
SEP 12, 2016

THE HAWX ULTRA: WEIGHING UP THE LIGHTEST ALPINE BOOT EVER

The latest addition to the Hawx Boot Series is our lightest alpine boot ever created. Its secret? A whole new way of thinking about ski boot design. We caught up with the team behind it to find out more…

Continue reading3 min read
SEP 12, 2016

HAWX ULTRA: THE BRAINS BEHIND THE BOOT

To mark the arrival of Hawx Ultra for Fall 2016, we caught up with the man behind the boot – Atomic ski boots product manager, Matt Manser. What took him from philosophy student to expert boot maker? And how did he go about creating the new construction at the heart of this revolutionary alpine boot?

Continue reading3 min read
AlpineSEP 08, 2016

Atomic Custom Studio

Never ride the same skis as your friends again! With the launch of the Atomic Custom Studio it’s now a reality: any skier can be the proud owner of skis that perfectly match their own personal style, and enjoy admiring looks at every mountain hut.

Continue reading
AlpineSEP 01, 2016

#sheskis

#sheskis is a movement connecting skiers around the world. Skiing more confidently than we thought we could and crashing more than we should. We are a community of skiers, united by our love for skiing.

Continue reading8 min read
AlpineSEP 01, 2016

In Mikaela’s Mind

She is a young woman who needs no introduction, with a string of wins, medals, and titles following her wherever she goes; Mikaela Shiffrin has become a skiing icon. Her confidence is an inspiration, but her humility and grace are to be celebrated. Here Mikaela talks about her mentors, how being a mountain girl has influenced her confidence, and inspiring other female skiers.

Continue reading8 min read
BC TouringAUG 19, 2016

Last peak reached!

Andrzej Bargiel completed the Snow Leopard challenge in record-breaking 30 days

Continue reading7 min read
BC TouringAUG 12, 2016

Andrzej Bargiel conquered Khan Tengri!

Andrzej Bargiel conquered the 4th seven-thousander on his way to complete the Snow Leopard challenge in a record-breaking pace. On Wednesday at 11.42 am local time he reached the summit of Chan Tengri, the second highest peak of Tian-Shan laying on the boarder between Kazakhstan, Kyrgyzstan and China. He left the base early in the morning just to stand on top after 8 hours and 17 minutes climbing.

Continue reading4 min read
BC TouringJUL 27, 2016

Second stage of the Snow Leopard Challenge completed!

Andrzej Bargiel conquered another peak of the Snow Leopard trophy.

Continue reading4 min read
BC TouringJUL 19, 2016

Lenin Peak - first stage completed!

Andrzej Bargiel made a successful summit at Lenin Peak today followed by a ski descent to complete the first stage of his Snow Leopard challenge.

Continue reading3 min read
BC TouringJUL 18, 2016

On the trail of Snow Leopard

Andrzej Bargiel departed for his next adventure. This time, the aim will not be any of the eight-thousanders. Nevertheless, the goal that the Polish extreme skier set for himself is even more ambitious than the previous ones.

Continue reading5 min read
BC TouringJUN 23, 2016

Adventure Mongolia

An unexpected Journey into Inner Mongolia - between traffic chaos, crowds, and the first 5,000m mountain.

Continue reading8 min read
BC TouringJUN 01, 2016

SURREAL SVALBARD

Living on a boat, skiing unskied peaks at 3am, eating reindeer stew and being chased by polar bears. Travis Ganong tells us what he’s been up to in his ‘real ski season’:

Continue reading5 min read
BC TouringMAY 12, 2016

THE WHITE MAZE

MISSION ACCOMPLISHED! Sneak peek of the ski adventure movie "The White Maze". In theaters in October.

Continue reading7 min read
NordicAPR 06, 2016

OSKAR SVÄRD
A LEGEND STEPS DOWN

Three times winner of the most prestigious long-distance race, Vasaloppet, Oskar Svärd has put his name in Swedish ski history.

Continue reading5 min read
NordicAPR 04, 2016

REDSTER CLASSICS-UNIT PREVAILS

Gjerdalen and Höst finish tour in second place.

Continue reading6 min read
AlpineMAR 30, 2016

REDSTER WINNING TEAM:
MARCEL HIRSCHER CONTINUES WITH ATOMIC UNTIL 2018!

The five time World Cup overall champion will continue his success story with the Redster race equipment from Atomic!

Continue reading3 min read
BC TouringMAR 25, 2016

On Tour with Sage & Nick

It takes years of ski tours, avalanche courses, beacon practice, and even surviving bad judgment to build a strong repertoire of backcountry wisdom.

Continue reading5 min read
AlpineMAR 21, 2016

FINAL FOUR:
REDSTER CRYSTAL STATEMENT 2016

NON-STOP EXCELLENCE

Continue reading5 min read
BC TouringMAR 21, 2016

ISMF SKIMOUNTAINEERING FINALS IN THE INDIVIDUAL WORLD CUP

At the finals of the ISMF individual World Cup in Skimountaineering, including three competitions in the different disciplines, Atomic's athletes participated with differing expectations. The outcome is positive throughout, and the overall World Cup individual standings are now fixed.

Continue reading4 min read
NordicMAR 21, 2016

SKI CLASSICS: TORD’S SECOND LOCKED! TOP-SPOTS FOR REDSTER-BIATHLETES

Fantastic Season. No weekend without a success report from the Atomic Nordic Team-

Continue reading4 min read
AlpineMAR 14, 2016

REDSTER-SHOWDOWN AT FINALS IN ST. MORITZ

Starting Wednesday at the World Cup Finals in St. Moritz four out of 12 Crystal Globes are still up for grabs.

Continue reading5 min read
NordicMAR 14, 2016

SO FANNY: GOLD FOR ATOMIC-BIATHLETE AT HER HOME GAMES

She’s done it. Fanny Horn Birkeland, formerly known as Fanny Welle-Strand Horn, two times captured bronze as an alternate with the Norwegian relay-team at major events.

Continue reading5 min read
BC TouringMAR 14, 2016

MIREIA MIRO AND SAMUEL EQUY ON THE PODIUM AT PIERRA MENTA

Pierra Menta - a myth amongst skimountaineers. Including stages over 4 days in the French village Areches Beaufort, the high alpine competition is said to be the most challenging event of the scene. Atomic's skimountaineers were very successful this year.

Continue reading5 min read
BC TouringMAR 11, 2016

ATOMIC MOUNTAIN ACADEMY TOUR: FROM ONLINE TRAINING TO ENJOYABLE AND INFORMATIVE LIVE SKI TOUR

Stay safe in the backcountry – besides avalanche transceiver, shovel, probe and airbag, it’s knowledge about avalanche conditions, snow cover, weather and skiing techniques that might save your life out there.

Continue reading6 min read
AlpineMAR 09, 2016

MARCEL HIRSCHER, LE HÉROS REDSTER, EST DÉSORMAIS LE PLUS GRAND DE TOUS LES TEMPS

Moment de gloire pour une superstar. À Kranjska Gora, Marcel Hirscher a décroché sa cinquième victoire consécutive au classement général de la Coupe du monde et son troisième globe de cristal au slalom géant.

Continue reading7 min read
NordicMAR 07, 2016

VASALOPPET: REDSTER-STAR ANDERS HÖST IN THIRD PLACE

The race of all races. Vasaloppet in the long-distance-scene is what Monte Carlo is in the Formula 1, Wimbledon in Tennis or Old Trafford in soccer.

Continue reading3 min read
BC TouringMAR 01, 2016

LA GRANDE COURSE
ALTITOY TERNUA –
SUCCESSFUL DAY FOR
LENZI AND MIRO

Atomic's athletes finished the first stop of the Classic High-Alpine La Grande Course Series on the podium.

Continue reading4 min read
NordicMAR 01, 2016

GOLD, SILVER, BRONZE:
THE REDSTER-ROOKIES ROCK
THE RASNOV-WORLD CHAMPIONSHIP

9 Medals. What a Junior World Championship for the Redster-rookies who rocked Rasnov in Romania!

Continue reading4 min read
AlpineFEB 29, 2016

MARCEL:
FOUR REDSTER
BIRTHDAY PRESENTS

6 days, 4 races, 320 points. After the let down in Japan Marcel Hirscher is back to old form.

Continue reading5 min read
AlpineFEB 29, 2016

ATOMIC SCORES BIG AT WINTER X GAMES OSLO

The Atomic winning streak continues! This time, Oslo, Norway was the site to hold it's very first Winter X Games.

Continue reading4 min read
AlpineFEB 22, 2016

TINA WEIRATHER:
HAPPY-END
FOR HER EXTREME
REDSTER-WEEKEND!

Glimmering perspective. One day after the worst downhill result of her entire World Cup career Redster queen Tina Weirather took revenge in the Super-G racking up her fifth World Cup victory and the first one this season. In Chamonix Peter Fill improved his chances of winning the first crystal globe in his long-lasting career.

Continue reading3 min read
AlpineFEB 16, 2016

MIKAELA SHIFFRIN: HER REDSTER-COMEBACK!

Supernatural Mika: Partial MCL tear, tibia plateau fracture, 64 days without a World Cup appearance. Can anybody get over this that easily? Yes, Mikaela Shiffrin can!

Continue reading5 min read
NordicFEB 15, 2016

REDSTER-PILOT TORD: NEXT SPRINT WIN AT CORTINA PREMIERE

Second Strike. Redster-athlete Tord Asle Gjerdalen made an impressive statement in Cortina where the seventh event of the Ski Classics Tour took place in a short-ened version.

Continue reading3 min read
BC TouringFEB 11, 2016

SKI MOUNTAINEERS SUCCESSFUL AT EUROPEAN CHAMPIONSHIPS

At the European Championships for ski mountaineers, the Atomic athletes could achieve good results.

Continue reading3 min read
NordicFEB 08, 2016

DOMINIK: STORMY FIRST VICTORY – TORD THIRD IN SEEFELD!

Nordic Success Stories. Dominik Windisch, the versatile biathlete from South Tyrol, fulfilled his childhood dream of celebrating a World Cup victory in Canmore, Canada.

Continue reading3 min read
AlpineFEB 08, 2016

SUPERSTAR MIKAELA IS BACK ON STAGE

Back on track. 64 days after her serious crash in the warm-up for the GS in Are, Mikaela Shiffrin will be celebrating her much anticipated comeback to the World Cup circuit in Crans Montana. Her latest practice sessions in Colorado went pain free and left the Slalom-Queen hopeful.

Continue reading6 min read
AlpineFEB 02, 2016

ATOMIC FINDS GOLD IN ASPEN!

This week is one of the largest in freesking as the Winter X Games Aspen, was once again held at Buttermilk Mountain, in Colorado.

Continue reading3 min read
NordicFEB 01, 2016

REDSTER-STAR TORD: REPEAT SPRINT-WIN AT MARCIALONGA!

Strategy + Setup = Victory. Oops, he did it again!

Continue reading3 min read
AlpineFEB 01, 2016

ALEX KILDE: THE NEXT WINNING VIKING IN RED

Good News Everywhere. Powerhouse Alexander Aamodt Kilde rippled his muscles big time in Garmisch racking up the 10th win of the season for the Redster-unit.

Continue reading6 min read
AlpineJAN 22, 2016

UP CLOSE & PERSONAL WITH MARCEL HIRSCHER

#followthehero. The fans of Marcel Hirscher have a lot to look forward to in Kitzbühel and Schladming.

Continue reading5 min read
AlpineJAN 11, 2016

LA FORMULE REDSTER : PUISSANCE + FLUIDITÉ = 100

Une saison au top. Grâce à son nouvel équipement, Marcel Hirscher a remporté une autre victoire spectaculaire sur les pistes verglacées de Santa Caterina. Il s’agit de sa 5e victoire de la saison, la 17e en slalom et la 36e de toute sa carrière en Coupe du monde. En tête du classement général, le héros du ski autrichien essaiera ce week-end de creuser l’écart avec ses concurrents lors des épreuves techniques à Adelboden. Outre Marcel, Michaela Kirchgasser (qui a terminé à la 4e place) et le jeune Marc Digruber (second meilleur temps lors du dernier run) ont également fait preuve d’un dynamisme et d’une précision extraordinaires.

Continue reading5 min read
AlpineJAN 01, 2016

JOSSI WELLS AND ATOMIC TEAM UP IN THE ATOMIC CUSTOM STUDIO

Freeskier Jossi Wells collaborated with Atomic and various artists to build a unique design template that will help consumers design their own individual ski in the Atomic Custom Studio.

Continue reading5 min read
BC TouringDEC 15, 2015

ONEKOTAN - The Lost Island

It was planned as a journey to one of the most beautiful and most fascinating islands in the world! It turned out as their most dangerous and toughest adventure ever!

Continue reading
NordicDEC 04, 2015

SONDRE FOSSLI: FIRST RACE, FIRST VICTORY

Perfect start into the season. A year ago Atomic-Shootingstar Sondre Turvoll Fossli came into the limelight with a third place finish in the Classic Sprint event in Ruka (FIN). Merely 12 months later in the first race of the season he was celebrating his first World Cup victory ever! He did so with the brand new Redster equipment for the season.

Continue reading