"SKI FAST, TAKE CHANCES."
"I love skiing because of the freedom I feel when I am skiing fast or blasting through powder. Nothing makes you feel more fully in the moment than making a perfect turn.
To me the Atomic brand is synonymous with skiing. It is a brand that sees skiing as a lifelong passion and a family sport. There is so much history entrenched in the brand, yet they are innovative, pioneering new gear and experiences all the time. It is an honor to be a part of the Atomic family among so many great skiers."