OCT 14, 2019
“It feels like winter starts right now.“ There is no better way to describe the special atmosphere at the Atomic Media Day than this statement by skiing superstar Mikaela Shiffrin. Once again, the media event at the new Atomic Experience Center proved to be the ski scene’s euphoriant gathering.
Bringing together 100 international journalists, the Redster star line-up on the red carpet and a priceless surprise appearance: just as Mikaela Shiffrin was talking about the future of ski racing after Marcel Hirscher in front of the entire media community, the man himself appeared on stage. He had come to say one last thing: “Thank you, Atomic!“ Check out the Atomic Media Day livestream and hear what else Marcel and the other ski stars had to say two weeks ahead of the World Cup opening in Sölden.
“I will always be a ski racing fan and watch you guys on TV,“ were Marcel Hirscher’s final words after his much applauded short appearance on stage – finally giving way to his long-time Atomic teammates. They all agree that the “Marcel era” was and will remain one-of-a- kind, but that the future is looking great, too. Just like it’s always been when big names on Atomic’s impressive “Wall of Fame” ended their careers. Or as Sofia Goggia summed it up: “The show must go on.” And the countdown is on for this show, with the World Cup opening in Sölden just tow weeks away.
NEW ADDITIONS TO THE STRONGEST TEAM
Christian Höflehner, ski racing’s most successful team manager and Atomic Global Race manager is fully optimistic about the coming season. The world’s strongest team has gotten even stronger thanks to some new additions. Model athlete Aleksander Aamodt Kilde – according to insiders the logical successor to Norway’s ski heroes like Lasse Kjus or Aksel Lund Svindal (who all celebrated some of their greatest victories on Atomic) – and Eva-Maria Brem, former winner of the Giant Slalom World Cup, are both back on the Atomic Redster team. ÖSV-racer Ricarda Haaser is new to the team, along with six other women racers, all ready to become the best version of themselves this winter – on the best race equipment available.
THIS WINTER’S REDSTER LINE-UP
This is the Redster team for the season 2019/2020 – a line-up with just the right mix of experienced and next-generation athletes. Ladypower headed by Mikaela Shiffrin and Sofia Goggia and backed by Stephanie Venier, Riccarda Haaser, Ester Ledecka, Mirjam Pucher, Katharina Gallhuber, Christina Ager, Chiara Mair, Sabrina Maier, Ando Asa, Nicole and Nadia Delago and Eva-Maria Brem. On the men’s side there’s also a great team of big names and young guns. Besides Aleksander Aamodt Kilde these guys will soon start their season on Atomic race equipment from Altenmarkt: Peter Fill, Manuel Feller, Marco Schwarz, Marc Digruber, Daniel Danklmaier, Mauro Caviezel, Niels Hintermann, Simon Maurberger, Alexander Prast, Florian Schieder, Filip Zubcic, Istok Rodes, Adrian Smiseth Sejersted, Elias Kolega, and Klemen Kosi.