SEP 05, 2019
It was more than a ski racing career, more than a successful collaboration over a long period of time, more than just another chapter in history – the past ten years marked a new era in alpine ski racing. A glorious era that will forever bear his name: the era of Marcel Hirscher. In the 4,554 days of congenial partnership in the World Cup, Marcel, his father Ferdinand, and Atomic have set new standards in terms of professionalism, performance, and Redster race intelligence, profoundly changing the world of ski racing. Looking back, inside, and ahead we say, “Goodbye, Marcel, and see you soon!” Your Atomic team says thank you for the awesome time...
Marcel Hirscher is the embodiment of a ski racing athlete and he opened up a new dimension to the sport. He is the archetype of the complete athlete – not just because of his physical fitness, but also because of his professional approach to his equipment. The way he and his father, in conjunction with Atomic’s product teams, have continuously translated their intuition into innovation has been a key factor in his success story. Throughout his career, Marcel has been equipped by Atomic, head to toe.
POWER OF EIGHT: 2,000 PAIRS OF SKIS, 150 PAIRS OF SKI BOOTS WITH THE INITIALS “MH”
A total of 2,000 pairs of Redster race skis – especially made for Marcel – were put to the test over the decade he ruled skiing, which saw him win the World Cup overall eight times in a row. Each pair took six hours of repeated and meticulous waxing and scraping to prepare for race day. While he may not have skied every pair, they were all ready to race if needed. He began each season with 100 pairs of skis: 40 for Giant Slalom, 40 for Slalom and 20 for speed events. Throughout the season, additional skis were often built with the latest updates and evolutions of Redster technology. And if necessary, they were made within 24 hours.
“Marcel, Ferdinand and our guys at Atomic, we mutually challenged and pushed ourselves. We were committed to constantly adjusting even the smallest detail and that made us successful as a team.”
7 HOURS, 17 MINUTES, 50 SECONDS, AND 40 HUNDREDTHS OF A SECOND
That’s what 10 years of racing adds up to: 7 hours, 17 minutes, 50 seconds, and 40 hundredths of a second – one of the world’s best skiers, eight consecutive years as the ski racing’s hero and overall World Cup winner. In 245 World Cup races, he podiumed 138 times and stood on top 67 times as the winner. He saw the green number 1 light up in the finish area 105 times. He led after the first run 61 times, marked the best time 44 times in the second run, and won 15 races by dominating both runs. Just how close victory and defeat are becomes evident when you add up all of Marcel’s winning margins over his career: 51.16 seconds. That might not sound like much, but it is, and it’s all that separates the “best in the world” from the “rest of the world”. His victory in the Garmisch GS of 2015 was legendary, taking the win by 3.28 seconds. Atomic’s enormous commitment that took place behind the scenes also had an impact on his consistency. In his last 67 world cup races (coincidentally, the same number as his World Cup wins), Marcel always crossed the finish line – not a single missed gate in the past three seasons.
HEAVY METAL, PRECIOUS CRYSTAL: 8 BIG GLOBES, 12 SMALL GLOBES, 14 MEDALS
“What made Marcel such en exceptional athlete was his focus in decisive moments: That’s how he managed to gather a spectacular collection of exhibits made from crystal and precious metal,” says race manager Höflehner. Atomic’s enormous commitment to racing assuredly contributed to this well-balanced trophy collection. Eight big and 12 small crystal globes, six each in Slalom and Giant Slalom – plus 14 medals from 24 races at major events: two-time gold and one silver medal at the Olympic Games. With his seven World Championship titles and four silver medals – yet another record – Marcel has crowned himself as the most successful athlete at World Champs, ever. He is the only male ski racer winning gold at four consecutive World Championships: in Schladming 2013, Beaver Creek 2015, St. Moritz 2017 and Åre in 2019.
TIME TO TAKE A MOMENT AND RELAX – THEN FIND OUT WHAT THE FUTURE BRINGS
“For now I will just do nothing. Well, I’ll do the things I never had (enough) time for during my career. Normal things.” Marcel said at his farewell press conference. “Now it’s really important for him to get out of the athlete-mode and relax,” says Christian Höflehner, his long-time confidant. And after that? “We will see what the future brings. Marcel is full of ideas and possibilities – in case he decides for something related to skiing: we’ll be there. For the moment we say: goodbye, Marcel. Thank you and see you around.”