Magazine Overview

CAREER-FIRST VICTORY FOR “FAIRY TALE PRINCE“ MANUEL – GET WELL SOON, ALEKS!

In this pandemic winter it is the excitement the World Cup season brings that helps regain a bit of normality – and every weekend is an emotional rollercoaster for the Atomic team: Mikaela Shiffrin being all smiles after taking the win in the Flachau Slalom; then the bad news that reigning overall World Cup champ Aleksander Aamodt Kilde’s season is over; followed by the joy around “fairy tale prince” Manuel Feller’s first World Cup victory in Flachau; and finally the slalom thriller between him and Redster buddy Marco Schwarz – not for the faint-hearted ......

Latest magazine articles

CAREER-FIRST VICTORY FOR “FAIRY TALE PRINCE“ MANUEL – GET WELL SOON, ALEKS!

In this pandemic winter it is the excitement the World Cup season brings that helps regain a bit of normality – and every weekend is an emotional rollercoaster for the Atomic team: Mikaela Shiffrin being all smiles after taking the win in the Flachau Slalom; then the bad news that reigning overall World Cup champ Aleksander Aamodt Kilde’s season is over; followed by the joy around “fairy tale prince” Manuel Feller’s first World Cup victory in Flachau; and finally the slalom thriller between him and Redster buddy Marco Schwarz – not for the faint-hearted ...

Continue reading 5 min read

Nordic

ATOMIC WEEKEND: NORWEGIANS, BIATHLETES, COMBINED ATHLETES FIT FOR WORLD CHAMPS

In this somewhat improvised pandemic winter everyone is focused on the World Champs: the season’s highlights will kick off in Pokljuka on February 10 (biathletes) and in Oberstdorf on February 23 (Nordic athletes). It’s great news that the Redster team is increasingly stepping up its game: Fabian Riessle and Lukas Greiderer were again among the top performers at the Nordic Combined World Cup in Val di Fiemme. The Atomic biathlete duo Benjamin Weger and Simon Eder impressed with strong performances in Oberhof, while Atomic’s Norwegians demonstrated on home turf that they are ready for medals.

Continue reading 4 min read

Nordic

EVGENIJ: 6TH PLACE AT THE TOUR DE SKI – HUGO IS U23 WORLD CUP LEADER

Atomic Nordic Race Manager Peter Landl's prediction for the Tour de Ski was pretty accurate: in absence of the Norwegian superstars his team had some strong moments at the 2021 Tour de Ski. Evgenij Belov finished the season’s first highlight in 6th place, despite major challenges; Hugo Lapalus landed in 10th and is now leading the Cross-Country World Cup’s U23 rankings. Valentin Chauvin sprinted into the world elite twice, while Janosch Brugger and Jonas Baumann also delivered top performances.

Continue reading 4 min read

Alpine

"BLACKY" TAKES CAREER-FIRST SLALOM VICTORY, TACKLING "CLASSIC TRIPLE" IN RED BIB

He has always kept at it, calm yet determined, even after his cruciate ligament rupture. Now his patience has paid off: Marco Schwarz, the Atomic athlete known for spectacularly fast turns, has achieved a personal milestone, grabbing his career-first World Cup victory on the “Chuenisbärgli” in Adelboden. Wengen – Kitzbühel – Schladming: Marco tackles the “classic triple” 2021 in the red bib. Will he fire the “Blacky rocket”?

Continue reading 5 min read

Alpine

ONE TEAM, 7 REDSTER WINNERS – AND ALEKSANDER BACK IN RED!

The greatest skill in ski racing? Good team building. The Redster team might not be the largest in the World Cup, but its lineup is definitely outstanding. Starting with early talent scouting up to the world elite’s top stars, there’s quality at every level. In the 23 races so far this season (13 men’s, 10 women’s), Atomic athletes have finished on the podium 19 times, and the team has amassed eight wins for seven different racers: Mikaela Shiffrin, Sofia Goggia, Ester Ledecka, Lucas Braathen, Filip Zubcic, Mauro Caviezel, and Aleksander Aamodt Kilde. The latter lead the World Cup rankings in Super-G and Downhill, while Aleksander is back in the red bib as the overall World Cup leader.

Continue reading 5 min read

Nordic

OH NO, FRANZ-JOSEF: TORN ACL! OH YES, TEAM: REALLY STRONG!

This past race weekend was a rollercoaster of emotions for the Atomic Nordic unit. Franz-Josef Rehrl was meant to finish on the podium in the Nordic Combined World Cup on home turf in Ramsau am Dachstein. Instead, he ended up in the OR after a mega jump in the trials – cruciate ligament rupture, season over. Cold comfort: from his hospital bed in Linz he watched his Atomic buddies perform strongly – 3rd place for Lukas Greiderer in the first and Fabian Riessle in the second Ramsau race. And there is also sensational news from biathlon evergreen Simon Eder’s performance at his home World Cup in Hochfilzen: 50 shots, 50 hits, nobody shoots as well as he does!

Continue reading 4 min read

BC Touring

WORLD CUP START FOR THE SKI MOUNTAINEERS

As expected the first two World Cup competitions of the skimountaineering season took place under difficult conditions influenced by the extensive COVID prevention regulations. In Ponte di Legno in northern Italy the Atomic athletes were performing well in a sprint and in a vertical race.

Continue reading 4 min read

Alpine

WHAT A WEEKEND FOR ATOMIC: 5 SPEED EVENTS, 4 WINS! THANK YOU, ALEKS, SOFIA, ESTER

The best Christmas presents are … on the finish line! This weekend, Gröden and Val d´Isère were the scenes of yet more exciting Redster shows. Aleksander Aamodt Kilde won both Super G (ahead of Atomic buddy Mauro Caviezel) and Downhill at the World Cup classics in Val Gardena. Finishing 6th in the Alta Badia GS, the reigning overall World Cup champion has regained his pace in every discipline. At the same time, the Redster speed ladies rounded out the impressive Atomic team performance in Val d'Isère. Sofia Goggia dominated the two Downhills, winning one and racing to 2nd place in the other – Breezy Johnson celebrated two third places. Ester Ledecka almost canceled the Super G due to severe stomach problems, but decided to start at the last second and triumphed ten days after her victory in the Snowboard World Cup.

Continue reading 5 min read

Alpine

MAGICAL MOMENTS FOR MIKAELA, MAURO – COMEBACK HYPE AFTER MARCEL’S FUN RUN

Impressive, touching, inspiring: the Atomic athletes are filling this all-too-silent season without the boisterous crowds with big emotions. In the Courchevel GS, Mikaela Shiffrin made her triumphant return to the top of podium after her father’s sudden passing and the most difficult time in her life so far – released and moving the whole skiing community to tears. The second magical moment belonged to “Mr. Recovery” Mauro Caviezel, who just seems to get faster pretty much every time after recovering from an injury. This time the Super-G World Cup winner snagged the victory in Val d´Isère coming back from an Achilles tendon rupture – ahead of Atomic buddy Adrian Smiseth Sejersted who landed in 2nd (also a returnee to the Word Cup circuit). You think there is no way to top off these magical comeback moments? Well, maybe there is … if it bears the name Marcel Hirscher, who was seen laying down some GS turns in an eye-catching tailor-made race suit, triggering a global skiing media hype …

Continue reading 4 min read

Show All