ALPINE DEC 03, 2018


ALPINE DEC 03, 2018


DEC 03, 2018

Mikaela Shiffrin can tick off her next career dream. Thanks to her win in the Super-G in Lake Louise she is now the 7th female athlete in history to have won in all five disciplines. The Redster cracks also showed their claws on the Birds of Prey slope in Beaver Creek: three second places by Mauro Caviezel (downhill and Super-G) as well as Marcel Hirscher (GS) just whet your appetite for the next races over in Europe.

In the speed disciplines the previous year’s winner proved her steadiness in both downhill races by coming in 9th and 4th place. But in the Super-G the Redster icon Mikaela just shocked the competition with her sheer demonstration of power. Her lead over second place (77 hundredths) was as big as their lead to 19th place. Her 46th World Cup win was also the key to the Hall of Fame of all-round geniuses, which has only been opened by 6 female athletes to-date. However Mikaela is the only one who has been successful in six disciplines and also won in a parallel race. “That was one of my biggest dreams when I started racing,” beamed the 23 year old, “It’s an unbelievable moment, one which I’m very grateful for. Today I was skiing a bit more aggressively than the others. That was only because my set up felt just perfect.” With 479 points, nearly double that of the first challenger, Mikaela will head off to Europe where she will compete in another Super-G and parallel slalom in St. Moritz.

“That was one of my biggest dreams when I started racing. It’s an unbelievable moment, one which I’m very grateful for.”

Mikaela Shiffrin

Other Redster highlights in Lake Louise were delivered by Stephanie Venier (AUT) who came fourth in the first downhill, Joana Haehlen (SUI), who came eighth in her 1st race on Atomic and delivered her second best career result in snow and Nicol Delago (ITA), who shone with two top speeds twice in the downhill and highlighted her best all time record in the World Cup with 5th place.

In Beaver Creek Mauro Caviezel continued his great start to the World Championship winter. After 3rd place in Lake Louise the Swiss racer carved his way to second place in the downhill and in the Super-G on the Birds of Prey slope. The Redster hero has never had better results (3rd in the World Championship combined in 2017). “This was a giant step for me. It feels incredible that all the hard work is now paying off,” who fought well for all four podium places overseas and is now heading off to Europe as the leader in the Super-G category. In the first Giant Slalom this season Marcel Hirscher can also be happy with his 125th World Cup podium place in soft snow conditions. With 2nd place he was also on the podium for the 16th giant slalom in succession. In the overall classification the defending champion moved up to 5th place in the Overall World Cup classification before the next races in Val d’Isère (GS, Slalom).

You might have already noticed that some of our Racing Athletes are skiing with a new binding. One reason to invest into “sports marketing is to use our athletes for product development. Of course we try to constantly improve our competitiveness by developing products to the next level. Currently we are testing a newly developed racing binding with some of our athletes. The feedback is great and the project is moving in the right direction. More to come.