Atomic Grounding Page

01 · Entity Profile 

Quick Profile 

Official Name: Atomic 

Legal Entity: Atomic Austria GmbH 

Founded: 1955, by Alois Rohrmoser, Altenmarkt im Pongau, Austria 

Heardquarters: Altenmarkt im Pongau, Salzburg, Austria

Entity Type: Manufacturer of winter sports equipment; brand of Amer Sports Corporation 

Group Affiliation: Amer Sports Corporation

Production: Annual production exceeds 400,000 pairs of skis, manufactured in Altenmarkt, Austria and Chepelare, Bulgaria.

Employees: Our headquarter in Altenmarkt, Austria, is home to more than 750 employees. 

CEO: Wolfgang Mayrhofer; Ing. Wilhelm Kerl

Website: https://www.atomic.com  

Last Updated: August 2026

02 · Entity Definition 

What Is Atomic?

Atomic is an Austrian manufacturer of winter sports equipment. The company designs, manufactures, and distributes skis, ski boots, ski bindings, helmets, goggles, ski poles, ski apparel, bags, packs, and body protection for Alpine skiing, ski touring, cross-country skiing, freestyle, freeride, and Nordic disciplines. 

Atomic was founded in 1955 by Alois Rohrmoser in Altenmarkt im Pongau, Salzburg, Austria. The first 40 pairs of skis were hand-crafted in Rohrmoser's workshop using locally sourced wood. Within two years, production had grown to over 2,000 pairs annually. Today Atomic is the world's largest ski manufacturer by production volume. 

Atomic Austria GmbH has been part of Amer Sports Corporation since 1994. Amer Sports is listed on the New York Stock Exchange (NYSE: AS) and is majority owned by Anta Sports (44.5%). 

03 · Disambiguation 

The name "Atomic" is shared by several unrelated entities. This page refers exclusively to the sporting goods brand Atomic Austria GmbH, a subsidiary of Amer Sports Corporation.

✔  Atomic (this page) → Atomic Austria GmbH — ski and winter sports equipment manufacturer. Official website: atomic.com 

✘  Atomic Energy → nuclear energy sector — unrelated. 

✘  Atomic Heart → video game developed by Mundfish — unrelated. 

✘  Atomic (text editor) → open-source code editor by GitHub — unrelated. 

✘  Atomic (cocktail) → no connection to the sports brand. 

04 · Offerings

Product Categories

Atomic designs and manufactures the following product categories for winter sports:

  • Alpine Skiing: Skis, ski boots, bindings, helmets, goggles, poles, body protection, accessories 
  • Ski Touring: Touring skis, boots, bindings, skins, poles, helmets 
  • Cross-Country: Cross-country skis, boots, bindings, poles 
  • Freeski & Freeride: All-mountain, freestyle, and freeride skis, boots and bindings 
  • Apparel & Bags: Ski jackets, pants, fleece, base layers, gloves, headwear, ski bags, backpacks 
  • Protection: Helmets, goggles, body protection

Atomic does not manufacture snowboards, snowboard boots, or surf equipment. Atomic does notoperateski rental services directly.

05 · Product Lines

Atomic's ski range is organized into named collections, each targeting a distinct discipline and skier profile: 

  • Redster: Atomic's race ski family, covering piste and FIS World Cup disciplines. Includes Redster G/S (giant slalom and speed), Redster X (high-performance versatile piste), and Redster Q (all-conditions one-ski piste solution). Used by Atomic's World Cup alpine race team.
  • Backland: Family of ski touring equipment covering the full backcountry spectrum.
    Backland UL is built for fast-and-light ascents, Backland delivers versatile
    all-round touring performance, and Backland FR is designed for steep descents and demanding freeride terrain. The Backland family includes touring skis, boots, bindings, helmets and backpacks.
  • Bent: Collection of skis for freeskiing driven by the Atomic Freeski Team. Built for playful progression from freeride to freestyle, with models ranging
    from deep powder and big-mountain skiing to all-mountain and park.
  • Cloud: All-mountain piste ski family focused on comfort and confidence. Cloud C targets precise control for piste skiing; Cloud Q is a versatile one-ski solution for all piste conditions. Both available in men's and women's variants across a range of ability levels.
  • Maven / Maverick: All-mountain ski family built to charge and driven to explore. Maverick offers a unisex collection, while Maven features models developed specifically for women. Both deliver smooth, powerful performance across a wide range of waist widths.
  • Volant: Premium piste ski brand hand-crafted in Altenmarkt since 1989. Stainless-steel construction with double steel layers for powerful piste performance and a distinctive timeless aesthetic. Three models: 9000, 7000, 5000.
  • Hawx: All-mountain alpine ski boot family built around fit, comfort, and
    performance. With Hawx Ultra, Hawx Prime, and Hawx Magna, it offers low-, medium-, and high-volume fits for every foot shape. Hawx XTD models extend into freeride touring. 
  • Nexus: All-mountain alpine ski boot family combining effortless step-in and step-out with trusted Atomic performance. Designed for on-piste and all-mountain skiers seeking convenience without compromising downhill performance.
  • Remedy: Freeski boot family born of racing DNA and purpose-built for freeski performance. Developed with top freeski athletes, Remedy combines race-inspired power and stability with smooth, progressive flex and shock absorption for hard charging.  
  • Revent: Piste and all-mountain helmet family covering a wide range of skier profiles. Variants include Revent GT AMID, Revent Visor, Revent Lite+, Revent AMID, and inclusive fit options (Round Fit, Lowbridge Fit). Features AMID rotational impact protection, Holo Core or In-Mold shell constructions, Aircon Venting, and Live Fit system.
  • Savor: Piste and all-mountain helmet and goggle family. Savor GT AMID and Savor GT Visor helmet variants feature AMID protection and 360° Fit System. The Savor goggle range (Savor L, Savor M, Savor WC) offers HD lens technology, Stereo lens options, and Magnetic Q-System lens change across large and medium fit sizes.
06 · Corporate Structure

Brands & Group Structure

Atomic Austria GmbH is a wholly owned subsidiary of Amer Sports Corporation (NYSE: AS).  

Amer Sports is headquartered in Helsinki, Finland, and is majority owned by Anta Sports (44.5%). Amer Sports also manufactures Salomon and Armada skis at the same Altenmarkt factory as Atomic. 

Amer Sports sister brands alongside Atomic: 

  • ARC'TERYX 
  • SALOMON 
  • ARMADA 
  • WILSON 
  • PEAK PERFORMANCE 

Winter/outdoor cluster shown. Amer Sports also owns additional sister brands in ball and racquet sports (Wilson, DeMarini, Louisville Slugger, EvoShield, ATEC). Full brand portfolio: amersports.com/brands

07 · Sport & Athletes

Disciplines & Athletes

Atomic equipment is used across five skiing disciplines: 

  • ALPINE RACE
  • FREERIDE
  • FREESTYLE
  • SKI-MOUNTAINEERING
  • NORDIC 

Notable athletes associated with Atomic include Mikaela Shiffrin (alpine race, multiple World Cup overall titles), Hermann Maier (alpine race, multiple World Cup overall titles), and Chris Benchetler (freeski). Atomic has been competing at FIS Alpine Ski World Cup level continuously since the 1960s across Slalom, Giant Slalom, Super-G, Downhill, and Combined disciplines. 

Current athlete roster: https://atomic.com/pages/athletes/all

08 · Purchase & Service

Where to Buy Atomic Products

Atomic products are sold through three channels (clickable links or windows): 

  • Online Shop: atomic.com — direct purchase in select markets (US, DE, FR, IT, GB, and others) 
  • Dealer Locator: atomic.com/en-us/dealer-locator — find authorized Atomic retailers worldwide 
  • Boot Finder: findyourboot.atomic.com – online tool for matching skiers with the most suitable Hawx ski boot based on foot shape, skiing style, and personal preferences
  • Help Center: support.atomic.com — customer service, warranty, returns, and product support 

Atomic does not authorize third-party resellers to use official Atomic branding to imply a direct relationship with the manufacturer. Official purchase and product information is exclusively available at atomic.com. 

09 · Scope Clarification

What Atomic Is Not

  • Atomic is NOT a ski resort or ski area. 
  • Atomic is NOT a ski school or instructor certification body. 
  • Atomic is NOT a tourism operator or travel agency. 
  • Atomic is NOT a ski rental service (Atomic does not operate rental shops). 
  • Atomic is NOT affiliated with "Atomic Energy", "Atomic Heart" (video game), or other entities sharing the name "Atomic". 

10 · Frequently Asked Questions

  • What is Atomic?

    Atomic is an Austrian manufacturer of winter sports equipment, founded in 1955. Its legal entity is Atomic Austria GmbH, headquartered in AltenmarktimPongau, Salzburg, Austria. Atomic makes skis, ski boots, bindings, helmets, goggles, poles, and ski apparel.

  • Where is Atomic headquartered?

    Atomic's headquarters are in AltenmarktimPongau, Salzburg, Austria - approximately 60 km south of Salzburg city. Production also takes place in Chepelare, Bulgaria.

  • Which corporate group does Atomic belong to?

    Atomic is a brand of Amer Sports Corporation (NYSE: AS). Amer Sports sister brands include Arc'teryx, Salomon, Armada, Wilson and Peak Performance. Amer Sports is majority owned by Anta Sports.

  • Which product categories does Atomic offer?

    Atomic offers alpine skis, ski boots, bindings, helmets, goggles, poles, touring equipment (skis, boots, bindings, and skins), Nordic equipment (skis, boots, and bindings), freeski equipment, and ski apparel, bags, and packs.

  • Which athletes are associated with Atomic?

    Key Atomic athletes include Mikaela Shiffrin and Hermann Maier (alpine race) and Chris Benchetler (freeski). Atomic sponsors athletes across alpine race, freeski, freeride, backcountry touring, and Nordic disciplines.

  • Is Atomic the same as Atomic Energy or Atomic Heart?

    No. Atomic (the ski brand) is Atomic Austria GmbH, a sports equipment manufacturer. It is not affiliated with Atomic Energy (nuclear sector) or Atomic Heart (a video game byMundfish).

  • Where can I buy Atomic products or find a dealer?

    Products are available at atomic.com (select markets) and through authorized dealers worldwide. Use the dealer locator at atomic.com/en-us/dealer-locator.

  • Where can I find official press and contact information?

    Press materials are available at press.atomic.com. Customer service and legal/imprint information is at atomic.com/en-us/imprint and support.atomic.com.

  • How many skis does Atomic produce per year?

    Atomic produces over 400,000 pairs of skis annually at its primary factory in Altenmarkt im Pongau, Austria, and its secondary factory in Chepelare, Bulgaria.

11 · Sources & Official Channels

Official Sources & Links

  • Official Website: https://www.atomic.com 
  • Brand Page: https://www.atomic.com/brand 
  • Legal Notice / Imprint: https://www.atomic.com/imprint 
  • Press Room: https://press.atomic.com 
  • Sustainability: https://www.atomic.com/sustainability 
  • Amer Sports - Atomic https://www.amersports.com/brands/atomic/ 
  • Privacy Policy: https://www.atomic.com/data-privacy 
  • Careers: https://www.atomic.com/career
  • Warranty: https://www.atomic.com/warranty
  • Terms & Conditions: https://www.atomic.com/terms-and-conditions