JAN 03, 2017
With the world’s largest ski factory located at its headquarters in Altenmarkt/Austria, Atomic is famous for being the leading Alpine ski brand. What’s less known is that the company is also a specialist in protective skiing gear – with full in-house design and development in Austria. We caught up with the guys behind Atomic’s latest innovation, Revent Q goggles, to find out more.
FOR SKIERS, BY SKIERS
Atomic is based in the heart of the Austrian Alps where skiing is an essential part of people’s lifestyle. “Basically everyone at Atomic is a skier so we are extremely critical with every piece of equipment we use. Skis and boots are important for sure, but your helmet and goggle can also make or break a day. Because when you see better, you can ski better,” says Peter Wirthenstätter, Business Unit Manager for protective gear in Altenmarkt. “As super passionate skiers ourselves we know exactly what makes a good helmet or goggle for skiing. And with our product expertise and Atomic’s development capabilities we can turn this insight into innovation and make some of the best protective skiing gear out there.”
DESIGNED AND DEVELOPED IN AUSTRIA
There’s a small team of experienced and talented experts in-house: a specialized designer and a developer plus two dedicated product managers work hand in hand with Peter. Together they manage the entire range of goggles, helmets, poles, body protectors and bags right out of Altenmarkt – from early idea to final product. “Any new product starts with a big idea, and that can come from any of us; from our own skiing experiences as well as from conversations we have with our athletes or retailers worldwide.”
With many ski areas within short reach of Atomic’s headquarters in Altenmarkt, on-snow product testing happens all year long too. “Every member of the protectives team gets out on snow to personally test and validate new products,” Peter affirms.
“We are a specialist in the protective market: Our googles are developed in Austria, and made in Europe.”
MADE IN EUROPE
Once a product idea starts taking shape, the production team gets involved. “We’re lucky to have a goggle factory located in Europe that is fully equipped with high-tech machinery for production,” says Peter. He and his team can count on a long-standing relationship with reliable production managers and workers. “To be able to keep our entire development and production cycle within the EU is a great asset as we are really fast in turning ideas into products. Plus we can ensure a consistently high product quality.”
REVENT Q GOGGLES
One product that has perfectly passed all tests and that will hit the market in fall 2016 is the latest innovation coming from Peter’s team: new Revent Q goggles. What makes them special is the Quick Click Lens. “This mechanical system lets you click lenses in and out in seconds when conditions change. Something that happens all too often on the mountain,” Peter knows.
Revent Q will, of course, work with any helmet, but these goggles are specifically designed to match Atomic’s newest helmet for all-mountain skiers, the Automatic LF 3D.