APC: ATOMIC OPENS THE SECRET AREA FOR RACERS

RACE DEC 04, 2015

APC: ATOMIC OPENS THE SECRET AREA FOR RACERS

RACE DEC 04, 2015

Race

DEC 04, 2015

Atomic opened the doors to the new Atomic Pro Center: the first Worldcup Race Departement for all FIS registered athletes.

APC - ATOMIC PRO CENTER
01:34 mins

A PARADIGM SHIFT IN RACE SUPPORT

With the opening of the APC, all FIS racers from Juniors to Masters can get Worldcup level support and advice from the technical team behind Marcel, Mikaela and the rest of our pro racing team. According to Hubert Neureiter, the mastermind behind the new APC, it’s been the missing link for racers for years, and marks a paradigm shift in the way racers are supported in the future.

“What the race community has been missing so far is access to top material. The new Atomic Pro Center offers this – to all racers with the highest standards when it comes to equipment and performance.

We are the first ones to make their Race Department accessible not only to Worldcup and Europeancup racers, but also to all other athletes. Until now it was impossible to get material from Worldcup winning series. Now the FIS code entitles racers to by any of our FIS equipment.“ 

Shiffrin und Marcel

“We are the first ones to make their Race Department accessible not only to Worldcup and Europeancup racers, but also to all other athletes.”

Hubert Neureiter, APC Mastermind

EQUIPPED AND SUPPORTED LIKE A WORLDCUP STAR

The two big things APC brings to the party are top-end racing equipment and the chance to get your set-up adapted to your individual needs – by seven technicians who are the best in the business: Alongside Hubert Neureiter, the APC support team is made up of six experts, all with Worldcup experience:

  • Rudi Berger – ski tech for record Slalom Winner Marlies Schild
  • Sepp and Christian Oberauer – Worldcup Redster tuning experts
  • Markus Kirchner – our Junior racing expert
  • Andi Dudek and Hannes Holzmann – boot fitters for Marcel Hirscher, Mikaela Shiffrin and others. 

MOTIVATING YOUNG ATHLETES

One of the points of the APC is to bring on the next generation of stars. As Hubert Neureiter explains: 
“It is important to us that the unique quality of Atomic support that top stars enjoy can also be experienced by racers on their way to the top. That is also the feedback that we get – when young athletes are with us and see how their skis are tuned in the Race Department, and how our ski-techs are working with stars at the boot fitting, then that has a very motivating effect.“

More information about the APC find here: https://www.atomic.com/apc

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