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ALPINE OCT 16, 2017


ALPINE OCT 16, 2017


OCT 16, 2017

When the most successful ski team in the world invites 120 international media experts to the Atomic base camp in Altenmarkt, before the green light for the new World Cup and Winter Olympics, then it’s media day. Great to see them on the red carpet of the Redster Community again: today’s ski superstars Mikaela Shiffrin and Marcel Hirscher along with 38 others from the Atomic power line up, who in the super 2016 / 2017 season celebrated 12 World Championship medals, 24 World Cup wins, 66 podium places and seven crystal globes. And if all goes according to plan, then the Redster Party can easily carry on in two weeks time…

Hungry for action and raring to race with just two weeks to go before the official opening of the World Cup in Sölden! Year after year the unofficial one is the Atomic Media Day here in Altenmarkt, where the inner circle of the Ski World Cup meets in the APC (Atomic Pro Center), and nowhere else can the fascination for ski racing and that racing stable feeling be felt as much as here. 

“This unique racing spirit which we have in the team and in the company makes things possible, which are nearly impossible!”

Christian Höflehner, Atomic Race Manager

Redster G9 I Image Clip

Last winter every third race was won statistically by one of the Redster unit athletes, and by the end of the season together they had accumulated 7,000 World Cup points. Which made Atomic, with the launch of the G9 REDSTER generation with Servotech, not only the most successful brand on the global market but also in ski racing the by far most successful ski brand in the world. The bar has been set high and the omens are perhaps, due to Marcel Hirscher’s lack of training because of his injury, not as good as last year. But on the other hand it gives the six times Overall World Cup winner and outright Atomic athlete a start to the season without any pressure: “We’re not talking about free skiing or training, we’re talking about real racing and until my leg is ready for this, I need to be patient” the ski superstar said at the Media Day with great serenity from his historical wins. But Marcel wouldn’t be Marcel, if he didn’t give it everything to get back onto the race circuit as quickly as possible: “There are still ups and downs, but it’s getting better, even if my ankle still hurts.”



Mikaela Shiffrin doesn’t have any problems. In her career up until now, she’s achieved everything (she’s Olympic champion, World Cup champion, Overall World Cup winner) but there’s still a lot more to win. At Atomic the US superstar stated her aim for the coming season: “I want to win the World Cup and Gold at the Olympics”. Lots of experts also believe Mikaela can increase her trophy collection considerably this year too, especially as the expert in technical disciplines also has lots of potential for Super G and Alpine combined. In ladies ski racing she will remain the yardstick of all things to come and all insiders in the ski scene believe this will be the case too.


The fact that the most successful ski brand in the world also has the strongest race team can still continue soon, even if Marcel Hirscher is still recovering from his injury. Downhill World Cup winner Peter Fill puts the secret of success in a nutshell: “All of us want to do better every year and especially this year, with the Winter Olympics.” What is true for the experienced old-hand, also applies to all the big names in the Redster Team. Sofia Goggia, Stephanie Venier, Mauro Caviezel, Manuel Feller, Marco Schwarz, Matthias Hargin, Travis Ganong, Marc Digruber. It can be an epic winter for all of them! Those making a comeback in the team: Mirjam Puchner, Michaela Kirchgasser, Nils Hintermann, all of them are also very happy with their fitness progress. And until the season’s climax in February, there’s still a lot of time left too.