Two races, two wins. The season couldn’t have started any better than this: victory for Mikaela Shiffrin and Marcel Hirscher in the first two GS-races of Sölden - Benni Raich and Kathrin Zettel also achieved a top 5 finish. A sensational result for the Atomic team, and a perfect first day for our new global race manager, Christian Höflehner.
JUST BEFORE THE BEGINNING OF THE SEASON ATOMIC HAS WELCOMED A NEW TEAM MEMBER. THIS COMING WINTER, ITALIAN SKI MOUNTAINEER DAMIANO LENZI WILL BE SKIING WITH ATOMIC SKIS, SKINS AND POLES.
The countdown superstars Mikaela Shiffrin and Marcel Hirscher - the big names, the rookies and the newcomers in the Atomic team - are all perfectly prepared for the World Championships winter season and can't wait for it to start. The update before the World Cup opener in Sölden.
IN THE LAST TWO WINTERS MARCEL HIRSCHER HAS WON GOLD AT THE WORLD SKI CHAMPIONSHIPS, SILVER AT THE OLYMPIC GAMES, THE OVERALL WORLD CUP AND THE SLALOM CRYSTAL GLOBE TWICE. NOW HE WILL BE FIRST TO RACE WITH SKIS HE CO-DEVELOPED AND CO-DESIGNED WITH ATOMIC. HIRSCHER’S LIMITED EDITION ICON SERIES II ARE LAUNCHED.
BEST OF ATOMIC 13/14! What a final, what a winter! The two superstars of the Atomic team secured the perfect ending of a successful season in today’s World Cup Final in Lenzerheide: for the third time in a row, Marcel Hirscher won the overall world cup and remains the best racer (and slalom racer) in the world. Mikaela Shiffrin won the slalom crystal globe in addition to her gold medal in Sochi. In 2013/14, Atomic athletes secured 45 podiums.
Kilian Jornet ends the weekend with two victories in the Ski Mountaineering World Cup. Jornet’s victory in the Vertical Race of this morning strengthens his leadership in the Championship.
"Today's race was hard fought and differences were minimal. My assessment of the weekend is very good and I also managed to put myself in top position of the World Cup rankings. Nonetheless, the score difference is not very high so I’ll have to give everything of myself in the final round, which will decide the Championship.", said Kilian Jornet
The highly anticipated premier of Freeskiing at the Winter Olympics was a resounding success and Atomic Freeski athletes performed phenomenally well in both of the new events. Gus Kenworthy won the silver medal in Men’s Slopestyle, Mike Riddle also won silver in Men’s Halfpipe and Ayana Onuzuka took bronze in women’s halfpipe.
The great moments in Sochi: triple podium for Redster ladies Mikaela Shiffrin, Marlies Schild and Kathrin Zettel in Slalom. Marcel Hirscher’s second run to catch up – Slalom Silver after 9th place in the first run. Medalists of the Nordic team: Claudia Nystad, Dominik Landertinger and Christoph Sumann. And also the Atomic freestyle skiers had a successful Olympic premiere: Silver medals for Gus Kenworthy and Mike Riddle as well as Bronze for Ayana Onozuka.
Five generations deep – pillow bashing and powder slashing have never been more fun. The sixth reincarnation of the Bent Chetler will yet again take the world of powder skiing a leap forward, with the introduction of brand new Atomic HRZN Tech.
Oavsett om du åker i pist, lössnö, parken eller offpist eller om du är tävlingsåkare, normalåkare, gammal eller ung, så har Atomic en skida för just dig. Här följer lite höjdpunkter ur vår kollektion.