The great moments in Sochi: triple podium for Redster ladies Mikaela Shiffrin, Marlies Schild and Kathrin Zettel in Slalom. Marcel Hirscher’s second run to catch up – Slalom Silver after 9th place in the first run. Medalists of the Nordic team: Claudia Nystad, Dominik Landertinger and Christoph Sumann. And also the Atomic freestyle skiers had a successful Olympic premiere: Silver medals for Gus Kenworthy and Mike Riddle as well as Bronze for Ayana Onozuka.
Five generations deep – pillow bashing and powder slashing have never been more fun. The sixth reincarnation of the Bent Chetler will yet again take the world of powder skiing a leap forward, with the introduction of brand new Atomic HRZN Tech.
BREZPLAČNO SVETOVANJE, POMOČ PRI IZBIRI IN 20% POPUST NA SMUČARSKO KARTO OB PRED-PRIJAVI!
Urejeni tereni, celi sneg ali snežni park. Rekreativci in tekmovalci, stari in mladi, Atomic ima pravo opremo za vsakogar.
Nova Atomic All – Mountain serija omogoča popolnoma naravne občutke gibanja, ki jih zagotavlja ARC tehnologija. To tehnologijo sedaj vsebujejo vse smuči v seriji Noman in Nomad (S). So prve smuči, ki se upogibajo enakomerno po celi dolžini in tako zagotavljajo popoln oprijem , mirno drsenje skozi zavoj in tako popolnoma nove občutke v smučanju.
Backcountry Touring intenzivneje in bolj zabavno kot kdaj koli prej: Novi smučarski čevlji Waymaker Tour prinašajo nove dimenzije svobode.
Jossi Wells je pristopil k Atomicu z idejo: da bi naredili skupino smučarjev z različnim slogom, različnim pogledom na smučanje in z njimi ustvarili nekaj novega. S časoma se je ideja razvila in prerasla idejo o razvoju smučanja in prišla nazaj h koreninami smučanja. In tako so se rodile smuči Infamous…
Sistem Live Fit je tisti, ki smučarske čevlje uvršča med najbolj udobne na trgu. Ta vrhunska tehnologija pa je sedaj na voljo tudi pri smučarskih čeladah in čeladah. Smučarska očala Revel in čelada Mentor postavljata nov standard prileganja in udobja.
Dobrodošli v prvi ligi: Atomic Race kolekcija združuje 50 letno prevlado v svetovnem pokalu s tehnologijo prihodnosti. Redster kolekcija ponuja možnost vsakemu smučarju, da si oblikuje opremo po svojih željah.
Smučanje po najbolj zahtevnih terenih, ekstremni skoki in pot do olimpijske medalje: Nova Atomic Freeski kolekcija ponuja vse to. In prav vsi sedaj lahko izkoristite prednosti opreme, ki jo uporabljajo profesionalni freeski smučarji.
Od najtežjih tekem alpskega smučanja do igrivih zavojev v celem snegu, trikov v snežnem parku in Backcountry pustolovščin: le pravi smučarski čevelj lahko omogoči odličen dan na snegu. V naši kolekciji smučarskih čevljev boste z lahkoto našli popoln čevelj za vas.
Piste Rocker, All Mountain Rocker ali Powder Rocker? Če smučar ve na kakšnem terenu bi rad smučal, ve tudi kateri tip Atomicovega Rockerja potrebuje.
But, will you have trained enough and above all, will you have focused on the right training during the summer to be prepared for the upcoming winter season 2013/14? The team around Michael Walchhofer – one of Austria’s alpine ski world cup champions in the last years, (downhill worldchampion 2003 in St. Moritz, three times downhill world cup overall winner) – his long-standing conditioning trainer Reinhard Ronacher (who trains Hermann Mair and Benni Raich and many more as well) and other experienced trainers will answer these questions. How am I positioned in a national, or even international comparison in a peer group?
Nove World Cup Skate FL Soft Track so popolne tekaške smuči za mehke in mešane terene. Dominiku Landertingerju so prinesla tretje mesto v skupnem seštevku svetovnega pokala v biatlonu 12/13. Sedaj ste na vrsti vi.
Novi tekaški čevlji Race Skate z Boa Lacing sistemom, prestavljajo najbolj učinkovit sistem zavezovanja v svet nordijskega smučanja. Zaradi izjemno natančnega prileganja in enostavne uporabe se vedno več rekreativnih tekačev in tekmovalce odloča za ta novi sistem zavezovanja.
Inovativne Atomic Skintec so prve tekaške smuči vrhunskega razreda, ki jih ni potrebno pripravljati. Združujejo enostavno vodenje in lastnosti najboljših tekmovalnih smuči. Zato so vsi tekmovalci in rekreativni tekači naravnost navdušeni nad temi odličnimi tekaškimi smučmi.
Ni važno, če ste tekmovalec ali amater: maksimalna izvedba je odvisna od popolne povezave med smučmi in smučarskim čevljem. In ravno zaradi tega Atomic podpira tehnologijo SNS Underfoot – sistem vezi narejen v korist smučarjev na vseh nivojih znanja.
After taking bronze in the 15 kilometers as a replacement, Tord Asle Gjerdalen was also able to compete for the Norwegian team. With the Atomic pilot starting, they took World Championships gold in Val di Fiemme. Another Atomic athlete was also in the spotlight at the highlight of the long distance season: After a first victory in 2008, Jørgen Aukland won the renowned Vasaloppet again. His brother Anders was third; the two are joint leaders in the Ski Classics overall standings.
Razmišljate o nakupu nove smučarske opreme, vendar se ne znate odločiti kaj bi bilo najprimernejše za vaše znanje smučanja? Imate že izbran model smuči ali smučarskih čevljev vendar ne poznate vseh podrobnosti in tehnologij? Vabimo vas, da se oglasite pri ATOMIC svetovalcu v vaši najbližji trgovini in ga povprašate po najnovejših spremembah in revolucionarnih tehnologijah!
Ne le to, da je Marcel Hirscher najhitrejši človek na smučeh, je tudi neizpodbiten postavljavec trendov: Hirscherjeva serija Icon je domiselna, vpadljiva in popolnoma edinstvena.
Widely considered one of the most talented and innovative park and pipe skiers on the planet, Gus Kenworthy has partnered with Atomic through the olympic year, 2014. With his unmatched passion and continual dominance on the competition circuit, Gus and Atomic are primed to destroy parks worldwide.
Še hitrejši: novi Redster. Še bolj raznolika: nova serija Vantage. Še zmogljivejše: nove Tracker BC Touring vezi. Pregled nad novimi senzacionalnimi novostmi Atomicove kolekcije 2012/13.
Serija Vantage za sezono 2012-13 je najbolj vsestranska Atomicova all-mountain kolekcija.
Novi Race smučarski čevelj, preoblikovan Redster Doubledeck, Redster čelada, plus Redster dodatki: v sezoni 2012/13 bodo vsi ljubitelji hitrosti videli rdeče.
Nove vezi Tracker prinašajo vznemirjenje celega snega vse več smučarjem: združuje zmogljivost freeride vezi z vsestranskostjo turnih vezi. Daron Rahlves:” Tracker bo spremenil Backcountry smučanje.”
Jossi Wells, Chris Benchetler, Elias Ambuhl, Sage Cattabriga – Alosa, Dana Flahr in Molly Bakerso sodelovali s strokovnjaki, da bi razvili freeski opremo o kateri so vedno sanjali.
The long-distance specialist in a “sprint” interview.
Anders Aukland je v sezoni 2012 s svojo ATOMIC performance opremo dominiral v klasični disciplini teka na smučeh. Sedaj lahko vsak tekač usmerjen v klasični tek na smučeh profitira od tega neprimerljivo lahkega in hitrega world cup seta.
Zahvaljujoč Atomicovimi lahkimi čeladami in ščitniki lahko vsak smučar brez strahu uživa v belih strminah. Novo v seriji: Live Fit, čelade zmožne samodenjega prilagajanja obliki glave.
Atomic proizvaja popolno opremo za vse smučarke – ne glede na vaš priljubljen teren ali disciplino. Pista? Park? Pršič?
Tehnologija Doubledeck nudi več hitrosti in kontrole tekmovalcem in več užitka rekreativcem. Prenovljena tehnologija v sezoni 2012 nudi še boljši prenos sile, več moči in predvsem odpuščanje napak.
Atomic Skintec so smuči namenjene tekmovalcem in amaterskim tekačem v klasični tehniki, ki ne marajo voskanih smuči. Atomic skintec smuči omogočajo zanesljiv odriv in hitro drsenje v vseh snežnih razmerah in ker je mazanje (voskanje/priprava) smuči potraten in odvečen proces so idealne smuči za hiter trening.
Performance skate segment iz ATOMICA navdihuje profesionalce in napolni amaterje z navdušenjem, saj oboji izboljšajo rezultate zaradi minimalne teže in maksimalnega prenosa moči s pomočjo nove opreme.
Piste Rocker, All Mountain Rocker ali Powder Rocker? Če smučar ve na kakšnem terenu bi rad smučal, ve tudi kateri tip Atomicovega Rockerja potrebuje.
Next step for Atomic Nordic! The successful cooperation with the Nordic stars Tord Asle Gjerdalen and the Aukland brothers Anders and Joergen remain at last until the Olympic Games 2014. From now on, the Norwegian junior national team is racing with the new Atomic Worldcup FL SDS.
Mr. & Mrs. Atomic stay! Benjamin Raich and Marlies Schild prolonged their cooperation with Atomic until 2014. Two exceptional athletes, and two extraordinary years with remarkable highlights – the world championships in Schladming 2013 and the Olympic Games 2014 in Sochi. The two Atomic all stars have big plans.
New start. Lucia Anger (21) is considered as one the most promising German cross-country skiing talents. The junior world champion has big aims with her new partner ATOMIC, “I want to live up to my full potential and make my name as a world-class athlete. I will work very hard for this.“
A role model and a modern freeskiing pioneer, Michelle Parker is now shredding the mountains on Atomic skis. Incredibly excited to welcome Michelle to the family, Atomic will be the perfect compliment to her unmatched positive attitude and backcountry prowess.
Atomic athlete Kilian Jornet came in first place at the Patrouille des Glaciers 2012. Struggling with warm winds, he and his team mates prevailed against the competition, winning the race with a clear margin.
Atomic Athlete Mike Riddle finishes the season in the best possible way by winning the gold medal in the superpipe at the WSI AFP World Championship in Whistler, Canada.
A new beginning! The end of his career has been postponed, a change of residence comes along, but one thing remains the same: Atomic as partner. Biathlete Christoph Sumann (36) sticks to Atomic World Cup Hard and Soft Track, the Worldcup Skate boots and the SNS binding system until the Olympic Games 2014.
Cross-Country racer athlete Fredrik Karlsson was killed in an accident with a snowmobile in Bruksvallarna on Thursday. Atomic grieves for a strong athlete and an exceptional person.
Atomic athlete Kilian Jornet successfully concluded this year’s ski mountaineering season last weekend, taking home the Overall World Cup. Together with his successes in the Sprint and Individual Races in Tromsø/Norway, his performance this year earned the Spaniard the overall victory.
Carlo Janka and ATOMIC have extended their successful partnership until 2016. The 26 year old Swiss from now on not only use ATOMIC skis, boots and binding, but also helmet and goggles. "It's great to be able to continue to work with people who have trusted me for many years - the decision was indeed very easy for me. I want to continue the success story with ATOMIC", says the Olympic Champion and Overall World Cup Winner 2010.
Perfect finish. First the Birkebeinerrennet, then the season’s finals in Sweden’s Vaalaadalen – ATOMIC athlete Anders Aukland won two races in a row on the new ATOMIC World Cup Classic Featherlight SDS and the ATOMIC Worldcup Classic Boot, which was a perfect final sprint leading to the victory of the Ski Classics ranking. The Norwegian won the Classics series, consisting of 7 races, by 2 points.
Atomic athlete Kilian Jornet and his team colleague Frenchman Matheo Jacquemoud won the Italian Tour Du Rutor Ski Mountaineering competition. In three stages, the team clinched the victory after a challenging race from March 30 - April 1, 2012.
Atomic athlete Kilian Jornet came in second place at the Marmotta Trophy in the Martell Valley (South Tyrol/ Italy). On a technically challenging course he finished the race only slightly behind the winner.
ATOMIC athlete Anders Aukland achieved his first victory of a Ski Classics race – and made it in record time! The Norwegian won the 54km Birkebeinerrennet in 2:21:34 hours, 2:59 minutes faster than the best time of 2008. At the cross-country skiing World Cup finals in Falun (SWE) Marthe Kristoffersen finished third in the 2,5km race.
Marcel Hirscher has achieved his goal. On Sunday, the ATOMIC star received the Big Crystal Globe for the victory of the Overall World Cup in Schladming. Hirscher crowned a successful season for ATOMIC with highlights like the victory of the Overall World Cup and the Men’s Giant Slalom World Cup as well as the Slalom World Cup (Marlies Schild) and the Overall Europa Cup (Lisa Magdalena Agerer) in the ladies’ unit.
ATOMIC young star Lisa Magdalena Agerer crowns her streak of success in the Europa Cup – 8 victories in a row in 3 different disciplines, 7 of these within 14 days – with the predominant victory of the Europa Cup. Additionally the 20-year-old Italian also wins the giant slalom and downhill ranking. On Sunday, Agerer will participate in the World Cup finals in Schladming.
ATOMIC Day in Schladming: two victories, three crystal globes and many tears of happiness! Marcel Hirscher risked everything in the second heat on his ATOMIC D2 RACE and it paid off – his 9th victory of the season, resulting in the victory of the giant slalom World Cup and the leadership of the overall World Cup by 25 points before the final slalom on Sunday. Michaela Kirchgasser won the slalom and Marlies Schild, ranking third, won her 5th crystal globe.
Passion and commitment have once again paid off for ANDREAS HåTVEIT Who showed incredible consistency by winning the BRONZE MEDAL AT EURO X GAMES, only a few days after winning the Austrian FREESKI open. THE ATOMIC Athlete just managed to squeeze past the eliminations the day before but brought his a-game to the finals, taking home his second X Games medal of the year, this time in Tignes, France. Americans Bobby Brown and Tom Wallisch rounded off the podium, taking first and second respectively.
3rd place in the forth World Cup super-G of his life! Marcel Hirscher accomplished a sensation at the season’s finals in Schladming and gained 60 points on his ATOMIC D2 RACE. Two more races to go and the ATOMIC star might still win the overall World Cup; he’s only behind by 75 points.
Fantastic performance by 22-year-old ATOMIC Young Star Tina Weirather. On the ATOMIC D2 RACE the Liechtensteiner finished on place 4 on the 2013 World Ski Championships slope in Schladming. This was her 8th top-10 result in 8 downhill races. This means: 2nd place in the downhill World Cup in her comeback season. Fantastic as well: ATOMIC All-Star Benjamin Raich surprised with his best downhill result – 5th place!
3rd place in giant slalom and 60 World Cup points for Marcel Hirscher. The race on the ATOMIC D2 RACE to catch up has started successfully at the double of technical events in Kranjska Gora. Hirscher will keep the Red Tricot in the giant slalom ranking until the season's finals in Schladming and is ahead by 92 points.
The elated Atomic athlete Andreas Hatveit is on top of the world! A flawless performance at the Austrian Freeski Open, presented by Atomic, earned him a second consecutive gold medal at the Slopestyle event in Kaprun, Austria.
The "ATOMIC Photo Shootout" is a competition to find the best action shot of 2012. You can enter on our Facebook page. The prize is a professional photo shoot for you and three friends.
Atomic is proud to present the 10th annivesary of Europe’s premiere slopestyle competition, the Austrian Freeski Open. At its home resort of Kitzsteinhorn, the AFO will host the world’s best freeskiers from the 7th to the 10th of March. Included in this elite group are Atomic’s very own Elias Ambühl, Jossi Wells, and defending AFO champion Andreas Håtveit.
High-class skiing has many faces – in slalom, it was once again Marlies Schild’s! Despite mistakes in both runs and 3rd place in the end, she has already gained the slalom World Cup title for the forth time. “It’s great that everything’s already settled. Now I will be able to race even more freely in the remaining races.“ Marlies is excited about slalom crystal globe #4 and still has the chance in this season to become the best female slalom racer of history.
Downright. Atomic all star Benjamin Raich has almost won all that there is to win. Two Olympic gold medals, three world champion titles, the overall world cup, 36 world cup races. Just recently, almost exactly one year after the cruciate ligament rupture, he won his first Super-G in Crans Montana. Atomic interviewed Raich on the day after his 34th birthday in Kvitfjell. It was 5834 days after the world cup career of an exceptional athlete began here in Norway.
Partners until 2016. Atomic and Marcel Hirscher prolonged their successful cooperation for four years. “Skis, boots, binding, goggles and helmet – I was not even close to considering any alternatives to Atomic“, the leader of the overall World Cup said shortly before his 23th birthday.
Surprise coup. Martin Koukal won the last FIS marathon competition before the Wasa Race on the upcoming Sunday. The 50km skating world champion of 2003 raced to his first victory in the FIS marathon cup on the Atomic World Cup Classic in the 50km race of the 39th Finlandia Hiihto in Lahti. In the overall marathon cup, the Czech now ranks forth.
Streak of success. Atomic youngster Lisa Magdalena Agerer
impressed with a series of success in the Europa Cup. The 20-year-old Italian on the Atomic D2 race won her seventh Europa Cup race in a row at the giant slalom in Abetone on Thursday – within 14 days. Agerer leads the overall ranking and has already won the giant slalom ranking. As the season comes to an end, she still has to face some stress and a tight schedule.
Atomic athlete Kilian Jornet won the Vertical Race of the Trofeo Dell‘etna in Sicily/ Italy. On the technically challenging terrain he pulled ahead of his contestants with a slight margin.
Second place in the giant slalom in Crans Montana, 80 precious World Cup points for Marcel Hirscher. The ATOMIC star stays focused in competing for the Overall World Cup, "I can't allow myself to drop out, so this is definitely one of the most important podium places ever." In the super-G in Bansko, Tina Weirather also ranked second.
806 days after his last World Cup victory it’s time again: ATOMIC-All-Star Benjamin Raich wins the super-G in Crans Montana. A triumph which he literally announced himself - after yesterday’s top-3 finish. He stormed to his first ever speed victory, on the same 213 cm long ATOMIC D2 RACE SG.
Quarter Finals, 30 points at the parallel-event in Moscow for ATOMIC-star Marcel Hirscher; thus, the winner of eight races this season is again the new number 1 in the World Cup. In the women's competition, Kranjska-Gora winner Michaela Kirchgasser finished second.
ATOMIC has made skiing even more fun with its "Pin It To Win It!" competition: a free app for the iPhone saves data such as speed, slope and lift distances and rewards skiers with pins. Up for grabs is a range of 2012-13-spec gear from ATOMIC.
Handicraft with heart and mind. There is a lot inside of the atomic D2 Race: 40 components made out of sophisticated materials from titanium to wood are assembled in 20 steps. The most important factor is the handicraft of ski construction experts. An insight into the inner workings of the Doubledeck.
Race checkup. It is the evening before the giant slalom of Bansko. And this is just another example for any evening before any race. We are allowed to accompany Marcel Hirscher during his race preparations – and nothing is left to chance.
Victory x 2. After succeeding in the giant slalom, ATOMIC-Star Marcel Hirscher also wins the slalom in Bansko. This marks his eight victory of the season, the fourth slalom victory on the ATOMIC RACE 165 SL. Hirscher takes the maximum of 200 World Cup points from Bulgaria, leading the Giant Slalom World Cup and ranking second in the Slalom- and overall World Cup. The race for points once again will be on at Tuesday’s parallel-event in Moscow.
25 days after first place in Schladming, Marcel Hirscher continued his series of victories on the ATOMIC D2 RACE. The victory in giant slalom in Bansko was his tenth in World Cup, the seventh in this season. In Bulgaria, the ATOMIC star could put on the red jersey of the World Cup leader in the giant slalom ranking. In the overall World Cup ranking Hirscher is currently missing 48 points for the second position. A slalom race is scheduled for Sunday.
Place 3 for Benjamin Weger in the sprint of Kontiolahti, the last Biathlon World Cup station before the World Championships. Two weeks before the World Championships in Ruhpolding, the Swiss achieved his third podium place of the season racing with the ATOMIC WORLD CUP SKATE. Just in time for the World Championships, his ATOMIC colleague Christoph Sumann made his way back to the world’s elite by ranking sixth in pursuit.
ATOMIC athlete Kilian Jornet won the vertical race of the European Championships in Pelvoux (FRA). On this technically challenging terrain, he pulled ahead of his contestants by a large margin.
Slalom victory number 33 for Marlies Schild, the sixth in this season - the ATOMIC queen continued her series at the World Cup debut in Andorra. ATOMIC colleague Kathrin Zettel finished on 3rd place, which was her second podium place this season. Kranjska Gora winner Michaela Kirchgasser ranked ninth, 16-year-old ATOMIC Kitten Mikaela Shiffrin finished on place 10.
Extremely cold, extremely good! News of success for ATOMIC after the ice-cold weekend of the nordic athletes! Olympic Champion Bill Demong (USA) achieved the best time in the ski run at the world championships dress rehearsal of the nordic combined athletics in Val di Fiemme and finished on the podium after he ranked 17th after the jumping. ATOMIC Athlete Marthe Kristoffersen (NOR) also achieved 3rd place in the 10 km mass start race at the world cup in Rybinsk, Russia.
World Champion Erik Guay was rewarded with place 3 in the downhill in the "fridge" of Chamonix. After exciting few hundredths of seconds, which led to place 4 the day before, the ATOMIC DOUBLEDECK now carried Guay to the World Cup podium. This also happened to ATOMIC young star Tina Weirather in the ladies' race - she also reached place 3 in the downhill of Garmisch.
Atomic athlete Jossi Wells couldn’t be happier. A world class performance in front of the world stage saw the kiwi superstar win the bronze medal in Big Air at X games in Aspen Colorado.
Third coup at the Marcialonga! On Sunday, Atomic athlete Jörgen Aukland won the 70 kilometer cross-country skiing marathon classics in Italy for the third time after 2003 and 2006. This happened after an incredible race to catch up from kilometer 40 onwards and an exciting finish sprint against his elder brother and Atomic colleague Anders.
Widely considered one of the most versatile and thrilling Freeskiers on the planet, Richard Permin has decided to join the Atomic family. Atomic is incredibly excited about the addition and will work closely with Richard to support his tremendous progression.
An ecstatic Andreas Håtveit won a well deserved bronze at X Games Slopestyle this Thursday. After qualifying in fourth place earlier in the day, in the most competitive field yet seen at x, the Atomic athlete upped the ante in the finals under the lights in Aspen, Colorado reaching the coveted podium.
The world champion is back on the podium. ATOMIC star Eric Guay ranked 2nd on the shortened Kandahar 2 in Garmisch. Despite a cold but because he loves Garmisch, where he became world champion and won twice. At the ladies' downhill in St. Moritz, 22-year-old ATOMIC kitten Tina Weirather finished on 3rd place.
Top slalom performance and nerves of steel: ATOMIC star Marcel Hirscher achieved his 6th
victory of the season in the night race of Schladming, which was his first victory in front of local audience. All of this happened after two drop outs in a row and the fuss about how he allegedly straddled a gate. ATOMIC supported Hirscher with the extra-light 'vultures beak' on the nose of the ski to prevent from straddling gates.
Back to the roots! “The white ecstasy” in the birthplace of skiing. In St. Anton am Arlberg, Atomic free-ski star Daron Rahlves will head-to-head defend his title in the Red Bull Hüttenrallye in the free-ski 6-cross competition on 27 and 28 January. Starting for Atomic as well: Matthias Haunholder.
Atomic athlete Kilian Jornet pulled ahead of the competition on the first ski mountaineering World Cup weekend. The Spaniard won both the pre-race and the main contest taking home a clear victory.
Winning feels so great! ATOMIC lady Michaela Kirchgasser won her first World Cup slalom in Kranjska Gora only a few days after she returned from a break caused by a knee injury. The athlete from Salzburg knew well how to replace Marlies Schild, who dropped out in the first heat. Kathrin Zettel impressively improved from place 17 to place 5.
ATOMIC model athlete Joachim Puchner (24) missed the podium in Kitz by only 6 hundreds of a second and finished on 4th
place. His misfortune: one of his ski poles slipped him out of his hand at the start. In the Kitzbühel snow drifting, Streif debutant Max Franz (22) kept his cool and proved his talent by ranking 13th
. In Kranjska Gora, Kathrin Zettel achieved 9th
place in the giant slalom.
Before the race is after the race. When Marcel Hirscher is still inspecting the World Cup slope before the first run of a race, his bags are already ready for departure. Professional skiing requires a lot of material. Perfect logistics and well-planned packing concern any professional racer. We are packing bags and car trunks with Marcel Hirscher, Philipp Schörghofer, Joachim Puchner, Mario Scheiber and their Atomic ski-tech crew.
Solid performance. Atomic star Carlo Janka is back again. The Olympic champion achieved his best world cup result of this season, ranking 4th in his home race in Wengen, which is the longest downhill in the world. Peter Fill (7th place) and world champion Erik Guay (8th place) got back in shape before the classic of Kitzbühel. On Sunday, overall world cup leader Marcel Hirscher will take action in the slalom classic in Wengen.
Atomic athlet Kilian Jornet won on January 13, 2012 for the second consecutive time the Mountain Attack in Saalbach/Austria. Jornet shines in top form before the beginning of the world cup season.
The winner takes it all. After the double victory of Marcel Hirscher and Benjamin Raich on the Atomic D2 Race in the giant slalom classic, Marcel Hirscher also achieved the slalom victory in Adelboden using Atomic Race 165 SL. Thus he is the first double winner ever in the well-established Swiss world cup location. Under conditions that the current world cup leader Marcel Hirscher called “almost unraceable“.
Double pleasure. Marcel Hirscher and Benjamin Raich raced to a double victory on the Atomic D2 race on one of the most difficult giant slalom slopes in the world cup. After his slalom victory in Zagreb, Marcel Hirscher reached the top of the podium for the second time within 48 hours. For the first time after his cruciate ligament rupture in February 2011, Benjamin Raich reached the podium.
Third time lucky. Atomic’s exceptional athlete Marcel Hirscher achieved the third victory of the season at the slalom in Zagrab where conditions were extreme. He re-gained the tricot of the world cup leader! How the 70kg light racer was able to keep his half-time leadership on the flat Sljeme slope while the temperature was above 0 degrees – Atomic ski-tech Edi Unterberger and Marcel Hirscher answer themselves.
Half time. Fifth slalom of the season, fifth victory, five more to go to achieve a perfect season – Atomic’s exceptional athlete Marlies Schild crownded herself to queen Marlies IV. on the Sljeme in Zagreb. Marlies Schild won the ladies’ race with most prize money in the world cup (42,000 Euros for the victory) for the forth time. Atomic team colleague Michaela Kirchgasser finished on 3rd place – this was her first world cup podium in slalom.
9 months. It took this long until Atomic all star Michael Walchhofer (36) returned to the world cup after his retirement. In Bormio, where the 19-time world cup winner won three times. He is back – not as racer, but as advisor and mentor for Austria’s young downhill racers. Atomic young guns Joachim Puchner (24), Max Franz (22), Manuel Kramer (22) and Björn Sieber (22) are excited.
Sensational series. Forth slalom, forth victory – Atomic’s exceptional athlete Marlies Schild celebrated her 31st slalom triumph at the world cup in Lienz. Only 3 more victories to go until Marlies Schild reaches Vreni Schneider’s world cup record, and 6 more to achieve a perfect season with 10 slalom victories in a row. 16-year old Atomic US girl Mikaela Shiffrin surprised greatly by reaching 3rd place. At the men’s downhill in Bormio, Erik Guay missed the podium by 22 hundredths of a second.
Gathering of Atomic all-star. 30th slalom victory for atomic athlete Marlies Schild! The slalom queen crowned herself in Flachau for the 2nd time after 2010 in front of a local audience. Atomic all-stars Annemarie Moser-Pröll (62 world cup victories), Hermann Maier (54 world cup victories, 53 using Atomic) and Schild boyfriend Benjamin Raich (35 world cup victories) witnessed this spectacle. Raich will participate in the men’s slalom in Flachau on Wednesday.
Overall world cup leadership! Second victory in this season for Marcel Hirscher. after a wild performance in the slalom on the Gran Risa in Alta Badia, the Atomic star is in the lead of the overall world cup (425 points) and the slalom ranking (160 points). The atomic material evolution in the setup supported the 22-year-old racer in his fifth world cup victory!
Perfect performance. Second slalom of the season, second victory for the Atomic D2 race and slalom queen Marlies Schild. In Courchevel, she was carving to her 31st world cup victory (the 29th in slalom) with the famous Schild smile. Atomic ladies Zettel and Kirchgasser finished 3rd and 4th. Philipp Schörghofer finished 3rd in the men’s giant slalom in Alta Badia; this was his second podium place after Sölden. Despite low back pain Marcel Hirscher ranked 5th.
In the hunt! This swiss keeps on shooting sharply. Atomic youngster Benjamin Weger (22) continues his successful path at the Biathlon World Cup in Hochfilzen, part 2. In the 12,5-km pursuit he outran 22 (!) competitors on the Atomic Featherlight Softtrack and finished on 5th place. Weger continues the Biathlon World Cup next year as overall 4th.
Young blood. The new generation of the Atomic D2 race let the young wild racers take off on the Saslong in Gröden. Max Franz (22) and Andreas Romar(22) achieved their best world cup results in their career ranking fifth and seventh. Jachim Puchner (24) and comeback racer Mario Scheiber (28) completed the solid atomic performance ranking eighth and ninth. Downhill has been cancelled due to strong wind.
Elias Ambühl was the dominating skier of this autumn’s city contest season. He won all three events that are listed as Gold Level competitions in the AFP calendar – the freestyle.ch in Zurich, the Budapest Fridge, and the King of Style in Stockholm – and currently seems unbeatable in big air. We spoke with the Swiss style machine about the up-coming winter season and his secret to success just before the first major slopestyle competition of the season at the Dew Tour in Breckenridge.
Young, fast, dead on target. Benjamin Weger, 22, Swiss. Profession: Biathlete, trusting the Atomic Featherlight, one of the lightest skis ever used in the Nordic World Cup. This weekend in Hochfilzen he made his way to the world’s elite. Third in sprint, third in pursuit, only 4.9 seconds away from his first world cup victory – overall fifth in Biathlon World Cup!
1, 2, 3. After the victory and 2nd place in the Giant Slalom double Atomic star Marcel Hirscher finished the US tour with 3rd place in the Slalom. The athlete from Salzburg took off from the bird of prey slope with the Atomic D2 race and – like a bird of prey – preyed a total of 240 world cup points. The material evolution in the Atomic setup supported Hirscher in reaching his 16th world cup podium place.
Top shape. He was skiing as if he had never been gone. 2nd place after the victory on Sunday at the giant slalom double in Beaver Creek for Atomic star Marcel Hirscher! And it was only the third race after his comeback. The new generation of the Atomic D2 race made the athlete from Salzburg fly on the Birds of Prey slope. Continuation: Thursday at the slalom season kick-off.
Back on Track! Dominik Landertinger, new member of the Atomic family, bounced back into the world’s elite by ranking 4th at the biathlon season kick-off in Östersund. How the former world champion was athletically revived by the Atomic package of skis, boots and binding after a “pest season“.
As winter is yet to descend on the Austrian alps, those taking part in the Red Bull Huettenrallye can keep their skis stored in their ski huts for a little while longer. In order to guarantee an exciting and safe race through a challenging run on a perfect slope, the freeski 6 cross event at St. Anton am Arlberg has been delayed to January 2012. US ski star Daron Rahlves will of course still be there at the start of the year and pit himself against local challengers.
Second after the first run, best time in the second run, forth World Cup victory, the first on US snow for the athlete from Salzburg. “The hard work has paid off. After the injury it was my goal to get back to where I had stopped“, ATOMIC star Marcel Hirscher said confidently after the race.
30th time is a charm. Atomic slalom queen got back to where she ended last season. She showed brilliance in her slalom performance – World Cup victory number 30, the 28th in slalom. She won by 1,19 seconds. The performance of the Atomic D2 race unit in Aspen in figures: 4 ladies places among the top 9, among them Mikaela Shiffrin, a 16-year-old us World Cup debutant.
ATOMIC athlete Elias Ambühl is proving to be the man to beat this season, having taken gold at three out of four of the major big air events of the season so far. Last weekend Elias grabbed his latest win at The King of Style in Stockholm. Along with Jossi’s win at the London Freeze, Elias and ATOMIC have swept the city big air circuit this fall with a win at every event.
ATOMIC athlete Elias Ambühl notched his second win in three events at the Budapest Fridge last Saturday. Once again the swiss freeski star managed to hold off some of the biggest names on the circuit to take the top spot.
It’s movie time! The biggest ski film companies have all released their work in anticipation of the upcoming season. This year, ATOMIC riders feature almost everywhere, and once again are stealing the show when it comes to major video productions.
ATOMIC athlete Jossi Wells continues his already strong 2011/12 winter season with victory at one of the biggest inner city big air events last weekend. The London Freeze attracts riders from across the globe and is one of the most highly respected titles on the big air calendar.
The Sölden story. All beginnings are easy: three ATOMIC stars in the top 6 – the new generation of the ATOMIC D2 Race helped Philipp Schörghofer to reach the podium (3rd place). Carlo Janka (4th place) and Marcel Hirscher (6th place) showed passion and performance at their comeback.
ATOMIC athlete Elias Ambühl kick-started his season in superb fashion in front of an ecstatic home crowd by taking his first gold medal at freestyle.ch in Zurich, Switzerland. Meanwhile fellow ATOMIC athletes Jossi Wells and Andreas Håtveit finished third and fourth respectively.
Reunion. The team-comebacks Carlo Janka, Benni Raich, Marcel Hirscher, Mario Schreiber and John Kucera were showing top form at the ATOMIC Racing Media Day 2011. The clear commitment of the ATOMIC-team 2011/2012: „All our stars are fit again – we have big goals for the world cup winter.“
In collaboration with ATOMIC, freeski pro Chris Benchetler created the ski of his dreams, the Bent Chetler, and ever since then he's never been without it. Since 2009 Chris and ATOMIC have gotten together every year to make the Bent Chetler even better. And the latest model represents the best Bent Chetler ever created.
Zest for action. Marcel Hirscher (22) is a team player. Each and every day, the ATOMIC system athlete (skis, binding, boots, helmet, goggles) who has fully recovered from his scaphoid fracture sustained in February proves this in his preparations. Hirscher himself, his father Ferdinand, ATOMIC boots expert Andreas Dudek and legendary ATOMIC serviceman Edi Unterberger are working on the ideal set-up for the winter.
For piste, park or powder, beginner or expert: ATOMIC has developed a range of tailor-made equipment designed to meet the needs of every female skier. The 2011-12 season sees the launch of the most stunning women's collection ATOMIC has ever put together, featuring new designs and innovative technologies.
Sage Cattabriga-Alosa is one of the best freeskiers on the planet. He has been wowing fans for the last nine years with his stand out movie segments in Teton Gravity Research films. The very fact that he bypassed the normal pro-path of gaining a name on the competition circuit or working with smaller freeski filmmakers, and instead went from a total unknown to one of the star regulars in the biggest ski productions speaks volumes for his talent. Last year he decided to try his hand at a bit of competition as well, and immediately found himself at the top of the result sheets. It seems there is literally nothing Sage cannot do with his trusty ATOMIC Bent Chetlers and some steep terrain.
Tested by the world's best athletes and deemed as outstanding: the 2011-12 ATOMIC Race collection puts the World Cup technologies developed by the most successful brand in Alpine ski sport in the hands of performance-driven skiers.
The ideal shape for maximum fun on the slopes: ATOMIC's tailor-made Rocker philosophies.
Skis, boots, bindings and safety gear from ATOMIC: for the 2011-12 season ATOMIC has a range of tailor-made equipment for freeskiers which promises to deliver even more fun in park and powder – tested and embraced by Jossi Wells, Chris Benchetler and Daron Rahlves.
Whether racing, performing Park and Pipe tricks, embarking on backcountry adventures or facing the varied challenges of the slopes: ATOMIC's ski boots are designed to meet the needs of every type of skier.
This coming season ATOMIC is offering all-mountain skiers a range of tailor-made, all-inclusive solutions for even greater pleasure and even better performance. What's on offer: new models and pioneering innovations guaranteed to make every skier a better skier in 2011-12.
By continually developing its innovative Doubledeck technology, ATOMIC has once again managed to combine all-round performance with easy handling for the upcoming season. Because Doubledeck skis respond instantly to the individual style of the skier as well as the relevant skiing conditions. The lower adapter deck also adapts to the slope, while the upper control deck distributes power effectively. Five connecting pieces made of elastomers between the upper deck and the lower deck ensure active suspension and very smooth skiing. Which allows for more efficient skiing and effortless ski control.
It was love at first sight. 11 years ago, 13-year-old Carlo Janka (now 24) used ATOMIC skis for the first time and right away, he was triple canton champion. This was followed by a World Championship title, Olympic gold and the overall World Cup victory. The „iceman“ is burning for his 12th ATOMIC season. The preparations are going as well as hardly ever before. The Swiss young star and his ATOMIC serviceman Stefan Viehhauser are getting ready.
Red Racers. While others are still whining about the new FIS regulations concerning sidecuts, ATOMIC has already started developing material for the world championships season 2012/2013. The first prototypes should be tested during future overseas snow trainings of some ATOMIC athletes in the next weeks.
Why waxing is now old hat; how racers can adapt even better to changing snow conditions; and why ATOMIC designs tailor-made core constructions for each different target group: a look ahead to what promises to be the most successful and enjoyable cross-country season ever.
ATOMIC's helmets and protectors combine ultimate protection with maximum comfort – because they are designed by skiers for skiers and are specifically developed to meet skiers' needs.
ATOMIC's revolutionary Skintec grip technology comprises two interchangeable skin inlays for cross-country skiers. These grip modules can be inserted into or removed from the grip zone in one easy motion. Making the unique Skintec system a hugely effective time-saving device, because a classic ski can be transformed for use in all conditions without the need for waxing. Never before have cross-country skiers been able to use the narrow windows between family and work so effectively.
It's never been easier to ski with such excellence: across every category ATOMIC skis dominate the comparison tests of renowned specialist publications, racking up one commendation after another. An overview.
From the beginners' ski for playing in the snow to the Bent Chetler Mini and the junior Benni Raich-style racer: ATOMIC provides kids with the perfect gear for many a carefree hour in the snow – while helping them to make rapid progress in the pipe or on the piste.
More and more skiers are discovering a passion for ski touring as they seek out new physical challenges and outdoor sporting experiences. Which is why ATOMIC has developed a range of skis, boots and equipment for the 2011-12 season which promises to make the climb just as enjoyable as the descent.
ATOMIC's new Worldcup Classic and Worldcup Skate are two of the lightest skis ever to compete in the Nordic World Cup. These premium models are revolutionary in terms of their ultra-lightweight and boast high torsional rigidity as well as dynamic longitudinal flex for explosive power transmission. And it's all thanks to the Featherlight construction.
Ni važno kje, na urejenih terenih ali celem snegu, na tekmovanjih X-games ali v svetovnem pokalu v alpskem smučanju. Atomic predstavlja najboljšo opremo za vse vrste smučanja, saj je vsak kos opreme popolnoma prilagojen vsakemu posamezniku. Pri Atomicu se prizadevamo narediti smučanje še bolj zanimivo in doseči še boljše rezultate.
Phase two. ATOMIC biathlon star christoph sumann (35) is now starting to intensify his training. At the same time a new generation of world cup skis with the revolutionary featherlight technique is being produced at the atomic factory. Sumann, “I am fully concentrating on the training. And the whole ATOMIC team is completley involved in making sure we’ll enter the cross-country ski run with the best material.“
Final cut. 2000 pairs of cross-country skis, 2000 bindings, 500 pairs of boots – besides the regular summer production, the production for the nordic unit has been speeded up at the ATOMIC factory. The coat of the featherlight construction receives one of 15 surface patterns by a special machine using rough diamonds. The diamond finishing for a saison with biathlon world championships, tour de ski and the legendary wasa race as highlights for the nordic ATOMIC crew!
Released in fall, a spectacular 52-minute documentary reveals the incredible lives of probably the most ski-obsessed family in the world. "Most people will only know us from competitions, now they can see what we're really like," says Jossi Wells.