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Atomic Marcel Hirscher

BEST OF ATOMIC 13/14! What a final, what a winter! The two superstars of the Atomic team secured the perfect ending of a successful season in today’s World Cup Final in Lenzerheide: for the third time in a row, Marcel Hirscher won the overall world cup and remains the best racer (and slalom racer) in the world. Mikaela Shiffrin won the slalom crystal globe in addition to her gold medal in Sochi. In 2013/14, Atomic athletes secured 45 podiums.

Atomic Kilian Jornet
Kilian Jornet ends the weekend with two victories in the Ski Mountaineering World Cup. Jornet’s victory in the Vertical Race of this morning strengthens his leadership in the Championship.

"Today's race was hard fought and differences were minimal. My assessment of the weekend is very good and I also managed to put myself in top position of the World Cup rankings. Nonetheless, the score difference is not very high so I’ll have to give everything of myself in the final round, which will decide the Championship.", said Kilian Jornet
Atomic Freeski Sochi Kenworthy
The highly anticipated premier of Freeskiing at the Winter Olympics was a resounding success and Atomic Freeski athletes performed phenomenally well in both of the new events. Gus Kenworthy won the silver medal in Men’s Slopestyle, Mike Riddle also won silver in Men’s Halfpipe and Ayana Onuzuka took bronze in women’s halfpipe.
Atomic Olympics Sochi Medals
The great moments in Sochi: triple podium for Redster ladies Mikaela Shiffrin, Marlies Schild and Kathrin Zettel in Slalom. Marcel Hirscher’s second run to catch up – Slalom Silver after 9th place in the first run. Medalists of the Nordic team: Claudia Nystad, Dominik Landertinger and Christoph Sumann. And also the Atomic freestyle skiers had a successful Olympic premiere: Silver medals for Gus Kenworthy and Mike Riddle as well as Bronze for Ayana Onozuka.
Bent Chetler 2015 Expand your Horizons
Five generations deep – pillow bashing and powder slashing have never been more fun. The sixth reincarnation of the Bent Chetler will yet again take the world of powder skiing a leap forward, with the introduction of brand new Atomic HRZN Tech.
Atomic Marcel Hirscher

Atomic World Cup Opening. The World Cup got off to a successful start for Atomic in Sölden: In a repeat of last year's results, Kathrin Zettel claimed second place in the first race of the new season, with World Cup winner Marcel Hirscher once again taking third. "Sölden feels", he commented, "it's a bit like studying for an exam at school: You prepare, but you don't quite know where you stand. Not until after the race. That's why I'm so pleased with this third place. It shows that we're on the right track."

Atomic Marcel Hirscher Icon Series
Since last winter, the Marcel Hirscher Icon Series has been cult. Every fan wants to ski with the double World Ski Champion's original design and original technologies, but the equipment, which Marcel has designed himself, is strictly limited edition.
Atomic Highlights 13-14

Whether piste, powder, park or backcountry, amateur racer or recreational skier, young or old, Atomic has the right equipment for everyone. Here is an overview of the highlights.

Atomic ARC Technology
The new Atomic all mountain series makes skiing feel more natural than ever before. The secret is the revolutionary ARC technology which is now integrated in every Nomad and Nomad [S] ski. For the first time, this allows the ski to flex evenly along its entire length. Resulting in greater flow, ultimate traction and a whole new level of feeling for the piste.
Atomic Waymaker Tour

Backcountry touring really can be this intensive and enjoyable: the new Atomic Waymaker Tour touring ski boot takes freedom to a whole new dimension.

Atomic Infamous
Jossi Wells approached Atomic with an idea: bring together a group of skiers with different styles, different perspectives on skiing and show them creating something new. This initial idea blossomed into something bigger, something that transcended the typical discussion about progression and brought skiing back to its roots. From this conversation the infamous was born…
Atomic Redster 13-14
Welcome to the premier league: the Atomic Race collection combines the spirit of 50 years of World Cup domination with the technologies of tomorrow – giving every skier the opportunity to create a set-up tailored entirely to their individual preferences.
Atomic Revel Goggle
Live Fit makes ski boots from Atomic among the most comfortable on the market. This sophisticated technology is now also available on helmets and ski goggles, setting new standards in terms of fit and comfort on the Revel ski goggles and Mentor all-mountain helmet.
Atomic Freeski Highlights 13-14
The most radical freeride adventures, the best jibs in the park and perfect basis for Olympic medals: our new Atomic Freeski collection offers even more flow and fun. You too can take advantage of the equipment used by freeski pros.
Atomic Boot Collection 13-14
From the toughest race stresses and dynamic on-piste turns to playful powder turns, laid-back tricks in the park and backcountry adventures: only the right ski boot makes for the perfect day's skiing. That's why you'll find just the boot for you in our new boot collection.
Atomic Rocker Ski
Piste Rocker, All Mountain Rocker or Powder Rocker? If a skier knows the type of terrain he wants to ski on, then he automatically knows which type of Atomic Rocker he needs.
Atomic WC Skate Featherlight
The new World Cup Skate FL Soft Track is the perfect cross-country ski for soft to mixed conditions. It gave Dominik Landertinger, third in the overall standings at the Biathlon World Cup 12/13, an advantage. Now it's your turn.
Atomic Race Skate XC Boot Boa
With the Boa Lacing system, the new Atomic Race Skate introduces the most effective lacing system to cross-country skiing. Because this boot sits so precisely and is so easy to use, more and more amateur racers are switching to the new lacing system.
Atomic Skintec
The innovative Atomic Skintec is the first high-performance waxless ski worthy of the name. It combines super-easy handling and top performance. Both professionals and amateurs are therefore enthusing about this cross-country ski.
Atomic Kilian Jornet
Atomic athlete Kilian Jornet was able to finish a successful winter ski mountaineering season with second place in the Trofeo Mezzalama (Ita).
passion, performance and innovation since 1955, ATOMIC
mai 01, 2013

WE ARE SKIING

On-piste. In powder. At the X Games. In the World Cup. Wherever people ski, the best equipment comes from Atomic. Because Atomic develops custom-made skiing equipment for every skier. Making skiing even more exciting, even more straightforward, even more successful.

Atomic Freeski Season

With Gus Kenworthy being crowned overall AFP world champion, Nicky Keefer winning the ‘ruler of the week’ and the ‘best style’ awards at the Nine Knights and Mike Riddle claiming the FIS world halfpipe championship, another highly successful season has come to a close.

The inaugural Atomic Waymaker, the ultimate ski touring challenge, has proven a great success, despite the difficult weather conditions. The eight ambitious teams breathed life into a concept which is both inspiring and which celebrates the versatility of the sport.
Atomic dominates Ski Classics
Anders and Jørgen Aukland's joint victory in the final Ski Classics race in Sweden also meant first and second places in the overall standings for the Atomic athletes. Simen Østensen dominated the Ski Classics sprint. Together, the three Norwegians also won the team standings being all part of Team Xtra Personell. That couldn't possibly be beaten in the long distance!
Atomic XGames Tignes
Gus Kenworthy claims bronze and Jossi Wells silver at the 2013 X Games Tignes infront of an exhuberant french crowd. As an AFP platinum event the winter X Games Tignes is one of the most important competitions of the season and both Gus and Jossi couldn’t be happier with the result.
Atomic Best Moments
Altenmarkt. What a winter, what a perfect show by the Atomic team. With only 24 years Marcel Hirscher remains the world’s best skier: overall World Cup winner, double World Champion and silver medalist at the World Ski Championships, 23 races, 21 podium results, slalom crystal globe. Mikaela Shiffrin, only 18 years old, is World Champion and World Cup Winner, she is the new #1 in slalom. Here’s a summery of the magic moments of the Atomic team of the 12-13 season and the names of the new generation in the Redster era.
Atomic Christoph Sumann
The final race of the biathlon season was a hit for atomic athletes. Christoph Sumann won the pursuit in Chanty-Mansijsk, Russia – 1185 days after his last world cup win; Dominik Landertinger took second place in the mass start and thus thrust his way onto the podium for the overall world cup standings in third place. In the long distance, Atomic star Anders Aukland sealed overall victory in the ski classics series even before the final race of the season with his fourth success in the Birkebeinerrennet.
Atomic Mikaela Shiffrin
Lenzerheide. Perfect dramaturgy: Exactly one month after winning the gold medal in Schladming, Mikaela Shiffrin won the slalom crystal globe in the last race of the season. It seemed to be an impossible mission when she was behind after the first run by 1.17 seconds, but Mika was able to turn everything around for the happy end of her magical season: she finished on the podium at eight out of eleven slaloms, won four times, became world champion and World Cup winner. Just three days after her 18th birthday...
Atomic Marcel Hirscher
Lenzerheide. After the 2012/2013 season Marcel Hirscher remains the world’s best racer and a phenomenon for the ski world. In the winter after his big breakthrough he was able to excel himself: overall World Cup winner again, this time with even more points. Double world champion and silver medalist at the home WSC in Schladming. 23 races, 21 podium results. The phenomenon of Marcel’s successes, his huge effort for three-quarters of an hour of extreme racing...
Atomic Marcel Hirscher
“My batteries are fully charged,“ Marcel Hirscher said. Charged with the medals won in Schladming: gold in slalom and the team event, vice champion in giant slalom. And with precious crystal: in Kranjska Gora the world champion proved to be the steadiest slalom racer of the 2012/13 season and made himself the winner of the one “glass cup“ that had not been in his glass cabinet yet. 18 World Cup races, 16 podium results and leader of the overall World Cup, 149 points ahead: Marcel is trying his best to finish this season as the overall World Cup winner again. Just as last year, Marcel is racing the super-G in Lenzerheide at this season’s finals. All good things come in threes.

After taking bronze in the 15 kilometers as a replacement, Tord Asle Gjerdalen was also able to compete for the Norwegian team. With the Atomic pilot starting, they took World Championships gold in Val di Fiemme. Another Atomic athlete was also in the spotlight at the highlight of the long distance season: After a first victory in 2008, Jørgen Aukland won the renowned Vasaloppet again. His brother Anders was third; the two are joint leaders in the Ski Classics overall standings.

TORD ASLE GJERDALEN
Perfectly ground Atomic Worldcup Skate Featherlight skis under his feet and reflective aviator sunglasses over his eyes were the ingredients in Tord Asle Gjerdalen's recipe for Bronze success at the Nordic World Ski Championships in Val di Fiemme. The Norwegian only found out that he would be participating hours before the race and took third place in the 15 kilometer freestyle as a replacement for his sick teammate.
Atomic Dominik Landertinger
Atomic athlete Dominik Landertinger showed a solid performance at the end of the Biathlon World Championships. The world champion of 2009, using Worldcup Skate FL Hard Track, only missed the bronze medal by 9.3 seconds. The summary of the Biathlon World Championships in the Czech Republic:
Atomic Østensen
Atomic athletes dominate the long distance scene. Simen østensen won the last test before the vasaloppet, the season’s highlight. Ski Classics overall leader Anders Aukland and Borre Naess ranked third and fourth. Together with Jörgen Aukland, winner of the Marcialonga, four Atomic cross country skiers will go about the 90 kilometers of the longest classic of the world in Sweden.
Atomic Kilian Jornet
FIRST SOLO EVENT AT THE SKI MOUNTAINEERING WORLD CHAMPIONSHIPS IN PELVOUX, FRANCE, WITH 3RD PLACE IN THE INDIVIDUAL RACE.
Atomic Marcel Hirscher
Schladming. Gold in the team event, silver in the giant slalom, slalom world champion: Marcel Hirscher was able to turn the most difficult task of his career so far into a chapter of enthusiastic ski history. The World Ski Championships 2013 in Schladming ended with his world champion title as a Hirscher heroic epic. “I was told: To win gold at home championships – that is something only the really big athletes achieve.“ This was Marcel’s first comment on his victory. How true! “There is a new slalom world champion every other year. Bu there has never been one before that won on skis developed by himself,“ Marcel said happily.
Atomic Shiffrin Kirchgasser Schladming
Schladming. Mikaela Shiffrin and Michaela Kirchgasser: The Redster ladies turned the ladies’ slalom into one of the most emotional competitions of these world ski championships. Their performances on the slope, the enthusiasm about the Atomic double victory, mile stones in the careers of both: Mikaela as only 17-year-old world champion is one of the new stars in women’s skiing. Michaela is happy about her first medal in an individual event after winning gold in the team event.
Marcel Silber Schladming
Schladming. After gold in the team event Marcel Hirscher won the silver medal in the giant slalom. His second place is like a victory over adversity: Just now, during the home World Ski Championships, a displaced cervical vertebra requires attention. A sleepless night, manual therapy in every free minute! “With such pain you usually stay in bed“, he said after the race and was relieved that “the expectations could still be met.“
Atomic Marcel Hirscher Schladming 2013
World Championships program
Watching the races in his living room, sleeping in his own bed and training on the pistes he has loved since he was a child: "People are always talking about the special pressure of a home World Championships and not about the invaluable advantages," says Marcel Hirscher. His World Championships program is a combination of "everyday life at home and three races in a unique atmosphere: "that's what drives me!" he explains.
Atomic Waymaker Tour
Alpine racing winner, cross-country winner, freeride/touring winner: at ISPO 2013 in Munich, Atomic is to receive Europe's most coveted sporting goods award in the various ski categories.
Atomic Ski Classics Marcialonga
Second race, second victory. The Atomic stars Jørgen and Anders Aukland dominate the long distance scene. After Anders’ victory and Jørgen’s third place in the first race of the six-part ski classics series, they swapped places in the Italian classic Marcialonga (70 kilometers). Both now come with 320 points and the leader’s yellow bib to the next classic, the König-Ludwig-Lauf in Oberammergau, on Sunday.
Atomic Waymaker Kilian Jornet
World Cup winner and World Championship medal winner Kilian Jornet is the ambassador for the new Atomic Waymaker touring team challenge. He reveals in interview what it's all about, and tells us what ambitious project he has planned next.
Mikaela Shiffrin Atomic
Mikaela Shiffrin. Fast. Beautiful. Smart. Glowing. In a way, this is the super combination in ladies’ racing – Mikaela Shiffrin has this certain ... everything. Åre, Zagreb, Flachau: After three slalom victories in a row the entire ski world takes a look at the 17-year-old student from Avon, Colorado. On the occasion of the race in Flachau, Mika paid a visit to the Atomic Homebase in Altenmarkt. In order to chat about her new life as student and skiing superstar...
Atomic Kilian Jornet
Atomic athlete Kilian Jornet took first and third place in the first World Cup races of the season. After victory in the vertical race, he had to admit defeat in the individual race.
Atomic Mikaela Shiffrin
Mikaela Shiffrin. A new winner’s face in the World Cup! The way she races and wins: This is a new lightness in ladies’ racing. Mika’s joy for skiing is catching. After three slalom victories in her second full season she is now wearing the most precious shirt of the World Cup. Its color matches the motto of the Atomic team, “Ride Redster“.
Atomic Waymaker Event
On April 6 and 7, 2013, the Dachstein massif will provide the backdrop for the inaugural Atomic Waymaker – a groundbreaking ski touring event in which three-man teams will be challenged to demonstrate their versatility both up and downhill.
Mikaela Shiffrin Zagreb
Mikaela Shiffrin. Two weeks after her first slalom World Cup victory in Åre, Mikaela Shiffrin is crowned Snow Queen of Zagreb. Best time twice, 1.19 seconds ahead, leader of the slalom World Cup, and Mika is still really cool about everything, “I had already won one race before, so I was not really nervous. Racing slaloms is fun, and winning as well!“
jan 04, 2013

January Rally

Munich - Zagreb - Adelboden - Wengen - Kitzbühel - Moscow. "After finishing 2nd in the really awe-some parallel event at the Munich Olympic Park, the 2nd of January was my last day off – for several weeks”, Marcel Hirscher said. In the middle of winter, already during the countdown to the World Ski Championships, he has finished each technical event so far on the podium, twice as the winner.
Mikaela Shiffrin. First victory for the shooting star of the Atomic team in Åre. Ski insiders have predicted that Miki, now 17, would be able to win her first World Cup race. It is sensational how she was able to win in Marcel Hirscher style: Full risk and yet secure, dynamic between the gates, high ground speed. She posted on Facebook that the comparison with Marcel Hirscher was the best X-Mas present that one could give her. Now she will celebrate Christmas as the leader of the slalom World Cup.
Atomic Redster Boot Marcel Hirscher
Redster Boot. His victory with best time in both heats of the icy slalom in Madonna di Campiglio: Once again, Hirscher’s strategy worked out. No one else in World Cup fiddles about material as intensively as team Hirscher does. 100 pairs of skis are shortlisted for slalom races this season; half of them are models of the Icon Series that was developed by him. There’s one important thing the overall World Cup winner has to say, “One of the great truths in skiing – and it applies to me and anyone else: skiing is a question of the right boots.“ Marcel’s boot t(r)ick: There are about 30 pairs of Redster boots for all kinds of weather and snow conditions.
Atomic Andreas HÅTVEIT
After the success of Gus Kenworthy, Byron Wells and Mike Riddle, Atomic athlete Andreas Håtveit also claims his first major podium of the 2012/13 competitive season. A second place finish in the slopestyle finals of the Dew Tour in Breckenridge, an AFP platinum level event, is the perfect start to the season and Andreas is fired up on the success.
Atomic infamous
Jossi Wells approached Atomic with an idea: bring together a group of skiers with different styles, different perspectives on skiing and show them creating something new. This initial idea blossomed into something bigger, something that transcended the typical discussion about progression and brought skiing back to its roots. From this conversation the infamous was born…
Atomic Biathlon Hochfilzen

Keeping it high – after the podium results in Östersund, the Atomic biathletes also showed constantly strong performances in Hochfilzen. Especially in the cross-country ski run, the Austrians Fritz Pinter, Christoph Sumann, Dominik Landertinger and Julian Eberhard – all of them on the Atomic Worldcup Skate FL Hard Track – belonged to the fastest athletes. It only takes a bit more luck in shooting.

Atomic Christoph Sumann
Successful new start. It’s good that the experienced biathlete Christoph Sumann has decided to postpone the end of his career. And it’s good that he has changed a lot for his sport – although not his partner Atomic. The 36-year old finished on third place at the sprint in Östersund, using Worldcup Skate FL Hard Track, SNS Pilot Race Skate Binding and the WC Skate Boots.
Atomic Landertinger, Pinter
Podium and sixth place for Atomic Biathletes Dominik Landertinger and Fritz Pinter at the World Cup kick-off in Östersund, where both used Worldcup Skate FL Hard Track. “An ingenious start”, former World Champion Landertinger commented. And added, “I can feel that there’s even more possible.” His prediction might come true at the races in Austria – on 7, 8 and 9 December in Hochfilzen.
Marcel Hirscher Icon Series
Slalom kick-off in Levi. Austria’s recently chosen Athletes of the Year, Atomic stars Marlies Schild and Marcel Hirscher, are about to start their World Cup season in Levi this weekend. Marcel Hirscher with a world premiere: The overall World Cup winner is the first athlete in the history of Alpine Skiing to ski with material that was developed and designed by himself - the Marcel Hirscher Icon Series. Marcel Hirscher is setting new standards. He took eight pairs of Redster SL with the exclusive Hirscher branding to Levi, skis and helmet of the Icon Series in Marcel’s design are also available in retail as limited edition.
Atomic Skitest
Experts the world over have been impressed by Atomic's 2012-13 ski collection: Atomic skis have received a total of 36 awards from US print and online media, while European publications have given the product range no fewer than 45 awards.
Atomic Gus Kenworthy
Gus kenworthy claimed his first two podiums with Atomic this weekend in London at the relentless freeze big air competition. Unleashing an unbelievable array of tricks with the required technicality and unrivaled style, Gus had the local crowd in a frenzy anticipating what trick would come next.
Atomic Marcel Hirscher
Atomic World Cup opening. Successful World Cup opening in Sölden: Kathrin Zettel finished the first race of the season with 2nd place, Overall World Cup winner Marcel Hirscher finished third on the latest doubledeck generation Redster D2 GS and said, “Sölden was a successful start under exceptional conditions. And important feedback in regards to what we have to optimize in the next weeks.“
Atomic Auklands
The Aukland brothers presented their new Atomic equipment at Forum Nordicum in Val die Fiemme. It is the place where they celebrated a douple victory at the Ski Classics Marcialonga in 2012. The 7500 spots for the 2013 race were allocated within 118 minutes. Ski classics overall winner Anders Aukland, “it is great that long distance is booming!“
Marcel Hirscher Icon Series
Not only is Marcel Hirscher the fastest man on skis, he's also an unrivalled trend-setter: the Marcel Hirscher Icon Series is quirky, eye-catching – and globally unprecedented.
Atomic Race Summer Story
Boost of innovation! In the kayak, on the bike and in the gym – the Atomic-stars, among them Overall World Cup winner Marcel Hirscher, get ready for the winter. The anticipation of the upcoming World Championships season is huge. New FIS rules, new sidecuts – Atomic has reacted with innovations in the racing setup. After the first tests in the snow, the athletes’ feedback was promising.
Atomic Gus Kenworthy
Widely considered one of the most talented and innovative park and pipe skiers on the planet, Gus Kenworthy has partnered with Atomic through the olympic year, 2014. With his unmatched passion and continual dominance on the competition circuit, Gus and Atomic are primed to destroy parks worldwide.
Atomic Highlights 12-13
Even faster: The new Redster. Even more versatile: The new Vantage Series. Even more performance: the new Tracker BC Touring binding. An overview of the sensational new products of the 2012/13 Atomic collection.
Atomic Vantage Series
The Vantage series for 2012-13 is the most versatile all-mountain collection ever produced by Atomic.
Atomic Redster Boot

A new race boot, the completely redesigned Redster Doubledeck, a Redster helmet plus Redster accessories: in 2012/13 all lovers of pure speed will be seeing Red.

Atomic Tracker Binding
The new Tracker binding brings the pure thrill of untracked powder to even more skiers: it combines the performance of a freeride binding with the versatility of a touring binding. Daron Rahlves: "The Tracker will revolutionize backcountry touring."
ATOMIC Freeski Highlights
Jossi Wells, Chris Benchetler, Elias Ambühl, Sage Cattabriga-Alosa, Dana Flahr and Molly Baker have worked with the experts at Atomic to build the kind of freeski equipment they themselves have always dreamed of.
Atomic Anders Aukland Interview
The long-distance specialist in a “sprint” interview.
Atomic Performance Classic Ski
Anders Aukland dominated the Ski Classics Series 2012 using the new Performance Classic equipment from Atomic. Now every race-oriented classic skier can benefit from this incomparably lightweight and fast World Cup set-up.
Atomic Protectors
Thanks to Atomic's lightweight helmets and protectors, every skier can rest assured of safety. New to the range: Live Fit, the helmet capable of adapting instantly to the shape of the head.
Atomic Women 12-13
Atomic has the perfect equipment for every female skier – whatever your preferred terrain or discipline. Piste? Park? Powder? The range of equipment for 2012/13 is designed for greater simplicity, safety and fun.
Atomic Doubledeck 12-13
The Doubledeck means more speed for racers and more fun for leisure skiers. And now the next generation of the Doubledeck has arrived – giving added strength to the tried-and-tested ski through a raft of new features.
Atomic Nordic Skintec

 

Atomic Skintec er en førsteklasses ski for toppløpere og nybegynnere som foretrekker å ikke bruke smørbare ski. Atomic Skintec sørger for et sikkert feste og rask glid under alle føreforhold og fordi smøring er tidskonsumerende, er den ideell for kjappe treningsøkter.
Atomic Performance Skate Story

 

Performance skate fra Atomic inspirerer proffer og skaper entusiasme blant andre skiløpere – fordi begge modeller utnytter den minimale vekten og maksimale kraftoverføringen i det nye førsteklasses materialet.
Atomic Rocker Skis
Piste Rocker, All Mountain Rocker or Powder Rocker? If a skier knows the type of terrain he wants to ski on, then he automatically knows which type of Atomic Rocker he needs.
Next step for Atomic Nordic! The successful cooperation with the Nordic stars Tord Asle Gjerdalen and the Aukland brothers Anders and Joergen remain at last until the Olympic Games 2014. From now on, the Norwegian junior national team is racing with the new Atomic Worldcup FL SDS.
Atomic Nordic SNS Binding
It doesn't matter if you're a pro or an amateur: performing to the max depends on the perfect connection between the boot and ski. Which is why Atomic favors SNS Underfoot Technology – a binding system designed to benefit skiers of all levels of ability.
ATOMIC Benjamin Raich

Mr. & Mrs. Atomic stay! Benjamin Raich and Marlies Schild prolonged their cooperation with Atomic until 2014. Two exceptional athletes, and two extraordinary years with remarkable highlights – the world championships in Schladming 2013 and the Olympic Games 2014 in Sochi. The two Atomic all stars have big plans.

ATOMIC Lucia Anger

New start. Lucia Anger (21) is considered as one the most promising German cross-country skiing talents. The junior world champion has big aims with her new partner ATOMIC, “I want to live up to my full potential and make my name as a world-class athlete. I will work very hard for this.“

ATOMIC Michelle Parker

A role model and a modern freeskiing pioneer, Michelle Parker is now shredding the mountains on Atomic skis. Incredibly excited to welcome Michelle to the family, Atomic will be the perfect compliment to her unmatched positive attitude and backcountry prowess.

ATOMIC Kilian Jornet

Atomic athlete Kilian Jornet came in first place at the Patrouille des Glaciers 2012. Struggling with warm winds, he and his team mates prevailed against the competition, winning the race with a clear margin.

ATOMIC Mike Riddle AFP

Atomic Athlete Mike Riddle finishes the season in the best possible way by winning the gold medal in the superpipe at the WSI AFP World Championship in Whistler, Canada.

ATOMIC Christoph Sumann

A new beginning! The end of his career has been postponed, a change of residence comes along, but one thing remains the same: Atomic as partner. Biathlete Christoph Sumann (36) sticks to Atomic World Cup Hard and Soft Track, the Worldcup Skate boots and the SNS binding system until the Olympic Games 2014.

Fredrik Karlsson killed in an accident

Cross-Country racer athlete Fredrik Karlsson was killed in an accident with a snowmobile in Bruksvallarna on Thursday. Atomic grieves for a strong athlete and an exceptional person.

ATOMIC Kilian Jornet

Atomic athlete Kilian Jornet successfully concluded this year’s ski mountaineering season last weekend, taking home the Overall World Cup. Together with his successes in the Sprint and Individual Races in Tromsø/Norway, his performance this year earned the Spaniard the overall victory.

Carlo Janka and ATOMIC have extended their successful partnership until 2016. The 26 year old Swiss from now on not only use ATOMIC skis, boots and binding, but also helmet and goggles. "It's great to be able to continue to work with people who have trusted me for many years - the decision was indeed very easy for me. I want to continue the success story with ATOMIC", says the Olympic Champion and Overall World Cup Winner 2010.

Perfect finish. First the Birkebeinerrennet, then the season’s finals in Sweden’s Vaalaadalen – ATOMIC athlete Anders Aukland won two races in a row on the new ATOMIC World Cup Classic Featherlight SDS and the ATOMIC Worldcup Classic Boot, which was a perfect final sprint leading to the victory of the Ski Classics ranking. The Norwegian won the Classics series, consisting of 7 races, by 2 points.

Atomic athlete Kilian Jornet and his team colleague Frenchman Matheo Jacquemoud won the Italian Tour Du Rutor Ski Mountaineering competition. In three stages, the team clinched the victory after a challenging race from March 30 - April 1, 2012.

Atomic athlete Kilian Jornet came in second place at the Marmotta Trophy in the Martell Valley (South Tyrol/ Italy). On a technically challenging course he finished the race only slightly behind the winner.

ATOMIC Auckland

ATOMIC athlete Anders Aukland achieved his first victory of a Ski Classics race – and made it in record time! The Norwegian won the 54km Birkebeinerrennet in 2:21:34 hours, 2:59 minutes faster than the best time of 2008. At the cross-country skiing World Cup finals in Falun (SWE) Marthe Kristoffersen finished third in the 2,5km race.

ATOMIC Marcel Hirscher

Marcel Hirscher has achieved his goal. On Sunday, the ATOMIC star received the Big Crystal Globe for the victory of the Overall World Cup in Schladming. Hirscher crowned a successful season for ATOMIC with highlights like the victory of the Overall World Cup and the Men’s Giant Slalom World Cup as well as the Slalom World Cup (Marlies Schild) and the Overall Europa Cup (Lisa Magdalena Agerer) in the ladies’ unit.

ATOMIC Agerer

ATOMIC young star Lisa Magdalena Agerer crowns her streak of success in the Europa Cup – 8 victories in a row in 3 different disciplines, 7 of these within 14 days – with the predominant victory of the Europa Cup. Additionally the 20-year-old Italian also wins the giant slalom and downhill ranking. On Sunday, Agerer will participate in the World Cup finals in Schladming.

ATOMIC Hirscher Schild


ATOMIC Day in Schladming: two victories, three crystal globes and many tears of happiness! Marcel Hirscher risked everything in the second heat on his ATOMIC D2 RACE and it paid off – his 9th victory of the season, resulting in the victory of the giant slalom World Cup and the leadership of the overall World Cup by 25 points before the final slalom on Sunday. Michaela Kirchgasser won the slalom and Marlies Schild, ranking third, won her 5th crystal globe.

ATOMIC Hatveit X-Games

Passion and commitment have once again paid off for ANDREAS HåTVEIT Who showed incredible consistency by winning the BRONZE MEDAL AT EURO X GAMES, only a few days after winning the Austrian FREESKI open. THE ATOMIC Athlete just managed to squeeze past the eliminations the day before but brought his a-game to the finals, taking home his second X Games medal of the year, this time in Tignes, France. Americans Bobby Brown and Tom Wallisch rounded off the podium, taking first and second respectively.

ATOMIC Marcel Hirscher

3rd place in the forth World Cup super-G of his life! Marcel Hirscher accomplished a sensation at the season’s finals in Schladming and gained 60 points on his ATOMIC D2 RACE. Two more races to go and the ATOMIC star might still win the overall World Cup; he’s only behind by 75 points.

ATOMIC Tina Weirather

Fantastic performance by 22-year-old ATOMIC Young Star Tina Weirather. On the ATOMIC D2 RACE the Liechtensteiner finished on place 4 on the 2013 World Ski Championships slope in Schladming. This was her 8th top-10 result in 8 downhill races. This means: 2nd place in the downhill World Cup in her comeback season. Fantastic as well: ATOMIC All-Star Benjamin Raich surprised with his best downhill result – 5th place!

ATOMIC Kransjka Gora

3rd place in giant slalom and 60 World Cup points for Marcel Hirscher. The race on the ATOMIC D2 RACE to catch up has started successfully at the double of technical events in Kranjska Gora. Hirscher will keep the Red Tricot in the giant slalom ranking until the season's finals in Schladming and is ahead by 92 points.

ATOMIC AFO Hatveit

The elated Atomic athlete Andreas Hatveit is on top of the world! A flawless performance at the Austrian Freeski Open, presented by Atomic, earned him a second consecutive gold medal at the Slopestyle event in Kaprun, Austria.

ATOMIC Photo Shootout

The "ATOMIC Photo Shootout" is a competition to find the best action shot of 2012. You can enter on our Facebook page. The prize is a professional photo shoot for you and three friends.

ATOMIC Austrian Freeski Open AFO

Atomic is proud to present the 10th annivesary of Europe’s premiere slopestyle competition, the Austrian Freeski Open. At its home resort of Kitzsteinhorn, the AFO will host the world’s best freeskiers from the 7th to the 10th of March. Included in this elite group are Atomic’s very own Elias Ambühl, Jossi Wells, and defending AFO champion Andreas Håtveit.

ATOMIC Marlies Schild

High-class skiing has many faces – in slalom, it was once again Marlies Schild’s! Despite mistakes in both runs and 3rd place in the end, she has already gained the slalom World Cup title for the forth time. “It’s great that everything’s already settled. Now I will be able to race even more freely in the remaining races.“ Marlies is excited about slalom crystal globe #4 and still has the chance in this season to become the best female slalom racer of history.

ATOMIC Benjamin Raich

Downright. Atomic all star Benjamin Raich has almost won all that there is to win. Two Olympic gold medals, three world champion titles, the overall world cup, 36 world cup races. Just recently, almost exactly one year after the cruciate ligament rupture, he won his first Super-G in Crans Montana. Atomic interviewed Raich on the day after his 34th birthday in Kvitfjell. It was 5834 days after the world cup career of an exceptional athlete began here in Norway.

ATOMIC Marcel Hirscher

Partners until 2016. Atomic and Marcel Hirscher prolonged their successful cooperation for four years. “Skis, boots, binding, goggles and helmet – I was not even close to considering any alternatives to Atomic“, the leader of the overall World Cup said shortly before his 23th birthday.

ATOMIC Koukal

Surprise coup. Martin Koukal won the last FIS marathon competition before the Wasa Race on the upcoming Sunday. The 50km skating world champion of 2003 raced to his first victory in the FIS marathon cup on the Atomic World Cup Classic in the 50km race of the 39th Finlandia Hiihto in Lahti. In the overall marathon cup, the Czech now ranks forth.

ATOMIC Agerer
Streak of success. Atomic youngster Lisa Magdalena Agerer impressed with a series of success in the Europa Cup. The 20-year-old Italian on the Atomic D2 race won her seventh Europa Cup race in a row at the giant slalom in Abetone on Thursday – within 14 days. Agerer leads the overall ranking and has already won the giant slalom ranking. As the season comes to an end, she still has to face some stress and a tight schedule.
ATOMIC Kilian Jornet

Atomic athlete Kilian Jornet won the Vertical Race of the Trofeo Dell‘etna in Sicily/ Italy. On the technically challenging terrain he pulled ahead of his contestants with a slight margin.

ATOMIC Marcel Hirscher

Second place in the giant slalom in Crans Montana, 80 precious World Cup points for Marcel Hirscher. The ATOMIC star stays focused in competing for the Overall World Cup, "I can't allow myself to drop out, so this is definitely one of the most important podium places ever." In the super-G in Bansko, Tina Weirather also ranked second.

ATOMIC Benjamin Raich

806 days after his last World Cup victory it’s time again: ATOMIC-All-Star Benjamin Raich wins the super-G in Crans Montana. A triumph which he literally announced himself - after yesterday’s top-3 finish. He stormed to his first ever speed victory, on the same 213 cm long ATOMIC D2 RACE SG.

ATOMIC Marcel Hirscher Moscow

Quarter Finals, 30 points at the parallel-event in Moscow for ATOMIC-star Marcel Hirscher; thus, the winner of eight races this season is again the new number 1 in the World Cup. In the women's competition, Kranjska-Gora winner Michaela Kirchgasser finished second.

ATOMIC Pin it to win it

ATOMIC has made skiing even more fun with its "Pin It To Win It!" competition: a free app for the iPhone saves data such as speed, slope and lift distances and rewards skiers with pins. Up for grabs is a range of 2012-13-spec gear from ATOMIC.

ATOMIC D2

Handicraft with heart and mind. There is a lot inside of the atomic D2 Race: 40 components made out of sophisticated materials from titanium to wood are assembled in 20 steps. The most important factor is the handicraft of ski construction experts. An insight into the inner workings of the Doubledeck.

ATOMIC Marcel Hirscher
Race checkup. It is the evening before the giant slalom of Bansko. And this is just another example for any evening before any race. We are allowed to accompany Marcel Hirscher during his race preparations – and nothing is left to chance.

ATOMIC Marcel Hirscher

Victory x 2. After succeeding in the giant slalom, ATOMIC-Star Marcel Hirscher also wins the slalom in Bansko. This marks his eight victory of the season, the fourth slalom victory on the ATOMIC RACE 165 SL. Hirscher takes the maximum of 200 World Cup points from Bulgaria, leading the Giant Slalom World Cup and ranking second in the Slalom- and overall World Cup. The race for points once again will be on at Tuesday’s parallel-event in Moscow.

ATOMIC Marcel Hirscher

25 days after first place in Schladming, Marcel Hirscher continued his series of victories on the ATOMIC D2 RACE. The victory in giant slalom in Bansko was his tenth in World Cup, the seventh in this season. In Bulgaria, the ATOMIC star could put on the red jersey of the World Cup leader in the giant slalom ranking. In the overall World Cup ranking Hirscher is currently missing 48 points for the second position. A slalom race is scheduled for Sunday.

ATOMIC Benjamin Weger

Place 3 for Benjamin Weger in the sprint of Kontiolahti, the last Biathlon World Cup station before the World Championships. Two weeks before the World Championships in Ruhpolding, the Swiss achieved his third podium place of the season racing with the ATOMIC WORLD CUP SKATE. Just in time for the World Championships, his ATOMIC colleague Christoph Sumann made his way back to the world’s elite by ranking sixth in pursuit.

ATOMIC Kilian Jornet

ATOMIC athlete Kilian Jornet won the vertical race of the European Championships in Pelvoux (FRA). On this technically challenging terrain, he pulled ahead of his contestants by a large margin.

ATOMC Marlies Schild

Slalom victory number 33 for Marlies Schild, the sixth in this season - the ATOMIC queen continued her series at the World Cup debut in Andorra. ATOMIC colleague Kathrin Zettel finished on 3rd place, which was her second podium place this season. Kranjska Gora winner Michaela Kirchgasser ranked ninth, 16-year-old ATOMIC Kitten Mikaela Shiffrin finished on place 10.

Extremely cold, extremely good! News of success for ATOMIC after the ice-cold weekend of the nordic athletes! Olympic Champion Bill Demong (USA) achieved the best time in the ski run at the world championships dress rehearsal of the nordic combined athletics in Val di Fiemme and finished on the podium after he ranked 17th after the jumping. ATOMIC Athlete Marthe Kristoffersen (NOR) also achieved 3rd place in the 10 km mass start race at the world cup in Rybinsk, Russia.

World Champion Erik Guay was rewarded with place 3 in the downhill in the "fridge" of Chamonix. After exciting few hundredths of seconds, which led to place 4 the day before, the ATOMIC DOUBLEDECK now carried Guay to the World Cup podium. This also happened to ATOMIC young star Tina Weirather in the ladies' race - she also reached place 3 in the downhill of Garmisch.

Atomic athlete Jossi Wells couldn’t be happier. A world class performance in front of the world stage saw the kiwi superstar win the bronze medal in Big Air at X games in Aspen Colorado.

ATOMIC Aukland

Third coup at the Marcialonga! On Sunday, Atomic athlete Jörgen Aukland won the 70 kilometer cross-country skiing marathon classics in Italy for the third time after 2003 and 2006. This happened after an incredible race to catch up from kilometer 40 onwards and an exciting finish sprint against his elder brother and Atomic colleague Anders.

Widely considered one of the most versatile and thrilling Freeskiers on the planet, Richard Permin has decided to join the Atomic family. Atomic is incredibly excited about the addition and will work closely with Richard to support his tremendous progression.

ATOMIC Hatveit X-Games
An ecstatic Andreas Håtveit won a well deserved bronze at X Games Slopestyle this Thursday. After qualifying in fourth place earlier in the day, in the most competitive field yet seen at x, the Atomic athlete upped the ante in the finals under the lights in Aspen, Colorado reaching the coveted podium.
ATOMIC Erik Guay

The world champion is back on the podium. ATOMIC star Eric Guay ranked 2nd on the shortened Kandahar 2 in Garmisch. Despite a cold but because he loves Garmisch, where he became world champion and won twice. At the ladies' downhill in St. Moritz, 22-year-old ATOMIC kitten Tina Weirather finished on 3rd place.

ATOMIC Marcel Hirscher
Top slalom performance and nerves of steel: ATOMIC star Marcel Hirscher achieved his 6th victory of the season in the night race of Schladming, which was his first victory in front of local audience. All of this happened after two drop outs in a row and the fuss about how he allegedly straddled a gate. ATOMIC supported Hirscher with the extra-light 'vultures beak' on the nose of the ski to prevent from straddling gates.

ATOMIC Hüttenrallye 2012

Back to the roots! “The white ecstasy” in the birthplace of skiing. In St. Anton am Arlberg, Atomic free-ski star Daron Rahlves will head-to-head defend his title in the Red Bull Hüttenrallye in the free-ski 6-cross competition on 27 and 28 January. Starting for Atomic as well: Matthias Haunholder.

Atomic Kilian Jornet

Atomic athlete Kilian Jornet pulled ahead of the competition on the first ski mountaineering World Cup weekend. The Spaniard won both the pre-race and the main contest taking home a clear victory.

ATOMIC Michaela Kirchgasser

Winning feels so great! ATOMIC lady Michaela Kirchgasser won her first World Cup slalom in Kranjska Gora only a few days after she returned from a break caused by a knee injury. The athlete from Salzburg knew well how to replace Marlies Schild, who dropped out in the first heat. Kathrin Zettel impressively improved from place 17 to place 5.

ATOMIC Joachim Puchner
ATOMIC model athlete Joachim Puchner (24) missed the podium in Kitz by only 6 hundreds of a second and finished on 4th place. His misfortune: one of his ski poles slipped him out of his hand at the start. In the Kitzbühel snow drifting, Streif debutant Max Franz (22) kept his cool and proved his talent by ranking 13th. In Kranjska Gora, Kathrin Zettel achieved 9th place in the giant slalom.
ATOMIC Mario Scheiber

Before the race is after the race. When Marcel Hirscher is still inspecting the World Cup slope before the first run of a race, his bags are already ready for departure. Professional skiing requires a lot of material. Perfect logistics and well-planned packing concern any professional racer. We are packing bags and car trunks with Marcel Hirscher, Philipp Schörghofer, Joachim Puchner, Mario Scheiber and their Atomic ski-tech crew.

ATOMIC Carlo Janka

Solid performance. Atomic star Carlo Janka is back again. The Olympic champion achieved his best world cup result of this season, ranking 4th in his home race in Wengen, which is the longest downhill in the world. Peter Fill (7th place) and world champion Erik Guay (8th place) got back in shape before the classic of Kitzbühel. On Sunday, overall world cup leader Marcel Hirscher will take action in the slalom classic in Wengen.

ATOMIC Kilian Jornet

Atomic athlet Kilian Jornet won on January 13, 2012 for the second consecutive time the Mountain Attack in Saalbach/Austria. Jornet shines in top form before the beginning of the world cup season.

ATOMIC Marcel Hirscher

The winner takes it all. After the double victory of Marcel Hirscher and Benjamin Raich on the Atomic D2 Race in the giant slalom classic, Marcel Hirscher also achieved the slalom victory in Adelboden using Atomic Race 165 SL. Thus he is the first double winner ever in the well-established Swiss world cup location. Under conditions that the current world cup leader Marcel Hirscher called “almost unraceable“.

Double pleasure. Marcel Hirscher and Benjamin Raich raced to a double victory on the Atomic D2 race on one of the most difficult giant slalom slopes in the world cup. After his slalom victory in Zagreb, Marcel Hirscher reached the top of the podium for the second time within 48 hours. For the first time after his cruciate ligament rupture in February 2011, Benjamin Raich reached the podium.

Third time lucky. Atomic’s exceptional athlete Marcel Hirscher achieved the third victory of the season at the slalom in Zagrab where conditions were extreme. He re-gained the tricot of the world cup leader! How the 70kg light racer was able to keep his half-time leadership on the flat Sljeme slope while the temperature was above 0 degrees – Atomic ski-tech Edi Unterberger and Marcel Hirscher answer themselves.

jan 04, 2012

QUEEN MARLIES IV.

Half time. Fifth slalom of the season, fifth victory, five more to go to achieve a perfect season – Atomic’s exceptional athlete Marlies Schild crownded herself to queen Marlies IV. on the Sljeme in Zagreb. Marlies Schild won the ladies’ race with most prize money in the world cup (42,000 Euros for the victory) for the forth time. Atomic team colleague Michaela Kirchgasser finished on 3rd place – this was her first world cup podium in slalom.

9 months. It took this long until Atomic all star Michael Walchhofer (36) returned to the world cup after his retirement. In Bormio, where the 19-time world cup winner won three times. He is back – not as racer, but as advisor and mentor for Austria’s young downhill racers. Atomic young guns Joachim Puchner (24), Max Franz (22), Manuel Kramer (22) and Björn Sieber (22) are excited.

Sensational series. Forth slalom, forth victory – Atomic’s exceptional athlete Marlies Schild celebrated her 31st slalom triumph at the world cup in Lienz. Only 3 more victories to go until Marlies Schild reaches Vreni Schneider’s world cup record, and 6 more to achieve a perfect season with 10 slalom victories in a row. 16-year old Atomic US girl Mikaela Shiffrin surprised greatly by reaching 3rd place. At the men’s downhill in Bormio, Erik Guay missed the podium by 22 hundredths of a second.

Gathering of Atomic all-star. 30th slalom victory for atomic athlete Marlies Schild! The slalom queen crowned herself in Flachau for the 2nd time after 2010 in front of a local audience. Atomic all-stars Annemarie Moser-Pröll (62 world cup victories), Hermann Maier (54 world cup victories, 53 using Atomic) and Schild boyfriend Benjamin Raich (35 world cup victories) witnessed this spectacle. Raich will participate in the men’s slalom in Flachau on Wednesday.

Overall world cup leadership! Second victory in this season for Marcel Hirscher. after a wild performance in the slalom on the Gran Risa in Alta Badia, the Atomic star is in the lead of the overall world cup (425 points) and the slalom ranking (160 points). The atomic material evolution in the setup supported the 22-year-old racer in his fifth world cup victory!

Perfect performance. Second slalom of the season, second victory for the Atomic D2 race and slalom queen Marlies Schild. In Courchevel, she was carving to her 31st world cup victory (the 29th in slalom) with the famous Schild smile. Atomic ladies Zettel and Kirchgasser finished 3rd and 4th. Philipp Schörghofer finished 3rd in the men’s giant slalom in Alta Badia; this was his second podium place after Sölden. Despite low back pain Marcel Hirscher ranked 5th.

In the hunt! This swiss keeps on shooting sharply. Atomic youngster Benjamin Weger (22) continues his successful path at the Biathlon World Cup in Hochfilzen, part 2. In the 12,5-km pursuit he outran 22 (!) competitors on the Atomic Featherlight Softtrack and finished on 5th place. Weger continues the Biathlon World Cup next year as overall 4th.

Young blood. The new generation of the Atomic D2 race let the young wild racers take off on the Saslong in Gröden. Max Franz (22) and Andreas Romar(22) achieved their best world cup results in their career ranking fifth and seventh. Jachim Puchner (24) and comeback racer Mario Scheiber (28) completed the solid atomic performance ranking eighth and ninth. Downhill has been cancelled due to strong wind.

Elias Ambühl was the dominating skier of this autumn’s city contest season. He won all three events that are listed as Gold Level competitions in the AFP calendar – the freestyle.ch in Zurich, the Budapest Fridge, and the King of Style in Stockholm – and currently seems unbeatable in big air. We spoke with the Swiss style machine about the up-coming winter season and his secret to success just before the first major slopestyle competition of the season at the Dew Tour in Breckenridge.

ATOMIC Benjamin Weger, Hochfilzen

Young, fast, dead on target. Benjamin Weger, 22, Swiss. Profession: Biathlete, trusting the Atomic Featherlight, one of the lightest skis ever used in the Nordic World Cup. This weekend in Hochfilzen he made his way to the world’s elite. Third in sprint, third in pursuit, only 4.9 seconds away from his first world cup victory – overall fifth in Biathlon World Cup!

ATOMIC Marcel Hirscher, Beaver Creek

1, 2, 3. After the victory and 2nd place in the Giant Slalom double Atomic star Marcel Hirscher finished the US tour with 3rd place in the Slalom. The athlete from Salzburg took off from the bird of prey slope with the Atomic D2 race and – like a bird of prey – preyed a total of 240 world cup points. The material evolution in the Atomic setup supported Hirscher in reaching his 16th world cup podium place.

ATOMIC Marcel Hirscher, Beaver Creek
des 07, 2011

HIRSCHER STILL ON TOP

Top shape. He was skiing as if he had never been gone. 2nd place after the victory on Sunday at the giant slalom double in Beaver Creek for Atomic star Marcel Hirscher! And it was only the third race after his comeback. The new generation of the Atomic D2 race made the athlete from Salzburg fly on the Birds of Prey slope. Continuation: Thursday at the slalom season kick-off.

ATOMIC Dominik Landertinger

Back on Track! Dominik Landertinger, new member of the Atomic family, bounced back into the world’s elite by ranking 4th at the biathlon season kick-off in Östersund. How the former world champion was athletically revived by the Atomic package of skis, boots and binding after a “pest season“.

ATOMIC Huettenrallye 2012

As winter is yet to descend on the Austrian alps, those taking part in the Red Bull Huettenrallye can keep their skis stored in their ski huts for a little while longer. In order to guarantee an exciting and safe race through a challenging run on a perfect slope, the freeski 6 cross event at St. Anton am Arlberg has been delayed to January 2012. US ski star Daron Rahlves will of course still be there at the start of the year and pit himself against local challengers.

ATOMIC Marcel Hirscher, Beaver Creek

Second after the first run, best time in the second run, forth World Cup victory, the first on US snow for the athlete from Salzburg. “The hard work has paid off. After the injury it was my goal to get back to where I had stopped“, ATOMIC star Marcel Hirscher said confidently after the race.

30th time is a charm. Atomic slalom queen got back to where she ended last season. She showed brilliance in her slalom performance – World Cup victory number 30, the 28th in slalom. She won by 1,19 seconds. The performance of the Atomic D2 race unit in Aspen in figures: 4 ladies places among the top 9, among them Mikaela Shiffrin, a 16-year-old us World Cup debutant.

ATOMIC athlete Elias Ambühl is proving to be the man to beat this season, having taken gold at three out of four of the major big air events of the season so far. Last weekend Elias grabbed his latest win at The King of Style in Stockholm. Along with Jossi’s win at the London Freeze, Elias and ATOMIC have swept the city big air circuit this fall with a win at every event.

ATOMIC, Elias Ambühl @ Budapest Fridge

ATOMIC athlete Elias Ambühl notched his second win in three events at the Budapest Fridge last Saturday. Once again the swiss freeski star managed to hold off some of the biggest names on the circuit to take the top spot.

nov 03, 2011

BIG SCREEN SKIING

It’s movie time! The biggest ski film companies have all released their work in anticipation of the upcoming season. This year, ATOMIC riders feature almost everywhere, and once again are stealing the show when it comes to major video productions.

ATOMIC athlete Jossi Wells continues his already strong 2011/12 winter season with victory at one of the biggest inner city big air events last weekend. The London Freeze attracts riders from across the globe and is one of the most highly respected titles on the big air calendar.

okt 24, 2011

BACK ON TRACK

The Sölden story. All beginnings are easy: three ATOMIC stars in the top 6 – the new generation of the ATOMIC D2 Race helped Philipp Schörghofer to reach the podium (3rd place). Carlo Janka (4th place) and Marcel Hirscher (6th place) showed passion and performance at their comeback.

ATOMIC athlete Elias Ambühl kick-started his season in superb fashion in front of an ecstatic home crowd by taking his first gold medal at freestyle.ch in Zurich, Switzerland. Meanwhile fellow ATOMIC athletes Jossi Wells and Andreas Håtveit finished third and fourth respectively.

sep 25, 2011

ATOMIC TEAM 2011

Reunion. The team-comebacks Carlo Janka, Benni Raich, Marcel Hirscher, Mario Schreiber and John Kucera were showing top form at the ATOMIC Racing Media Day 2011. The clear commitment of the ATOMIC-team 2011/2012: „All our stars are fit again – we have big goals for the world cup winter.“

In collaboration with ATOMIC, freeski pro Chris Benchetler created the ski of his dreams, the Bent Chetler, and ever since then he's never been without it. Since 2009 Chris and ATOMIC have gotten together every year to make the Bent Chetler even better. And the latest model represents the best Bent Chetler ever created.

sep 08, 2011

HIRSCHER TACKLES IT

Zest for action. Marcel Hirscher (22) is a team player. Each and every day, the ATOMIC system athlete (skis, binding, boots, helmet, goggles) who has fully recovered from his scaphoid fracture sustained in February proves this in his preparations. Hirscher himself, his father Ferdinand, ATOMIC boots expert Andreas Dudek and legendary ATOMIC serviceman Edi Unterberger are working on the ideal set-up for the winter.

For piste, park or powder, beginner or expert: ATOMIC has developed a range of tailor-made equipment designed to meet the needs of every female skier. The 2011-12 season sees the launch of the most stunning women's collection ATOMIC has ever put together, featuring new designs and innovative technologies.

Sage Cattabriga-Alosa is one of the best freeskiers on the planet. He has been wowing fans for the last nine years with his stand out movie segments in Teton Gravity Research films. The very fact that he bypassed the normal pro-path of gaining a name on the competition circuit or working with smaller freeski filmmakers, and instead went from a total unknown to one of the star regulars in the biggest ski productions speaks volumes for his talent. Last year he decided to try his hand at a bit of competition as well, and immediately found himself at the top of the result sheets. It seems there is literally nothing Sage cannot do with his trusty ATOMIC Bent Chetlers and some steep terrain.

Tested by the world's best athletes and deemed as outstanding: the 2011-12 ATOMIC Race collection puts the World Cup technologies developed by the most successful brand in Alpine ski sport in the hands of performance-driven skiers.

Rocker Philosophies, ATOMIC
sep 03, 2011

THE ROCKER REVOLUTION

The ideal shape for maximum fun on the slopes: ATOMIC's tailor-made Rocker philosophies.

Skis, boots, bindings and safety gear from ATOMIC: for the 2011-12 season ATOMIC has a range of tailor-made equipment for freeskiers which promises to deliver even more fun in park and powder – tested and embraced by Jossi Wells, Chris Benchetler and Daron Rahlves.

Whether racing, performing Park and Pipe tricks, embarking on backcountry adventures or facing the varied challenges of the slopes: ATOMIC's ski boots are designed to meet the needs of every type of skier.

This coming season ATOMIC is offering all-mountain skiers a range of tailor-made, all-inclusive solutions for even greater pleasure and even better performance. What's on offer: new models and pioneering innovations guaranteed to make every skier a better skier in 2011-12.

By continually developing its innovative Doubledeck technology, ATOMIC has once again managed to combine all-round performance with easy handling for the upcoming season. Because Doubledeck skis respond instantly to the individual style of the skier as well as the relevant skiing conditions. The lower adapter deck also adapts to the slope, while the upper control deck distributes power effectively. Five connecting pieces made of elastomers between the upper deck and the lower deck ensure active suspension and very smooth skiing. Which allows for more efficient skiing and effortless ski control.

It was love at first sight. 11 years ago, 13-year-old Carlo Janka (now 24) used ATOMIC skis for the first time and right away, he was triple canton champion. This was followed by a World Championship title, Olympic gold and the overall World Cup victory. The „iceman“ is burning for his 12th ATOMIC season. The preparations are going as well as hardly ever before. The Swiss young star and his ATOMIC serviceman Stefan Viehhauser are getting ready.

Red Racers. While others are still whining about the new FIS regulations concerning sidecuts, ATOMIC has already started developing material for the world championships season 2012/2013. The first prototypes should be tested during future overseas snow trainings of some ATOMIC athletes in the next weeks.

How ATOMIC intends to make life easier for cross-country skiers in 2011-12

Why waxing is now old hat; how racers can adapt even better to changing snow conditions; and why ATOMIC designs tailor-made core constructions for each different target group: a look ahead to what promises to be the most successful and enjoyable cross-country season ever.

ATOMIC's helmets and protectors combine ultimate protection with maximum comfort – because they are designed by skiers for skiers and are specifically developed to meet skiers' needs.

ATOMIC's revolutionary Skintec grip technology comprises two interchangeable skin inlays for cross-country skiers. These grip modules can be inserted into or removed from the grip zone in one easy motion. Making the unique Skintec system a hugely effective time-saving device, because a classic ski can be transformed for use in all conditions without the need for waxing. Never before have cross-country skiers been able to use the narrow windows between family and work so effectively.

Verdict: Excellent
It's never been easier to ski with such excellence: across every category ATOMIC skis dominate the comparison tests of renowned specialist publications, racking up one commendation after another. An overview.

From the beginners' ski for playing in the snow to the Bent Chetler Mini and the junior Benni Raich-style racer: ATOMIC provides kids with the perfect gear for many a carefree hour in the snow – while helping them to make rapid progress in the pipe or on the piste.

More and more skiers are discovering a passion for ski touring as they seek out new physical challenges and outdoor sporting experiences. Which is why ATOMIC has developed a range of skis, boots and equipment for the 2011-12 season which promises to make the climb just as enjoyable as the descent.

ATOMIC's new Worldcup Classic and Worldcup Skate are two of the lightest skis ever to compete in the Nordic World Cup. These premium models are revolutionary in terms of their ultra-lightweight and boast high torsional rigidity as well as dynamic longitudinal flex for explosive power transmission. And it's all thanks to the Featherlight construction.

aug 29, 2011

SUMANN SPEEDS IT UP

Phase two. ATOMIC biathlon star christoph sumann (35) is now starting to intensify his training. At the same time a new generation of world cup skis with the revolutionary featherlight technique is being produced at the atomic factory. Sumann, “I am fully concentrating on the training. And the whole ATOMIC team is completley involved in making sure we’ll enter the cross-country ski run with the best material.“

Final cut. 2000 pairs of cross-country skis, 2000 bindings, 500 pairs of boots – besides the regular summer production, the production for the nordic unit has been speeded up at the ATOMIC factory. The coat of the featherlight construction receives one of 15 surface patterns by a special machine using rough diamonds. The diamond finishing for a saison with biathlon world championships, tour de ski and the legendary wasa race as highlights for the nordic ATOMIC crew!

Released in fall, a spectacular 52-minute documentary reveals the incredible lives of probably the most ski-obsessed family in the world. "Most people will only know us from competitions, now they can see what we're really like," says Jossi Wells.