22.01.2015

ATOMIC: SUPPORTING THE WINTER X GAMES 2015

At Atomic we’ve been big fans of the Winter X Games from the start. And the 2015 Games this week in Aspen is no exception.
Our Atomic athletes will be out in force of course. And we’re pleased to announce we’re also supporting this year’s event, with the whole X Games production crew fitted out with Atomic skiwear.

19.01.2015

ATOMIC BIATHLETE FANNY HORN WINS RUHPOLDING WORLD CUP

FANNY HORN’S BIG DAY. Ten shots – Ten times scored. Thanks to a first-class performance in skiing and shooting at the 7.5km sprint in Ruhpolding Atomic biathlete Fanny Welle-Strand horn celebrated her first victory in the world cup. Drama about the Swedish Atomic star Bill Impola: He was superiorly in the lead of la diagonela in St. moritz, the third station of the Ski Classics series, when he chose the incorrect track 1.5km from the finish…

01.12.2014

KATHRIN BREAKS HER OWN RECORD IN ASPEN AND TAKES THE LEAD IN THE WORLD CUP

She told us Aspen was her favourite course and she meant it: This week Kathrin Zettel came 2nd in Giant Slalom and 3rd on Slalom, reaching a record ten Aspen podiums in her career. The Atomic ladies are the top technical team in the world, while the speed boys battled -30 degrees in lake Louise to finish a strong 5th and 7th.

Atomic Kathrin Zettel
26.11.2014

THE ATOMIC SPEED TEAM: MOVIE STARS IN THE OFF SEASON… NOW READY TO RACE AT LAKE LOUISE

The training is done. The Lake Louise course is ready. It´s time for the Redster Racers to start doing what they do best. But how well prepared are they? And what have they been up to since last season? Here´s a team update....

11.11.2014

MARCEL HIRSCHER ICON SERIES II - PREMIERE AT LEVI WC SLALOM

In the last two winters Marcel Hirscher has won gold at the World Ski championships, Silver at the Olympic Games, and the overall world cup and the slalom crystal globe twice. Now he will be first to race in Levi with the new skis he co-developed and co-designed with Atomic. Hirscher’s limited edition Icon Series II are here. Let’s see what he can do in Levi.

Atomic Marcel Hirscher
29.10.2014

REDSTER RULES: MIKAELA AND MARCEL WIN IN SÖLDEN

Two races, two wins. The season couldn’t have started any better than this: victory for Mikaela Shiffrin and Marcel Hirscher in the first two GS-races of Sölden - Benni Raich and Kathrin Zettel also achieved a top 5 finish. A sensational result for the Atomic team, and a perfect first day for our new global race manager, Christian Höflehner.

Atomic Redster Sölden
28.10.2014

DAMIANO LENZI, VINCITORE DI COPPA DEL MONDO, ENTRA A FAR PARTE DEL TEAM ATOMIC

Poco prima dell'inizio della stagione, Atomic allarga la propria famiglia sportiva: l'italiano Damiano Lenzi, campione di sci alpinismo, gareggerà nella prossima stagione con sci, skins e bastoncini Atomic.

Atomic Damiano Lenzi
20.10.2014

PRONTI, PARTENZA, VIA! MIKAELA, MARCEL: AGGIORNAMENTI D'APERTURA

Il conto alla rovescia. Le superstar Mikaela Shiffrin e Marcel Hirscher, i grandi nomi (nonché stella in rapida ascesa e nuova arrivata) del team Atomic, sfoggiano preparazione ottimale e grande entusiasmo per l'inizio della stagione di coppa del mondo. Ecco un aggiornamento prima dell'inizio della coppa del mondo a Sölden.

01.07.2014

ICON SERIES II: MARCEL HIRSCHER'S NEW SLALOM SKIS DELIVER EVEN MORE POWER.

IN THE LAST TWO WINTERS MARCEL HIRSCHER HAS WON GOLD AT THE WORLD SKI CHAMPIONSHIPS, SILVER AT THE OLYMPIC GAMES, THE OVERALL WORLD CUP AND THE SLALOM CRYSTAL GLOBE TWICE. NOW HE WILL BE FIRST TO RACE WITH SKIS HE CO-DEVELOPED AND CO-DESIGNED WITH ATOMIC. HIRSCHER’S LIMITED EDITION ICON SERIES II ARE LAUNCHED.

Marcel Hirscher Icon Series II
19.03.2014

TRIPLETTA PER MARCEL, DOPPIETTA PER MIKAELA: 45 PODI PER ATOMIC

Best of Atomic 13/14. Che finale! E che stagione! A Lenzerheide le due superstar del team Atomic hanno chiuso alla grande una stagione costellata di successi: Marcel Hirscher vince la Coppa del Mondo per la terza volta consecutiva, conservando così il titolo di miglior sciatore alpino (e slalomista) del mondo. Mikaela Shiffrin, oltre alla medaglia d'oro a Soči, conquista anche la Sfera di cristallo nello slalom. Nella stagione 2013/2014 gli atleti di Atomic sono saliti sul podio 45 volte in tutto.

Atomic Marcel Hirscher
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