01.07.2014

ICON SERIES II: MARCEL HIRSCHER'S NEW SLALOM SKIS DELIVER EVEN MORE POWER.

IN THE LAST TWO WINTERS MARCEL HIRSCHER HAS WON GOLD AT THE WORLD SKI CHAMPIONSHIPS, SILVER AT THE OLYMPIC GAMES, THE OVERALL WORLD CUP AND THE SLALOM CRYSTAL GLOBE TWICE. NOW HE WILL BE FIRST TO RACE WITH SKIS HE CO-DEVELOPED AND CO-DESIGNED WITH ATOMIC. HIRSCHER’S LIMITED EDITION ICON SERIES II ARE LAUNCHED.

Marcel Hirscher has brought all his special racing insight and experience, gathered through 10,000 slalom turns raced each year, to create the slalom ski that the world has been waiting for: the new Redster FIS SL Men by Atomic. And the design of this new Icon Series II is as unqiue as the great man himself. Marcel Hirscher: “Developing skis is teamwork. A whole group of experts is always looking for the best answer to the same question: How do we achieve the best balance between stability and explosive performance?” Hirscher’s slalom race results of the last two years suggest his team already found the answer with his Icon Series I: He participated in 22 slaloms (incl. City Events). Results: 19 podiums, World Championships gold, Olympic silver, overall and slalom World Cup victory in both winters. Nevertheless, as he says: “The new models of the Icon Series II are technologically another step forward. It is not the style of the Atomic team to say: ‘Let’s keep things as they are because everything is going well.’”

THE NEW HIRSCHER SKI: MOTIVATION THROUGH DESIGN

Triple World Cup winner Marcel Hirscher didn’t only influence the internal structure of the Icon Series II, but also the design: “It was another exciting process with the creative minds at Atomic – from the first sketch to the finished design. The look is important to me as it reflects who I am. At the lift, on the slope, hopefully again on the podium – I have my skis constantly in view. A cool design motivates me.” As soon as Marcel kicks off the World Championships with his new ski creation this winter, the Icon Series II will be launched as a limited edition in retail stores, with a junior model series also available for slalom racers of all ages.

RIDE REDSTER: THE EQUIPMENT OF THE TRIPLE WORLD CUP WINNER

Marcel Hirscher is an Atomic athlete from head to toe and only trusts Atomic, the market leader, with his safety. In slalom races, he will wear the Atomic Troop SL helmet. It perfectly matches the design of the new MH Icon Series II and Hirscher appreciates the superior ventilation because “to keep a cool head is even more important that one might think for concentration.” For a perfect fit, Hirscher races with the new Atomic Revel³ M Racing ski goggles. Thanks to Live Fit technology they adapt to the contours of his face while the mirrored, spherical dual lenses from world leader ZEISS offer maximum field of vision, even in back light conditions. Low light lenses are also available. All lenses are anti-fog, scratch-resistant and, importantly for Marcel, “interchangeable within seconds.”

ATOMIC REDSTER WC 170 LIFTED: ACCELERATION TO WEAR

Marcel Hirscher will carry an arsenal of about 100 pairs of skis for this World Championships winter.
These were chosen from 1,000 pairs of skis after an extensive series of tests during his preparation
training. In addition to the Icon Series II for slalom, Marcel will race the Redster Doubledeck models
for giant slalom, super G and downhill. Each ski has been handpicked and uniquely set up to deliver
maximum results on race day. His boot, the Atomic Redster WC 170 Lifted is the control center. The
ultra-stiff carbon spine provides power transfer and edge grip. And the interchangeable Flex frames
in three hardness degrees make it super adaptable to varying conditions.

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