tammi 07, 2013

New backcountry touring team challenge: The Atomic Waymaker

On April 6 and 7, 2013, the Dachstein massif will provide the backdrop for the inaugural Atomic Waymaker – a groundbreaking ski touring event in which three-man teams will be challenged to demonstrate their versatility both up and downhill.

Atomic Waymaker Event
tammi 05, 2013


Mikaela Shiffrin. Two weeks after her first slalom World Cup victory in Åre, Mikaela Shiffrin is crowned Snow Queen of Zagreb. Best time twice, 1.19 seconds ahead, leader of the slalom World Cup, and Mika is still really cool about everything, “I had already won one race before, so I was not really nervous. Racing slaloms is fun, and winning as well!“

Mikaela Shiffrin Zagreb
tammi 04, 2013

January Rally

Munich - Zagreb - Adelboden - Wengen - Kitzbühel - Moscow. "After finishing 2nd in the really awe-some parallel event at the Munich Olympic Park, the 2nd of January was my last day off – for several weeks”, Marcel Hirscher said. In the middle of winter, already during the countdown to the World Ski Championships, he has finished each technical event so far on the podium, twice as the winner.

joulu 25, 2012


Mikaela Shiffrin. First victory for the shooting star of the Atomic team in Åre. Ski insiders have predicted that Miki, now 17, would be able to win her first World Cup race. It is sensational how she was able to win in Marcel Hirscher style: Full risk and yet secure, dynamic between the gates, high ground speed. She posted on Facebook that the comparison with Marcel Hirscher was the best X-Mas present that one could give her. Now she will celebrate Christmas as the leader of the slalom World Cup.

joulu 19, 2012


Redster Boot. His victory with best time in both heats of the icy slalom in Madonna di Campiglio: Once again, Hirscher’s strategy worked out. No one else in World Cup fiddles about material as intensively as team Hirscher does. 100 pairs of skis are shortlisted for slalom races this season; half of them are models of the Icon Series that was developed by him. There’s one important thing the overall World Cup winner has to say, “One of the great truths in skiing – and it applies to me and anyone else: skiing is a question of the right boots.“ Marcel’s boot t(r)ick: There are about 30 pairs of Redster boots for all kinds of weather and snow conditions.

Atomic Redster Boot Marcel Hirscher
joulu 17, 2012


After the success of Gus Kenworthy, Byron Wells and Mike Riddle, Atomic athlete Andreas Håtveit also claims his first major podium of the 2012/13 competitive season. A second place finish in the slopestyle finals of the Dew Tour in Breckenridge, an AFP platinum level event, is the perfect start to the season and Andreas is fired up on the success.

Atomic Andreas HÅTVEIT
joulu 13, 2012

Atomic and Jossi Wells launch the Infamous

Jossi Wells approached Atomic with an idea: bring together a group of skiers with different styles, different perspectives on skiing and show them creating something new. This initial idea blossomed into something bigger, something that transcended the typical discussion about progression and brought skiing back to its roots. From this conversation the infamous was born…

Atomic infamous
joulu 11, 2012


Keeping it high – after the podium results in Östersund, the Atomic biathletes also showed constantly strong performances in Hochfilzen. Especially in the cross-country ski run, the Austrians Fritz Pinter, Christoph Sumann, Dominik Landertinger and Julian Eberhard – all of them on the Atomic Worldcup Skate FL Hard Track – belonged to the fastest athletes. It only takes a bit more luck in shooting.

Atomic Biathlon Hochfilzen
joulu 03, 2012

Sumann: The Podium Comeback

Successful new start. It’s good that the experienced biathlete Christoph Sumann has decided to postpone the end of his career. And it’s good that he has changed a lot for his sport – although not his partner Atomic. The 36-year old finished on third place at the sprint in Östersund, using Worldcup Skate FL Hard Track, SNS Pilot Race Skate Binding and the WC Skate Boots.

Atomic Christoph Sumann
marras 30, 2012

Ex-World Champion Landertinger: back on hard track

Podium and sixth place for Atomic Biathletes Dominik Landertinger and Fritz Pinter at the World Cup kick-off in Östersund, where both used Worldcup Skate FL Hard Track. “An ingenious start”, former World Champion Landertinger commented. And added, “I can feel that there’s even more possible.” His prediction might come true at the races in Austria – on 7, 8 and 9 December in Hochfilzen.

Atomic Landertinger, Pinter