elo 23, 2012

Pure Atomic performance for park and powder: these are the Atomic Freeski Highlights for 2012/13

Jossi Wells, Chris Benchetler, Elias Ambühl, Sage Cattabriga-Alosa, Dana Flahr and Molly Baker have worked with the experts at Atomic to build the kind of freeski equipment they themselves have always dreamed of.

The Automatic, the latest freeride highlight from Atomic, bears the hallmarks of Sage Cattabriga-Alosa: not only has the freeski pro had a hand in his own personal ski design, he has also, in collaboration with Dana Flahr, had a huge influence on the construction of the Automatic. Thanks to a 117 mm waist width and Powder Rocker in the tip and tail, this ski delivers exceptional lift in powder, while an innovative titanium insert (SPB) to the front and rear of the binding stabilizes the ski and cushions even the hardest of landings. The superb freeride performance of the Automatic is maximized in combination with the Burner 130 ski boot. The narrow last snugly encloses the foot and adapts to its shape in any situation thanks to the Live Fit zone.

Bent Chetler: more pop and new design
The Bent Chetler is now in its fourth generation. And freeski pro Chris Benchetler has once again seized the opportunity this season to personally re-design his signature model. Also new are the ultra-lightweight carbon inserts in front of and behind the binding: the extra pop makes jumps even easier and the ski is exceptionally agile in difficult runs. The same tried-and-tested combination of camber and massive Powder Rockers once again features on this model. Giving riders an almost weightless surfer feeling in powder and delivering reliable edge grip on hard snow.

Millennium: the premium model for female powder skiers
Another new addition to the Atomic freeski family is the Millennium, in which freeride pro Molly Baker has had a hand. Molly is never more at home than in powder, so she has opted for a combination of a 110 mm waist width and a Powder Rocker in the tip and tail of the Millennium. To ensure she always has total control of her ski even on hard snow, the Millennium is also cambered below the binding.

Punx: King of the Thrill
Elias Ambühl headed into the 2011-12 season with three AFP Gold Level event wins with the Punx. Jossi Wells dominated the London Freeze with it. And Andreas Håtveit used it to win Silver and Bronze at the X Games. Now anyone can benefit from the latest generation of the Punx: for even greater stability the wood core has been strengthened with fiberglass, enabling the rider to control the ski with even more precision. Plus the new Resist Edge is even thicker, making rail slides an absolute breeze.

When it comes to boots, Elias and Andreas prefer the Overload and its optimum shock absorption properties. For the new season, boot geometry has been completely re-designed: the rider can be less hard on the knees and it is easier to maintain balance during rail slides.