PASSION, PERFORMANCE, INNOVATION - INDIVIDUAL EQUIPMENT FOR ABSOLUTE PASSION

There's a very good reason why Olympic gold medalists and beginners, pleasure skiers and adventure-seekers all trust in Atomic products: Atomic equips every skier from head to toe with individually tailored equipment – from skis to goggles, boots to back protectors.

Making skiing easier, even more enjoyable and helping skiers to achieve even greater success: this has been Atomic's goal for almost 60 years. For 2012-13 Atomic is once again poised to set skiers' pulses racing with a range of amazing innovations: for instance the revolutionary Redster race boot, which saves valuable fractions of a second by delivering maximum acceleration out of every turn; the Tracker backcountry touring binding, which delivers unique downhill performance; or the Vantage all-mountain series, perhaps the most versatile ski ever built.

Rocker shapes for all terrains
Depending on intended use, Atomic produces skis with Piste Rocker, All Mountain Rocker or Powder Rocker.  

• The Piste Rocker – a lightly cambered rocker below the tip – is the ideal rocker for those who prefer to ski on-piste. 
• All Mountain Rocker skis are especially versatile: they are built for skiers who enjoy skiing on and off-piste in all snow conditions.
• The Powder Rocker is ideal for skiers who prefer to ski in powder snow.

Based on the know-how of the world's best
Every year the world's best skiers demonstrate the quality of Atomic products at the toughest competitions: in 2011-12 Marcel Hirscher dominated the Alpine Overall World Cup using Atomic equipment, Elias Ambühl won the freestyle.ch, Jossi Wells picked up the X Games Superpipe Silver medal and Andreas Håtveit Bronze at the X Games Slopestyle event. The Nordic athletes also used Atomic equipment to great effect – for instance Anders Aukland won the overall Ski Classics ranking.

Success based on the passion of its employees
The secret to Atomic's success: every Atomic product is embroiled with the passion with which all Atomic employees live and breathe the sport – as active skiers on the piste or working at the factory itself.

• Powder Rocker combines a Rocker shape with traditional camber and waist below the binding - the perfect combination for powder fans.

Based on the know-how of the world's best

The quality of ATOMIC's products is demonstrated year after year at the toughest testing ground of all: the Alpine Ski World Cup. In 2009-2010 ATOMIC won 20 World Cup races, three crystal globes, seven Olympic medals and the Alpine Brand Ranking World Cup – the latter for the 16th time already. Another global force to be reckoned with is the ATOMIC freeski team, which 2009-10 won virtually every major event – from the Winter X Games and Winter Dew Tour to the AFP overall world championship.

Top in all Winter Sports disciplines

In addition to its success in Alpine skiing, ATOMIC also dominates the Nordic disciplines: in the Biathlon Christoph Sumann topped his best season to date by finishing second in the overall World Cup 2009-2010. And in the Winter Olympics 2010 alone ATOMIC's Nordic athletes picked up 21 medals. Through sophisticated innovations ATOMIC also continues to cement its leading position on the snowboarding market – for example with the launch of the world's greenest splitboard.

The secret to Atomic's success: The passion of its employees

But the real secret of ATOMIC's success lies in a not insignificant detail: every ATOMIC product is embroiled with the passion with which all ATOMIC employees live and breathe the sport – as active skiers on the piste or working at the factory itself.