joulu 19, 2012

MARCEL HIRSCHER: HIS BOOT T(R)ICK

Redster Boot. His victory with best time in both heats of the icy slalom in Madonna di Campiglio: Once again, Hirscher’s strategy worked out. No one else in World Cup fiddles about material as intensively as team Hirscher does. 100 pairs of skis are shortlisted for slalom races this season; half of them are models of the Icon Series that was developed by him. There’s one important thing the overall World Cup winner has to say, “One of the great truths in skiing – and it applies to me and anyone else: skiing is a question of the right boots.“ Marcel’s boot t(r)ick: There are about 30 pairs of Redster boots for all kinds of weather and snow conditions.

Atomic Redster Boot Marcel Hirscher
joulu 17, 2012

ANDREAS HÅTVEIT CLAIMS 2ND PLACE IN SLOPESTYLE AT THE DEW TOUR

After the success of Gus Kenworthy, Byron Wells and Mike Riddle, Atomic athlete Andreas Håtveit also claims his first major podium of the 2012/13 competitive season. A second place finish in the slopestyle finals of the Dew Tour in Breckenridge, an AFP platinum level event, is the perfect start to the season and Andreas is fired up on the success.

Atomic Andreas HÅTVEIT
joulu 13, 2012

Atomic and Jossi Wells launch the Infamous

Jossi Wells approached Atomic with an idea: bring together a group of skiers with different styles, different perspectives on skiing and show them creating something new. This initial idea blossomed into something bigger, something that transcended the typical discussion about progression and brought skiing back to its roots. From this conversation the infamous was born…

Atomic infamous
joulu 11, 2012

HIGH IN HOCHFILZEN: ATOMICS REMAIN ON TRACK

Keeping it high – after the podium results in Östersund, the Atomic biathletes also showed constantly strong performances in Hochfilzen. Especially in the cross-country ski run, the Austrians Fritz Pinter, Christoph Sumann, Dominik Landertinger and Julian Eberhard – all of them on the Atomic Worldcup Skate FL Hard Track – belonged to the fastest athletes. It only takes a bit more luck in shooting.

Atomic Biathlon Hochfilzen
joulu 03, 2012

Sumann: The Podium Comeback

Successful new start. It’s good that the experienced biathlete Christoph Sumann has decided to postpone the end of his career. And it’s good that he has changed a lot for his sport – although not his partner Atomic. The 36-year old finished on third place at the sprint in Östersund, using Worldcup Skate FL Hard Track, SNS Pilot Race Skate Binding and the WC Skate Boots.

Atomic Christoph Sumann
marras 30, 2012

Ex-World Champion Landertinger: back on hard track

Podium and sixth place for Atomic Biathletes Dominik Landertinger and Fritz Pinter at the World Cup kick-off in Östersund, where both used Worldcup Skate FL Hard Track. “An ingenious start”, former World Champion Landertinger commented. And added, “I can feel that there’s even more possible.” His prediction might come true at the races in Austria – on 7, 8 and 9 December in Hochfilzen.

Atomic Landertinger, Pinter
marras 09, 2012

Marcel Hirscher: Premiere of his Icon Series

Slalom kick-off in Levi. Austria’s recently chosen Athletes of the Year, Atomic stars Marlies Schild and Marcel Hirscher, are about to start their World Cup season in Levi this weekend. Marcel Hirscher with a world premiere: The overall World Cup winner is the first athlete in the history of Alpine Skiing to ski with material that was developed and designed by himself - the Marcel Hirscher Icon Series. Marcel Hirscher is setting new standards. He took eight pairs of Redster SL with the exclusive Hirscher branding to Levi, skis and helmet of the Icon Series in Marcel’s design are also available in retail as limited edition.

Marcel Hirscher Icon Series
loka 31, 2012

Atomic 2012-13 ski collection receives high praise from experts worldwide

Experts the world over have been impressed by Atomic's 2012-13 ski collection: Atomic skis have received a total of 36 awards from US print and online media, while European publications have given the product range no fewer than 45 awards.

Atomic Skitest
loka 31, 2012

Gus Kenworthy On Top Of London With Precision And Style

Gus kenworthy claimed his first two podiums with Atomic this weekend in London at the relentless freeze big air competition. Unleashing an unbelievable array of tricks with the required technicality and unrivaled style, Gus had the local crowd in a frenzy anticipating what trick would come next.

Atomic Gus Kenworthy
loka 30, 2012

World Cup 12/13, Kathrin, Marcel: podium for starts

Atomic World Cup opening. Successful World Cup opening in Sölden: Kathrin Zettel finished the first race of the season with 2nd place, Overall World Cup winner Marcel Hirscher finished third on the latest doubledeck generation Redster D2 GS and said, “Sölden was a successful start under exceptional conditions. And important feedback in regards to what we have to optimize in the next weeks.“

Atomic Marcel Hirscher