helmi 12, 2013

MARCEL HIRSCHER: "THAT'S WHAT DRIVES ME"

World Championships program
Watching the races in his living room, sleeping in his own bed and training on the pistes he has loved since he was a child: "People are always talking about the special pressure of a home World Championships and not about the invaluable advantages," says Marcel Hirscher. His World Championships program is a combination of "everyday life at home and three races in a unique atmosphere: "that's what drives me!" he explains.

Atomic Marcel Hirscher Schladming 2013
tammi 31, 2013

FROM LEADER OF THE RACING PACK TO ALL-ROUND DOMINATOR: ATOMIC SWEEPS UP THREE ISPO AWARDS

Alpine racing winner, cross-country winner, freeride/touring winner: at ISPO 2013 in Munich, Atomic is to receive Europe's most coveted sporting goods award in the various ski categories.

Atomic Waymaker Tour
tammi 28, 2013

AUKLAND BROTHERS’ NEXT COUP: ATOMIC STARS DOMINATE CLASSICS SERIES

Second race, second victory. The Atomic stars Jørgen and Anders Aukland dominate the long distance scene. After Anders’ victory and Jørgen’s third place in the first race of the six-part ski classics series, they swapped places in the Italian classic Marcialonga (70 kilometers). Both now come with 320 points and the leader’s yellow bib to the next classic, the König-Ludwig-Lauf in Oberammergau, on Sunday.

Atomic Ski Classics Marcialonga
tammi 24, 2013

"It's not about the destination, it's about how to get there"

World Cup winner and World Championship medal winner Kilian Jornet is the ambassador for the new Atomic Waymaker touring team challenge. He reveals in interview what it's all about, and tells us what ambitious project he has planned next.

Atomic Waymaker Kilian Jornet
tammi 24, 2013

MIKAELA SHIFFRIN: „NEVER BE CONFIDENT WITH YOUR SUCCESS“

Mikaela Shiffrin. Fast. Beautiful. Smart. Glowing. In a way, this is the super combination in ladies’ racing – Mikaela Shiffrin has this certain ... everything. Åre, Zagreb, Flachau: After three slalom victories in a row the entire ski world takes a look at the 17-year-old student from Avon, Colorado. On the occasion of the race in Flachau, Mika paid a visit to the Atomic Homebase in Altenmarkt. In order to chat about her new life as student and skiing superstar...

Mikaela Shiffrin Atomic
tammi 15, 2013

KILIAN JORNET TAKES FIRST AND THIRD IN WORLD CUP OPENER

Atomic athlete Kilian Jornet took first and third place in the first World Cup races of the season. After victory in the vertical race, he had to admit defeat in the individual race.

Atomic Kilian Jornet
tammi 11, 2013

Täydellinen pito Voitelematta

Tule ja testaa talven uutudet.

Atomic Skintec
tammi 11, 2013

Mikaela Shiffrin: The Secret of her success

Mikaela Shiffrin. A new winner’s face in the World Cup! The way she races and wins: This is a new lightness in ladies’ racing. Mika’s joy for skiing is catching. After three slalom victories in her second full season she is now wearing the most precious shirt of the World Cup. Its color matches the motto of the Atomic team, “Ride Redster“.

Atomic Mikaela Shiffrin
tammi 07, 2013

New backcountry touring team challenge: The Atomic Waymaker

On April 6 and 7, 2013, the Dachstein massif will provide the backdrop for the inaugural Atomic Waymaker – a groundbreaking ski touring event in which three-man teams will be challenged to demonstrate their versatility both up and downhill.

Atomic Waymaker Event
tammi 05, 2013

MIKAELA IS NOW ALSO SNOW QUEEN OF ZAGREB

Mikaela Shiffrin. Two weeks after her first slalom World Cup victory in Åre, Mikaela Shiffrin is crowned Snow Queen of Zagreb. Best time twice, 1.19 seconds ahead, leader of the slalom World Cup, and Mika is still really cool about everything, “I had already won one race before, so I was not really nervous. Racing slaloms is fun, and winning as well!“

Mikaela Shiffrin Zagreb
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19