helmi 27, 2012

MARCEL HIRSCHER EXTENDS WORLD CUP LEADERSHIP

Second place in the giant slalom in Crans Montana, 80 precious World Cup points for Marcel Hirscher. The ATOMIC star stays focused in competing for the Overall World Cup, "I can't allow myself to drop out, so this is definitely one of the most important podium places ever." In the super-G in Bansko, Tina Weirather also ranked second.

ATOMIC Marcel Hirscher
helmi 26, 2012

ATOMIC ALL-STAR BENJAMIN RAICH WINS HIS FIRST SUPER-G

806 days after his last World Cup victory it’s time again: ATOMIC-All-Star Benjamin Raich wins the super-G in Crans Montana. A triumph which he literally announced himself - after yesterday’s top-3 finish. He stormed to his first ever speed victory, on the same 213 cm long ATOMIC D2 RACE SG.

ATOMIC Benjamin Raich
helmi 22, 2012

MARCEL HIRSCHER IS LEADING THE OVERALL WORLD CUP

Quarter Finals, 30 points at the parallel-event in Moscow for ATOMIC-star Marcel Hirscher; thus, the winner of eight races this season is again the new number 1 in the World Cup. In the women's competition, Kranjska-Gora winner Michaela Kirchgasser finished second.

ATOMIC Marcel Hirscher Moscow
helmi 21, 2012

PIN IT TO WIN IT! – SKI AND WIN

ATOMIC has made skiing even more fun with its "Pin It To Win It!" competition: a free app for the iPhone saves data such as speed, slope and lift distances and rewards skiers with pins. Up for grabs is a range of 2012-13-spec gear from ATOMIC.

ATOMIC Pin it to win it
helmi 20, 2012

ATOMIC INSIDE: INSIDE OF THE DOUBLEDECK

Handicraft with heart and mind. There is a lot inside of the atomic D2 Race: 40 components made out of sophisticated materials from titanium to wood are assembled in 20 steps. The most important factor is the handicraft of ski construction experts. An insight into the inner workings of the Doubledeck.

ATOMIC D2
helmi 20, 2012

RACER’S PRIME TIME IN THE EVENING BEFORE

Race checkup. It is the evening before the giant slalom of Bansko. And this is just another example for any evening before any race. We are allowed to accompany Marcel Hirscher during his race preparations – and nothing is left to chance.

ATOMIC Marcel Hirscher
helmi 20, 2012

TWICE THE FUN FOR MARCEL HIRSCHER

Victory x 2. After succeeding in the giant slalom, ATOMIC-Star Marcel Hirscher also wins the slalom in Bansko. This marks his eight victory of the season, the fourth slalom victory on the ATOMIC RACE 165 SL. Hirscher takes the maximum of 200 World Cup points from Bulgaria, leading the Giant Slalom World Cup and ranking second in the Slalom- and overall World Cup. The race for points once again will be on at Tuesday’s parallel-event in Moscow.

ATOMIC Marcel Hirscher
helmi 19, 2012

VICTORY AND RED JERSEY FOR MARCEL HIRSCHER

25 days after first place in Schladming, Marcel Hirscher continued his series of victories on the ATOMIC D2 RACE. The victory in giant slalom in Bansko was his tenth in World Cup, the seventh in this season. In Bulgaria, the ATOMIC star could put on the red jersey of the World Cup leader in the giant slalom ranking. In the overall World Cup ranking Hirscher is currently missing 48 points for the second position. A slalom race is scheduled for Sunday.

ATOMIC Marcel Hirscher
helmi 15, 2012

BENJAMIN WEGER HEADS TO WORLD CHAMPIONSHIPS WITH THREE PODIUM PLACES

Place 3 for Benjamin Weger in the sprint of Kontiolahti, the last Biathlon World Cup station before the World Championships. Two weeks before the World Championships in Ruhpolding, the Swiss achieved his third podium place of the season racing with the ATOMIC WORLD CUP SKATE. Just in time for the World Championships, his ATOMIC colleague Christoph Sumann made his way back to the world’s elite by ranking sixth in pursuit.

ATOMIC Benjamin Weger
helmi 14, 2012

KILIAN JORNET WINS GOLD MEDAL IN EUROPEAN CHAMPIONSHIP VERTICAL RACE

ATOMIC athlete Kilian Jornet won the vertical race of the European Championships in Pelvoux (FRA). On this technically challenging terrain, he pulled ahead of his contestants by a large margin.

ATOMIC Kilian Jornet
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