Sep 28, 2012

Marcel Hirscher: Starting the new season with his own Icon Series

Not only is Marcel Hirscher the fastest man on skis, he's also an unrivalled trend-setter: the Marcel Hirscher Icon Series is quirky, eye-catching – and globally unprecedented.

Marcel Hirscher is used to finishing first. But from now on the 23-year-old will already be first when he lines up at the start of every race – the first World Cup racer in history to race his own range of equipment. The Atomic Marcel Hirscher Icon Series bears all the hallmarks of the man after whom it was named. Because Hirscher, a passionate motocross and freestyle motocross fan, has indelibly stamped his personal mark on the logo and all of the artwork at the Atomic development division in Altenmarkt.
"From now on, not only can I ski the way I am," says Hirscher, "but I now also have the skis that are the way I am."

Special edition original Hirscher equipment

In the World Cup the new Icon Series will be exclusive to Marcel Hirscher. Otherwise, though, anyone can use the original Hirscher ski or Hirscher helmet – as long as they're quick enough. There are three models of ski and one helmet featuring the original Hirscher design.

Redster and Troop in signal red

The highlight of the new Icon Series is Hirscher's new Redster Marcel Hirscher SL MTL: beneath the transparent race base is a black and signal red design. An absolute World Cup first, inspired by Hirscher's aggressive style of skiing, where the crowd usually gets to see only the underside of his skis, is, precisely, the underside of the ski designed by the man himself.
Junior racers can emulate their hero with two junior ski models featuring the Hirscher design: the Redster Marcel Hirscher JR II ETS and Redster Marcel Hirscher JR III ETM.
Hirscher's helmet is also distinctive: the Troop SL Marcel Hirscher with special red and yellow paintwork comes in two sizes – and fills every fan with the absolute confidence that they are using the very same equipment as the best skier in the world.

The limited Marcel Hirscher Icon Series will be available in limited numbers from selected specialist retailers world-wide.