Oct 20, 2014

READY, STEADY, RACE! MIKAELA, MARCEL: THE SEASON OPENER UPDATE

The countdown superstars Mikaela Shiffrin and Marcel Hirscher - the big names, the rookies and the newcomers in the Atomic team - are all perfectly prepared for the World Championships winter season and can't wait for it to start. The update before the World Cup opener in Sölden.

May 28, 2014

Extreme ski holidays: 5 countries, 5 of the best ski resorts in the Alps – in 5 days!

Are you are looking for the best ski holidays ever? Snowplaza reporter Felix has put together a breathtaking itinerary that takes you to some of the best ski resorts in the Alps. The objectives : to visit 5 countries and 5 of the best European ski resorts to check out the toughest ski run in Germany, the best apres-ski in Austria, the largest ski area in the world in France, the longest slope in Switzerland and the most beautiful mountain in Italy and! If you’re looking for a real challenge, visit 5 ski resorts in 5 countries - in just 5 days!

Mar 17, 2014

TRIPLE FOR MARCEL, DOUBLE FOR MIKAELA: 45 ATOMIC PODIUMS

BEST OF ATOMIC 13/14! What a final, what a winter! The two superstars of the Atomic team secured the perfect ending of a successful season in today’s World Cup Final in Lenzerheide: for the third time in a row, Marcel Hirscher won the overall world cup and remains the best racer (and slalom racer) in the world. Mikaela Shiffrin won the slalom crystal globe in addition to her gold medal in Sochi. In 2013/14, Atomic athletes secured 45 podiums.

Atomic Marcel Hirscher
Feb 27, 2014

GOLD, SILVER, BRONZE: 11 OLYMPIC MEDALS FOR THE ATOMIC STARS

The great moments in Sochi: triple podium for Redster ladies Mikaela Shiffrin, Marlies Schild and Kathrin Zettel in Slalom. Marcel Hirscher’s second run to catch up – Slalom Silver after 9th place in the first run. Medalists of the Nordic team: Claudia Nystad, Dominik Landertinger and Christoph Sumann. And also the Atomic freestyle skiers had a successful Olympic premiere: Silver medals for Gus Kenworthy and Mike Riddle as well as Bronze for Ayana Onozuka.

Atomic Olympics Sochi Medals
Oct 28, 2013

WORLD CUP OPENING: HIRSCHER AND ZETTEL ON THE PODIUM

Atomic World Cup Opening. The World Cup got off to a successful start for Atomic in Sölden: In a repeat of last year's results, Kathrin Zettel claimed second place in the first race of the new season, with World Cup winner Marcel Hirscher once again taking third. "Sölden feels", he commented, "it's a bit like studying for an exam at school: You prepare, but you don't quite know where you stand. Not until after the race. That's why I'm so pleased with this third place. It shows that we're on the right track."

Atomic Marcel Hirscher
Mar 20, 2013

TEAM ATOMIC: THE BEST MOMENTS OF MIKA, MARCEL & CO. 2012/2013

Altenmarkt. What a winter, what a perfect show by the Atomic team. With only 24 years Marcel Hirscher remains the world’s best skier: overall World Cup winner, double World Champion and silver medalist at the World Ski Championships, 23 races, 21 podium results, slalom crystal globe. Mikaela Shiffrin, only 18 years old, is World Champion and World Cup Winner, she is the new #1 in slalom. Here’s a summery of the magic moments of the Atomic team of the 12-13 season and the names of the new generation in the Redster era.

Atomic Best Moments
Mar 17, 2013

MIKAELA SHIFFRIN: SHE’S ALSO GOT A CRYSTAL GLOBE

Lenzerheide. Perfect dramaturgy: Exactly one month after winning the gold medal in Schladming, Mikaela Shiffrin won the slalom crystal globe in the last race of the season. It seemed to be an impossible mission when she was behind after the first run by 1.17 seconds, but Mika was able to turn everything around for the happy end of her magical season: she finished on the podium at eight out of eleven slaloms, won four times, became world champion and World Cup winner. Just three days after her 18th birthday...

Atomic Mikaela Shiffrin
Mar 17, 2013

SOARING 2.0: THE PHENOMENON OF MARCEL´S SUCCESSES

Lenzerheide. After the 2012/2013 season Marcel Hirscher remains the world’s best racer and a phenomenon for the ski world. In the winter after his big breakthrough he was able to excel himself: overall World Cup winner again, this time with even more points. Double world champion and silver medalist at the home WSC in Schladming. 23 races, 21 podium results. The phenomenon of Marcel’s successes, his huge effort for three-quarters of an hour of extreme racing...

Atomic Marcel Hirscher
Mar 11, 2013

Marcel: Final sprint at the super-G

“My batteries are fully charged,“ Marcel Hirscher said. Charged with the medals won in Schladming: gold in slalom and the team event, vice champion in giant slalom. And with precious crystal: in Kranjska Gora the world champion proved to be the steadiest slalom racer of the 2012/13 season and made himself the winner of the one “glass cup“ that had not been in his glass cabinet yet. 18 World Cup races, 16 podium results and leader of the overall World Cup, 149 points ahead: Marcel is trying his best to finish this season as the overall World Cup winner again. Just as last year, Marcel is racing the super-G in Lenzerheide at this season’s finals. All good things come in threes.

Atomic Marcel Hirscher
Feb 17, 2013

MARCEL: SUPERSTAR NOW WORLD CHAMPION

Schladming. Gold in the team event, silver in the giant slalom, slalom world champion: Marcel Hirscher was able to turn the most difficult task of his career so far into a chapter of enthusiastic ski history. The World Ski Championships 2013 in Schladming ended with his world champion title as a Hirscher heroic epic. “I was told: To win gold at home championships – that is something only the really big athletes achieve.“ This was Marcel’s first comment on his victory. How true! “There is a new slalom world champion every other year. Bu there has never been one before that won on skis developed by himself,“ Marcel said happily.

Atomic Marcel Hirscher
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