Jul 01, 2014

ICON SERIES II: MARCEL HIRSCHER'S NEW SLALOM SKIS DELIVER EVEN MORE POWER..

IN THE LAST TWO WINTERS MARCEL HIRSCHER HAS WON GOLD AT THE WORLD SKI CHAMPIONSHIPS, SILVER AT THE OLYMPIC GAMES, THE OVERALL WORLD CUP AND THE SLALOM CRYSTAL GLOBE TWICE. NOW HE WILL BE FIRST TO RACE WITH SKIS HE CO-DEVELOPED AND CO-DESIGNED WITH ATOMIC. HIRSCHER’S LIMITED EDITION ICON SERIES II ARE LAUNCHED.

Marcel Hirscher Icon Series II
May 28, 2014

Extreme ski holidays: 5 countries, 5 of the best ski resorts in the Alps – in 5 days!

Are you are looking for the best ski holidays ever? Snowplaza reporter Felix has put together a breathtaking itinerary that takes you to some of the best ski resorts in the Alps. The objectives : to visit 5 countries and 5 of the best European ski resorts to check out the toughest ski run in Germany, the best apres-ski in Austria, the largest ski area in the world in France, the longest slope in Switzerland and the most beautiful mountain in Italy and! If you’re looking for a real challenge, visit 5 ski resorts in 5 countries - in just 5 days!

Mar 17, 2014

TRIPLE FOR MARCEL, DOUBLE FOR MIKAELA: 45 ATOMIC PODIUMS

BEST OF ATOMIC 13/14! What a final, what a winter! The two superstars of the Atomic team secured the perfect ending of a successful season in today’s World Cup Final in Lenzerheide: for the third time in a row, Marcel Hirscher won the overall world cup and remains the best racer (and slalom racer) in the world. Mikaela Shiffrin won the slalom crystal globe in addition to her gold medal in Sochi. In 2013/14, Atomic athletes secured 45 podiums.

Atomic Marcel Hirscher
Mar 03, 2014

Kilian Jornet leads the World Cup after a victory in Diablerets

Kilian Jornet ends the weekend with two victories in the Ski Mountaineering World Cup. Jornet’s victory in the Vertical Race of this morning strengthens his leadership in the Championship.

"Today's race was hard fought and differences were minimal. My assessment of the weekend is very good and I also managed to put myself in top position of the World Cup rankings. Nonetheless, the score difference is not very high so I’ll have to give everything of myself in the final round, which will decide the Championship.", said Kilian Jornet

Atomic Kilian Jornet
Feb 28, 2014

ATOMIC FREESKI SUCCESS AT THE WINTER OLYMPICS

The highly anticipated premier of Freeskiing at the Winter Olympics was a resounding success and Atomic Freeski athletes performed phenomenally well in both of the new events. Gus Kenworthy won the silver medal in Men’s Slopestyle, Mike Riddle also won silver in Men’s Halfpipe and Ayana Onuzuka took bronze in women’s halfpipe.

Atomic Freeski Sochi Kenworthy
Feb 27, 2014

GOLD, SILVER, BRONZE: 11 OLYMPIC MEDALS FOR THE ATOMIC STARS

The great moments in Sochi: triple podium for Redster ladies Mikaela Shiffrin, Marlies Schild and Kathrin Zettel in Slalom. Marcel Hirscher’s second run to catch up – Slalom Silver after 9th place in the first run. Medalists of the Nordic team: Claudia Nystad, Dominik Landertinger and Christoph Sumann. And also the Atomic freestyle skiers had a successful Olympic premiere: Silver medals for Gus Kenworthy and Mike Riddle as well as Bronze for Ayana Onozuka.

Atomic Olympics Sochi Medals
Jan 23, 2014

Kilian Jornet wins first World Cup Race of the Season

Today atomic athlete kilian jornet won the first race of the ismf ski mountaineering world cup 2014 in verbier (sui).

Atomic Kilian Jornet Verbier
Jan 15, 2014

EXPANDING THE POSSIBILITIES IN POWDER: THE LATEST ATOMIC BENT CHETLER, NOW WITH HRZN TECH

Five generations deep – pillow bashing and powder slashing have never been more fun. The sixth reincarnation of the Bent Chetler will yet again take the world of powder skiing a leap forward, with the introduction of brand new Atomic HRZN Tech.

Bent Chetler 2015 Expand your Horizons
Oct 28, 2013

WORLD CUP OPENING: HIRSCHER AND ZETTEL ON THE PODIUM

Atomic World Cup Opening. The World Cup got off to a successful start for Atomic in Sölden: In a repeat of last year's results, Kathrin Zettel claimed second place in the first race of the new season, with World Cup winner Marcel Hirscher once again taking third. "Sölden feels", he commented, "it's a bit like studying for an exam at school: You prepare, but you don't quite know where you stand. Not until after the race. That's why I'm so pleased with this third place. It shows that we're on the right track."

Atomic Marcel Hirscher
Aug 09, 2013

Marcel's blood, sweat and tears. All for you.

Since last winter, the Marcel Hirscher Icon Series has been cult. Every fan wants to ski with the double World Ski Champion's original design and original technologies, but the equipment, which Marcel has designed himself, is strictly limited edition.

Atomic Marcel Hirscher Icon Series
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19