The new ETL Plus is Atomic's ‘Easy To Learn’ ski that’s extremely easy to control – designed to keep skiers learning the sport on their feet, give them bags of confidence and get them up and running in days. To do that it features Bend-X Technology – a special flex zone in the binding area that makes it easier to bend the ski using less power to get stronger contact with the snow. The shape is in precise proportion to the length, so skiers always have just the right ski as sizes go up and they progress to the next level. It also has a Piste Rocker for smooth, easy turning. And for rental we’ve added extra-thick edges and bases, a heavy-duty, hard-wearing topsheet, plus different color codes on the bindings for different boot sizes, making binding adjustment quick and easy. On top of that, all ski lengths also have a different color code to make those busy Saturday mornings in the shop that little bit easier.