Jan 24, 2013

"It's not about the destination, it's about how to get there"

World Cup winner and World Championship medal winner Kilian Jornet is the ambassador for the new Atomic Waymaker touring team challenge. He reveals in interview what it's all about, and tells us what ambitious project he has planned next.

Atomic Waymaker Kilian Jornet
Jan 24, 2013


Mikaela Shiffrin. Fast. Beautiful. Smart. Glowing. In a way, this is the super combination in ladies’ racing – Mikaela Shiffrin has this certain ... everything. Åre, Zagreb, Flachau: After three slalom victories in a row the entire ski world takes a look at the 17-year-old student from Avon, Colorado. On the occasion of the race in Flachau, Mika paid a visit to the Atomic Homebase in Altenmarkt. In order to chat about her new life as student and skiing superstar...

Mikaela Shiffrin Atomic
Jan 15, 2013

Dominance in Long Distance: Aukland starts with victory

Ski Slassics champion of 2012, Anders Aukland, keeps the yellow BIP of the Ski Classics leader in 2013. The Norwegian long distance star won the first race of Ski Classics at the Jizerska Padesatka (4,470 participants from 30 nations). The new atomic race ski generation of the Worldcup Classic FL SDS dominated the 50-km marathon in the Czech Republic: what is more, Jorgen Aukland and Simen Östensen finished third and fourth.

Atomic Ski Classics
Jan 15, 2013


Atomic athlete Kilian Jornet took first and third place in the first World Cup races of the season. After victory in the vertical race, he had to admit defeat in the individual race.

Atomic Kilian Jornet
Jan 11, 2013

Mikaela Shiffrin: The Secret of her success

Mikaela Shiffrin. A new winner’s face in the World Cup! The way she races and wins: This is a new lightness in ladies’ racing. Mika’s joy for skiing is catching. After three slalom victories in her second full season she is now wearing the most precious shirt of the World Cup. Its color matches the motto of the Atomic team, “Ride Redster“.

Atomic Mikaela Shiffrin
Jan 07, 2013

New backcountry touring team challenge: The Atomic Waymaker

On April 6 and 7, 2013, the Dachstein massif will provide the backdrop for the inaugural Atomic Waymaker – a groundbreaking ski touring event in which three-man teams will be challenged to demonstrate their versatility both up and downhill.

Atomic Waymaker Event
Jan 05, 2013


Mikaela Shiffrin. Two weeks after her first slalom World Cup victory in Åre, Mikaela Shiffrin is crowned Snow Queen of Zagreb. Best time twice, 1.19 seconds ahead, leader of the slalom World Cup, and Mika is still really cool about everything, “I had already won one race before, so I was not really nervous. Racing slaloms is fun, and winning as well!“

Mikaela Shiffrin Zagreb
Jan 04, 2013

January Rally

Munich - Zagreb - Adelboden - Wengen - Kitzbühel - Moscow. "After finishing 2nd in the really awe-some parallel event at the Munich Olympic Park, the 2nd of January was my last day off – for several weeks”, Marcel Hirscher said. In the middle of winter, already during the countdown to the World Ski Championships, he has finished each technical event so far on the podium, twice as the winner.

Dec 25, 2012


Mikaela Shiffrin. First victory for the shooting star of the Atomic team in Åre. Ski insiders have predicted that Miki, now 17, would be able to win her first World Cup race. It is sensational how she was able to win in Marcel Hirscher style: Full risk and yet secure, dynamic between the gates, high ground speed. She posted on Facebook that the comparison with Marcel Hirscher was the best X-Mas present that one could give her. Now she will celebrate Christmas as the leader of the slalom World Cup.

Dec 19, 2012


Redster Boot. His victory with best time in both heats of the icy slalom in Madonna di Campiglio: Once again, Hirscher’s strategy worked out. No one else in World Cup fiddles about material as intensively as team Hirscher does. 100 pairs of skis are shortlisted for slalom races this season; half of them are models of the Icon Series that was developed by him. There’s one important thing the overall World Cup winner has to say, “One of the great truths in skiing – and it applies to me and anyone else: skiing is a question of the right boots.“ Marcel’s boot t(r)ick: There are about 30 pairs of Redster boots for all kinds of weather and snow conditions.

Atomic Redster Boot Marcel Hirscher