PASSION, PERFORMANCE AND INNOVATION SINCE 1955 - INDIVIDUAL EQUIPMENT FOR ABSOLUTE PASSION

There is a very good reason why Olympic medalists and beginners, leisure skiers and X Games winners all rely on ATOMIC products: ATOMIC is able to kit out every kind of skier from head to toe in equipment which meets all individual needs – from skis to goggles, from boots to back protectors.

Making skiing easier, even more enjoyable and helping skiers to achieve even greater success: this has been ATOMIC's mission for over half a century. As a technological market leader, the long-established brand based in the heart of the Alps has been providing skiers the world over with fascinating innovations year after year – most recently with the revolutionary Doubledeck, which combines superb maneuverability with absolute smoothness; or the Live Fit, a ski boot which automatically and continually adapts to the natural shape of the foot.

PERFECT EQUIPMENT FOR EVERY SKIER

ATOMIC's mission is to provide every skier with equipment which meets his or her individual needs. Which is why skis, boots, bindings, poles, helmets, goggles and protectors are available in six different categories: for all-mountain skiers, racers, freeskiers, touring skiers, women and kids. Within each target group there is a wide choice of different models. The product philosophy of the "six elements" ensures that every kind of skier is kitted out from head to toe with precisely the right equipment to match his or her individual abilities and preferences.

ROCKER SHAPES FOR ALL TERRAINS

ATOMIC offers different Rocker profiles for every scenario. The relevant ski constructions differ in terms of their side profiles:
• Active Camber provides excellent grip on prepared pistes. The traditional camber from tip to tail ensures maximum stability and smoothness.
• Adaptive Rocker boasts uncomplicated handling on hard and soft pistes. The long camber profile through to the tip ensures maximum stability, while the Rocker in the shovel area provides sufficient lift in powder snow.
• Powder Rocker combines a Rocker shape with traditional camber and waist below the binding - the perfect combination for powder fans.

BASED ON THE KNOW-HOW OF THE WORLD'S BEST

The quality of ATOMIC's products is demonstrated year after year at the toughest testing ground of all: the Alpine Ski World Cup. In 2009-2010 ATOMIC won 20 World Cup races, three crystal globes, seven Olympic medals and the Alpine Brand Ranking World Cup – the latter for the 16th time already. Another global force to be reckoned with is the ATOMIC freeski team, which 2009-10 won virtually every major event – from the Winter X Games and Winter Dew Tour to the AFP overall world championship.

TOP IN ALL WINTER SPORT DISCIPLINES

In addition to its success in Alpine skiing, ATOMIC also dominates the Nordic disciplines: in the Biathlon Christoph Sumann topped his best season to date by finishing second in the overall World Cup 2009-2010. And in the Winter Olympics 2010 alone ATOMIC's Nordic athletes picked up 21 medals. Through sophisticated innovations ATOMIC also continues to cement its leading position on the snowboarding market – for example with the launch of the world's greenest splitboard.

THE SECRET TO ATOMIC'S SUCCESS: THE PASSION OF ITS EMPLOYEES

But the real secret of ATOMIC's success lies in a not insignificant detail: every ATOMIC product is embroiled with the passion with which all ATOMIC employees live and breathe the sport – as active skiers on the piste or working at the factory itself.