Aug 09, 2013

Marcel's blood, sweat and tears. All for you.

Since last winter, the Marcel Hirscher Icon Series has been cult. Every fan wants to ski with the double World Ski Champion's original design and original technologies, but the equipment, which Marcel has designed himself, is strictly limited edition.

Together with Atomic, Marcel Hirscher has developed the equipment that he has always dreamed of - and with it has in 2012/13 won the Overall World Cup, the Slalom World Cup and two World Championships.

Now every skier can make their dreams reality with the Marcel Hirscher Icon Series and feel the benefit of real World Cup technology when racing or on the pistes. This is because Marcel Hirscher is sharing the equipment that contains his expertise, blood, sweat and tears with his fans in a special limited edition series. It is also the equipment that he will use when competing at the 2014 Olympics in Sochi.

The highlight of the Marcel Hirscher Icon Series is the Redster Marcel Hirscher SL: "in terms of ski construction it is tailored to my skiing style, especially in the torsional capacity," says Marcel. The signal red that shines beneath the transparent racing coat on the underside of the ski is particularly eyecatching; this is an absolute world first, inspired by Hirscher's aggressive style of skiing, which means that the crowd usually only gets to see the underside of his skis.

There are also two junior ski models in the original Hirscher design: Marcel has given the Redster Marcel Hirscher JR II ETS and the Redster Marcel Hirscher JR III ETM not only the same design as his World Cup ski, the junior models also feature the original World Cup technology.
The Marcel Hirscher Icon Series also includes a matching helmet: the Troop SL Marcel Hirscher with its custom red and yellow paintwork comes in three sizes – and gives every fan the confidence that they are using the very same equipment as the best skier in the world.