Oct 01, 2012

Veterans and young guns unite for Atomic racing

The last prep camps are underway for a solid Team of ATOMIC backed racers and all signs are pointing to a stellar return to form! Boosted by the new addition of World Cup regular Marco Sullivan, along with power players like Travis Ganong, Laurenne Ross, and junior phenom Mikaela Shiffrin, the race season is sure to bring some amazing highlights. Julia Ford returns after clinching her first well-deserved overall Nor-Am title while Bryce Bennett makes the leap to the Europa Cup squad after stellar low point results and four discipline consistency. In total, 12 US Ski Team athletes will be supported by ATOMIC with Skis, Boots and Bindings.

ATOMIC US Racing Team
Sep 28, 2012

Marcel Hirscher: Starting the new season with his own Icon Series

Not only is Marcel Hirscher the fastest man on skis, he's also an unrivalled trend-setter: the Marcel Hirscher Icon Series is quirky, eye-catching – and globally unprecedented.

Marcel Hirscher Icon Series
Aug 30, 2012

Gus Kenworthy and Atomic join forces, no park is safe

Widely considered one of the most talented and innovative park and pipe skiers on the planet, Gus Kenworthy has partnered with Atomic through the olympic year, 2014. With his unmatched passion and continual dominance on the competition circuit, Gus and Atomic are primed to destroy parks worldwide.

Atomic Gus Kenworthy
Aug 27, 2012

Highlights of the 2012/13 Atomic collection

Even faster: The new Redster. Even more versatile: The new Vantage Series. Even more performance: the new Tracker BC Touring binding. An overview of the sensational new products of the 2012/13 Atomic collection.

Atomic Highlights 12-13
Aug 26, 2012

More fun on any terrain: The new Vantage Series

The Vantage series for 2012-13 is the most versatile all-mountain collection ever produced by Atomic.

Atomic Vantage Series
Aug 25, 2012

The new Redster collection: World Cup performance for everyone

A new race boot, the completely redesigned Redster Doubledeck, a Redster helmet plus Redster accessories: in 2012/13 all lovers of pure speed will be seeing Red.

Atomic Redster Boot
Aug 24, 2012

The highlight of the Backcountry 2012/13 season: The new Tracker binding

The new Tracker binding brings the pure thrill of untracked powder to even more skiers: it combines the performance of a freeride binding with the versatility of a touring binding. Daron Rahlves: "The Tracker will revolutionize backcountry touring."

Atomic Tracker Binding
Aug 23, 2012

Pure Atomic performance for park and powder: these are the Atomic Freeski Highlights for 2012/13

Jossi Wells, Chris Benchetler, Elias Ambühl, Sage Cattabriga-Alosa, Dana Flahr and Molly Baker have worked with the experts at Atomic to build the kind of freeski equipment they themselves have always dreamed of.

ATOMIC Freeski Highlights
Aug 10, 2012

One minute with Anders Aukland, overall Ski Classics Champion 2012.

The long-distance specialist in a “sprint” interview.

Atomic Anders Aukland Interview
Aug 10, 2012

More speed with Aukland's "Ultra-light secret weapon"

Anders Aukland dominated the Ski Classics Series 2012 using the new Performance Classic equipment from Atomic. Now every race-oriented classic skier can benefit from this incomparably lightweight and fast World Cup set-up.

Atomic Performance Classic Ski
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