Dec 13, 2012

Atomic and Jossi Wells launch the Infamous

Jossi Wells approached Atomic with an idea: bring together a group of skiers with different styles, different perspectives on skiing and show them creating something new. This initial idea blossomed into something bigger, something that transcended the typical discussion about progression and brought skiing back to its roots. From this conversation the infamous was born…

Atomic infamous
Dec 11, 2012

HIGH IN HOCHFILZEN: ATOMICS REMAIN ON TRACK

Keeping it high – after the podium results in Östersund, the Atomic biathletes also showed constantly strong performances in Hochfilzen. Especially in the cross-country ski run, the Austrians Fritz Pinter, Christoph Sumann, Dominik Landertinger and Julian Eberhard – all of them on the Atomic Worldcup Skate FL Hard Track – belonged to the fastest athletes. It only takes a bit more luck in shooting.

Atomic Biathlon Hochfilzen
Dec 03, 2012

Sumann: The Podium Comeback

Successful new start. It’s good that the experienced biathlete Christoph Sumann has decided to postpone the end of his career. And it’s good that he has changed a lot for his sport – although not his partner Atomic. The 36-year old finished on third place at the sprint in Östersund, using Worldcup Skate FL Hard Track, SNS Pilot Race Skate Binding and the WC Skate Boots.

Atomic Christoph Sumann
Nov 30, 2012

Ex-World Champion Landertinger: back on hard track

Podium and sixth place for Atomic Biathletes Dominik Landertinger and Fritz Pinter at the World Cup kick-off in Östersund, where both used Worldcup Skate FL Hard Track. “An ingenious start”, former World Champion Landertinger commented. And added, “I can feel that there’s even more possible.” His prediction might come true at the races in Austria – on 7, 8 and 9 December in Hochfilzen.

Atomic Landertinger, Pinter
Nov 09, 2012

Marcel Hirscher: Premiere of his Icon Series

Slalom kick-off in Levi. Austria’s recently chosen Athletes of the Year, Atomic stars Marlies Schild and Marcel Hirscher, are about to start their World Cup season in Levi this weekend. Marcel Hirscher with a world premiere: The overall World Cup winner is the first athlete in the history of Alpine Skiing to ski with material that was developed and designed by himself - the Marcel Hirscher Icon Series. Marcel Hirscher is setting new standards. He took eight pairs of Redster SL with the exclusive Hirscher branding to Levi, skis and helmet of the Icon Series in Marcel’s design are also available in retail as limited edition.

Marcel Hirscher Icon Series
Oct 31, 2012

Gus Kenworthy On Top Of London With Precision And Style

Gus kenworthy claimed his first two podiums with Atomic this weekend in London at the relentless freeze big air competition. Unleashing an unbelievable array of tricks with the required technicality and unrivaled style, Gus had the local crowd in a frenzy anticipating what trick would come next.

Atomic Gus Kenworthy
Oct 30, 2012

World Cup 12/13, Kathrin, Marcel: podium for starts

Atomic World Cup opening. Successful World Cup opening in Sölden: Kathrin Zettel finished the first race of the season with 2nd place, Overall World Cup winner Marcel Hirscher finished third on the latest doubledeck generation Redster D2 GS and said, “Sölden was a successful start under exceptional conditions. And important feedback in regards to what we have to optimize in the next weeks.“

Atomic Marcel Hirscher
Oct 24, 2012

ATOMIC AND THE AUKLANDS – SUCCESS IN LONG DISTANCE HAS A NAME

The Aukland brothers presented their new Atomic equipment at Forum Nordicum in Val die Fiemme. It is the place where they celebrated a douple victory at the Ski Classics Marcialonga in 2012. The 7500 spots for the 2013 race were allocated within 118 minutes. Ski classics overall winner Anders Aukland, “it is great that long distance is booming!“

Atomic Auklands
Oct 18, 2012

Atomic skis crushing it in industry gear reviews

The results are in and fourteen different skis from Atomic’s new 2012/13 line collectively earned 34 awards this fall from the top U.S. ski-focused print magazines including Powder, Backcountry, Freeskier, Ski, Skiing, Outside, Mountain, as well as online publication, Onthesnow.com.

Atomic Ski Awards
Oct 01, 2012

Veterans and young guns unite for Atomic racing

The last prep camps are underway for a solid Team of ATOMIC backed racers and all signs are pointing to a stellar return to form! Boosted by the new addition of World Cup regular Marco Sullivan, along with power players like Travis Ganong, Laurenne Ross, and junior phenom Mikaela Shiffrin, the race season is sure to bring some amazing highlights. Julia Ford returns after clinching her first well-deserved overall Nor-Am title while Bryce Bennett makes the leap to the Europa Cup squad after stellar low point results and four discipline consistency. In total, 12 US Ski Team athletes will be supported by ATOMIC with Skis, Boots and Bindings.

ATOMIC US Racing Team
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