Nov 09, 2012

Marcel Hirscher: Premiere of his Icon Series

Slalom kick-off in Levi. Austria’s recently chosen Athletes of the Year, Atomic stars Marlies Schild and Marcel Hirscher, are about to start their World Cup season in Levi this weekend. Marcel Hirscher with a world premiere: The overall World Cup winner is the first athlete in the history of Alpine Skiing to ski with material that was developed and designed by himself - the Marcel Hirscher Icon Series. Marcel Hirscher is setting new standards. He took eight pairs of Redster SL with the exclusive Hirscher branding to Levi, skis and helmet of the Icon Series in Marcel’s design are also available in retail as limited edition.

Marcel Hirscher Icon Series
Oct 31, 2012

Gus Kenworthy On Top Of London With Precision And Style

Gus kenworthy claimed his first two podiums with Atomic this weekend in London at the relentless freeze big air competition. Unleashing an unbelievable array of tricks with the required technicality and unrivaled style, Gus had the local crowd in a frenzy anticipating what trick would come next.

Atomic Gus Kenworthy
Oct 30, 2012

World Cup 12/13, Kathrin, Marcel: podium for starts

Atomic World Cup opening. Successful World Cup opening in Sölden: Kathrin Zettel finished the first race of the season with 2nd place, Overall World Cup winner Marcel Hirscher finished third on the latest doubledeck generation Redster D2 GS and said, “Sölden was a successful start under exceptional conditions. And important feedback in regards to what we have to optimize in the next weeks.“

Atomic Marcel Hirscher
Oct 24, 2012


The Aukland brothers presented their new Atomic equipment at Forum Nordicum in Val die Fiemme. It is the place where they celebrated a douple victory at the Ski Classics Marcialonga in 2012. The 7500 spots for the 2013 race were allocated within 118 minutes. Ski classics overall winner Anders Aukland, “it is great that long distance is booming!“

Atomic Auklands
Oct 18, 2012

Atomic skis crushing it in industry gear reviews

The results are in and fourteen different skis from Atomic’s new 2012/13 line collectively earned 34 awards this fall from the top U.S. ski-focused print magazines including Powder, Backcountry, Freeskier, Ski, Skiing, Outside, Mountain, as well as online publication,

Atomic Ski Awards
Oct 01, 2012

Veterans and young guns unite for Atomic racing

The last prep camps are underway for a solid Team of ATOMIC backed racers and all signs are pointing to a stellar return to form! Boosted by the new addition of World Cup regular Marco Sullivan, along with power players like Travis Ganong, Laurenne Ross, and junior phenom Mikaela Shiffrin, the race season is sure to bring some amazing highlights. Julia Ford returns after clinching her first well-deserved overall Nor-Am title while Bryce Bennett makes the leap to the Europa Cup squad after stellar low point results and four discipline consistency. In total, 12 US Ski Team athletes will be supported by ATOMIC with Skis, Boots and Bindings.

ATOMIC US Racing Team
Sep 28, 2012

Marcel Hirscher: Starting the new season with his own Icon Series

Not only is Marcel Hirscher the fastest man on skis, he's also an unrivalled trend-setter: the Marcel Hirscher Icon Series is quirky, eye-catching – and globally unprecedented.

Marcel Hirscher Icon Series
Aug 30, 2012

Gus Kenworthy and Atomic join forces, no park is safe

Widely considered one of the most talented and innovative park and pipe skiers on the planet, Gus Kenworthy has partnered with Atomic through the olympic year, 2014. With his unmatched passion and continual dominance on the competition circuit, Gus and Atomic are primed to destroy parks worldwide.

Atomic Gus Kenworthy
Aug 27, 2012

Highlights of the 2012/13 Atomic collection

Even faster: The new Redster. Even more versatile: The new Vantage Series. Even more performance: the new Tracker BC Touring binding. An overview of the sensational new products of the 2012/13 Atomic collection.

Atomic Highlights 12-13
Aug 26, 2012

More fun on any terrain: The new Vantage Series

The Vantage series for 2012-13 is the most versatile all-mountain collection ever produced by Atomic.

Atomic Vantage Series
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