Quarter Finals, 30 points at the parallel-event in Moscow for ATOMIC-star Marcel Hirscher; thus, the winner of eight races this season is again the new number 1 in the World Cup. In the women's competition, Kranjska-Gora winner Michaela Kirchgasser finished second.
Handicraft with heart and mind. There is a lot inside of the atomic D2 Race: 40 components made out of sophisticated materials from titanium to wood are assembled in 20 steps. The most important factor is the handicraft of ski construction experts. An insight into the inner workings of the Doubledeck.
Race checkup. It is the evening before the giant slalom of Bansko. And this is just another example for any evening before any race. We are allowed to accompany Marcel Hirscher during his race preparations – and nothing is left to chance.
Victory x 2. After succeeding in the giant slalom, ATOMIC-Star Marcel Hirscher also wins the slalom in Bansko. This marks his eight victory of the season, the fourth slalom victory on the ATOMIC RACE 165 SL. Hirscher takes the maximum of 200 World Cup points from Bulgaria, leading the Giant Slalom World Cup and ranking second in the Slalom- and overall World Cup. The race for points once again will be on at Tuesday’s parallel-event in Moscow.
25 days after first place in Schladming, Marcel Hirscher continued his series of victories on the ATOMIC D2 RACE. The victory in giant slalom in Bansko was his tenth in World Cup, the seventh in this season. In Bulgaria, the ATOMIC star could put on the red jersey of the World Cup leader in the giant slalom ranking. In the overall World Cup ranking Hirscher is currently missing 48 points for the second position. A slalom race is scheduled for Sunday.
Place 3 for Benjamin Weger in the sprint of Kontiolahti, the last Biathlon World Cup station before the World Championships. Two weeks before the World Championships in Ruhpolding, the Swiss achieved his third podium place of the season racing with the ATOMIC WORLD CUP SKATE. Just in time for the World Championships, his ATOMIC colleague Christoph Sumann made his way back to the world’s elite by ranking sixth in pursuit.
ATOMIC athlete Kilian Jornet won the vertical race of the European Championships in Pelvoux (FRA). On this technically challenging terrain, he pulled ahead of his contestants by a large margin.
Slalom victory number 33 for Marlies Schild, the sixth in this season - the ATOMIC queen continued her series at the World Cup debut in Andorra. ATOMIC colleague Kathrin Zettel finished on 3rd place, which was her second podium place this season. Kranjska Gora winner Michaela Kirchgasser ranked ninth, 16-year-old ATOMIC Kitten Mikaela Shiffrin finished on place 10.
Extremely cold, extremely good! News of success for ATOMIC after the ice-cold weekend of the nordic athletes! Olympic Champion Bill Demong (USA) achieved the best time in the ski run at the world championships dress rehearsal of the nordic combined athletics in Val di Fiemme and finished on the podium after he ranked 17th after the jumping. ATOMIC Athlete Marthe Kristoffersen (NOR) also achieved 3rd place in the 10 km mass start race at the world cup in Rybinsk, Russia.
World Champion Erik Guay was rewarded with place 3 in the downhill in the "fridge" of Chamonix. After exciting few hundredths of seconds, which led to place 4 the day before, the ATOMIC DOUBLEDECK now carried Guay to the World Cup podium. This also happened to ATOMIC young star Tina Weirather in the ladies' race - she also reached place 3 in the downhill of Garmisch.
Atomic athlete Jossi Wells couldn’t be happier. A world class performance in front of the world stage saw the kiwi superstar win the bronze medal in Big Air at X games in Aspen Colorado.
Third coup at the Marcialonga! On Sunday, Atomic athlete Jörgen Aukland won the 70 kilometer cross-country skiing marathon classics in Italy for the third time after 2003 and 2006. This happened after an incredible race to catch up from kilometer 40 onwards and an exciting finish sprint against his elder brother and Atomic colleague Anders.
Widely considered one of the most versatile and thrilling Freeskiers on the planet, Richard Permin has decided to join the Atomic family. Atomic is incredibly excited about the addition and will work closely with Richard to support his tremendous progression.
An ecstatic Andreas Håtveit won a well deserved bronze at X Games Slopestyle this Thursday. After qualifying in fourth place earlier in the day, in the most competitive field yet seen at x, the Atomic athlete upped the ante in the finals under the lights in Aspen, Colorado reaching the coveted podium.
The world champion is back on the podium. ATOMIC star Eric Guay ranked 2nd on the shortened Kandahar 2 in Garmisch. Despite a cold but because he loves Garmisch, where he became world champion and won twice. At the ladies' downhill in St. Moritz, 22-year-old ATOMIC kitten Tina Weirather finished on 3rd place.
Top slalom performance and nerves of steel: ATOMIC star Marcel Hirscher achieved his 6
th victory of the season in the night race of Schladming, which was his first victory in front of local audience. All of this happened after two drop outs in a row and the fuss about how he allegedly straddled a gate. ATOMIC supported Hirscher with the extra-light 'vultures beak' on the nose of the ski to prevent from straddling gates.
Back to the roots! “The white ecstasy” in the birthplace of skiing. In St. Anton am Arlberg, Atomic free-ski star Daron Rahlves will head-to-head defend his title in the Red Bull Hüttenrallye in the free-ski 6-cross competition on 27 and 28 January. Starting for Atomic as well: Matthias Haunholder.
Winning feels so great! ATOMIC lady Michaela Kirchgasser won her first World Cup slalom in Kranjska Gora only a few days after she returned from a break caused by a knee injury. The athlete from Salzburg knew well how to replace Marlies Schild, who dropped out in the first heat. Kathrin Zettel impressively improved from place 17 to place 5.
Before the race is after the race. When Marcel Hirscher is still inspecting the World Cup slope before the first run of a race, his bags are already ready for departure. Professional skiing requires a lot of material. Perfect logistics and well-planned packing concern any professional racer. We are packing bags and car trunks with Marcel Hirscher, Philipp Schörghofer, Joachim Puchner, Mario Scheiber and their Atomic ski-tech crew.
Solid performance. Atomic star Carlo Janka is back again. The Olympic champion achieved his best world cup result of this season, ranking 4th in his home race in Wengen, which is the longest downhill in the world. Peter Fill (7th place) and world champion Erik Guay (8th place) got back in shape before the classic of Kitzbühel. On Sunday, overall world cup leader Marcel Hirscher will take action in the slalom classic in Wengen.
Atomic athlet Kilian Jornet won on January 13, 2012 for the second consecutive time the Mountain Attack in Saalbach/Austria. Jornet shines in top form before the beginning of the world cup season.
The winner takes it all. After the double victory of Marcel Hirscher and Benjamin Raich on the Atomic D2 Race in the giant slalom classic, Marcel Hirscher also achieved the slalom victory in Adelboden using Atomic Race 165 SL. Thus he is the first double winner ever in the well-established Swiss world cup location. Under conditions that the current world cup leader Marcel Hirscher called “almost unraceable“.
Double pleasure. Marcel Hirscher and Benjamin Raich raced to a double victory on the Atomic D2 race on one of the most difficult giant slalom slopes in the world cup. After his slalom victory in Zagreb, Marcel Hirscher reached the top of the podium for the second time within 48 hours. For the first time after his cruciate ligament rupture in February 2011, Benjamin Raich reached the podium.
Third time lucky. Atomic’s exceptional athlete Marcel Hirscher achieved the third victory of the season at the slalom in Zagrab where conditions were extreme. He re-gained the tricot of the world cup leader! How the 70kg light racer was able to keep his half-time leadership on the flat Sljeme slope while the temperature was above 0 degrees – Atomic ski-tech Edi Unterberger and Marcel Hirscher answer themselves.
Half time. Fifth slalom of the season, fifth victory, five more to go to achieve a perfect season – Atomic’s exceptional athlete Marlies Schild crownded herself to queen Marlies IV. on the Sljeme in Zagreb. Marlies Schild won the ladies’ race with most prize money in the world cup (42,000 Euros for the victory) for the forth time. Atomic team colleague Michaela Kirchgasser finished on 3rd place – this was her first world cup podium in slalom.
9 months. It took this long until Atomic all star Michael Walchhofer (36) returned to the world cup after his retirement. In Bormio, where the 19-time world cup winner won three times. He is back – not as racer, but as advisor and mentor for Austria’s young downhill racers. Atomic young guns Joachim Puchner (24), Max Franz (22), Manuel Kramer (22) and Björn Sieber (22) are excited.
Sensational series. Forth slalom, forth victory – Atomic’s exceptional athlete Marlies Schild celebrated her 31st slalom triumph at the world cup in Lienz. Only 3 more victories to go until Marlies Schild reaches Vreni Schneider’s world cup record, and 6 more to achieve a perfect season with 10 slalom victories in a row. 16-year old Atomic US girl Mikaela Shiffrin surprised greatly by reaching 3rd place. At the men’s downhill in Bormio, Erik Guay missed the podium by 22 hundredths of a second.
Gathering of Atomic all-star. 30th slalom victory for atomic athlete Marlies Schild! The slalom queen crowned herself in Flachau for the 2nd time after 2010 in front of a local audience. Atomic all-stars Annemarie Moser-Pröll (62 world cup victories), Hermann Maier (54 world cup victories, 53 using Atomic) and Schild boyfriend Benjamin Raich (35 world cup victories) witnessed this spectacle. Raich will participate in the men’s slalom in Flachau on Wednesday.
Overall world cup leadership! Second victory in this season for Marcel Hirscher. after a wild performance in the slalom on the Gran Risa in Alta Badia, the Atomic star is in the lead of the overall world cup (425 points) and the slalom ranking (160 points). The atomic material evolution in the setup supported the 22-year-old racer in his fifth world cup victory!
Perfect performance. Second slalom of the season, second victory for the Atomic D2 race and slalom queen Marlies Schild. In Courchevel, she was carving to her 31st world cup victory (the 29th in slalom) with the famous Schild smile. Atomic ladies Zettel and Kirchgasser finished 3rd and 4th. Philipp Schörghofer finished 3rd in the men’s giant slalom in Alta Badia; this was his second podium place after Sölden. Despite low back pain Marcel Hirscher ranked 5th.
Young blood. The new generation of the Atomic D2 race let the young wild racers take off on the Saslong in Gröden. Max Franz (22) and Andreas Romar(22) achieved their best world cup results in their career ranking fifth and seventh. Jachim Puchner (24) and comeback racer Mario Scheiber (28) completed the solid atomic performance ranking eighth and ninth. Downhill has been cancelled due to strong wind.
1, 2, 3. After the victory and 2nd place in the Giant Slalom double Atomic star Marcel Hirscher finished the US tour with 3rd place in the Slalom. The athlete from Salzburg took off from the bird of prey slope with the Atomic D2 race and – like a bird of prey – preyed a total of 240 world cup points. The material evolution in the Atomic setup supported Hirscher in reaching his 16th world cup podium place.
Top shape. He was skiing as if he had never been gone. 2nd place after the victory on Sunday at the giant slalom double in Beaver Creek for Atomic star Marcel Hirscher! And it was only the third race after his comeback. The new generation of the Atomic D2 race made the athlete from Salzburg fly on the Birds of Prey slope. Continuation: Thursday at the slalom season kick-off.
Second after the first run, best time in the second run, forth World Cup victory, the first on US snow for the athlete from Salzburg. “The hard work has paid off. After the injury it was my goal to get back to where I had stopped“, ATOMIC star Marcel Hirscher said confidently after the race.
30th time is a charm. Atomic slalom queen got back to where she ended last season. She showed brilliance in her slalom performance – World Cup victory number 30, the 28th in slalom. She won by 1,19 seconds. The performance of the Atomic D2 race unit in Aspen in figures: 4 ladies places among the top 9, among them Mikaela Shiffrin, a 16-year-old us World Cup debutant.
ATOMIC athlete Elias Ambühl is proving to be the man to beat this season, having taken gold at three out of four of the major big air events of the season so far. Last weekend Elias grabbed his latest win at The King of Style in Stockholm. Along with Jossi’s win at the London Freeze, Elias and ATOMIC have swept the city big air circuit this fall with a win at every event.
ATOMIC athlete Elias Ambühl notched his second win in three events at the Budapest Fridge last Saturday. Once again the swiss freeski star managed to hold off some of the biggest names on the circuit to take the top spot.
It’s movie time! The biggest ski film companies have all released their work in anticipation of the upcoming season. This year, ATOMIC riders feature almost everywhere, and once again are stealing the show when it comes to major video productions.
ATOMIC athlete Jossi Wells continues his already strong 2011/12 winter season with victory at one of the biggest inner city big air events last weekend. The London Freeze attracts riders from across the globe and is one of the most highly respected titles on the big air calendar.
The Sölden story. All beginnings are easy: three ATOMIC stars in the top 6 – the new generation of the ATOMIC D2 Race helped Philipp Schörghofer to reach the podium (3rd place). Carlo Janka (4th place) and Marcel Hirscher (6th place) showed passion and performance at their comeback.
ATOMIC athlete Elias Ambühl kick-started his season in superb fashion in front of an ecstatic home crowd by taking his first gold medal at freestyle.ch in Zurich, Switzerland. Meanwhile fellow ATOMIC athletes Jossi Wells and Andreas Håtveit finished third and fourth respectively.
Reunion. The team-comebacks Carlo Janka, Benni Raich, Marcel Hirscher, Mario Schreiber and John Kucera were showing top form at the ATOMIC Racing Media Day 2011. The clear commitment of the ATOMIC-team 2011/2012: „All our stars are fit again – we have big goals for the world cup winter.“
In collaboration with ATOMIC, freeski pro Chris Benchetler created the ski of his dreams, the Bent Chetler, and ever since then he's never been without it. Since 2009 Chris and ATOMIC have gotten together every year to make the Bent Chetler even better. And the latest model represents the best Bent Chetler ever created.
Zest for action. Marcel Hirscher (22) is a team player. Each and every day, the ATOMIC system athlete (skis, binding, boots, helmet, goggles) who has fully recovered from his scaphoid fracture sustained in February proves this in his preparations. Hirscher himself, his father Ferdinand, ATOMIC boots expert Andreas Dudek and legendary ATOMIC serviceman Edi Unterberger are working on the ideal set-up for the winter.
For piste, park or powder, beginner or expert: ATOMIC has developed a range of tailor-made equipment designed to meet the needs of every female skier. The 2011-12 season sees the launch of the most stunning women's collection ATOMIC has ever put together, featuring new designs and innovative technologies.
Sage Cattabriga-Alosa is one of the best freeskiers on the planet. He has been wowing fans for the last nine years with his stand out movie segments in Teton Gravity Research films. The very fact that he bypassed the normal pro-path of gaining a name on the competition circuit or working with smaller freeski filmmakers, and instead went from a total unknown to one of the star regulars in the biggest ski productions speaks volumes for his talent. Last year he decided to try his hand at a bit of competition as well, and immediately found himself at the top of the result sheets. It seems there is literally nothing Sage cannot do with his trusty ATOMIC Bent Chetlers and some steep terrain.
Tested by the world's best athletes and deemed as outstanding: the 2011-12 ATOMIC Race collection puts the World Cup technologies developed by the most successful brand in Alpine ski sport in the hands of performance-driven skiers.
The ideal shape for maximum fun on the slopes: ATOMIC's tailor-made Rocker philosophies.
Skis, boots, bindings and safety gear from ATOMIC: for the 2011-12 season ATOMIC has a range of tailor-made equipment for freeskiers which promises to deliver even more fun in park and powder – tested and embraced by Jossi Wells, Chris Benchetler and Daron Rahlves.
Whether racing, performing Park and Pipe tricks, embarking on backcountry adventures or facing the varied challenges of the slopes: ATOMIC's ski boots are designed to meet the needs of every type of skier.
This coming season ATOMIC is offering all-mountain skiers a range of tailor-made, all-inclusive solutions for even greater pleasure and even better performance. What's on offer: new models and pioneering innovations guaranteed to make every skier a better skier in 2011-12.
By continually developing its innovative Doubledeck technology, ATOMIC has once again managed to combine all-round performance with easy handling for the upcoming season. Because Doubledeck skis respond instantly to the individual style of the skier as well as the relevant skiing conditions. The lower adapter deck also adapts to the slope, while the upper control deck distributes power effectively. Five connecting pieces made of elastomers between the upper deck and the lower deck ensure active suspension and very smooth skiing. Which allows for more efficient skiing and effortless ski control.
It was love at first sight. 11 years ago, 13-year-old Carlo Janka (now 24) used ATOMIC skis for the first time and right away, he was triple canton champion. This was followed by a World Championship title, Olympic gold and the overall World Cup victory. The „iceman“ is burning for his 12th ATOMIC season. The preparations are going as well as hardly ever before. The Swiss young star and his ATOMIC serviceman Stefan Viehhauser are getting ready.
Red Racers. While others are still whining about the new FIS regulations concerning sidecuts, ATOMIC has already started developing material for the world championships season 2012/2013. The first prototypes should be tested during future overseas snow trainings of some ATOMIC athletes in the next weeks.
Why waxing is now old hat; how racers can adapt even better to changing snow conditions; and why ATOMIC designs tailor-made core constructions for each different target group: a look ahead to what promises to be the most successful and enjoyable cross-country season ever.
ATOMIC's helmets and protectors combine ultimate protection with maximum comfort – because they are designed by skiers for skiers and are specifically developed to meet skiers' needs.
ATOMIC's revolutionary Skintec grip technology comprises two interchangeable skin inlays for cross-country skiers. These grip modules can be inserted into or removed from the grip zone in one easy motion. Making the unique Skintec system a hugely effective time-saving device, because a classic ski can be transformed for use in all conditions without the need for waxing. Never before have cross-country skiers been able to use the narrow windows between family and work so effectively.
Verdict: Excellent
It's never been easier to ski with such excellence: across every category ATOMIC skis dominate the comparison tests of renowned specialist publications, racking up one commendation after another. An overview.
ATOMIC has been making skis since 1955. The main factory was opened in Altenmarkt in 1971. It is the place of work for 600 experts, who work tirelessly day after day to make ATOMIC skis better and better using new materials and smart innovations. And even though ATOMIC skis have become true high-tech products, one detail has never changed since 1955: every ski is handcrafted with the greatest of care.
From the beginners' ski for playing in the snow to the Bent Chetler Mini and the junior Benni Raich-style racer: ATOMIC provides kids with the perfect gear for many a carefree hour in the snow – while helping them to make rapid progress in the pipe or on the piste.
More and more skiers are discovering a passion for ski touring as they seek out new physical challenges and outdoor sporting experiences. Which is why ATOMIC has developed a range of skis, boots and equipment for the 2011-12 season which promises to make the climb just as enjoyable as the descent.
ATOMIC's new Worldcup Classic and Worldcup Skate are two of the lightest skis ever to compete in the Nordic World Cup. These premium models are revolutionary in terms of their ultra-lightweight and boast high torsional rigidity as well as dynamic longitudinal flex for explosive power transmission. And it's all thanks to the Featherlight construction.
There is a very good reason why Olympic medalists and beginners, leisure skiers and X Games winners all rely on ATOMIC products: ATOMIC is able to kit out every kind of skier from head to toe in equipment which meets all individual needs – from skis to goggles, from boots to back protectors.
Phase two. ATOMIC biathlon star christoph sumann (35) is now starting to intensify his training. At the same time a new generation of world cup skis with the revolutionary featherlight technique is being produced at the atomic factory. Sumann, “I am fully concentrating on the training. And the whole ATOMIC team is completley involved in making sure we’ll enter the cross-country ski run with the best material.“
Final cut. 2000 pairs of cross-country skis, 2000 bindings, 500 pairs of boots – besides the regular summer production, the production for the nordic unit has been speeded up at the ATOMIC factory. The coat of the featherlight construction receives one of 15 surface patterns by a special machine using rough diamonds. The diamond finishing for a saison with biathlon world championships, tour de ski and the legendary wasa race as highlights for the nordic ATOMIC crew!
Released in fall, a spectacular 52-minute documentary reveals the incredible lives of probably the most ski-obsessed family in the world. "Most people will only know us from competitions, now they can see what we're really like," says Jossi Wells.