Oct 01, 2012

Veterans and young guns unite for Atomic racing

The last prep camps are underway for a solid Team of ATOMIC backed racers and all signs are pointing to a stellar return to form! Boosted by the new addition of World Cup regular Marco Sullivan, along with power players like Travis Ganong, Laurenne Ross, and junior phenom Mikaela Shiffrin, the race season is sure to bring some amazing highlights. Julia Ford returns after clinching her first well-deserved overall Nor-Am title while Bryce Bennett makes the leap to the Europa Cup squad after stellar low point results and four discipline consistency. In total, 12 US Ski Team athletes will be supported by ATOMIC with Skis, Boots and Bindings.

This year ATOMIC is excited to partner with Marco Sullivan as he strives to reach his goals. Marco has been a consistently talented US Speed Team fixture and is very well known and looked up to for his depth of experience and positive attitude on tour. “I am working hard to step back up on the World Cup podium. It means a lot to me that ATOMIC has recognized my commitment and chosen to get behind me and support the journey,” Sullivan says. “ATOMIC is the brand of many of my ski heroes like Stephan Eberharter and Daron Rahlves. I have always wondered what I could accomplish if I skied for ATOMIC, now I can't wait to find out!”

The ATOMIC athletes will be fully integrated into the New REDSTER FIS Race line of equipment. “Starting with Redster WC boots, and the ability to mechanically adjust per discipline or snow condition, we should see some well balance and powerful skiing,” added Matt Schiller, ATOMIC USA’s Competition and Promotions Manager. “On the new ski side, Atomic is well past the curve for designing and producing the new FIS required dimensions and radius. The reports from athletes, coaches and service are extremely favorable for our products, and we look to be more than ready with dialed set-ups as the first races approach.”

ATOMIC: Passion, Innovation and Performance since 1955

ATOMIC manufactures products that are perfectly tailored for ski racers and freeskiers, cross country skiers and backcountry skiers, beginners and World Champions alike. Every ATOMIC product is much more than the sum of its component parts, not only incorporating the know-how of creative experts, but also embodying the passion for skiing of each and every ATOMIC employee.
ATOMIC is part of the Amer Sports Group.