Aug 29, 2011

BIG FUN FOR LITTLE PEOPLE: THE KIDS' COLLECTION 2011-12

From the beginners' ski for playing in the snow to the Bent Chetler Mini and the junior Benni Raich-style racer: ATOMIC provides kids with the perfect gear for many a carefree hour in the snow – while helping them to make rapid progress in the pipe or on the piste.

ATOMIC believes that little people deserve a lot of attention: which is why every product in the kids' collection 2011-12 has been specifically designed to meet the needs of young skiers. All ATOMIC skis, boots, poles and accessories are designed to make skiing as easy and trouble-free as possible for kids. Our aim is to make sure that our enthusiasm for the most beautiful sport in the world filters down to the next generation of skiers.

JUNIOR SKI TECHNOLOGY INSPIRED BY SKIING IDOLS

The Race Jr and Bent Chetler Mini are sure to be the envy of everyone on the school ski trip:
The Race model, featuring the same design as the World Cup ski used by the likes of Benni Raich, makes turning a breeze and allows for easy control thanks to its Active Camber and soft flex. Ski lengths range from 70 to 150cm.

Kids who idolize their freeski heroes will love the Bent Chetler Mini: the kids' model features exactly the same design as the original pro model, penned by none other than Chris Benchetler himself. The Pop Rocker and Step Down Sidewall construction make child's play, quite literally, of those first tricks and jumps. The Bent Chetler Mini is available in three lengths, from 133 to 153cm.

The Spike is designed for fun on the piste and in the park: an absolute all-rounder with Active Camber, a stunning design and medium-width shape.

TAILOR-MADE FOR LITTLE FEET: THE NEW SKI BOOTS FOR KIDS

Ski boots which are uncomfortable or too rigid are the main reason why kids lose interest in skiing. Which is why ATOMIC has developed a range of comfortable kids' boots with a soft flex and which are effortless to put on and take off. The Hawx Jr is an especially innovative model. The junior version of the adult best-seller is also equipped with i-Flex zones, which improve control and balance on the ski and which take the effort out of skiing. The kids' collection of boots ranges from a beginners' model, the AJ, to the ultra-sporty RT race boot with aluminum buckles and Power Strap.

SAFETY FIRST WITH BINDINGS, HELMETS AND PROTECTORS DESIGNED FOR KIDS

Kids are entitled to let off steam in the snow – but safety is always a priority. So the right binding, helmet and protector are imperative. ATOMIC's Evox junior bindings combine maximum safety with ease-of-use: kids should also be able to step in and out on their own.

ATOMIC's helmets boast cool designs, are lightweight and well ventilated. The perfect partner to the Bent Chetler Mini and Spike is the trendy Troop Jr with Adaptive Fit system and optimized passive ventilation. The AJ Jr is ideal for junior racers: a classic race helmet featuring an aerodynamic World Cup design.

ATOMIC's Live Shield protector provides the vulnerable back area with optimum protection. There are two reasons why parents will love it: it is robust enough to prevent injury effectively while being so light and comfortable that kids will actually enjoy wearing it.