Boost of innovation! In the kayak, on the bike and in the gym – the Atomic-stars, among them Overall World Cup winner Marcel Hirscher, get ready for the winter. The anticipation of the upcoming World Championships season is huge. New FIS rules, new sidecuts – Atomic has reacted with innovations in the racing setup. After the first tests in the snow, the athletes’ feedback was promising.
A lot of work has been put into the new ATOMIC Alpine Racing setup after the successful end of last season. “The training results were very good, our athletes consistently gave positive feedback“, Racing Manager Peter Pechhacker said. The development and production has been on for months, approximately one thousand pairs of Racing Skis for 60 athletes have been produced since April, selected by the test team, worked on and prepared for races by ski-techs and experts.
WORLD CHAMPION GUAY SATISFIED
Downhill world champion Erik Guay reported from the glacier training camp in Zermatt, “The new ATOMIC speed ski is a bomb. It felt great for my racing setup right away. Also there’s a material component that is new and taking us another step further.“
NEW HIGHS FOR WORLD CUP CHAMP HIRSCHER
Overall World Cup and giant slalom World Cup champion Marcel Hirscher was testing material in New Zealand, “The guys from the development department have come up with a lot of ideas. We’ve been trying out a lot for the last few weeks. At the training, we’re figuring out the ideal racing setup. Each session of training leads to new results and experience.“ The 23-year-old ATOMIC star passed an adventurous summer, “Kayaking in Slovenia, a lot of motocross and lots of time with my family, girlfriend and friends.“ To get ready, prepare and motivate himself for new highs in winter Marcel Hirscher visited the Red Bull X-Fighters in Madrid, “They are artists, acrobats and fantastic athletes on motor cycles – it’s incredible what’s happening there.“