Feb 11, 2015

INSIDE TEAM HIRSCHER: THE SECRET OF OUR SUCCESS

Three times overall World Cup winner, three gold medals at the World Championships, silver at the Olympic Games - There´s no doubt Marcel Hirscher travels to the World Championships in Vail/Beaver Creek as the best skier in the World. But there are many reasons for this success. And as he says himself, his team is the key. Here´s an exclusive glimpse into the inner circle of Marcel Hirscher.

Inside team Hirscher
Feb 10, 2015

MARCEL WINS GOLD IN COMBINED EVENT, TRAVIS TAKES SILVER IN DOWNHILL, BRONZE MEDAL FOR MICHAELA

The pressure was on but they all were fast. The dedication and training for the Downhill at World championships in Beaver Creek have paid off: Travis Ganong proved that he is the next american star of ski racing. Both Michaela Kirchgasser and Marcel Hirscher showed once again just how fast the redsters can run: Marcel won the Alpine combined race, bronze medal for Michaela after the best downhill-performance of her life.

Feb 02, 2015

Mikaela Shiffrin - coming home.

It’s been a long time since Mikaela Shiffrin spent so much time at her home in Beaver Creek. Immediately after the Slalom in Flachau she jumped on a flight back home to prepare for an once-in-a-lifetime opportunity: the World Championships on her home slopes. “It’s the dream that i never dared to dream“, she says. Now it’s about to come true, so we visited Mikaela at her home to find out how she’s feeling.

Mikaela Shiffrin Beaver Creek
Jan 30, 2015

RACERS READY: THE WORLD CHAMPIONSHIPS ARE COMING.

The world championships at vail/beaver creek are nearly here. And with the start-line approaching, Here’s an update on Marcel, Mikaela and the rest of the Redster Gang.

Jan 26, 2015

X GAMES 2015: ATOMIC ATHLETES ON THE PODIUM

100,000 spectators overall. A new one-night record of 48,500 fans for the ski Big Air event. All three marquee events – Slopestyle, Big Air and the Superpipe – televised on ESPN. And medals for team Atomic! What a week...

Jan 26, 2015

MATTIAS & MARCEL TRANSFORM KITZBÜHEL INTO THE REDSTER SHOW

DOUBLE VICTORY ON GANSLERNHANG: Mattias Hargin and Marcel Hirscher turned the Kitz classic on Ganslernhang into an open-air performance of the Redster show. It seems the harder the race, the better they perform. Next stop: The Night Race in Schladming. Same again please guys!

Jan 22, 2015

KITZBÜHEL, TAKE 75

This weekend seees our Atomic movie stars return to the scene of the new hit film "One hell of a ride". Only this time it´s no movie...

Jan 22, 2015

ATOMIC: SUPPORTING THE WINTER X GAMES 2015

At Atomic we’ve been big fans of the Winter X Games from the start. And the 2015 Games this week in Aspen is no exception.
Our Atomic athletes will be out in force of course. And we’re pleased to announce we’re also supporting this year’s event, with the whole X Games production crew fitted out with Atomic skiwear.

Jan 19, 2015

ATOMIC BIATHLETE FANNY HORN WINS RUHPOLDING WORLD CUP

FANNY HORN’S BIG DAY. Ten shots – Ten times scored. Thanks to a first-class performance in skiing and shooting at the 7.5km sprint in Ruhpolding Atomic biathlete Fanny Welle-Strand horn celebrated her first victory in the world cup. Drama about the Swedish Atomic star Bill Impola: He was superiorly in the lead of la diagonela in St. moritz, the third station of the Ski Classics series, when he chose the incorrect track 1.5km from the finish…

Jan 12, 2015

“160 POINTS, NOT BAD”

With the Women´s racing this weekend called off because of storms, all eyes were on the men in Adelboden. And one man in particular - Marcel Hirscher.